A digital architect explains his daily routine of high-leverage work: designing ads, building video sales letters, recording YouTube videos, and producing training content. He structures his day around cardio, gym sessions, and meetings, with one core rule: never do the same work twice.
I'll tell you this, I hate doing things twice. If I'm doing something, I will make it and then somebody else is gonna duplicate it and implement it into the other business. Interesting. Hate doing things twice. That's my rule. You know, I'll wake up in the morning, I do cardio. It's just something that I like to do to start my day. 20, 30 minutes, nothing absolutely crazy. And then I will get into work and again, like I said, it's developing new things. I started telling people I'm a digital architect 'cause I didn't— I hate telling people I own a business. So it's like, I'm a digital architect, that sounds cool, right? You know, I'm making new ads, I'm building out a VSL, I'm recording YouTube, recording training. So it's me doing these things that are super high leverage. Outside of that, it's, you know, go to the gym in the middle of the day, come back. I have a lot of meetings in the afternoon, you know, just more work, more, more doing stuff, developing, building.
