Business Blueprints Strategy Session 3

as we wrap up this session is you— it should be very clear. Like, this should be mapped out and it should be clear. And it's just— but clarity comes by decision. Clarity comes by decision. Just decide on what it is, right? Like, decide on the platform, decide on the next step, like decide on the amount, the email, like, right? This is— but, um, and I, I'm— I, I was listening to a podcast on the way back from, uh, we went to St. George for a day this weekend, and, um, I was— it was a podcast with Leila Hermosi and, uh, Sharon Chavaristo, who's like the president of acquisition now that they brought in. And they were saying how Alex and Leila's $105 or $107 million launch, it was a culmination of the work put in for the last 4 years. So, so many of you guys don't have the The patience to know that the work you're putting in— it's crazy. He said this and he was actually wrong. I made— I was very— I made— I added clarity to it for Art because he was driving. And Sharon said, we did not make $107 million with this launch. It wasn't overnight. It was a culmination over time. And he said it was a $107 million exit. That's how he thought of it. He's like sowing seeds, goodwill, adding value. And then 5 years later, they had a $100 million exit. Now you want to know something crazy about this? I told— this is why I tell, uh, Art, I was like, it wasn't an exit because they still have the asset. Like, they were in essence able to have a bigger exit than Alex and Leila had when they sold their fitness business for $40 million or $35 million or whatever it was. And now they, they, they sold their business for $105 million with one launch, and they still have the asset. Now the next time they do it, who knows how much is gonna be, whatever they choose to do, it doesn't matter. Like, I mean, $100 million is crazy. Which, by the way, super sad, Alex's mom passed away in an accident this weekend, or last week. Like crazy to think that, like, even, like, she won't even be able to share in the life short, man. But it's the same, like, very— I'm going to be very transparent with y'all. There's like 30 people join the Inner Circle from the challenge. That's 30 times 20. Let's just— or 30 times 19. What's 30 times 19? So that's 5 times 19, that's $570,000. Okay, what's 19 times 5? This is for the $100K Mastermind.

19 times 5 is 95.

So $570,000 plus $95,000, and then we had $74,000 in ticket sales. Of the challenge. That was literally the last 3 weeks we just had. Now, I do it because it happens because of this right here. That's how it happens. Alright. Cool. All right. Next, last thing I want to jump into real quick. Do you have a question, Arian?

I can wait. I can wait.

Okay. Yeah. All right. Well, yeah, we'll jump into Q&A after, after this last thing. All right, cool. Derek, we'll upload this. Don't trip. The next session is just YouTube. Which is a lot of— there's a lot of, you know, there's a lot of info that we have on YouTube inside of the Inner Circle. Okay. Okay, let's go. I'm going to put the— put this back. Remember, you guys can just, you know, make a copy and then use— you can use it.

Okay.

So, all right, here we go. YouTube. Next 4 YouTube videos. We— you better— you're going to put handcuffs on your keyboard and we're not leaving this call until you got your next 4 YouTube videos. Okay. All right. And this could be honestly, it doesn't have to be YouTube. This could be your next 4 emails, your next 4 short, you know, you know, short form content or whatever. All right. So before we do anything, Yes, correct, Jackie. You're just— we're just keeping it, keeping it moving. All right, your next 4 YouTube videos, just answer this question: what questions are people asking you that you can easily answer? Family, friends, coworkers, Employees, clients, past clients. What questions are people asking you that you can easily answer? If you want to just put one, put one in the chat. Not the number one, but put one of those questions in the chat if you have one. Mm-hmm. Mm-hmm. Mm-hmm. Oh, that's great. Okay, so books. Okay. Well, well, Addie. Okay. I love this. This is so good. This is, you guys are, you have now tapped into the YouTube video creation process, right? Step 1 is ideation. How to get in shape. How do I build? How do I build? How do I start capturing content at church? Yeah, that's great. All right, how do I get the credit higher? Okay, cool.

So amazing.

