A marketer built an AI lead-generation system for real estate that cut costs and boosted volume, then replicated it across mortgage, insurance, and home services. Scaling requires three things: a solid system, the right partner, and an offer so good it sells itself.
our biggest success was the real estate industry. And at the time, the real estate industry was doing really, really well. Little crappy marketing agencies selling them leads. So we ended up creating a system. And again, that's where a lot of, you know, my marketing expertise comes into play is we created a system that allowed them to not only generate the leads, but get booked appointments on their calendar for super, super cheap and very inexpensive. And at the time, it was kind of the first wave of, you know, AI and qualification. But we brought a very affordable product with the highest deliverable at the time. For that specific industry, for marketing. And that's what allowed us to win. And then we took it into, you know, multiple different industries— mortgage, insurance, home services, you know, health and wellness. So it, it really comes down to, obviously you need to have the right foundation to scale. You need to have the right partner, and then also having the right offer. And then really everything else falls into place. If you have a good offer that kind of sells itself, you know, you can find good salespeople to, to sell your offer as long as you're compensating them properly.
