Maximizing an Opportunity (Masterclass)

Here we go. Good stuff, good stuff. All right, it's masterclass day. A reminder, we do this once a month, the first Tuesday of every month. And I think the last month and then this month, September, there's like 5 Tuesdays. So that will pose an extra Q&A call, just so you guys know, okay? All right. Yo, this one's the heat, y'all. I'm just, I'm just, I'm just letting you know, this one's the heat. Okay, all right, let me just clear my throat, take a sip. Can you guys grab me a seltzer? And I will say, I'm gonna, I'm gonna let you, because I love y'all and I know you guys care for me, and I, I, I coach transparently, you know. Um, I should not be doing calls the week of the challenge because I'm yapping so much and there's so much game on the challenge from your guys' point of view. So maybe in the future, if there is ever a challenge week, what I'll either— we'll make that the thing. Well, like, join the challenge is the call. You have 5 of them to hop on, you know. But, but I've been thinking about this one for a minute. Okay, so check this out. All right, take notes. I'm going to show you today. Today. Thank you. Thank you. Okay. Because we're going to clip this up and put it in the community. I want to, like, get a good hook or whatever, you know? All right. Arguably one of the biggest mistakes thought leaders, speakers, experts make is they don't know how to maximize opportunity. They don't know how to maximize opportunity. I think a biblical way to say that is they don't know how to multiply an opportunity. And so one thing I like to try and communicate to people is when you put out content as a thought leader, as an expert, it will lead to opportunity. And I actually, I always say opportunity is actually way more valuable than money. Opportunity is way more valuable than fame. But the value comes in your ability to leverage an opportunity. Leverage. Maximize, multiply. And so where do I use what I'm gonna be talking about for the next, you know, 35, 40 minutes and then we'll get some Q&A. I use this when I am at a speaking engagement. I use this when I'm filming a podcast or when I'm on a podcast. I use this when I'm doing a virtual call, a web class, a masterclass. I do this when I'm attending, when I'm attending an event, because opportunity is opportunity. Like how you steward the opportunities that come your way, I think is what really creates the open path to the future. So it's so funny 'cause a couple of weeks ago, somebody asked, asked, or I think it was Tiffany, she just asked like, how do you structure your weeks? Or like, you know, like, and I, I, I literally said, I've built my business around the ability to capitalize on opportunities. Now I know that not, not everyone is in that place to build a business or make a decision like that right now. However, you get there by thinking this way. So before I even got here, I was doing it all myself. If I was speaking on a Zoom call, if I was on a podcast, I would bring my own camera, I would lav myself up, I would set the camera up, I would get the shot, I would ask the host to ask, let me know if the shot looks good, and then I'd hit record. I'm like, all right, dude, let's do the conversation. So I have compassion for the season you're in, but I also think we all are experiencing opportunity, we're just not leveraging it. So, and just a real life example of last week. Okay. I went into last week knowing what we had on the calendar. I have a podcast drop, I got the coach call on Tuesday, and I got a golf round on Friday, got the challenge next week, and that was pretty much it. Okay, check this out. Thursday, I'm at my nephew's birthday party, and my friend Ryan, Ryan Pineda, his daughter was at the party. And then I said, yo, he was just in his golf clothes. I was like, oh dude, you just come from the course? He's like, yeah. I was like, who, you know, who'd you play with, whatever? He's like, Carlton Dennis. I was like, oh man. I've been wanting him to— I've been, I've been, I've been loving this stuff. I mean, I'd love— I've been wanting to do a podcast with him, Carlton Dennis. He does tax advice online. He's really, really strong. Um, and he was like, uh, dude, I'll just put you guys in a group chat. Okay, say less, bruh. Puts us— put me— puts me in a group chat. And then we go back and out, and then we separate text back and forth with Carlton and Saturday, 9:00 AM. Did I go into the week knowing that the following Saturday we're gonna be able, he's gonna come to the studio and we're gonna be able to do that? No. But opportunities lead to opportunities, right? So like what's cool is the podcast in and of itself is an opportunity. And then the conversations we have in and of itself is an opportunity. And now I have someone to call when I'm in Orange County to go golfing at Pelican Hill 'cause he has a membership there. Because I had the margin to fit things in. So that wasn't something