Now that's the— that's like the idea, right? You guys just wrote down ideas. To formulate it into a YouTube title We just need to do some research. We need to unpack it a bit. We need to like put ourself in the shoes of the person who's supposed to see this video. And then from there we dial in our title. Now, just cuz Hattie was the first, um, she put, what books should a product marketer read? So a lot of times we can actually You know, these, like, guys, I literally, this is, this is how I use, this is how I land my titles. YouTube, Google, and ChatGPT. So, um, so the first thing, and I'll, if you ever process stuff with me or you do the hot seat call like tomorrow or whatever, you're gonna get, you're gonna, you know, my brain is advanced in this. So what's gonna happen is you'll jump, oh, I'll be able to jump to a conclusion, which usually you'll have to like discover. But Addie, if you can put down the, the, the title of the books that you put in. Yeah, put in the title of the books. So, so the first thing is like your idea, which is like what books should a product marketer read? Now when I talk, when I think broad appeal, I'm thinking like marketer, like a per, like a per, like, like someone in marketing, um, because, because someone isn't necessarily gonna ask that question, uh, but we're gonna, we're gonna take this idea and try to create mass appeal with it. Addie, if you could, uh, just list out a video, a, a book or two, uh, now. Great. Okay. So here's what's crazy. So, well, number one, by her just putting that, I'm gonna put best books for marketer— marketing professionals. Okay, so number one, I'm gonna take this, best books for marketing professionals, and then look at this. So this is called research. I'm on Google right now. And then I'm gonna go on YouTube. Where's that Google? All right, so, so here's the Google, and then now I'm gonna go here to YouTube. This is live, live. Best books for marketing professionals. Top 13 books every business owner should read. This thing got 3 million views, crazy. 5 best marketing books of all time. Read these now. So good. Look at that. But a year ago, and I know you're, I know Addie, you're like product marketing, but like, you know, the reality is this is the wide net and we're just, we're just seeing what's being used or like what's being served, I guess is the question. 7 ways to market your book. The best marketing books to read in 2025. Look at how crazy this is. This guy uploaded it 5 years ago. It was a livestream, it looks like, and then he just changes the year. Crazy. My top 5 marketing books of all time. Read these now.

Okay.

