How To Get Your Personal Brand Unstuck in 2026 (Works for Anyone!)

The biggest mistake new people make when creating content online is creating content with an expectation that they have to keep up with. You actually don't keep up. You kind of just find your way of showing up. Attention used to be the new oil without AI. Now with AI, authenticity is the new oil. Long-term consistency leads to indirect opportunity. You actually can't quantify or fathom the result or the effect of the doing the thing that you're supposed to do. You referenced a video I posted 13 years ago on a podcast, so now my name is being brought up in rooms I'm not in. That's a personal brand. What are people saying when you're not in the room?

There are millions of people out there waiting for you to make the decision to go all in on yourself.

Decisions beat intentions 8 days out of the week. Make the video.

So like, what did it take from you to become this version of yourself that you are today in clarity, in purpose, in authenticity?

What a question. The simple answer is Omar.

Social media looks completely different than it did 3 years ago, 5 years ago, 10 years ago. Things are changing. Nobody knows what to do. It seems like Hermosi's putting out 500 pieces of content a week. What is the average person supposed to do to keep up with that level of content production?

The average person doesn't compare themselves to Alex Hermosi. My formula for getting people to unlock what I like to call infinite content is actually finding your way of showing up consistently. I like to call my content strategy, which I would love people to tap into. It's kind of like the Adele and Kendrick Lamar strategy. They release something and then they, they kind of create space for the something they just released to be consumed and devoured and repeated and consumed and consumed. I'd rather have people watch my stuff over and over than have me having to keep up. So I say find your flow based on platform. Your flow might be in your car. Uh, your flow might be have a conversation and film it. Maybe it's just one angle. Your flow might be no cameras, all audio. Turn that into carousel iPhone image posts. So how does somebody keep up? You actually don't keep up. You kind of just find your way of showing up. And that would be what I would tell somebody who's starting out brand new in 2026.

Okay. And so what's the thing that stops people from even getting started?

The biggest thing that stops people from getting started posting content is perfection paralysis. It's, it's not even overthinking. It's thinking that the way to do something right out the gate, that in your mind, and it's a very internal projection we often do when we're trying to do something that's resonating with us, like, oh man, I have a dream to do this. I have a dream to build an online business. I have a dream to build an audience and help this demographic of human beings excel in this area or shorten the path of success here. You know, the algorithms aren't even rewarding perfectionism. My business coach, Myron Golden, he said something so brilliant a few weeks ago. We were doing a live event together and he said, with AI, attention used to be the new oil. That's what Alex Hormozi would have said without AI. Now with AI, Authenticity is the new oil. So the goal is actually how do you find ways to show up more you? And sometimes not editing it is more you. Sometimes doing the Lunch and Learn in your local city and having 4 people show up and you teaching something just human to human, like, and then you make sure that gets captured and that with a smartphone and that kind of content, it's like, whoa, this person's really connecting, you know? I'm doing a lot— you do live podcasting. Caleb Ralston, a friend of mine who used to work for Alex, you remember him saying this line? He said the future of online courses is in-person workshops. It's like, but it's true. Yeah. If you can have a repeatable way of delivering information or framework or curriculum, just do it in person. Because with information being so devalued, the goal is to be authentic. And that, like, is so, so if you think an edited version of you is a more perfect way of showing up, I would argue you're just going to find yourself creating an expectation for an audience that isn't getting the real you to begin with. And so I'd rather start off raw than start off polished. And so my approach with our podcast has always been, let's not put the subscribe buttons and the, and the title screens and the this and that. Let's just literally have a good quality video and audio setup and just switch back and forth between who's talking. So like my podcast really, bro, is it is not heavily edited. Uh, there are very few times where we'll do those like cinematic intros like you did on this podcast. But as far as when the conversation starts, there's, there's not really much manipulation here. It's just let it flow. And I'm a fan of that. I want people to know me for my essence. The biggest mistake new people make when creating content online is creating content with an expectation that they have to keep up with every 8 seconds. Got something's got to change on screen or not. Or you can get so good at communicating and articulating your expertise where you can grab people in and make people wonder, wow, this person's obsessed with the thing I have a problem with.

So how did you get so good at doing exactly what you just said? Articulating your ideas, focusing on your purpose, being authentic. Because I just watched your video of you 13 years ago. When you started in your car of you talking to the camera and you look— and it was 13 years ago, so you're going to look different. But the way you speak, the confidence, who you are, completely different. And going through my own journey, I know that it's not just you grew up. So like, what did it take from you to become this version of yourself that you are today in clarity, in purpose, in authenticity?

Man, what a question. The simple answer is I have a relationship with my God. Like, I know who I am because I know whose I am. And when you know who you are, fear— it's called the fear of man, the fear to perform, or the, the, or the the desire to, to prove yourself. I know I'm not trying. There's no one to prove. I actually lost my father last year unexpectedly. And for a man to man, we are looking for a man to prove ourselves to. And sometimes that's an audience. Sometimes that's actual fathers or a father figure. But when you— and this conversation could go there, I'm down to go there. But when you, when you find your identity in who God says you are and you find your identity in Christ, they say confidence comes from competence. Well, if I know my creator and I know who I am and I know what he's called me to do, then I'm going to start operating in confidence because I have no one else to prove. I've already been accepted. I've already been loved. And, and so that's kind of my— that's, that's probably why, you know, what people are seeing is they're seeing fruit of a daily walk with God, spending 15 minutes a day in the scriptures, prioritizing my marriage over any other relationship. And I got married young, that grows you up quick. But what people are seeing is just simply an obedient human being to his Creator. And over time, it just, it starts to look very, it starts to look very attractive. You know, people want somebody who's secure in who they are. People want somebody who is stewarding their gifts really well. People— this is what we get the thought, uh, we get the concept of a thought leader. Somebody who actually carries out in thought before you do, you know. And, um, and so yeah, I'm just a product of somebody stewarding what God's given me and what he's called me to do. And if, if God's given you something and your inability to communicate the gift God's given you is standing in the way, then I've got to do whatever I can to get really good at communicating. And, you know, I've been attending church. I've been a church builder for 13 years, 14 years, and sitting under great communication on a week-to-week basis, you only get good just by as a byproduct of that. And then you can ask anybody who's in the realm of communication that no one is a naturally born good communicator. It is a skill that must be developed. And when you start to open yourself up to the art and science of communication, you realize that it's not just what you're saying, it's how you're saying it. It's having pauses. It's letting people lean in and it's changing your inflection. Yeah, I mean, but I'm a professional yapper, bro. But yeah, I just, I feel like God's just given and been really good to me. So I give him the glory for that.

Was there a moment in the 13 years where this is like, God is speaking to me? And, and are you okay speaking on like—

I'm okay with doing whatever you want to do, bro. Yeah.

And just like, you know, because there's people and I like, You know, I don't believe in God, but like something's out there. Like I'm, I'm feeling called to a higher power for sure in this. And I know that like some people out there are like, yeah, Cassidy, you just are on a podcast and you got a microphone, but truly, no, I believe something in inside of you that is unexplainable.

Isn't it funny that there's literally a scripture that says God has woven eternity in our hearts? We've all heard the story of the people that have accomplished everything in life and have still felt empty. So we're on a pursuit for our entire life to find the meaning of why we exist, because, because our creator put it inside of us. That's why there's actually no actual tangible thing that will fulfill you, because you'll find that out. It's just, it's momentary. If you do anything that they call missing the mark, like they call it sinning in the Bible. But if you miss the mark, it feels good in the moment, but you have that, that regret and that remorse. That that's because we're spiritual beings. But yeah, dude, I'm down to unpack whatever you want.

