Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

The HARD TRUTH About EGO?

16 May 2025 · 1 min

Watch on YouTube

1:00

In this excerpt from Jake Setterlun’s YouTube video “The HARD TRUTH About EGO?”, the speaker recounts a vivid childhood Thanksgiving memory that illustrates the destructive power of ego. The family is extremely poor, lacking even food for the holiday. A delivery man arrives with groceries and an uncooked turkey, offering a chance for a celebratory meal. The narrator’s father, driven by pride, refuses the charity outright, slamming the door and escalating the confrontation. The delivery man, sensing the narrator’s disappointment, pleads with the father not to let his ego cause further suffering for his family. The story serves as a personal illustration of how pride can block generosity and exacerbate hardship, setting up the broader theme of the video: confronting ego’s harmful effects.

Chapters

We had never had money even for food. I mean, Thanksgiving with no food, and my parents are fighting. There's a knock on the door. I go to the door, and there's this tall guy there. He's got 2 giant bags of groceries. On the ground, he's got an uncooked turkey in a pan. And he goes, is your father here? And I'm like, Dad, Dad, you gotta come open the door, right? And my dad's like, you open it. I said, I did. He said, it's for you. Who is it? I don't know. So my dad goes, and I'm sitting like a little kid. I'm just so excited. We're gonna have this incredible Thanksgiving dinner. It's gonna save our family. Everybody's gonna be happy. My dad was not happy when they opened the door. He looked at this guy with the groceries. Before the guy said a word, he said, we don't accept charity, and slammed the door. And the guy's foot had been there. He wasn't trying to. It just bounced off his foot, which made my dad even more pissed. And he goes, sir, sir, I'm just the delivery guy. My father said, we don't accept charity. And at this point, the guy had leaned in a little bit, so it hit his shoulder and his foot and bounced out again. So now my dad's getting more mad. And then the guy— he was a ballsy guy— he saw me standing there, probably saw what was on my face, and he goes, sir, please don't make your family suffer because of your ego.