So yeah. Okay. All right. Well, looks like I'm gonna tell you right now, Addie, this is an underserved topic. It's underserved, which means blue ocean strategy, if I'm not mistaken, right? Like, so, um, it's underserved because the videos that show up are old. The first video is a year old. The next video is a year old. This short is 2 years old. Um, 3 years old, 5 years old. So this is what I'm just like, Omar, how did you win on YouTube? Like when it was all, because it's not saturated with people who have this much intentionality and this much insight. Good night. Look, you guys are already getting your $20,000 unlock right now. So I say, so I love going on Google and I love going on YouTube to kind of just like, what's, I'm getting a pulse. Before I like go and like start like workshopping a, a YouTube idea, which is, by the way, there's nothing wrong with like actually creating the content for a YouTube idea, but everything I'm doing right now is, is to dial in the packaging of it. So, and, and I want something that just resonates with what I have in mind. So I see, you know, uh, top books on marketing in 2025. I love this, which books will actually teach you to be better at marketing or, you know, I love the word actually, like right there. That sounds like a very YouTube title. And so I'm just getting insight and look, the videos that show up, top 5 marketing books you probably haven't read. Now I'm going to give you another layer of insight. Addie, you can go the listicle route and you should go the listicle route where you list out some of the videos or some of the books. Right. The other, the other thing you could do is just like a book review. So make it punchy. So what's crazy is I just, I just personally wonder how many YouTube videos or podcasts you can create from insight inside of this book. Which, yeah, yeah, look at this, like, make it punchy. Now let me see, uh, sometimes the book doesn't have influence but the idea has influence. So yeah, this, so yeah, it's crazy. Oh my God, oh my God, um. Because this book doesn't have influence, Addie, this is how you could become more influential than the book. And I say that because no one knows this book exists. So even if you made a book review around this book, which is fine, but I would just reteach what's in this book, how to write simple tech messaging that wins hearts, minds. Oh my goodness. So this is what, uh, here's a thought that I would like to share, and the thought is you don't have to be the resource. As the expert, you don't have to be the resource. You should be the source of resource. The source of resource. You're the middleman. You already did the heavy lifting, Addie. You read the book. Let me just take the book and the concepts and the ones that stuck out to me based on my expertise. This is how you create content that other people can't create. He's like, who else? Like, who else is going to make that video at this point? And by the way, nothing I'm sharing with you is like I came up with. I just like, it's my observation. What's her name? I use her as a, an example for a lot of things. Which by the way, you know, as far as title goes, look at this is Nishka or Nishka. She was literally on Diary of a CEO. Crazy. But she just started making, she left her corporate situation and started making listicle videos. When I say listicle, 7 habits of quietly wealthy people, 6 easy ways to become more disciplined. You know, dude, this— the word actually is crazy right now. I'm going to screenshot this as like, as just insight. I'm just doing— I'm just doing some research. And look, this is why you can recontextualize what you learn for, for your own purpose. I'm literally doing research for me. Don't be surprised when me and Art drop a video that says, uh, how to actually win with content creation in 2024. Like, I mean, I'm just the brutal truth. Nobody's gonna tell you. I don't know, whatever. So, so this is, uh, yeah, Nishka or whatever her name is. Um, but yeah, a lot of her best performing videos have accountant explains. So the, the, this is just, I'm, I'm, we're workshopping like this is title. This is called title formats, title formats. This is a title format. Accountant explains colon. Marketing expert explains colon. Look at this. Diary CEO, insulin doctor, colon, Matthew McConaughey, colon. Let me just search the word like expert real quick. Money-making expert. I know they like use that for like Cody Sanchez. The AI safety expert, colon, fat burning expert, colon. Just good stuff. So yeah, I know you gotta leave. You're good. We're just gonna keep it running though. So like you're gonna now take this concept and then you're gonna now make the, we're gonna decide on the title, which the title in this case, let's just call it Marketing Expert: How Do you like— and then what was the book? Look at this. Look at this. I'm gonna take this, just go over here. Why not? Why gotta reinvent the wheel? You just gotta reshape the wheel. No, I'm just kidding. Um, How to Win. I like this. How to win. Look at this. And then it's like, whatever, you know, right? But like, what's, um, how to win heart, minds, and markets. I'm just gonna— I mean, and now I'm just— I want to honor you guys' time. So, hearts and minds with email. Holy cow. Marketing Expert: How to Win Hearts and Minds with Emails. How to win hearts and mind with copy. So, and then thumbnail text. You get— you, you can upload 3 versions of a thumbnail. And all I do, all we do is we just change the words. So that's why I put thumbnail text, because in YouTube, you know, you want a big face and a big phrase in your thumbnail. But just to give you some insight, I'm gonna just click on this video, go to video analytics, details, and yeah, results ready. Look at this. So I told Art, most people don't know the guests I have, so it doesn't always make sense to use their face. So for one of these, and I'm so glad we did this, the new way to market your business with ads, it won, it won, won. And then the other ones, but they're really just, you see that the phrasing, the fire your marketing team, get sales while you sleep, paid ads cheat code, question mark. So that, so when I say, when I say phrase, Or when I thumbnail text, that's what I mean. So like, it would be like, send this, make money. And your thumbnail should always speak to the minds. It should, it should, it should, again, we're, we're selling ease. Like, Guys, I use it sometimes, but I try to refrain from the word like build, build a personal brand. Sometimes I'm like, how can I make it sound even easier? Because even like building wealth sounds like a journey. Like get rich, print money. And I know it's funny because it sounds very, if I were to like over-spiritualize it, it sounds very carnal. But what's the, what's the healthy assumption? That most people are inherently selfish. Most people— another healthy— most people want more money. Most people want more money for doing less. Most people want to do less and have more. Like, like, that's— so why not leverage that? Send this Make my— yeah, get sales. Oh yeah, you mean like get sales with emails. Use this headline next. So there you go. So now, now I can create this YouTube video. With confidence to know that I've maximized my ability for it to get reach. Now what's crazy is because you're in this program, you have the opportunity to just like run things by the group. But more importantly, once you make the video, you can tweak. So like if you guys are getting insight and clarity even right now as I went through this, example, you can go back in your stuff and retitle and rethumbnail things. And it, it can— I wouldn't be surprised if you have a handful of videos that you— that were really good in your way of delivering the information. You can actually get some lift on those videos. Awesome. So, so your job is just get like workshop your next 4 videos. And then don't forget the, the biggest thing of them all, and that is just making sure those links in your description, link or links, are clickable. They work. You make them clickable by making sure that they have H2 https or whatever. You just want to make sure that they have like the, this part, h— https:// like, if you don't have that, then your, your link isn't clickable in the description. And then you can also pin a comment. So every YouTube video should have a pinned comment to a lead magnet or to that next offer or to book a call or to take the assessment. If you guys already have YouTube videos that are already getting views and you have not pinned comments on them, Do that, please. What else? Yeah, and then, I mean, honestly, like the whole, like, just thinking about the value ladder and all that stuff. Now, whoosh, let's just breathe in. Breathe out. Good stuff. Billy says, I have 400 to-dos. Just start with one. What's crazy is everything you guys learned today—