I fast-forwarded my life living the path that I was living and was going to regret not having pursued this. And actually, it was, it was Dan Martell that like planted this thought in my head or this feeling of like, your desire was placed there for you, right? My desire to do this was— I didn't just come up with it on my own. I— not everybody wants to do what I'm doing. Everybody has a unique purpose in this world, right? And when I fast forward and I've heard the stories, the, the physical things will never make you happy. So it's like you hear these things like, okay, there's something to this. I have to believe this. And so what does that mean? It means that I have to live out my true purpose. That's what that means. Because only then will I be fulfilled. Only then will I feel like I've given the world and myself the gift that I've been given and that I'm meant to give to the world.

Yeah, dude, perfectly articulated.

Thank you.

I would say most people probably listening or watching this feel that. That's why they consume content like ours, is because they know there's something more out there. I would argue to any theologian that if you have a desire in your heart that exceeds the impact on just you, it goes beyond you. I would actually say that came from God. Mm-hmm. Because why would the devil want you to do something good and put out great information? Like, I would just say that might be a God desire. Now, everyone's on a journey and everyone kind of, you, you see your life. I was at a, I had a dinner with a brilliant communicator. His name is Erwin McManus and my friend Neil Dingra, and we were having dinner and Neil, he's been coming to church and I've been praying for him and I've been a friend over the years. He's been a really good friend to me. We're partners in business. But I remember him asking, he's like, hey, your guys is like what you guys believe because because Erwin's a pastor, follower of Jesus. With what you guys believe, is that like a moment thing or is that an over time thing? And it was like, whoa, me and him looked at each other like, who's going to take this one? You know, you're— and I said, there is a moment in time where you need to make a decision. But when that decision's made, what happens is the Holy Spirit just will reveal this. This whole time God has had his hand on your life this entire time. And if, if there's been something good placed in your heart to impact people's lives, I would just do like, just do it. It's, it's so, it's, it will be, it's not just good for you, but if you don't do it, you not only rob yourself from experiencing the fulfillment that will happen by helping people, but you rob the potential thousands, millions of people that could be exposed to the way you help people. Hey, Department fam, question for you. Based on you listening to this podcast, you probably are either looking to grow your personal brand this year, build your audience online, and just stop chasing business and start to have business chasing you. If that's you, I want to invite you to the Content to Cash Challenge. This is a 5-day coaching experience, a live coaching experience with myself that's done all on Zoom, and you get access to a private community. And it really is unlike any other experience that I offer. By the end of the challenge, you'll have unreal clarity on what you're supposed to do online, and you'll have the insight on how you can make an extra 6 or even 7 figures. Yes, I said 7 figures in your business this year. And if any of those things sound great to you, I want you to join the next Content to Cash Challenge. Scan the QR code if you're watching on a television or click the link in the description. Once you go through it, go ahead and upgrade to VIP because you'll get an extra hour of bonus VIP Q&A with me every single day of the challenge. And so looking forward to seeing you there. Let's get back into the convo. This last Christmas, I was scrolling, doom scrolling, as we all do, you know, when the, when the presents are open. And I found this guy on my Instagram feed and his name is Tired Dad. And The, the clip that hit me was him— is a video of him watching his kids on his phone. He just filmed his phone filming him watching his kids opening up presents. And it says, the internal struggles every man, every father has during Christmas. And then it cuts to him at night standing in front of the Christmas tree of like the way we carry the weight of our families and providing and gifting. Like we do all this stuff. For our family to smile and our kids to smile. Man, like that clip went crazy viral and I think he grew by a couple hundred thousand followers in one day. But I say all this to say, if, if this guy felt a way about posting and like wanted to make it perfect, then like that piece of content wouldn't resonate. And then I wouldn't follow— hit the follow button and then realize he has a podcast and see that like I have a lot of my dad friends in business that follow him. Like, I mean, I'm just thinking about if you don't do the thing that God's put inside of you to do, it'll feel like a curse. I'm not saying God's going to curse you. It'll just feel like you'll start to get resentment for other people doing the thing that you're supposed to do. You'll see other people in the lane, like taking up the audience that you're called to lead. And so it's like a get over yourself. Like, insecurity is an obsession of self. And the reason why people don't take action is because you're so obsessed with yourself. I found that overthinking is actually underthinking the payoff. Because when I just asked you, how has your life changed a year after having a podcast? And it's just boom, bah, boom, boom. When you were overthinking starting your podcast, were any of those thoughts a part of it? Or like, was that those outcomes? You're overthinking?

This is really funny that you ask this because I don't think you know this about me, but I spent 2 days. I bought all the equipment. It was like in my basement.

Okay.

So being here with you and Ryan and Dan and Thatch and Mikey and all these people that I've had on a year, less than a year later, crazy in my basement. My wife was away for the weekend. I had no more excuses and I was like on the ground in like physical resistance to being able to turn the camera on and sit and talk to the camera. I spent 2 days like that, basically, you know, leaving the room, coming back, leaving them on the ground, literally like making noises because I'm just like in physical resistance. But because I felt so called and what exactly what you describe, watching other people and having criticism or like I was commenting and I was like tricking myself that I wasn't jealous or I wasn't resentful. I wasn't those feelings. And like, oh, I can do that. And then it took 2 days of me resisting. I record— I finally recorded 1 episode and the next day I recorded 5 solo episodes. And then from there, all in. Yeah, all in. And now we're sitting here.

And just again, and for your audience, can you tell them some of the things that have happened in the year of you taking action just so that they could be encouraged?

The genuine relationships that I've created with the guests like even just you and I connecting, everyone that I've had genuine relationships, the events that I've created, the response, the lives that I've changed, the leadership program that I went through, I would not have gone through, uh, my ability to articulate. I feel more love now, not from adoration and fans or anything like that, but actually my capacity to love and be loved and to truly understand what it means to give. And that that's my purpose, I wouldn't have discovered this feeling and I would have been in resentment. And I call it purgatory. Yeah, I would have been in purgatory because I had this knowing, but I couldn't take action on it. And it was the fears and insecurities and it was the focus on self. And now I get to sit here and I get to give you a platform to spread all this amazing information and good word to people.

Long-term consistency. Leads to indirect opportunity. You actually can't quantify or fathom the result or the effect of the doing the thing that you're supposed to do. Um, it's so linear in our brains because that's just the finite place in our brains. But like, you didn't have that on paper to be in relationship with people. You had in your mind that it would be really cool to have a conversation with them, but in your mind you thought it was going to end with a conversation and not going to bleed into their team and building relationships with Dan's video guy and then having him and then Dan's video guys on a journey trying to, like, when you, when you just start like backing up, you're like, wow, I could not have fathomed this. So like, that's why I say overthinking is actually undervaluing the outcome of what you're overthinking about.

Because you have no idea what's going to happen, which is why you have to do it. You have to do it for yourself, bro.

My, my podcast strategy. Is, is just this. I'm going to post a conversation every week until Jesus comes back.

There you go.

That's the podcast strategy.

There you go.

So, well, what up with— hey, yeah, that's it. So here we go. I got to show up. I got to post a video on New Year's Eve and on Christmas Eve. And I got to post a podcast the Wednesday after my father passes away. Like, I— it is making a promise to yourself to show up. And again, I can't— you cannot quantify the impact and effect that you're— I like to call it obedience. You reacted to a draw and you simply said yes. That's— when I have a 7-year-old daughter and a 2-year-old son, I'm like, I want them to do 2 things. Listen and obey. Like, everything is good, Ruby, if you just listen and obey, you know.

