Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

The Real Advantage Is Owning the Product

29 Jul 2026 · 1 min

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In this brief conversational excerpt, two speakers discuss a product‑scaling strategy that begins with leveraging the GoHighLevel (GHL) platform for rapid initial growth. As the business scales vertically, they consider transitioning to a custom‑built SaaS solution that they fully own. The rationale is that replicating GHL’s functionality has become increasingly straightforward, making it more advantageous to develop an in‑house product that offers maximum customization rather than remaining constrained by GHL’s white‑label limitations. The dialogue captures the shift in mindset from “just use GHL” to “build our own” driven by ease of replication and the desire for deeper industry‑specific tailoring.

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So maybe scale at first using GoHighLevel, but as I scale vertically, eventually roll it into my own platform where I know exactly what that industry needs.
Yeah, it's interesting because if you were to ask me that question 3 months ago, I would have been like, oh yeah, just use GHL. But even in our business, every day we're replicating different pieces of SaaS products. That it's like, do I sign up for this product or do we just spend an hour and build it out ourself? And now because it's getting so easy to like even replicate functionality of GHL, that it makes more sense to own your product to be able to have customization to the max versus being stuck, you know, white labeling GHL. Right.