all—

here's what's crazy about this, Billy, for you and for all of us, is your 400— or you said 4,000. Your 4,000 to-dos are all hyper-leveraged to-dos. So by simply dialing in your Instagram bio, that alone could do so much. By simply pinning posts on your Instagram, That can do so much by showing up today, by coming up with your lead magnet, by thinking through your value ladder. Like, these are also high-leveraged times, but so good. Yeah. All right, let's get into just a couple questions. I got to dip in 10 minutes, and then we'll get this up. So Arianne, let's get it. Just heck yeah. Just real quick, the question, and then I'll unpack it as I need it.

Same question. I really want to hone in on this bio. I've been working on this on my own for a while, so I just fine-tuned. It says, I help holistic health and wellness practitioners leverage and scale their personal brand to do more of what they love and avoid burnout on the journey.

It's very wordy. Okay, here's the homework for you.

Yes.

Is to literally go into your favorite follows on Instagram, screenshot them, and then post them in school as a post. And just, I want you, you know, 'cause here's what I'm, even from just that bio, It's, it's still very, um, created from in here and not for out there or from out there. 'Cause like, watch, read it. Just, okay. What I mean? Yeah. Like just read the first line.

Okay. Um, I help holistic well health and wellness practitioners originally said build their personal brand, but when you just said that build, I decided to change it to leverage.

Yeah, that's great. But holistic practitioner, like it, like it's just very— who do you have in mind when you say that? Like, I don't even know what that means.

I mean, I don't think you're my target audience. When you said side hustle, that doesn't speak to me, you know what I mean? Like, I sat here and thought about two people I know I want to help that I know personally. Bethany, she's a registered RN, but she does colonics. She does basically her whole is holistic practitioner work. And then I have, yeah, like, you know, he's a yogi.

Yeah, but she's a, she's a health, she's a health professional. So I'm, I'm, all I'm saying is I help health professionals build a personal brand, a profitable one. I help health professionals build a profitable personal brand. Okay, I hear you, you know. But then the whole, like, you know, to enjoy the free time of the fan, like, the, the freedom and that, that thing you can communicate that with even just the word profitable in front of personal brand. Mm-hmm. You know, and so yeah, I mean that's—

I appreciate that.

I'm not saying like the holistic thing was like the wrong thing. I'm just saying like it's, again, we can have a broad approach even though we have a niche focus. And so, yeah, there are more medical professionals than there are holistic health, you know, whatever your friend actually is, you know? So, but I'm saying who she represents are medical professionals.

Yeah, but Eazy's technically a yogi. Like, he doesn't have— he's not a— he's just a certified yogi. He's not like a registered doctorate type, but you know what I mean? I'm trying to figure out all those people in that one box because medical professional, you know what I'm saying? That's where I got the health and wellness, you know what I'm saying? Because I wanted to speak to all the people that are in this space. Even if they're just a yogi, they're a breath worker, they do breathing work, they're a chiropractor.

All right, legit, just, just to the best of your ability, answer this question. Right, right now. What can you help me with?

I can't help you. You're not a health and wellness expert.

But like, as a human being in the skill and the skills you possess, I'm just saying, and the skills you possess, how can you help me?

You personally, I can't because you have more knowledge than I do.

There's a limit.

I mean, I'm old. No, no, people build their brand and your brand is built. Your brand is doing what I want to help people in the health world do. Does that make sense?

Yeah, but yeah, I— it does, but your answer projected, and it projected a, um, a, a train of thought that like you can't add value to something I'm doing.

I mean, I can help you elevate your self-awareness, increase your self-directedness, increase your character, get your life more aligned to your values, have more harmony with yourself. But that's not what I do with— that's one-on-one coaching. That's not my high-ticket offer.

Okay, wait, I mean, what I'm trying to get at is, um, like the, the practicality. I'm, I'm wanting you to just get dumb practical. Like, like, if you had to make a YouTube video tomorrow that would serve what you want your business to be, what would be that YouTube video?

