A founder explains why working free for two years can launch a service business. Build funnels and trial setups for free to get testimonials and proof your product works, then move early users to paid plans ($297-$500/month). If they stick around, you know it's ready to scale.
I'm a big proponent of free work. I have a kid that I'm working with currently that I'm mentoring, and he's coming to me and he's like, I got a new $3,000 package I'm gonna be selling to roofers. And I'm like, buddy, you don't even have a client yet. When I got started, I worked for the first 2 years for free. Didn't have a paying client. It was literally building funnels out, giving free trials for testimonials. Like, set it up. And even if you want something that's kind of in the middle, set it up for free, get it working, and then say, hey, we're gonna set it up for you. We're gonna get this working. Once it's set up and going, It's $297 a month, it's $500 a month. Obviously, have them pay usage so it's not costing you anything except for time. But yeah, do that because at the end of the day, like, you know, 10, 20, 30 people will come in and you're gonna know if your product's good if they're sticking on. If it's not, you need to change something and then go hire a sales team or start charging upfront and then scale it like that.
