A marketer explains why your own success story beats customer testimonials. If you've scaled a moving company to seven figures, lead with that in your ads instead of waiting for reviews. Test different versions to see what sticks.
from like a leads perspective and getting appointments, you can definitely book, like run a home services campaign, get appointments super easy. Right. But I almost would recommend figuring out and honing in on the moving companies just because of your experience. Unless you're not pa— like, unless you don't care about it, like unless you really are just like, eh, but like you, like, I'm just like looking at your marketing of just how much of like that social proof that you can Use. Like, who cares if you don't have testimonials when it's like, I did it. Like, I, right. It's kind of the same, you know, way that I approach my marketing is I don't show a lot of testimonials and that kind of stuff. It's just, hey, I did it, so come learn from me. And I feel like this is the exact same thing with you. But worst case, I would, I would split test. I would definitely try to have like one campaign if you're making an ad or VSL, whatever you're running, even an image of just like, hey, I scaled, you know, our moving company to 7 figures. Let me help you do the same with this solution, right? And, and that's your, your AI. So for sure. Yeah, that makes sense.