You don't think they're gonna grow up resenting you for that?

No, because what I want for them, they could not fathom the protection that I see that they can't. They won't. They'll never know. So in many cases, that's why I love being a father, because it teaches me so much about the heart of God. We think God is this, you know, guy with like a thunderbolt. We think he's Zeus and he's not. God is loving. The Bible, Jesus says, if your father on earth gives good gifts, how much more would the God of heaven give you with his infinite surplus of resource? He, Jesus, actually, in comparison to a good father, compared to God the Father is evil in comparison. There's just, you can't. So, so every many things that I experienced as a dad, it is just a, it's a glimpse of the heart of God.

And, and yeah, so I mean, everything that you're saying is like the message that I'm preaching and I'm, I'm a lived experience of a lot of it and the resistance and like the clarity and a little bit of delusion of where I was when I started about how I was showing up. How I was being perceived, my true values, like all that. And then everything through this journey is like really shifted. And I'm very aware of, it feels like where people get stuck and in particular, maybe men get stuck. Where do you think men and fathers are in terms of, because you mentioned the tired dad wanting to be a provider. I think a lot of men are just, I think they're scared. I think they're sad. I think they're, disappointed. And I think that's where a lot of the, the stuckness comes from. Where are you feeling or what are you observing in men today?

I'm finding that men need to hear certain things to keep going. Uh, you know, the way God orchestrated humanity is it started with man. And then out of the man came the woman. And in many cases, men are the leaders of the homes. That's why there's always like back and forth when like the wife wants to start a business and it's like the man feels like he needs to provide and you can't have a woman, you can't have the wife like make more than— you can figure all that stuff out. But like the way it's been ordained is that the leader of a home is the man. Well, if that's the case, then who does men run to to get the things we need to hear. And I'll tell you what a man needs to hear from another man. Men need to hear, I'm proud of you from another man, which is like, I, uh, the crazy thing is if it comes from your earthly father, so good. God bless you. You're, you're, you hit the lotto.

Yeah. You hit the lottery with a dad that says, yeah.

Um, like even, even like Art, my shredder, he, he'll be on the phone with his dad on speakerphone and his dad will say, he will call him son. Like he doesn't call him Art. And, and because my dad didn't necessarily call me son, he called me Omaski, Omaski. Now Myron calls me Omaski now. And, and, but it triggers. And then he, and then when he gets off the phone, his dad says, love you, son. And I know it's like for Art, it's just like, but I hear it and it triggers something. And I'm like, I had a friend of mine. I told him this recently, but 3 years ago, he just saw like the kind of growth in my life and all those things. And he's just like, bro, I don't know if you've ever heard this man to man, bro. I'm proud of you. Like, not in a sunning way, but like man to man. I'm seeing the way you lead your home, the way you lead your family, the way you lead spiritually, the way you lead in church, the way you lead your with and steward your authority and audience. Just want to say I'm proud of you. I just recently told him a few months ago that that made me tear. He didn't know though, because I just, I just, because I didn't realize I needed to hear that from another man. And I think so. So where does that come from? That comes from being in community with the right men, with men who've gone first, One of my favorite things about the local church is that with the shared faith system, the shared belief, you get access to men who've been there, done that. And they know exactly what you're going through and know exactly what you're about to experience. And they've, they've, they're in their second marriage or they're, or they've been married for 58 years. Like, so being able to tap into men who've gone before us is so key. Um, this is kind of beyond content, but I feel like content is such a reflection of self. So if you don't get this stuff right, then your content's always going to be off. But one of my favorite things about relationships is the 3 relationships you should fight for in every season. Every season of life, you should fight for a relationship where you are pulling somebody up. You've, you've lived life long enough where there is someone or some group of people that you can pull up. You know, in many cases, I think of my business as a way of doing that. I hire young people. I want to pull them up. Every conversation is trying to break limiting beliefs and call in saying what's on their life and like giving them an opportunity, even in the form of like youth ministry and things like that, just pulling people. So fighting for like who in your life they would consider you a voice in their life. They will consider you the man that speaks into their life, right? So then that's the pulling up relationship. Then you have the relationships where you are, you know, you guys are at the same level, maybe same age, same season in life, same season in building what you're building. And there's, there's like that shared— these are the people that you can really process things with and you're doing life with these people. And then you fight for the relationship of who's pulling you up, which I found most people aren't going to do that for you. You actually have to knock on the door and say, hey, can we grab coffee once a month? And be a good student, be a good mentee like that. Don't, don't ask somebody for help, get the help, do nothing with the help, and then ask for more help. Dude, speaking of friends that are like doing life with me, obviously, in many cases, people will see what I'm doing and what I'm helping people do. And they're like, dude, Omar, can you— can I grab a coffee? It's like, okay. And these friends of mine, who I'm so open-handedly willing to give them any information that I can help them with, typically are the ones that don't implement the things I give them because I'm Omar. I'm familiar. They've seen me grow, right? Or they've seen the person I was and like who I am. And they've seen the process. So it's kind of like when you have a kid, you don't really see their growth until you look at an old photo or old picture. But I remember asking my own family, I said, just ask me. Well, I don't want to waste your time. You asking me is not wasting my time. You not doing what you asked me for is what's wasting my time. And so what tends to happen is I tend to have the same conversations with the closest people in my life every year. It's like, weren't we here last year? Like, weren't you overthinking this last year? But this is why I believe in the principle of paying to pay attention, not saying fam, hey, Hey, Nicole and my brother and my cousins and my friends pay me. Like, I'm not saying that, but the reason why they're not paying attention is because there's no cost to the information to receive it. Even like, that's what's so funny about the podcast. I have no gatekeeping. I don't gatekeep. I don't gatekeep because the context of consumption is free. So people aren't valuing this conversation at the level they could be, but you post this behind a paywall. Oh my goodness. But million-dollar ideas, the craziest unlocks they've been waiting on. So that's the, you know, I don't even know where I was going with the answer to that question, but I would say fight for those 3 relationships and you will feel fulfilled in your life. Real talk.

I sent a, I'm proud of you text this morning. It was just on my heart and it was more than just, I'm proud of you. It, you know, had, had some context to it, but I know it's with the relationship that I'm You know, I see him, he's 23 years old. I see him as me 23 years ago, but he's really fortunate to have gone through some things that will build him into a better man that I wish I would have been able to go through at that point. But I feel called to bring as many people up as I can. But like you said, a lot of times, or many times, like, people have to pay. Like, my family, similar story, and people closest to me. I don't really hear from them. Like the people that I knew pre-this and pre-real estate and all that, I don't really hear from them too much. They don't like my post. They don't share it. They don't say, I see you. I don't get any of that. And I don't know if it's because they see the old me or they don't get it, or I don't know what it is.

But I mean, yeah, I would just— I wouldn't overthink that part. I would just say familiarity breeds contempt. You know, that's all. It's not even a character flaw. It's just a byproduct of knowing you. And I would argue that it's healthy to be familiar to people because you don't want your head to get too big. And like, there's, there's a reality. Like, people, people tend to ask me, like, how do you stay so grounded? Dude, I mean, I live 7 minutes from my studio. I hire family, family and friends. I go to church every Sunday. I'm involved in my community. I like— it's going to be really hard for me to get arrogant because my world and the people who see me consistently. I don't want to be Omar El Takrori at my church. I don't know. I'm just Pastor O, you know, like, let's grab coffee.