I'm not sure I understand your question.

If you had to make a YouTube video tomorrow, what would you make the video on if it was purely on inspiration to help your business?

Like, just, um, how to turn a one-time interaction into a lifetime customer. And don't y'all steal my title because I worked on that one.

But that title, how do you do some work?

Okay, for sure.

Yeah, how to network. Yeah, yeah.

How to use your, your own personal story to reach your customer. But I don't have my titles fine-tuned, but I mean, that would be like some type of—

Oh yeah, I'm not— Yeah, that's fine. I mean, everything starts with the idea. That's fine. And then, okay, how do you do that? Like, how do I turn a conversation or my story?

By having an abundance mentality, by leading, like by selling your energy, by selling yourself. By being intentional in those interactions, making them personable, going outta your way to active listening, adding higher touches.

Then would you say that you're a content coach? Like you're gonna help me, you're gonna help with communication. Like, I mean, that video, and it sounds like you're gonna help you're this testing client and I understand that there's testing and you're figuring things out, but here's what's crazy. You don't have to spend years trying to figure out something that's not going to work 'cause like you're in an environment where you can actually either find some of your next clients and serve them. But the biggest thing that I, the biggest thing you have to, I'm just noticing from just the few, interactions is you got to get more out. You got to think from out there.

What do you mean when you say that? Think from out there versus in here. What do you mean by that?

I mean that like, I mean that people will sign up or here's what I mean. I mean that people know what they are looking for. And if we meet them with industry jargon or we meet them with expert keywords or expert language, we will miss the people we're supposed to help. So I'm just thinking about, like, let's just think brick and mortar. If I have a storefront Like, there's, there's a gym next door, or it's like, it's called Burn Boot Camp. That's very clear, like, what they do. Yeah, next is Lee's Liquor. Very clear what they sell.

What would you do to get more clear on this for myself? Because I did the branding clarity questions already in the Content to Cash Challenge, and I'm still in ambiguity, you know what I'm saying? I'm still here having these questions with you. So what do you recommend?

Not here. I literally— I recommend do this too long. Yeah, I recommend you just genuinely like Getting people results. That's what I recommend. Like, like helping people that you know you can, you should be able to see the person you know you can help. And if that's not the case, then it's starting to learn the skills. Like, you know, I asked my friend who's been in real estate for, if I'm not mistaken, close to 20 years. I'm like, bro, are you like passionate about real estate? He was like, no, I'm not passionate about real estate. I just— real estate has become the vehicle for me to help people, and I'm passionate about people. And, and people buy homes, families buy homes. People's biggest investment they'll ever make in their life is usually investing in a property. So I'm going to use the vehicle of real estate to help people in the way that I feel called to help them in. But it's still— he's still a real estate professional. So yeah, I think my thing is just helping people. You need to get just a few testimonials under your belt. That would be like in 90 days, winning looks like I got people this result. And it, and I don't think you're too far off by the way. Like you're in the content, you do filming and stuff.

What do you mean? Like filming my—

Like this? Yeah, there's like these, these people you film, you're going to film content for them?

I mean, potentially, I'm thinking if I want to be reaching, if I'm, I guess maybe that's my dilemma. Maybe I shouldn't be. But I'm trying to figure out how to serve, how I would serve multiple people in a virtual setting. And so that would not be me creating content. But I would—

okay, well, well, I know a guy, uh, his name is Ryan McGann and he, yeah, he, he brought on clients and he, you know what he did? He was a part of the filming process, but he would coach people through the delivery of filming the content. So like the, he would be up on Zoom and coaching the delivery and even crafting the, the hooks and like all that stuff. So like he wasn't necessarily an agency, he was a content coach, or even dial it back even more. It's like he was a communication in your content coach. Like he helped people communicate. And so, yeah, I mean, I think the way, my biggest thing is like, if people don't get the result, that's all they're going, that's all they're looking for. They're not looking to work with, me. Like, no, no one's looking to work with me. People are looking to get the transformation that I sell. And that is, that is building a one-to-many business at its core is what it is. Yeah, I think winning for you looks like just like get some proof. Like, proof sells for you. And it'll even— here, you know what's crazy about you going down the path of getting proof? It'll also give you confidence.

Right.