that was on the calendar. The next thing that wasn't on the calendar was I spoke to two masterminds on Friday. That wasn't on the calendar. So I spoke to Neil's group that was here, and then I went to Richmond Dinh's group in at the Bellagio. They paid $100,000 to be in the room, and I, and I was able to speak to that group. It was cool. Alan was in town too, so like Alan, Alan came with me and he kind of just saw it happen in real time, you know. But I'm just saying, none of this stuff was on my calendar. Now, for the type A's, I get it, that's fine. Like, I know this, you know, you got— it's got to be written down and all that stuff. And, and sure, I think You should, but I'm just, I've personally learned because I'm, I know how to steward an opportunity that saying yes to the ones that are important because of my ability to maximize it is why I keep my calendar open for opportunity. Okay, so how do you maximize an opportunity? I'm just going to tell you first, I'm just going to lay down what you do and then I'm going to give you the framework that I came up with. For this, okay? So number one is to capture the whole thing. Like at a bare minimum, you're going to record, capture the whole thing. Don't let the details, the how and the this, no, like just make sure whatever this opportunity is, a podcast filming, a speaking engagement, a web class, a masterclass, a virtual call, attending an event, like, capture the whole thing. I guess, I guess the attending event, it's not really capturing the whole thing, but you know, okay. The next thing is to post on stories. You need to tell everyone else that this is what's happening. Like, posting on stories, you posting when something's happening, I think is one of the most underrated things too, right? 'Cause if you don't post, then it didn't happen. And the goal in business is to just create more conversations. The more conversations you could create, the better. Sometimes a conversation is date night, went to go see John Crist at the Wynn. So just posted it, posted John Crist, even though there's no cell phones. You can't tell this guy no cell phones. No, it was at the end when everybody stood up and stuff. And guess who reposted it? 5 million followers or however many followers he has. Okay, well then. Okay, so, but then you also could post that it happened. So you're posting as it happens and then you're posting, and when I say post, I mean on stories, right? Post that it happened? How do you post that something happened? You could talk about a big takeaway. You can give a review, you can give an observation. You could talk about a conversation you had with somebody. You could share a thought, share a thought. Dang, I just went to the John Crisp, I didn't do this by the way, but yeah, hey, I just went to the John Crisp, This was the first leg of his tour. So he was like testing new jokes and it was really cool. But what's more cool than this is this dude is a born-again comedian doing a show at the Wynn Theater in Las Vegas. Like that was, like for me, that was actually really cool. By me just sharing that, do you guys realize what that does psychologically with people? The fact that I care about that thing as opposed to, but my thing is it doesn't really, It doesn't really matter what it is, just something. So, so here is my framework for how to maximize an opportunity. There's 3 things to consider. I'm gonna say it up front and I'm gonna break it down. Internal, external, and then eternal. Internal, external, and then eternal. This is called intellectual property right here. Never heard this one before. Check this out. So let's talk about internal, internal maximizing of an opportunity. This looks like what actually happens when it happens, right? This looks like whatever happens in the room, and it also looks like what it looks like from how prepared or not prepared you are. So when I say the first level of maximizing an opportunity is internal, it's defining and delivering on the purpose of the opportunity. I'm gonna say that again. Defining the opportunity, this happens internally. Why am I standing on this stage? To stand on this stage? Well, if that's how you define it, then that's what you're gonna get out of it. You're gonna just get you standing on a stage. But if you define this opportunity as a means to something else, guess what will happen? Because you got, because you defined it. And then it's meeting, so it's defining the opportunity internally in your heart, planning within the community, masterminding, processing, that we're defining the opportunity and then we're delivering based on our definition of the opportunity. So Podcast Summit, I could have been like, I'm gonna just go up there, do my thing. That's what most people do. I'm just gonna get up there and do my thing. I'm gonna just get on that podcast and just do my thing. Okay. That's not how I think. That's not how I maximize an opportunity. I said, this is an opportunity for people to trust me as the expert when it comes to YouTube, and I'm going to get them to think that YouTube is easy. I'm defining— but And then the purpose, the purpose of this is to get people to the next step. And that's okay when you have the end in mind or you do things on purpose, you're not so surprised when things go well. Now I'm not prideful, but I'm also not surprised that The free school group that we led people to was— it grew by 400 people. 