That's right.

The number one question I usually get asked by people like you is, Omar, how the heck does your videos look and sound so dang crispy? Well, the reality is it's the equipment I use, and you'd be surprised how inexpensive it could actually be. So I've compiled all my gear and I've updated the list and I want to give it to you. So if you're listening or watching this, just hit the description box below and I'll send you my gear guide for every budget. Now let's get back into the conversation.

It's like the Matthew McConaughey effect, you know, which is what?

I don't even know.

Incredible celebrity, like one of the biggest in the world. But he can be walking around Austin and he's not going to cause a whole scene because he's just—

Oh, dude, I stay in the Matthew McConaughey effect then. Yeah, dude, I stay over farming in Las Vegas.

Exactly.

Yeah, I'm just out here chilling at the golf course, bro. No, no, it's, it's real. Now I would say the very interesting, uh, situation happened recently about family and content and that's how they're seeing you consistently, right? They're seeing you post polished videos or clips that add value. They know you, they knew who you were before this year you just had. Transfer. I've learned that a transformation could take place. And if you weren't a part of the process of that transformation, you, it'll be too hard to comprehend who I am. Like, it's just that, it's just, wait a second. That's my parents. My parents raised us. And then when I was 20 years old, I, uh, made Jesus Lord and Savior of my life. And then my priorities changed. My relationships changed. My everything changed. My future decisions changed. And they couldn't comprehend what just took place. Well, I became a new person. And like now, now in the last 3 and so years, people have seen a big transformation between who I was, the tech YouTuber Omar, you know, and now I'm like business coach Omar. And if you weren't a part of seeing me evolve, then you're going to have a hard time comparing. And, and so, yeah, dude, I, I had a post that I put out recently and my parents-in-law, both of them disagreed with it in the comments. Like, y'all never comment on this stuff. Y'all never comment when I post Ruby and Russell. Like, where are y'all at? You know? And long story short, I'm like, that's what they've been seeing. They're just seeing me post strong opinions and with content, bro. The reason why content goes viral is because you pick a side. And if you, if you have to pick a side, you don't have time for context. So because there's no context in short-form content for a series of time, you're just going to see somebody. And I may appear a little arrogant in my content because I'm so confident with what I'm saying. But there's nuance, bro. Of course there's a conversation that can be yielded from a clip like this, and it's why content breeds content and reaction content is— did you know reaction content does better than the actual video? Yeah, you know, like just a guy sitting there watching and breaking the thing down. Like, I was watching another one that just came up on my feed with like, you know, all this stuff with, um, uh, with, um, why I'm drawing a blank, Charlie Kirk. Yeah. So this guy that's showing like the DJI mic and he's like, or he uses the word Rode. I was like, dang, this guy knows his mic brands.

Yeah.

Yeah. But I'm like, look at crazy views, crazy comments. Um, yeah. Like the content on content. I think the Tracks NYC right now. You see that guy with the watches? Tracks NYC.

Oh yeah. See. Oh yeah.

Yeah. Yeah. Yeah, 80 million views. And then I'm— now that's becoming a trend where you can just, you know, knock on a thing and say and demand something.

Um, anyway, I wanted to say one last thing on like your transformation, who you become as a person, because I realized as I was like stepping into all this that it's like, oh, my life is going to be more exposed. What I really believe in, what are my values? How am I showing up every day? You know that concept of like, if you had a camera crew following you around, what would your life look like? Would you be leading in the way that you say you are? And you have a camera crew following you around. Like, literally, literally two dudes, two dudes that are following you around.

And to like, to do that, two men, two men that I'm very proud of.

Sons. Thank you, sons.

Yeah.

But what was the decision like for you as a man, as a father, as a husband, to now say, I'm going to be content, I'm going to be followed around, I'm not going to get my head in the clouds, I'm doing this to provide value. What was it like for you to say, I'm going to be content and I'm going to live my morals, I'm going to live my daily values and live up to it?

I made the decision to take my personal brand very serious. In May of 2022. I didn't have someone I was paying at the time necessarily. But I did know that I was showing up and giving value. In many cases, I was doing Zoom calls, I was on the phone with people, I was meeting people. And I realized that on my feed— this is at the time, at the time on my feed, there was like 4 or 5 people that I saw every day. And the thought I had to myself was, what if I can just be the 4 or 5 people to the people that follow me? That was the simple thought. Well, the answer is I just need to post every day. Well, you're not going to be able to post every day if you feel like you need to create every day. What I found was we're all already doing what we want people to see. We're already having the client meetings. We're already doing hopping on Zoom and doing the discovery calls. We're already picking up the kids from school and showing this aspect to our life. Like, so just realizing that the inherent value of just capturing stuff with no real plan on everything that's being captured, um, it kind of just came from that. Like, let me just, let me just show up consistently and provide value. And one way to do that is to offload that and then just have somebody film. And here's what's crazy about that. I'm so— I am so glad that I was capturing stuff. Like, at a bare minimum, you need to be recording audio for every conversation you're having because you can use it for AI. And we recently created a chatbot that's Omar's Chatbot. And right now I think it's at 8 million words. It has every coach call, every Q&A call, every podcast, every hallway conversation that was captured is in this chatbot. Now, if today I wanted to start a chatbot and I had no content to even start with, so it, it will always, you always get more than what you pay for when it comes to just stepping out and like documenting, even if you can figure it out later. So, but that was a simple— that was it. I mean, I don't want to over-communicate that idea. I just wanted to be— I wanted it. I wanted to essentially go to church and people be like, dang, dude, every time I open up the app, you show up. There you go. As a marketer, that's the goal. Yeah. So like, it's the social medias are working. Yeah.

Because I mean, how many people are really doing it? You, Ryan, Dan, Alex, Cody. You know, there's—

what a guy. Thank you for putting me in the sentence with those names. I don't know, I'm just saying, like, what do you mean, dude? I'm not even calling that false humility. I just, uh, I think in my world I'm doing a pretty decent job. Uh, but all that to say, um, I don't know, I don't see myself in that Mount Everest or Rushmore. Rushmore shows how much I know geography, how much I paid attention. Um, yeah, dude, I appreciate that.

And so what was the conversation like with your wife around like, hey, we're gonna have these cameras around?

That's funny. Sorry, I haven't asked her permission yet. Um, you know, honestly, I've been doing video since high school, and my wife and I were in the same elective, broadcast journalism, and I was vlogging in high school. And then when we reconnected in our young adult life, when I was 19, 20, and she was 22, 23, I married up. You know, she's older. Oh, little baddie. Anyway, no, video has always been a part of our lives. And even so, even her, like, she, she kind of, you know, did church news when we first started dating. So she was really good on camera. She also went to college. We both went to college for journalism and media studies. So it's kind of like always kind of been lingering. It's been a part of us, like, you know, just social media evolution with Twitter and Instagram and posting outfits and stuff so that it wasn't foreign. And I would say she just trusts what God's called me to do. And, and it's crazy because like I was always behind the scenes. And it's weird to think that I'll spend today, I'll probably talk for 8 hours. Just, just yap for 8 hours, you know. But all those years when no one was looking, I was working on myself. And I was serving the house and, and asking my wife what she needed and but it's always just that dual partnership. And I wouldn't say I asked for permission. Whereas now, I mean, I guess, uh, I didn't ask that, by the way.

