Jake Setterlun describes the Octopus Model, a GoHighLevel CRM framework where one core system serves multiple industry niches like insurance, real estate, and contractors. The agency offers done-for-you setup or DIY options, and can partner with specialists like Facebook-ads providers to expand each niche's offerings.
So the way we currently have it structured is it's all in the marketing space. So we have kind of our main software system that all the clients kind of live, and that's built on GHL or GoHighLevel. We have these branches or legs of the octopus, and every single leg is a different industry— insurance, real estate, mortgage, contractors, health and wellness. And each industry is a leg of the octopus all flowing into our software GHL platform. There's a done-for-you piece and there's a do-it-yourself piece. So the done-for-you piece is we set up their marketing, we help them kind of get established. CRM account 100% set up and like ready to go. That's really what we're wrapping up to go ahead and sell. You know, everything is kind of connected, you know, with the companies. You know, it really could be any kind of business that we do a JV with. If somebody came to us and was like, oh, I do Facebook ads, it's people that are coming in learning from us, we'll build a relationship with, and then if they have a, a super unique offer and we see value in it, that, that's something that we can entertain doing some kind of a partnership.
