A technical founder explains why he trades equity for a sales-focused co-founder. He can't do both backend work and external communication well, so he gives up ownership to stay free for building while his partner runs the business.
I think the biggest thing, you know, specifically talking about me, is finding the right partner because I'm a backend guy. I'm a systems guy. Love doing it. I will do that all day, every day. I do not like the personal communication. So for me, it was finding the right partner. And I had a few different partners along my journey, starting out with prototyping businesses, a couple agencies until I met my current partner now. And he ended up being the sales guy and that just really clicked. Just for me specifically, I haven't been scared of having partnerships, giving away a little bit of equity so that that person's fully dedicated to working their butt off and making sure the business runs and succeeds. But then I can go focus on doing what I want. And for me, it's again the systems, but then also getting into new businesses, creating new businesses, which I can't do if I'm just fully stuck in one specific project.