Oh, I didn't ask if you asked for permission. I said, what was the conversation like? Oh yeah.

I don't even know. It's just been, it's been a, I think an evolution of a conversation.

Um, is that a, is that a byproduct of you just being like all in on the vision and like being a leader of your household and being a leader of the family?

I don't know. I mean, I think it made me as just like a man, like, I feel like I do feel like the podcast was something I needed to do to step into the next season of our lives, which, you know, I had it really good making content for Think Media. It was like a part-time multiple six-figure situation, and anyone who's anyone would, would kill for that. But again, when God puts a desire in your heart, sometimes it's bigger than what's at face value. And I had a lot of insecurities that I had to work through. But I, I went with the podcast route because I knew it was probably the, the best way that most aligned with the kind of way I like to teach and educate.

Yeah, you've said that most men want the opportunity before they've built the capacity. Can you speak more into that about the desires of men, men and women, the desires when something's called on your heart, like Yeah, but wanting something maybe before they're ready.

Yeah, the Bible says an inheritance claimed too soon won't be blessed in the end. Meaning a good thing that you get that you're not, that you're not ready for can actually be a bad thing. Now, I've just found that the best thing you can do is always be in a season of preparation. You should always be preparing. Myron would say, Myron Golden says, a prepared messenger is better than a prepared message. I didn't have to, I didn't prepare to get on this podcast. But I'm in a constant perpetual state of preparing for an opportunity. And so Jim Rohn says, work on yourself more than you do your own job. I think, I think it's a very 1% concept to invest in yourself and to get better in your skills, get better in your capacity, get better in your mindset, which I'm finding that once I made that jump from the 99 to the 1%, which is, which is simply just investing in yourself, that's, that's how you make the jump. How do you make the jump from being 99% of everybody else to being in the 1% of human beings that are really pushing the country and the world forward by just knowing that you can actually spend money on your you and you becoming more. And when you become more, you'd be surprised what you end up doing. And then when you do more, you just end up having more. It's just, it's be, do, have. It's a biblical principle found in Genesis. Dude, I'm actually reluctant to do things that a lot of regular people do. And I know this sounds so stinking arrogant.

No, let's hear it. People need to hear this.

I don't go to concerts because a lot of broke people go to concerts. I, I don't sit in the crowd because I'm not in the crowd. I mean, I'm, I'm building stages. That sounds very Kanye. That was a very Kanye moment. No, but my wife went to dinner with her, with my, with my sister and another sister-in-law and a friend from out of town. And they had din tai fung and it was a great night. And I took care of the kids and I love taking care of the kids. And then she texts me, she's like, you want to go to Backstreet Boys tomorrow at the Sphere? And I just put broke people activities. Now that was just my response. But there is just something psychological for me. This is why this is a me thing. This doesn't have to be anyone thing. Yeah, I saw Ryan Serhant was at the Backstreet Boys concert. I'm like, Ryan Serhant's doing his thing. So like, you know, but it's just a me thing. I don't— there is a, you know, I like to think of myself in the form of transforming or becoming the person or creating the capacity. You could shrink back to your old self. You can, you can, you could succumb to safety and comfort. But if you put yourself in environments where it just constantly calls you higher and challenges your thinking and show you opportunity, like, then, then you stay at a perpetual state of, you know, leveling up. We recently watched a movie. I haven't watched a movie in so long.

I haven't either.

But because of the marketing, I had to watch Marty Supreme. Yeah. Okay. I mean, based on all the marketing, I'm like, bro has aura. The way he's marketing this thing is sick. My friend's got the merch. I'm like, okay, this is going to be the coolest movie in the world. Um, and I, I made a deal. To the people we watched the movie with. And I said, I'm just not going to look at my phone. I don't remember the last time I watched a movie without just like looking at the time or opening up Instagram while I'm watching a movie. But like, literally put the phone down and I finished the movie and I was like, this is why I don't watch movies. I don't know. I'm sorry. Like, that could sound boring, but I mean, I don't mind throwing on a movie in the background or something. But I don't know. I just love learning. And what's crazy is I didn't love learning when I was going to school. I was actually a very, um, below average student. And I think it's just because the scholastic educational system rewards memory. Mm-hmm. And creative people don't typically have the best memory, but we're very innovative. And if you give us freedom, we can build something significant. And so anyway, like all my life, I didn't get into the university I originally wanted to get into. I eventually got into it because I did community college, then transfer my credits. But I, in, in, in my later years, my adult years, I just love, love, love learning. It's like, yeah, I go home, YouTube TV, boom, and I'm watching something. And even when I watch YouTube Golf or I'm watching Mark, Matt Armstrong, who's a car channel, or YouTube Golf, it's because there's so much education in that content. And it's, I don't know, maybe it's creating more of an interesting dynamic of my, the way I communicate is just, I'm learning. I'm not always trying, just trying to learn business or just trying to learn. It's all kinds of things. Just, I'm a student of life, bro. Yeah.

There's, um, there's creators and consumers.

Yes.

Right. And we do consume, right? You're talking about learning and consuming that sort of education, but when you're talking about broke people activities, there's people that create things and there's people that consume things. 99% of people are just consuming all the time. They're living life by default. They don't have a purpose. They don't know what drives them. For example, after I landed in Vegas, it was Sunday night. I used to watch football all the time. I used to spend my Sundays. It was an all-day affair. And then there's Thursday Night Football and then, oh, playoffs. You got Saturday and Sunday. And then I realized, I was like, man, this is a lot of time. This is a lot of time, especially when the team's not doing well. You're like, what am I doing? Yeah, but I landed and the Raiders were in the playoffs. They weren't even at home, but the streets were filled with Raider fans, drunk, all geared out. I think there's something to be said for people that haven't created anything in their life and they've just been living life by default and they get the job and they have the family and they get all the debt and the cars and the house and they're just drinking and they're smoking and they're They're gambling, like everything, right? Versus what you're saying is really, truly the difference between the 99% and the 1%.

Yeah. And I'm not here to dog or make us feel like— because we got a podcast, you know, because I could see how, like, some people would feel that. When I think about people who know more sports statistics than even Bible scripture, I'm like, Why? Like the way you can debate LeBron versus MJ. I wish you can do that about something that is actually moving the world forward, you know?

Yeah, it's a waste of talent.

Honestly, I think there's a part in Robert Kiyosaki's book, Rich Dad Poor Dad.

He talks about how many just people working regular jobs that he's met that are just like miraculous people. But they might be a mechanic, they might be a plumber. Well, there's nothing wrong with those jobs. We need those jobs. I'm just saying, like, there's these individuals that have incredible talent, but it's wasted on learning sports statistics or whatever the thing is. When if you applied that to improving yourself and growing and learning and becoming the best version of yourself, like, you could change the world.

Literally.

That's what people don't realize is they can change the world. They can change the world. They can change their life. They can become any version of themselves that they want to be. But, and I talked to Ryan, I was on a podcast earlier, like people in like the $150,000 to $300,000 salary range, it's a really tough spot to be in because they make enough money that they've created a very comfortable life for themselves. They have everything that they've probably ever wanted. Their main mode of entertainment is going out to dinner every night or ordering DoorDash every night. And they've got the cars, they buy fancy whiskey, like whatever it is. And the thought of going and learning and growing and doing something for themselves is too hard because one, they're probably out of cash because they spent it all, and then two, they have to step out of their comfort zone versus someone that's making $30,000 a year. They got nothing to lose, they got time because the $30,000 doesn't mean anything, and they can just go all in without fear. But this $100,000 to $300,000 range is a very comfortable life that they've created.

