A marketer explains why your offer fails: you're building it for yourself, not your customers. He moved from struggling to sell golf course memberships to thriving in real estate by matching his offer to what buyers actually wanted. Test your offer on real people first. If they don't say yes, redesign it.
I think a lot of times it sucks, right? Because I could have the greatest product in the world and the greatest offer. Unfortunately, you have to go with what the consumer wants, not with what you think the consumer wants. And that can be one of the toughest things in business too, especially for me. When I got started, I was doing marketing with golf courses and I realized very quickly it was hard to get appointment. And you know, that's why I shifted into real estate. Didn't really care about that industry, but we had success. And am I able to book appointments? Now, I mean, now you can use ChatGPT too and have a little conversation there, but really Really, it's, you know, if I post something on social media or if I run an ad, if I'm saying, hey, you know, Mr. Business Owner, Mr. Prospect, Mr. Customer, are you interested in this? Whatever I do. And if they're not saying yes, that means you have a bad offer, unfortunately. You could just come up with something completely different because it's about how it's marketed. But it's really initial feedback is ask enough people, and if enough people say yes, well then, it is definitely valid.