It does. Yeah. It's crazy how, like, yeah, at some point, and some people are actually there already, some of you guys already helped people. But at some point you don't even have to do the selling. The people that you've helped and you've gotten the result, the schools, the principals or whatever, they end up doing the selling.

For sure. I appreciate the time and thank you to who sat through that.

Jose, what's up? Hey Omar.

Hey, this is the first time me speaking to you anyway, so I just want to say thank you. You've helped me a lot. You know, from a distance, and I'm honored to be in the inner circle. Both of my questions— I have two questions, if I may ask. They're both around showing up online for the first time. Um, the first thing is, um, how would you recommend that I show up online as a, as a business that wants to build boutique-style fitness gyms within the local church? So you will be my ideal client, for example. So a pastor who believes in building the complete, you know, believer who you had your own health journey as well. So, you know, I take it you believe in fitness, but actually building boutique-style gyms within the church. How would I show up online in my content?

Dude, so good. Okay. This is why I don't have like a one way of doing something. I love unpacking things because like the, there are principles that intertwine regardless, but this goes, this doesn't go for everyone, but this is gonna go for you, right?

Okay.

So when you have a very specific offer, you can run a specific ad to the specific person and then, you know, craft an offer, right? So like, or not craft an offer, run an ad to a specific person and then like sell them your specific offer. So your offer is very specific, bro. Like, I just want to let you know, here's how you can make a million bucks. Okay, you can create an ad that is like, hey, are you a pastor who has a, who owns a building or leases your building. And then, I mean, like, I'm getting goosebumps, like fill in the blank, right? It's like, here's what I hear. I hear that you create a space for people to level up their health using a church. Facility, like, to do it.

Work out where you worship.

Yeah, yeah, this is brilliant. Like, because, because the way— number one, churches ain't doing this. Number two, churches should be doing this. Now, I do, I do know how most churches make money during the week. And that is offering a preschool or something like that. Childcare is usually how they use the building. But man, when I think about installing at different levels, right? You got like, I mean, one level is a parking lot, you know, and having a circuit type of thing you do. Another level could be an actual gym facility. And then like there's a monthly membership. I mean, man, bro. I mean, holy cow. Now, why would a pastor even care to begin with? Well, the pastor should care to begin with simply from the standpoint of like, it can bring in not only a level of income, but it actually is holistically shepherding a church. Like what good is it to like just have, be spiritually dialed, but you're not physically dialed? Like, nah, you know. So I think, I think that would be, you know, that would be the approach. I think you need like a signature presentation around that, or, or a VSL. Like, when I say VSL is a video sales letter, it's like you need a, a 5 to 9 minute video that just explains that exact thing. Like, and, and, and bro, I'm, I'm literally like This is crazy. Okay, so this is like a— talk about the staff having access to this thing. So now you have a benefit, there's a benefit to joining the staff because you're a proponent of health. Like, I mean, it will make the church— revival will break out, bro.

Yo, so I appreciate you saying that.

I absolutely believe that.

I believe that.

Yeah. Now, one of the sales principles I teach all the time, and you'll hear me, is you got to make the non-essentials seem essential. You got to make the non-essentials seem essential. So like, to you, this seems like you can have this level of conviction because you really do believe in it. But the way you make it seem essential is you say like, like people dying in churches of heart attacks, of obesity. Of sickness and blah blah blah and like we're preaching and we're praying and we're calling on the Holy Ghost but they're like what are you doing when it comes to actually influencing practically our physical health like the body is a temple so like this is actually the first church holy cow right this is like okay so anyway so you asked the question how do I show up online first well dude would your offer Dude, that sounds like, I mean, it sounds like this could be crazy. Like you can have like chapters. Yeah. You can have certification. So like, you know, most churches have fitness guys in them usually. There's like somebody who cares about their fitness. And like maybe like somebody hasn't been able to use their gifts in that arena for the church. It is unpacking what the pastor wants and needs based on their thing. So it's like, do you want to install the ministry? Do you want us to facilitate the thing? Do you want us to provide the— so I think that's where it can really increase.

So we'll install it, for example, we'll install it, we'll even provide the fitness instructor to run it and the membership Justin Page for it, but I'm trying to think, how do I show up as far as just continual content? So having a content calendar.

Yeah, so your way of showing up consistent, dude, your way of showing up consistently is literally just fitness. That is your niche, bro. Like, just talk about dieting, talk about don't put this in your body, talk about fads, talk about trends that aren't real, share workout. Like, that's what you're gonna do.

