A farmer pitched investors on a product that costs $2.95 to make and sells to farmers for $4.50. The investors wanted him to charge $10 to $20 at retail, but he insisted farmers couldn't afford it and walked away without their money.
Why only $5?
Why not charge $10 or $12 or $15 or $20?
Because I'm working with farmers. I'm making it for $2.95. I sell them for $4.50. I need to be able to sell it for $12 at least so that I can make some profit and you can make some profit. Yeah, but you're selling to farmers.
I'm out. Johnny? Yes, sir? Farmers are the cornerstone of America. There may be a lot of farmers out there that can't afford $12 per tree, but maybe they could afford $6 or $7. I'm gonna give you everything you're asking for, your $150,000 for 20%. What you're doing is right, and you deserve the chance to make it big and do a lot of good. I'd like to be your partner, Jonny. I like everything you stand for, man, and I like— Thank you, partner. Everything. I think that's a yes, JP. Yes, sir.
