Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

The more customized your message, the more clients you'll attract!

1 Feb 2025 · 0 min

Watch on YouTube

0:28

In this short segment, the speaker explains that generic marketing language for a voice‑AI product (e.g., "we offer AI that can answer phone calls") is less effective than industry‑specific messaging. By tailoring the pitch to a particular sector—such as highlighting dental‑practice features like scheduling cleanings and upselling teeth‑whitening—the message sounds more relevant, resonates better with the target audience, and leads to higher engagement, sign‑ups, and usage. The core claim is that the more a sales outreach is customized to the industry’s unique needs, the more likely prospects will respond positively.

If I say, oh, you know, we offer AI, voice AI that can answer clients' or people's phone calls when they call in, like, that sounds okay. You know, if I send that to a dentist and I send that to a golf course, but if I send a message to a dentist that says, hey, we have voice AI specializing in dental practices that can schedule patient cleanings, upsell additional teeth whitening services, like, the more custom your message can get for that industry, the better it's gonna sound, the more likely they're gonna get on, and more likely they'll sign up and actually use.