An agency founder hired a coach to validate his core offer and redesign his systems. He compares the mentorship to therapy: an outside perspective asking the right questions. Even after years running the business, seeing better software and more efficient processes humbled him into recognizing he needed help to stay ahead.
We hired this coach to dial us in because there's a lot of potential in this agency. So again, we hire this coach, we're getting into the program, and the first thing that they're walking us through is the offer. And it's super funny, the actual conversation of starting that offer. And it's very interesting actually going through the conversation of like, you know, what offer you guys should do because we know what we're doing. We're not stupid. Both of us have been around the block. We've both been doing this for over probably 5 years on his side. And again, I've been doing this for almost 10 years. And sometimes you just need to have somebody externally asking the right questions. It's almost a little bit like therapy where you're able to be like, okay, like that, that makes sense. Like that offer we had, like fucking stick with that because that was a winning offer and that was something that we needed to absolutely do. And when I am talking to students or we're talking to our different JV partnerships, it's something that we can very clearly see like, hey, this is what you absolutely need to do. This is what works. Go off, run. And 99% of the time we're absolutely right. But for us, because we're just so in it and it's, again, it's just this weird relationship, this weird dynamic, it was very hard. And just again, from this initial onboarding call with this mentor, we're already starting to scale because of that just external view and that external input and them being able to ask the right questions and us being able to really confirm that like, hey, you know, what we have is good. Like, let's stick to it and let's run with it. And the second part to hiring this mentorship and this coach is that they are also going to help us build out our systems. Now, I'm the systems guy. That's what I started off doing. That's what I'm very good at. That's what I have a passion for. And my partner actually is one of our ops managers in another agency. So he fucking lives and breathes this shit too. But again, when you're in it and when you're not really dedicated 100% to something, it can be very hard to actually sit down and be like, okay, like this is what we need to do and this is how we need to do things. So part of this mentorship is they're actually gonna build out our systems and automations. And again, one of the biggest things I talked about being in the trenches in the start of this video and really seeing that like there's better ways of doing things, it really humbled me that like Damn, there's better softwares out there than we're currently using. And sometimes it's hard when you like know that a certain way of doing things works