Okay.

Um, and then Yeah, and then, you know, the thing is like, that's like, just build that trust online. Okay. And maybe you use like strategically, and from time to time you just share that stuff, but like, this is where like, it won't work if you make content around churches doing fitness. Yeah. Like your content won't work in that sense. So your broad approach is simply, fitness and health and wellness, right?

Okay.

Um, and then, yeah, and then, and then that is a, that is, dude, that's a crazy business to, to scale if that's really like a passion and a heart for you. The flip side is you can take on one-on-one clients or, you know, have a group coaching program. So like, you know, like, but, but the, the, to reach the churches, that would be like paid ads directly to pastors.

Okay. Okay. It answers, it answered my second question because, um, Well, I was wondering, should I do it under like— so if I do one-on-one clients, let me ask a second question so I can phrase it better. The second question was, I do believe that God— and I'm as a pastor, I'm looking at you as a pastor and as my coach. So I'm, you know, I'm going to take the coaching. I feel like the Lord told me that the Athletic Church, that's what that would be. It's not for my financial gain. It is a for-profit business, but it's not for my financial gain. It's to finance the kingdom. It would provide jobs for people, but it's not for me personally. So for me, I do have a passion for coaching. My background is leadership. And but I feel like showing up online as a leader, like, like first time showing up online as a leader without building trust and doing an offer might be difficult. So should I just maybe show up, lean on my background as a fitness trainer and just lean on that, maybe on another, under another name, instead of the athletic church and maybe just—

Yeah. Okay.

Do you think it should be all on the same thing?

Yeah. I mean, I don't want you to spread yourself thin, but I, you know, I don't want you to— don't feel like you need to over-spiritualize that part.

Okay.

You know, I think that it could actually mess with things if you do that. Like our pastor, he felt that he wasn't supposed to take a salary in the first year, and he did feel the Lord on that, you know, and then God opened the door and like Joseph Prince actually gave the church what would have been Jabin's salary, but what, you know, what Jabin did instead was he traveled the world and grinded his face off while he was building his church just from like a thought that, I don't know, I mean, that's what's— dude, what is it God like? Because I need to, I need it, it's not like I don't need it. Yeah. Yeah, I wouldn't see it as that. I think there's something about the business still being a business. You can't over-spiritualize the business aspect of stuff. It is an organism that needs systems, it needs processes, and it's no respecter of persons. Like, it's a business, it's an organism. And so we don't want to over-spiritualize it. Now, we could distinguish our business with the Holy Spirit and values and biblical principles and things like that, and people will feel that. Um, but you know, I wouldn't go so far to say, you know, I, you know, I want to provide, I want to make this a business, but I don't like— dude, like, whatever you need to do to make it thrive. Like, if you're not taken care of, how can you take care of the business financially, even from a standpoint of that nature? So, um, but I think you should just show up as you. You can have a separate account called church, the church gym or church fitness or whatever, what you mentioned. And like, maybe that's like, yeah, that's a culmination of things that would be like your video department. And you could post, which I don't, by the way, you can post client testimonials, church gym transformations, like all that stuff. Interview pastors who are fit and who value their fitness. And like, I mean, dude, there's— you can go crazy with all that.

Oh yeah. Thank you.

Yeah, man. Um, Felix, what's up? And then Murat, if you have our number, just, uh, voice memo your question to 702-499-7778. All right, what's up, Felix?

I took that, that task. My question is, um, about my Instagram bio, if it's too broad. I just updated it. It says that I help teams build and strengthen connections. Um, that's where I kind of left it at, simple. And then, um, feedback on that. And then just maybe a pathway that I can take as far as kind of bringing awareness to what it is that I do.

Yeah. So you said you help teens?

Teams. Teams. Like teams, teams.

Yes.

Yes.

Yeah. What kind of teams?

So predominantly I've worked within the school setting, so I've worked with, uh, educators in that space. However, Um, I was finding— I'm finding out that again, the things that I speak to apply to even business leaders as well. I'm in the church world. I shared that with you during the Inner Circle first. I, I work within the church where I'm an executive pastor of the church. So I've been able to use the same strategies that I use within the school sector, and I use them in the ministry sector as well as in business sector as well too. So not sure if I want to just label it as—

read it again.

