Jake Setterlun's company ditched monthly contracts for a one-time purchase model after customers balked at long-term commitments during COVID. He sees the market splitting between cheap monthly SaaS tools like GoHighLevel and expensive done-for-you programs at $25K-$50K, with AI making low-cost options viable.
We came into the game when everybody was charging, you know, thousands a month, lock you up in a 6-month contract. And the feedback we got was literally sick of being in contracts. And this was back in COVID, so people didn't know what was going to go, you know, be, you know, going on the next month, 2 months, 3 months, and especially in real estate. So they were like, I don't want to be in a contract. So it's like, hey, you know, just pay us one time, you get the system forever. You know, we can always pause the little backend subscription, you can restart it, but you're always going to have access to these ads in the system. There's even more of a separation now because it used to be everybody's charging a monthly fee, but Now I see it's really, really cheap, really like stupid cheap, or it's super expensive. Like you still have the guys selling the $25K, $30K, $40K, $50K courses, 100%, you know, or not courses, but you know, programs done for you type of stuff. Or it's like $100 a month, you get a CRM, you have things like GoHighLevel, you know, launch your ads, whatever, join my school community. So it's really interesting where I feel like we've seen everything get diluted down to a couple hundred dollars a month. And then, you know, again, you still have your high-ticket guys, but that's kind of what I've seen, especially with AI coming out and it being so easy to just crank clients out.
