Jake Setterlun explains why people ignore offers they've seen before, using pizza as an analogy. The fix: reframe your offer with a fresh angle and add a risk-reversal guarantee, like a money-back promise or a specific outcome in six months.
So the pizza method is it's very, very hard to sell somebody something that they've done in the past. If I'm talking to somebody and I'm trying to sell them Facebook ads and they've done Facebook ads, it's gonna be very hard for me to convince them that, as an example, if you don't like pineapple on pizza and you've had it before, I don't care if this other restaurant down the road has the best pineapple pizza, it's gonna be very hard to get them in the door to try that. If you just label it like everybody else, it's gonna be very hard for them to join. But if you put it again, a spin on it where it's how to grow your podcast, Without paid ads and people are flooding your door, obviously, you know, growing a podcast is proven. And then I think taking on a guarantee or a warranty or something, some kind of risk reversal is always gonna be good for an offer. 50 features in the first 6 months or your money back or something like that. Something that's a little different but not super alien. And then a good guarantee. To me, to us, that's, that's a winning formula. I'm, I'm sure that, you know, you could think about that a little bit more and, and refine it a little bit.
