The pricing market is splitting into two extremes: almost-free entry points with volume-based upsells to $500–$2,000, or high-ticket offers at $5,000–$20,000 with setup fees and subscriptions. Selling at $2,000 hits the same psychological barrier as $5,000–$15,000, so the middle ground is disappearing.
You're always gonna have the high-ticket guys. And just to give you some context, we charge about $1,500 to $2,000 setup. And then obviously we have a backend subscription on that. You're always gonna have these high-ticket guys charging $5,000, $10,000, $15,000, $20,000. Back in my day, a course was, you know, $2,000. Now it's $10,000. I've seen the lower-ticket type stuff just continue to get lower, lower, lower, lower, lower with obviously school is now a big thing. And that's definitely on our radar of how can we bring people in like just on a volume basis, super, super, super low ticket. And then upsell them into the $500, $1,000, $2,000 price point. There is a price where just as hard to sell somebody at $2,000 as it is at $5,000 or $10,000 or $15,000. And obviously you're more profitable at $5,000 price point. So yeah, I think looking at it from like, there's definitely this big separation now where you're either really, really low ticket, almost free, or you're, you know, on the higher end.
