When your unique offer stops being unique, competitors are already selling it. One speaker suggests evolving to a V2 version, positioning yourself as an authority, and trying pay-per-appointment pricing where you cover ad costs and charge only for qualified leads.
Dude, nowadays offers need to be crazy good. I thought my offer was good, but everyone has such a no-brainer. It's like everyone's on the same playing field. So it's like even with a Purple Ocean offer, we need a new Purple Ocean V2. It's like, I don't even know what— everyone's on the same page, so it's hard to compete. Yeah. And I just need some advice because I really think that if I made him a no-brainer offer, he would've gone with me. But since everyone is in like the, the same boat, it's kind of hard. And these guys have money. These guys have so much money because one of, one, only one of their clients is worth like at least $10,000 over their lifetime. So as long as I get him like one client every 5 years, it's an ROI positive investment.
Gotcha. I, I would try to do that for, I mean, it's a great, great offer in general, but I think doing that for this industry, would make more sense for them. Where it's, hey, we're gonna position you as an authority doing all this shit. You're gonna obviously get clients that way. And then what we're gonna do is layer on Google Ads on the top of that. And if you want Google Ads, it's this much. Maybe you do the Google Ads for free and then you do a pay-per-appointment on that.
