A friend with no money kept flying first class anyway, believing the luxury would train his mind to see himself as the best. He eventually became hugely successful. The speaker argues that confidence-boosting habits, even symbolic ones, are powerful tools for achievement.
Chapters
Well, I have a friend who was not successful at all, but was really up and coming, and he had a thing. He would only fly first class. I'm not saying do this because for somebody it won't work, but he needed that mentally. Right. He wanted to fly first class because mentally he wanted to think he was the best, and that's it. And even though he didn't have much money at the time— this is years ago— he would He would always fly— I used to criticize him, but it put him in a good state of mind, and he became a very, very successful guy. Very, very successful. And I've always remembered that. He would never fly coach. He would always fly first class, even though he didn't have the means to fly. So look, it's complicated, but whatever it takes to train that. Right.