Two funnels that work: a $17-$27 self-liquidating offer that funds ads and leads to higher-ticket coaching, or a call-booking funnel with video sales letters and strict qualification. Both require constant tweaking of ad copy and messaging until the math works, then you scale.
Unless I'm mistaken, you have money to play with, right? Like if I was like, hey, like let's really entertain like a decent ad strategy, that's something you could do? Yeah, yeah, yeah. Okay. Yeah. Then I would very simply, 2 options. I would run some kind of a low ticket offer that could be a low ticket, like a standalone kind of, I don't know if you've heard of like an SLO where it's like $17, $27 self-liquidating offer. But people are purchasing from you and then like booking appointments from there with the idea that they're buying something that transitions into your higher ticket main offer. Obviously I'm a little bit biased, so you could do a school offer or some kind of a community offer on a low ticket basis and then transitioning into, you know, some kind of more one-on-one coaching, et cetera, like that. On the other side, if you don't want to go the purchase route, then it would be A call funnel. That's what I wanna 100% recommend. Purely showing, here's my strategy, here's my results, you know, book on my calendar. And it's not gonna be cheap. It's not gonna be like the best thing in the world off rip. You know, kind of like what Matthias was saying where like there's aspects that you're not gonna be able to judge for, but it is something that as you go on, you can refine. Your messaging, adding in a VSL, qualifications, all that stuff. And that is something that it is scalable as long as the numbers make sense.
