A $500 monthly retainer attracted clients but they churned fast because they wanted help without commitment. One client paid $1,500 for a one-time setup and became ideal. The partner pivoted to selling that packaged model instead, and it worked.
It was about a 6-month period where, and funny enough, that new offer, that new program that we ended up selling, a year ago, he was one of our first clients actually. We had sold a very similar package. And our thought was, well, let's just lower our price. Let's drop it down to $500 a month and we'll still do monthly. We won't do a contract and let's see how that goes. And we were signing up a couple people and people were still just leaving. He's doing sales, I'm doing the client support. Nobody wants to pay these monthly fees. They still want marketing, so it's this weird, like, you know, they want something but they don't wanna commit to anything. And a year ago, he was one of our first clients. We were thinking like, I spent an hour setting him up, we were paid $1,500, and we were like, why can't everybody be like that? Like, we should take what we did for him and basically just sell it. My partner started taking sales calls and pitching that product, and it just clicked.