No, I have a handful of those kinds of people in my coaching program. You know, I found the people that succeed the fastest in my coaching program are people who have hired help, or somebody is responsible for you to make decisions. There's, there's a lot of people that are very comfortable in the program, maybe like they're keynote speakers and they get, you know, uh, 20 keynotes a year. They make $300,000, $250,000, no video person, maybe an admin, maybe, you know, but like that's, that's, yeah, it's a comfortable life, which is fine. Like, I mean, my thing is like, dude, don't, don't, don't do something you're not supposed to do because the, I think the I don't believe success means more always. Like, you know, if that is always the driver, you'll never feel rested. I think success is actually, you know, finding your essence in what you're supposed to focus and do. And, and so I say all that to say, one thing I would encourage somebody who has excess money is to just make a hire. Hire somebody to help you, and the information you get to implement, you won't have time to overthink because somebody has to get to work. And then what you see is the benefit of somebody doing something 10x better and faster than you because they had the full opportunity to be creative in their way of solving a problem. Freelancers who get multiple six figures and, you know, have a— this is great. Or, or if you're high income W-2, dude, that's incredible. Like sometimes I, sometimes I think about like the last job I had was working in ministry. I was making $34,000 in my salary full-time and something I did experience was freedom. I experienced— I did experience freedom at nights, and I experienced weekends and vacations. I got paid to go on vacation, you know. Um, when somebody has a high salary and they do really well, uh, don't take that for granted, because what you actually do when you step into real entrepreneurship and building a business is you trade time freedom for mental bondage. So although I have time freedom, I can golf if I want, I can go home if I want, I could do whatever I want when I want. There's that, there's beauty in that. But I believe the 24/7 mental thinking around the business and what it is, not everyone's supposed to experience, you know, that's why seeing how Sean Cannell built Think Media with the help of Heather Torres and her being the integrator and him being the visionary. And I saw the dynamic and how it scaled from just like us 3 to 28 people, W-2s, and like it was a whole thing. It gave me a lot of insight to realize that there are some people that are supposed to work, you know, underneath a vision and support a vision. And I still think of myself as a supporter of vision. Like, I support people's business vision in my form of coaching. Like, my podcast comes from a place of service to support people. So it's always pushing. But yeah, I never— yeah, if your life is good, just make sure you're investing your money so that you can actually do something fulfilling. But everything comes down to just if you're not fulfilled, you know, then what do you, you know, You gotta, you gotta consider something.

I have this theory and it's sort of already happening that jobs won't exist in the way that they do today and that your personal brand will be the way that you get jobs in the future. Like essentially everyone will be a freelancer in the future, right? You're going to have a bunch of people that own companies. AI is going to do a lot of things. I haven't gotten quite there yet. But then most people will actually just be freelancing in some capacity and running their own business or whatever that might be, absent of LinkedIn. And so I don't know, do you agree with that? Is that like in the back of your mind, like how to make money or how to help people make money in the future with content?

Yeah, I mean, it's kind of— I guess that's why people pay me the big bucks, um, is to help them in that. I didn't know when I was creating helpful videos that by creating helpful videos online, long form, I was passively building trust on automation so that when it was— when it came time to launch something, though, the response was crazy. People, people were waiting for me to invite them into the next step. I think it's And it's not just my opinion. I think the, the most wealthiest individuals, like a Kevin O'Leary or the Shark Tanks, like they, they all are like, man, I need to take my personal brand serious. And they're posting long-form YouTube videos. Um, it's funny because it says in Proverbs in the Bible, it says, um, it's better to have a great name than it is to have great riches. So we should be focusing on building our name and our name should— when people hear your name, do they think trustworthy? Do they think consistent? Do they think brilliant? Do they think gifted? Do they think best? Like when we think about names of, you know, you got Cartier Vintage, like that's Cartier, it's Cartier, that's got a name. The reality is that we can do this with our faces and our names right now. And, you know, it's only going to get more difficult to break through. But I would say, you know, something, you know, this is actually a funny insight. You know, my friend Neil went to the Hermosi workshop a little over a year ago. And Neil makes a couple million dollars part-time in his coaching and consulting mastermind business and stuff. And they said his biggest flaw of his business is key man risk. Mm-hmm. And then you got Daniel Priestley making a book called Key Person of Influence. It's like, what are we doing here? Key man risk or key person of influence? Here's what I found, that to make a lot of money upfront, a personal brand can allow you to do that because people resonate with the name of a human and the face of a human. If your objective isn't to build a company and scale it and then to sell it, then I'm talking to you. You can make so much money in the next 5 years in tandem while building your personal brand. I would argue that I'm getting the upfront cost of what it would be like trying to sell my business later. And, and so I'm okay with key man risk because my— the owner's intent of my business is to leverage who I am and what I know to help people move faster. I mean, you know, so— but most people are really good at what they do, or they, they, they understand a process better than everybody else, or they have a framework that can like get people somewhere. Like, build, build on your name.

That's right. And What you're basically saying is you can't sell a personal brand, right? And so if you have a coaching business or basically a cash flow business with no assets, it's really hard to sell that with Neil or whoever.

Yes.

Yeah.

But I will say I was verbally yapping to get to this point because I realized I forgot till I just remembered. So here we go. What we're— what I don't realize I'm doing, but I do realize it, is that I'm creating opportunity. When somebody knows you— like, I get DMs and messages all the time of people starting new. Literally, speaking of Daniel Priestley, I had a guy reach out. He said, hey Daniel, your name came up in a room, and he's working on this new thing. Can we get a call? We'd like for you to be a part of this in some capacity. Why? Why?

Because your name is in the ether now.

Yeah. So now my name is being brought up in rooms I'm not in. That's a personal brand. What are people saying when you're not in the room? And here's my thing, my— I feel like my big exit, if that even is a thing, because I don't even think about retiring. I'm going to literally podcast till forever. So, but the big exit could literally just be an opportunity that I got invited into. Literally Christmas Eve, my friend David Shands calls me. He's like, hey, we've been doing this conference every year. He's grown it to 2,000 people and it's growing every year, podcast summit in Atlanta. And he's like, I want you to be a partner because I really want to get this thing. Like, let's talk. So is there key man risk in building a personal brand, maybe directly in the business, but is there unlimited upside and opportunity because your name is known and you're trusted and people know? Yes. So I think that was a very linear way of looking at Neil's business and saying that, you know, there's too much key man risk. You got to figure this out. Now, you said you can't really sell a personal brand. If you build it right, you can. The way you sell a personal brand is that you actually remove yourself and you lift up the frameworks or the processes. So two people I know— well, one person I know that sold a personal brand, second person I know can sell a personal brand. I don't know if they want to. The first person is John Maxwell. He sold his name for like $150 million. So the John Maxwell books and the John Maxwell certification— notice that he's like created frameworks and certification and curriculum and sub-products that have his name but could be fulfilled by somebody else because he's dialed it down. So, so he gets to sell that and then he gets to do what he wants now, right? So he sold his name. Dave Ramsey would be the next person.

Yeah.

What, but what's crazy is he used his name to create a network of sub-personal brands, which I think is the future of people like me, people like Dan Martell and Alex. It would be them having sub-brands within the brand to help more specifically with different areas.

Well, that's the thing. Even with Alex, you're not, when you work with Alex, you're not buying Alex, buying Acquisition.com or whatever product they're using. Or like Pace, Pace Morby, if you're in his community—

love Pace.

