Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Why Scaling Feels Like a Video Game 🎮

17 Jan 2026 · 1 min

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In this solo monologue, Jake Setterlun explains how entrepreneurs can discover a repeatable, scalable business model by iteratively testing multiple offers and partners until they find a winning formula. He uses a video‑game achievement metaphor to illustrate the stages of growth: unlocking a solid sales pitch, confirming the offer’s scalability, and then “leveling up” by productizing the service. He stresses that a custom, founder‑centric delivery caps growth at a few dozen clients, so removing oneself from the delivery process is essential for scaling beyond that limit.

Chapters

Once you just continue to try, you figure out what's the winning formula, what works for you, and then you just take that and you run with it. For us, we had an offer in the real estate industry that was really, really good. It hit, but we tried out— specifically for me, before I even found this individual that I was partnered with in real estate, I had like 3 to 4 other partners that I tried and failed. I worked with this, found this individual, and we had tested out 3 to 4 different offers, and then we found the one that worked and boom, we scaled. So you have to like, you have to think of it like you're unlocking different achievements in a video game, right? You have to unlock, you know, the ability to scale, the ability to sell a good sales presentation, a good pitch. You know, once you have that unlocked, is my offer scalable? You might have, you know, might be selling people all day, but if your product is not, you know, your service is not productized and not scalable, you're never gonna be able to scale past, you know, 20, 30, 40 clients because it's so custom and you're involved in the process. So taking yourself out of the process is very important.