In this presentation, Jake Setterlun, a serial entrepreneur who has scaled nine online businesses to seven‑ and eight‑figure revenues, introduces his proprietary "Purple Ocean Offer" methodology. He explains that traditional market positioning falls into two extremes: the "red ocean"—highly saturated markets with many competitors (e.g., generic Facebook ads for insurance agents)—and the "blue ocean"—novel, unproven niches that feel alien to prospects (e.g., Hulu ads for insurance agents). The Purple Ocean Offer fuses the large, solution‑aware demand of a red ocean with a distinctive, differentiated spin drawn from a blue ocean, creating a compelling, credible, and scalable proposition. Setterlun outlines three core characteristics of a Purple Ocean Offer: (1) differentiation combined with competitive awareness, (2) added value that competitors lack, and (3) a sustainable advantage anchored in a unique mechanism or formula. He illustrates the concept with well‑known brands (Tesla, iPhone, Amazon Prime) and provides concrete reframes for fitness coaching, e‑commerce consulting, and marketing agencies, showing how to transform generic service descriptions into premium‑sounding, AI‑enhanced blueprints. The video also promotes Setterlun’s educational ecosystem—Setterlun University ($17/month membership) and a high‑ticket inner‑circle masterclass ($25,000)—and a "Purple Ocean Offer Agent" tool. Throughout, he emphasizes the proprietary nature of the process (trademarked, copyrighted) and urges viewers to watch the full masterclass and apply the framework to their own offers.
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My name is Jake Setterlun, and over the last 10 years, you can see I have had the pleasure of working with some amazing people and personally being partnered in and scaling 9 different businesses to 7 and 8 figures online. And there is one key thing that we have created and developed that is the reason for our success. Now, obviously, there are other things that do play a role into having a successful business, but it all starts with an offer, and specifically the process that we have created, we've trademarked, we've copyrighted. This is our unique specific process, is called a Purple Ocean Offer. And in today's video, I'm gonna be breaking down what a Purple Ocean Offer is. Again, you can see the lights behind me. Again, this is something that is responsible for all of our success in business. We've generated over $25 million of online revenue. And again, this is our unique proprietary process of developing winning offers. inside of those competitive proven markets. So let's jump in. We are gonna jump into what a purple ocean offer specifically is, and then we'll dive into some training. And then I also have a special invite for you at the end of this video where you can actually dive deep into our full purple ocean offer training methodology, and again, really apply it for your business. So what is a purple ocean offer? A purple ocean offer is a mix between a red ocean and a blue ocean offer. And everybody talks blue ocean, blue ocean, blue ocean. But the reality is a blue ocean offer is too alien, it's too unique, and there's too much that in a prospect, potential customers, it's gonna feel a little bit unproven and a little bit too alien to those specific individuals. So you also on the opposite side of that have what we call a red ocean where it is super saturated. It, it is a large market size, but there are a lot of individuals, specifically that you're competing with if you have that specific type of an offer. Again, an example of this specific type of an offer is saying, hey, I run Facebook ads for insurance agents. That is a super red ocean offer because there's 1,000 of those individuals out there in the market that you're competing with. But on the side of a blue ocean, again, being a little bit too alien, I run Hulu ads to help insurance agents grow and scale their business. Again, Super unique, super blue ocean. The thing is, when you're talking to a prospect and trying to sell them Hulu ads, they're not gonna know, they've never heard of Hulu ads. So they're gonna think, is this actually going to work? And there's a lot of clarity that they need. And there's also a lot of proof that they need to really trust you to actually buy that product, let alone actually trusting you as the business owner as well. So what we've developed, again, this is our proprietary strategy, coined, trademarked, copyrighted, which is a purple ocean offer. Again, nobody else has done this before. And what we've done is we have taken a red ocean offer, mixed that with a blue ocean to get a purple ocean offer, which allows you to take advantage of that large market of people that are ready to buy. They're super solution aware. Again, there's a lot of money going on in this space, but what you're gonna do is you're gonna put your own purple ocean offer spin on a red ocean offer. So you put a blue ocean spin on a red ocean offer to get a purple ocean offer, which again allows you to stay very competitive, but still leverage all of the money being generated in a red ocean offer. And inside of this masterclass, I mentioned an invite. We actually break down an offer, full offer transformation. I invite you to actually go down below after this video, and we have our full offer code and purple ocean offer masterclass that we've uploaded to YouTube. We did this for a private inner circle. People in this inner circle are paying $25,000 that we are inviting you and giving you access to watch because again, this is such a transformational piece of everybody's business. So again, we are gonna actually step into though a little bit more of the methodology of what a purple ocean offer is. But again, after this video, make sure you click down below and check out this masterclass. So again, a purple ocean offer is taking a red ocean and a blue ocean and mixing those 2 oceans together to get that purple ocean offer. So again, really starting to understand what a purple ocean offer is, is it is creating a unique positioning inside of a red ocean that allows you to stand out. It allows you to seem like, okay, I have the secret. I have this unique positioning. This sounds really cool. This sounds very unique. But again, you're still leveraging all of the awareness and all of the money that's being circulated inside of a red ocean. And if you think about some real life examples, examples. You look at Tesla, there were already electric vehicles out there. Tesla put their own spin on it. It allowed them to