Yeah, love Pace. And so if you're in Pace's community, it's a lifetime option to get in. And then he owns every company that provides a service into the community, the title company, the lending, like every service that's in there is a company that he owns that he technically could sell if he wanted to, right? So there's— and that's what I have my community and I've been thinking about this. If, if I'm thinking 10 years in the future, how do I want to build it now? Right. And making sure that I'm doing that. And also to your point, and this is who— these are the people that I speak to. Not everyone wants to run a $100 million company, right? The people that I talk to is like, let's get you out of your job if that's what you want to do. Let's get you posting. Let's get you buying real estate. Let's get you some cash flow outside. So there is no key man risk of you being, you know, an employee and then go like do what you want to go do. And with personal brand, you can make money along the way, like you said. And then like I was describing when you asked me that question, all of these opportunities, all these doors are opening that wouldn't have existed had I not done this before. Versus if I tried to start a company 5 years ago, day one, I might be still be trying. Nobody knows who I am, right? Like what I have gotten is creative. You don't know. And so sometimes it's even just take the path. Like, yeah. You don't need to be perfect.

No.

In this.

And what's cool is I believe and I'm finding a lot of people because I'm in, I'm in Russell Brunson's world and, and in his world, it's a lot of people who've built their businesses solely on paid ads. There's no real brand, it's just marketing. And then they've been seeing my like cost per lead and like the conversions and things that and my numbers are— they, they don't make sense. But it's because brand is the easy button to business. In a recession of trust, or trust recession, the more known— it's like, this is why it doesn't matter if you're good at what you do, it matters if people know you're good at what you do. Um, and so my life is easy, business is easy because I have a brand. And what people don't realize, like what you're doing by having a podcast, dude, is you're bringing down your ad costs down when you decide to start running ads. Like my, um, my return on ad spend, ROAS, with the first round of ads I ran in 2024, which is like the first time I kind of went ham on ads to my level ham. Um, dude, it was 1400%. For every dollar I put into the ad machine, I got back $1,400. Now the question is, how many times would you make that trade?

Infinite.

Now the question is, if there's an activity you can do on a weekly basis or daily basis, would you do that activity so that you had a machine where you put a dollar in and you get $1,000 back?

All day, every day.

But we, we can't quantify it because we care about what people think. Yeah. So, uh, the power of just— and you don't even need the views to do that, by the way. If, if you have a— my thing is your goal for 2026, if you're listening or watching this, should be that when somebody hops on your Instagram, your TikTok, your email, your YouTube video, your YouTube channel, is that they can do this. How— tell me you can be trusted online without telling me you can be trusted online. Is that your— this is— and then if you click one it leads you to start— then you start binging, and it's like, well, this person's the real deal, and, and, and they did that on their own time. So this is the power of being able to create trust on automation in a trust recession.

And so if someone listens to this episode and changes nothing, what do you still hope that they take away from this conversation?

Keep consuming until you automatically start doing. You know, something that Myron has said, I, and I say a lot of Myronisms because he's been responsible for a lot of the transformation. He says success and failure are both automatic. No one necessarily is trying to fail, but also when you look at people succeeding, No one's really trying to succeed. It's just happening. And so the key is to get your mind in a position where you automatically are successful. And you do that by actually doing what you're listening to. Like, I mean, it's not going to happen without implementation. But that's like, sometimes, you know, a skill that I've really tried to get better in, in the last 3 years is the skill of teaching and selling at the same time. The ability to— when somebody hears me talk, that they are so persuaded by my words that they feel like they can trust me with their wallet. And so that happens. I didn't like— again, back to the prepared messenger, that just happened by, by changing my operating system to operate automatically in towards success. So at some point there will be a breaking point if you're just consuming, consuming, where it's just like, okay, I'm done consuming and I'm going to do, you know, and by the way, you're doing isn't just buying the gear like this is what people thought. I used to have this offer called Dialed in a Day. It was like $30,000 for a day. People bought it and I'd fly out and we'd set up and they thought they were doing the work by getting the work done. Uh, and that wasn't the case. You still had to show up on camera, bro. And so like, when people were like, can I see, you know, people's YouTube channels of all the studios you set up? I'm like, I don't have examples because once they got it, it wasn't the thing they needed to get going. They thought is what they needed. Um, we all have a smartphone, we all have a car. It's a great studio to get started with. Um, we all can drive over to a park if the weather permits, and you can just make videos and just get, get it out there. Um, you referenced a video I posted 13 years ago on a podcast, 13 years after the fact. Like, make the video that 13 years from now somebody will bring up and be like, dude, you posted that video at the park. It was snowing that day. Dang, I'm so glad I made that video.

You know, the other point to this about people's decision to go all in on content and whatever they're going to do, self-improvement, that's my, you know, that's my kind of thing. That's what you're doing, talking about now, whether you're a tech nerd or whatever you decide to go all in on or whatever the thing that's on your mind and your, and your soul. There was this misbelief that I had that there was other people already doing it. There was the Myrons, there was the Dans, there was the Alexes. There's enough people out there that someone, everyone's going to find their person, right? And then Dan, and I reference Dan a lot because Dan is my Myron, right? Dan had a lot to do with my transformation. Dan was like, Cassidy, if I didn't decide to go all in and write the book, start my coaching program, have the hike, which we met on, would you be where you are right now? And I said, absolutely not. If specifically Dan did not, if Omar did not, if Myron did not, if the person that's listening right now that has 100 followers did not decide, there are millions of people out there that will not find their person that gives them their transformation. You specifically Omar, you specifically, Cassidy, me specifically, find their specific people, and those specific people find us, or they may never find them and may never go through the transformation. And so for everyone listening, you have a special gift, you have a talent. And actually, I think Ed Mylett said this, there are millions of people out there waiting for you to make the decision to go all in on yourself. So please, please do it. Omar, thank you.

Decisions beat intentions 8 days out of the week.

Yeah.

Thanks for having me, bro. This is great.

Yeah, this is insane. Can we do a rapid fire real quick?

Let's rapid fire.

Yeah. Worst way to make money in content creation?

Google Ads.

Why?

Because it's too little. Like, don't make that the goal. That's the worst goal to have making money online. Sell something.

Short form or long form content?

Long form all day. I'd rather have 1,000 people watch an hour-long video than 100,000 people watch a short form.

Why?

Because trust is built with time and you can't replicate time spent.

Does manifesting work?

I don't think we can like call things into existence. Um, I don't think— I do think you could think your way into something, right? Like the Bible says, as a man thinks in his heart, so he is. So you are a reflection of your thoughts. And if you could change your thought life, you can change your actual life. That I believe.

What's the worst business move you ever made?

Investing into a Ponzi scheme. I lost $100,000.

Is it a famous one?

Maybe it'll be famous one day. But I mean, there was like 280, 300 people that were invested in this. I think there was $12 to $15 million. Uh, it was supposed to yield a 20% return in 6 months. If 4 months in it looked like the emails weren't coming in anymore, and then people started going crazy, and it actually was the very reason why I buckled down and went all in is because I wasn't gonna be a loser. But I'm so glad that it happened because It created that fire. Everybody else kind of willowed in their self-pity. And I was like, I— here's what happened in my mind. I thought before that $100,000 was a lot of money. Losing it and seeing nothing in my life changed. Still put food on the table, still paid our mortgage, still woke up the next day, still had a pulse. Family was like, was good. I realize $100,000 isn't a lot of money. Mm-hmm. And maybe $1 million isn't a lot of money. Maybe money is literally a tool, like what God says it is. And the Bible actually says you can't serve God and money. You have to pick one. How do you know you serve money? You serve money when money stresses you out. The idea of losing it stresses you out, or the idea of making more of it stresses you out. When you become numb to money, I like to say the pursuit of financial increase must be met with learning how to become numb to money. Whether you make it or lose it, it's just money. There's always more of it. You can always get more of it. You can always make more of it. So like, I'm glad that that's That was the worst business move in my life. I don't even know if that's a business move.

