Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Why the 9 to 5 Wasn’t the Answer 🚪

22 Feb 2026 · 1 min

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1:00

In this personal monologue, the speaker recounts his journey from traditional engineering studies and corporate internships to becoming an entrepreneur. While interning in a conventional 9‑to‑5 environment, he realized that the structured desk job did not align with his interests. Leveraging his engineering background and passion for product development, he founded a prototyping company, quickly discovering that a business needs active marketing to attract customers. He then taught himself marketing, recognized the potential to offer these services remotely, and began providing marketing for golf courses. This experience led to a partnership focused on real‑estate marketing. Throughout, the narrative emphasizes a shift from a desire for a stable desk job to seeking creative, flexible, and self‑directed work that aligns with his engineering roots.

Chapters

I got to the point in school that I was doing internships and, you know, talking with professors about jobs and all that stuff, and I realized like this whole 9-to-5 thing wasn't for me. I had done a very corporate internship. Clock in, clock out, you have a desk. As a kid, I had always been interested in product development. That's why I went to school for engineering. I realized very quickly that you can kind of approach that in business and take what you like to do. I'm gonna start a prototyping company because I like to create things. I'm gonna make a website, you know, get an LLC, and I realized very quickly that you can't just have a business and expect people to come. So, you know, with that I learned marketing. And then from learning marketing, I was like, wow, I could do this for other people. I could do it from home. I can do it from a laptop. And then that really led me into, okay, I'm gonna start doing some marketing for golf courses. Again, that led me into finding my partner, doing the real estate marketing. And yeah, it all started just from being in school for engineering and really getting to the point where it's like, I need to do something different because I can't do this whole desk thing for the rest of my life.