Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Turn Every New Follower Into a Conversation 💬

1 Jul 2026 · 1 min

Watch on YouTube

1:12

In this instructional video, Jake Setterlun explains how to convert new social media followers into qualified sales conversations using automation and personalized video follow‑ups. He recommends setting up ManyChat to automatically send a first direct message (DM) when someone follows, asking qualifying questions that reveal the prospect’s business stage, biggest bottleneck, or specific pain point. Based on the answers, leads are tagged in ManyChat (e.g., "pain point – lead generation", "pain point – ad campaign") for segmentation. For each identified pain point, Jake creates a short Loom video that acts as a mini video sales letter (VSL), delivering tailored advice and a playbook for the prospect’s situation. The video concludes with a clear call‑to‑action inviting the prospect to book an appointment. The overall strategy blends automated outreach, lead qualification, personalized video content, and a direct booking CTA to move followers through the sales funnel efficiently.

Chapters

I would try to, and you can do it on ManyChat now where you automate the, the first message going out when somebody follows you. And I, I would really try to look at it more of how can I give this person value, even if it's a DM conversation? Like basically if you, if you think you're taking 'em into a conversation, hey, you know, you hit my page, are you just looking around? Or, you know, are you XYZ? Are you my ICP? Oh, I'm your ICP. Okay. Have some kind of automation that's like, awesome, man. Like, you know, where are you at in your business? Like, you know, what's your biggest bottleneck right now? Okay, my pain point is this. Awesome. Tag them as pain point leads, pain point fulfillment, pain point, I don't know where to get started. And then create Loom videos around those pain points. So then you have, okay, here's a Loom video on this. Here's a Loom video on this. Here's a Loom video on this. And then at the end of the Loom video, use it as like a mini VSL. more organic though, of just like, hey, like, you know, here, here's what I would do. Here's my playbook for somebody just starting. Here's my playbook to get more leads as— Yeah. X, Y, and Z. And then, or fix my ad campaign, whatever. And then call to action at the end, book an appointment.