When ads for a solar company flopped, the team realized the offer itself was the problem, not the marketing. If something doesn't sell easily, fix it fast or move to a different market. Wasting time on a weak offer is the real mistake.
How do you deal with like the client delivery process? You have a good offer. You have a great offer because when the marketing is easy, it means you have a good offer because people want it and you have something that's super unique. You know, I totally am right there with you and we've definitely had that happen where we got into it like, hey, you know, let's do, you know, a good one is ads for solar companies and it just wasn't working and we had to move on and just be like, hey, that's not an industry we don't work with. And it's definitely something that happens. Unfortunately, not everybody does that. That's what makes it harder for us to sell the good ones. You know, able to sell because it's all the bad ones taking money. And I think my best recommendation on, you know, if that happens is either figure it out and just really, you know, make it happen, or switch quickly and maybe tweak it a little bit.