scale super fast and be very attractive to individuals. Again, putting their own style and their own spin on an existing market, which was already electric cars. Same thing with the Apple iPhone, same thing with Amazon Prime. If you look at the most successful businesses, they are leveraging the awareness of a red ocean and they are putting a spin in bringing something new and unique to the market that's not too unique. Again, you think of like Neuralink. Neuralink is too unique, it's too alien, it's too whoa, like that's way too much. You know, we're not there yet as a civilization. But if you look at something like ChatGPT, it's unique. There's a lot of people that are gonna use it. It's new, but it's also very user-friendly and it's not something that's super crazy, super alien. So being able to leverage an existing market and bring something new to that market that feels like a fresh take on something else, is again going to be the key of a purple ocean offer. So the key characteristics again of this purple ocean offer is going to be number 1, differentiation plus competition. Again, we want to be different, but we also want to stand out from that market and we want to be doing our competitive analysis. We want to be seeing what is everybody else doing and what do I need to do to stand out? Number 2, we're going to add value. We're gonna offer something that competitors don't. And whatever you're offering becomes the unique reason why your specific offer is actually going to be successful versus somebody else's specific offer. If I go back to our example right here, and we have a 7-figure inbound formula that allows specific businesses to scale, that is my unique formula that nobody else has that allows somebody to scale their business and nobody else can go out there and copy. And lastly, this goes along with the added value, is the sustainable advantage that that unique mechanism that you have, that's purple ocean inside of your offer, that's what people are attracted to where they feel like if I'm using your service, they're actually gonna have a sustainable advantage over competitors. Again, if I go out there and say, hey, we have a 7-figure blueprint for insurance agents to scale using multichannel ads, That to an insurance agent is gonna feel so much better than saying, hey, we just do Facebook ads for insurance agents. They're gonna feel like I have this unique formula, this unique way, proprietary way of doing things that's going to allow me to have success with what this specific person is offering. And to be quite honest, the purple ocean offer, our purple ocean offer method and the way that we do things could also be looked at as a purple ocean offer for our specific offer. You know, we have Setterlun University, which is a school membership community, but then we also have our one-on-one coaching and we teach purple ocean offers inside as a pillar of what it takes to have a successful online business. And nobody else can go out there and copy that because that is our unique way of doing things. So ending off, I wanna give you some examples of what a purple ocean offer is. I'm just showing you a couple of slides. If you would like the full training that I'm actually showing you right now, you can actually join school at Setterlun University. It's $17 a month. We'll have the link down below. But what I do suggest for free is you actually check out that full masterclass that we did uploaded to YouTube. Again, we did this for an inner circle. I had the pleasure of presenting it, and I would definitely check that out and apply what it teaches to your specific offer. And then again, if you want the full masterclass or you want to work with us one-on-one, definitely check out the links below. But let's end on some examples of a reframe for purple ocean offers. So with a fitness coach, instead of saying that your offer is personal training sessions, you are going to offer and reframe it as a body transformation blueprint with AI-powered progress tracking and personalized metabolic optimization. At the end of the day, it's personal training sessions, but it's custom. It's a blueprint. We have AI, there's metabolic optimization. Again, you're putting a unique spin on a preexisting offer. Going into e-commerce consulting, instead of saying we help you increase your online store sales, we are gonna reframe that. We are gonna say a revenue acceleration system that leverages proprietary data insights and AI-driven customer retention strategies. What sounds better? The first one where, oh yeah, we're going to help you get some sales, or we have a specific, unique, proven process of why you're going to have success with us versus somebody else. And then lastly, for marketing agencies, we run social media ads. We can even take that one step deeper as we run Facebook ads, or we run Facebook ads for chiropractors. Instead, we can reframe that. We can say a high-impact customer acquisition framework that blends behavior psychology, precision targeting, and omnichannel engagement. Now, is that a little wordy? Yes. Could you put your own spin on it? Absolutely. And I could even say a high-impact patient acquisition framework for chiropractors that blends behavioral psychology and omnichannel marketing. Again, I could reframe it. I could play with this in ChatGPT all day. And speaking of ChatGPT, we actually have a Purple Ocean Offer Agent that we've developed. Again, that's inside of school that you can go and get access Again, it's only $17 a month. So it's very affordable. But before you do that, before you take any action, definitely check out that masterclass. There's so much value in there. And then from there, again, go out, implement, apply this to your own offer. You will have my blueprint of how we have been able to again scale 9 different businesses to 7 and 8 figures. Again, this is the one thing inside of our business that I am most proud of that we have developed and is our proprietary way of people having success. Again, I have the lights behind me to just show the emphasis of how much this has impacted our businesses. So again, this is Jake, the creator of the Purple Ocean Offer, checking out. Please implement this. It is something again that I've seen a lot of copycats out there that have already started to say, oh, you know, Purple Ocean Offer this, Purple Ocean Offer that. Kind of wanna make this so that people going forward know where this came from. Again, take what you learn, go watch our full masterclass, implement, and hopefully I see you inside Setterlun University. Thanks.
