Jake Setterlun built seven businesses using one strategy: create consistent content tied to your product, then amplify it with paid ads to drive traffic back to your brand. Layer winning content into different ad campaigns and repeat the cycle to scale without depending on organic reach.
The most effective strategy for growing your business in 2024. Now, obviously, I have done this for at this point 7 different businesses, so I really understand it from a business level. I am in the process of growing my personal brand. That is something that is very big and very key nowadays. But from a business level, what we have seen work is going to be the same thing. It's obviously you need to create personal and value-based content about your industry, for your industry, but also relating that back to whatever you're selling and your product. But the biggest thing is going to be producing consistent content and then running ads on top of that. Run and have some kind of a funnel of people that are seeing your content, and you can manufacture that with ads. So it's literally not just like hoping the algorithm picks up on my content. Don't get me wrong, hundreds and hundreds of hundreds of people have done that successfully. But from a successful standpoint, at least in my opinion, have content, create content, put content value out there, but have a social media funnel where you're actually shooting, you know, your winning content, and put some ad spend and put some budget behind that. Get people back into your brand, whether again it's your business or your personal, and then rinse and repeat. And then you can layer on different ads.