Yeah, yeah. I, I help teams build and strengthen connections. I also am a speaker, so I go, I speak to a lot of, uh, right now it's been a lot of local collegiate and high school teams. I actually go and speak to them before games or during their summer trainings and everything like that as well.

It's fire. Yeah, yeah. I mean, you help teams. Yeah, I think connection is an answer, is the answer to the thing they want. Like, what do teams want? Um, You know, they want to reach goals, achieve, they want to achieve goals. They want a culture. They want, they want, you know, culture clarity. I help teams thrive by creating winning cultures that reach goals or something, you know, like, and use, by the way, guys, use ChatGPT to process this. You can just speak into it and like even put the links, literally put the links to those Instagram posts and then help it let you process. But like Teams is very, it's a little too general. And I think the big question I have for you to answer internally is which group of people excites you to help the most, and also you can create content infinitely for. So like, it— like, that might, that might limit it, right? Like, it's like, can you create— dude, I made a conscious decision. You guys need to know this. I made a conscious decision to not focus my attention on helping the local church with marketing and content. I genuinely did. And the reason being is because on a practical level, I can get paid more by helping business owners. That's just like, like straight up. And, and honestly, I didn't have the emotional energy to get so good at selling that I needed to shift the thinking in a Christian's mind that doesn't even have buying power to implement marketing strategies in their churches. Like, no, it's just like, no thanks. So, so that was just like a conscious decision, like, right? Like now, because of who I am, like financially, am I a contributor to the kingdom? Yeah. Like I had a guy reach out to me who's been helping in his church and he's been struggling through stuff. I tested a little church marketing thing this year, a 90-day program I did in the spring with a couple of friends. That thing was like pulling teeth, bro. Like, I'm like, geez Louise. Now the thing is, if you're dialed in and you have an ability to communicate the value that you could bring and people can see that value, but there's kinds of churches and kinds of mentalities. And I don't— I never want to blanket generalize or compartmentalize people, but there is some general observations that I have, and that is churches think everything should be free. And I'm glad my pastor doesn't think that way, which is not surprising why we have the fastest growing church in Las Vegas. He pays to be in rooms, he pays for the information, he hires consultants. And all the, like, so the pay-to-play thing is just, it's there, there, you have to find the sweet spot in that, right? Like, you know, oh no, our budget. Oh yeah, but you'll give an honorarium to a 40-minute message that could have been streamed via video or something rather than actually helping your staff culture so that you can actually take care of your people better. Like, what are we talking about? Anyway, that came from a, that came from a place that was just a little too deep to— I'm glad I'm not alone.

We're on the same page.

I was literally, bro, I'm like dumbfounded. I'm like, I was invited out by a church last November. I spent 3 days. They gave me $500. Now, Yeah, like, I mean, I was just like, yeah, this is confirming. Now, I didn't— I don't do it for the money. That's why I went, and I didn't even— I didn't have a price. I didn't, because there wasn't a price, right? I mean, it's fine. I also preached their young adult night. It was like consulting, preach young adult. Now, if they would, you know, take care of No, I don't know. I was gonna say, if they take care of a preacher and that's what you would— dude, how can somebody support a family? So I mean, that's just a lot to consider, but I would just say just to just think on that. I, I, I, I love— like, dude, what's cool is like you can use biblical principles to help small, like, small teams, like, you know, or, or, um, you know, uh, new, new organizations and new companies and things like that. But just make sure you're leveraging every opportunity as far as like content goes. Even if you're speaking to a sports team or a high school or teachers or principals, like just make sure you're capturing that stuff because if you learn how to teach in principles or you're sharing, which I'm sure you do, it's applicable regardless. So I posted content from when I preached to those young adults for that one $500 consulting week, you know? So yeah. Addie, yeah, we just wrapped. I had a countdown. I'm well over time and I need to, I need a brain break. Uh, I mean, I need to get some sun. So, hey, welcome to the Inner Circle, you guys. School group, school group, text, text. If you have an immediate need, text the phone. Um, show up to the calls, poke the bear. Uh, be respectful, but you guys are a part of a community which I don't plan on growing as far as I know for at least 'til January, right? So like, we've got some time to really dial in and, and win. And so, uh, appreciate you guys. You guys have a great week. We'll get this up as soon as possible, and, uh, we'll see you on tomorrow's call. All right.