Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Your Team Is Your R&D Department 🧠⚙️

3 Nov 2025 · 1 min

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0:36

In this segment, the speaker explains how members of an outsourced support team transitioned into the company and became highly loyal contributors who act like an internal R&D department. They continuously seek ways to improve products and relay valuable customer-driven ideas. The speaker describes a feedback loop where the sales team passes customer requests to team leads, and the support team surfaces integration opportunities—citing the example of ElevenLabs' voice‑mimicking technology for AI calling. This process enables the company to stay aware of emerging tools and incorporate them into their roadmap.

Chapters

Thankfully, we've had some of our team members specifically on the support side. I mentioned they were outsourced. We had been working with a company. Some of those team members ended up transitioning over and they've just been super loyal and they're always like, you know, how can we make things better? How can we improve? You know, definitely see like the sales team, if they hear something, it's like, hey, you know, tell the team lead, let us know as owners. Then also on the support side, if somebody's asking like, hey, do you guys integrate with X, Y, and Z? You know, I heard it the other day, ElevenLabs, where it's like you can mimic your voice and then use that for the AI calling. So there's, there's definitely stuff out there and our team is usually pretty good at bringing that to us.