I had a similar experience, like same, lost money. It was about $100,000. It was in a partnership in a real estate deal, but same, like process and story in my inside myself. I was like, oh, it's not that much money.

Yeah.

And there's the limitless possibilities out there and I'm not serving money. I'm serving the greater good and a purpose now.

And as a byproduct, money will flow.

Exactly.

Yeah.

What's the best business decision you've ever made?

The best business decision I have ever made is investing a lot of money in myself.

How much have you invested in yourself in the last 3 years?

It's, it's over $250K. It's actually— let's go, Myron. 2 years, that's $110K. David's like $220K. And then I just joined Russell. That's $50K. Yeah, it's kind of crazy.

Can you calculate the return on that?

Well, the return is I will forever have the skills and awareness of what they've showed me and who I've become in the process. So they got the short end of the deal. And yeah, uh, I can't, bro. Yeah, and here's why. It's funny because you pay them once, you, you pay a, you pay a coach once and then you get the information that you can use forever. And I've just run two plays that Russell just in one sentence has told me to do. I never said this publicly. So he said, number one, create a downsell offer. I've always sold just one offer. I created a downsell offer the week after he says it. I create a downsell offer. I sell it and made $105K just cold. Would you trade $50K for $105K?

Yeah.

How many times? Infinite. Okay. And then The next time we met up for a mastermind, he said— I told him, I was like, I'm gonna take December off. He's like, why? I was like, because I'm trying to take December off, you know, time freedom, bro. He said, how did you think you did on your last challenge? The last challenge we did, we made over $700 grand in 5 days. And then I said, I thought I did pretty well. He said, just run an automated challenge. I said, but what? But, you know, all this stuff, which is all in here. We run an automated challenge and 20 people bought my $20K offer. I made $400K on the golf course. So the question is, have you seen the ROI in that? I mean, you'll get the ROI if you become an implementer of what somebody you paid tells you to do.

Yeah.

John Maxwell says leaders see more and leaders see before. What we don't realize is there are people— we're not like— there's nothing new under the sun. We're no— nothing special. So if you paid somebody and they told you to do something and you didn't do it— there's a girl in my program, her name's Addie, she would say that's called expensive entertainment.

Yeah.

Just pay Netflix, bro, at that point. Yeah.

So self-help too.

Yeah. Self-help.

I love the book and you put it back on the shelf.

Yeah.

But now you're like spending a lot more money.

So, you know what? I wrote this. I wrote— I don't know why, but a couple of weeks ago I wrote down things I would tell my 20-year-old self. But one of the things, because I'm going to speak— I'm going to speak to a big young adult ministry at the end of the month. But one of the things was, if you want the outcome of a book, just read it now and the outcome will happen. Like, I'm, I'm living in the fruit of the books I read from 26 to 31, and I think about them often. So when guys that I know turn that age, I'm like, read books because the fruit of whatever you're going to read right now is not going to happen in the year. It's not going to happen the year after. It's just, it's just going to, you're going to automatically have a morning routine. You're going to automatically have a 4-hour workweek. You're going to automatically like, it'll just happen because you put it in you.

Yeah, you're feeding your mind, right? So give me, give me one of those books that you recommend anyone read right now.

Read the Bible, read the book of Proverbs. There's a, there's a book in the Bible. It's a sub-book. It's called Proverbs. There's 31 of them. How many days in the month are there? Mm. So you just read one a day. It's called the Book of Wisdom. The wisest man who ever walked this planet, his name was King Solomon. He wrote the Book of Proverbs. So I would say read a proverb a day. I've been doing that for 12 years. All right.

A couple more.

Yep.

YouTube, LinkedIn, Instagram, or TikTok?

YouTube. It's owned by Google. It's going nowhere. There's more streamers on Google or there's more users and consumers on YouTube than there is on any other platform to include Netflix and Hulu and all that stuff. So here's my question. If you could post your podcast on Netflix and Hulu, would you do it?

Yeah.

Okay. Then post it on YouTube.

You don't think I have this little vision of like, oh, what if I got a Netflix contract?

And I think that that's going to happen.

Yeah.

Uh, but I'm just saying with YouTube being even more right now, that already is a reality.

That's right.

So you don't need to buy the FX6 or the whatever, whatever the Netflix certified thing. You can literally just garner the audience. And dude, I love seeing Ryan Serhant's situation, bro. Like we're talking a post-COVID business. Obviously he's had decades of experience and, uh, building a personal brand to the place where he would land a series that I'm a fan of. Um, that's just that, that, that should get entrepreneurs who are creating pretty excited. And, and also, yeah, podcasters, you know, I think about comedians were probably the first wave of like, okay, you're producing your own comedy show. Well, what if we just like paid you to produce the next one? Deal. Hey, it looks like you're producing your own podcast. Like, what if we, what if we paid you? That's, that's going to happen.

Yeah. Chappelle went around and he, he paid to have like 4 stand-ups. And then he got what, like $50, $150 million from Netflix?

Matt Rife paid for his own YouTube, you know, stuff. Uh, what's the other, um, I did honestly all the comedians. That's the, that's the, the comedian framework for success is have a small show where you've tested the jokes and pay a production company to capture it really well, upload it to YouTube.

Yeah.

And then cut clips and then run that mud.

Are podcasters just want to be comedians then? Is that what we're saying?

No, I mean, I would say people are just into conversations or opinions or observations. And so, um, I wouldn't be surprised if like Patrick Bet-David got a deal because of the form of his podcast. Yeah.

Yeah. All right. Final, final rapid fire question. Does God want you to be broke?

No. Do you want your kids to be broke?

No.

Why not?

Because there's no, there's no reason to be, and there's no—

and what can you do about it?

I love them.

Yeah, and you do everything in your power to make sure that wouldn't be the case.

Yeah, and that they figure it out on their own too, right? Yeah. Yeah.

Uh, so based on what God's put in your heart as of, are you a father?

Yeah.

Yeah. As God, what God has put in your heart as a father. But also there is just biblical backing of scripture where it says, test me in the tithe and see that I won't open up the floodgates of heaven. There are literal scriptures that people who are actual believers hate, and it's scriptures like, you know, God will make you successful. Like the word successful. Does that mean broke to you? Mm-hmm. Does open up the floodgates of heaven sound broke to you?

Oh, it sounds like a lot of money to me.

Does God can do exceedingly abundantly above all you can ask, think, or imagine. Does that sound broke to you? So I don't think God's desire for us is to be broke. The Bible does say, you know, the love of money is the root of all kinds of evil. And the Bible also says in the same Sermon on the Mount, it says, uh, blessed are those who are poor in spirit, means that are humble, don't, don't allow the thing to God or lord over you. Um, but God is a rewarder for those who diligently seek him. And when I hear the word reward, it's not just money, but it is to include money. Omar.

This has been absolutely incredible. I thank you so much for being here, being a part of my journey and sharing all this with the audience.

Let's go, bro.

Let's go. Thank you.