400 people got into my world from that room. And then that'll lead to external— or I'm sorry, that will lead to eternal. But we're talking about internal. None of this happens if you yourself don't define and don't deliver. And when I say deliver too, I also mean what you talk like, how you show up and what you choose to talk about. Because what good is it to film yourself do something and it's 100% non-usable? Now, I would say if you're just starting, it will make you better at communicating by capturing. That's like one of the best first use cases is like, oh wow, I stutter a lot. Oh wow, I don't finish my thoughts. Oh wow. That was a really good point. So like there's, there's, there's the, the game tape reason, but I'm like videos that do really well from a be the content opportunity do well because of what's being said and how it's being said. Talking with conviction. Using the words you. Here's why you think YouTube's hard. Like, I'm not saying talking hooks, like, consciously, but it's, it's, it's, this is, this is mastery. It's knowing when you know how something is going to be used or how something could be used, you, you show up differently, right? So Delivering is how you communicate and you get to control that. There usually will be more people seeing the clips you cut from this thing than people that were in the room. There will be more people that see the clip of you on this podcast or you on your podcast than the actual full-length podcast itself. So this is why being good at delivering, this is what we're talking about internal. Another thought for internal is really, this is just something I tell myself, serve the room, serve the room. Like I've been able to not have to create slide decks lately because I'm more concerned with actually helping the room than I am giving them information. So for the few people who were in the room on Friday with Neil's event, you guys saw I didn't have a slide deck. I had a few thoughts. I knew that I could just come out with a strong intro, which I mentally processed, and then I just opened it up. I'm just sharing thoughts, sharing thoughts, and then we get into Q&A. That's really just me like, what do these people need? What are their biggest obstacles? What are they struggling with? Serve the— I say serve the room, also serve the podcast audience. It's like, that's why I like, I don't like the whole gatekeep thing. I don't gatekeep because I just, you don't need to gatekeep. Like if you think you're smart enough to gatekeep information based on the room, I think there's a disconnect as to what you think about how people learn. Like when we're, Guys, as experts, as people super obsessed with our topics, we're talking to people who aren't. So just use that as permission to say what you believe you need to say or ask for them to want. It's crazy. You'd be surprised when you just start asking questions. Like, one of the coolest things was at Podcast Summit, I said I just started with a thought, little 3 to 5 minute rant, and then I said just yell, just feel free to yell at me. Why do you— why does YouTube seem hard to you? Yell at me. And then just— they're literally telling me what they want. That's crazy. You mean to tell me, Omar? I was— this is me and myself, me and my mind, bro. Imagine if you like worked up a whole like slideshow presentation and like you talked about things people didn't care about. I did that last year at Podcast Summit. Art's my witness. Stressing, spending 2 and a half hours talking about how I grew my podcast. Notice even in the title, How I Grew My Podcast. I'm just letting you guys in on like just insight, you know, that's, hey, what's the biggest problem you guys are facing right now? And then just let people tell you. Okay. Internally, so like in the room, this is now, so that's kind of like more, mindset a little bit, you know, a little bit how to think about things. But on a technical standpoint and a tactical standpoint, this is how we capture an opportunity. We capture an opportunity by first coming into the whole, you know, situation owning the media. I just wrote this: own the media. Don't, don't speak somewhere that does have cameras and microphones and think you'll get it later. Don't do that. Like, you could leave with a, with better quality audio and better quality video if you just own the media, like a wireless mic, even, even an iPhone on like the 5x zoom from a certain place in the room is better than you waiting 90 days after the event and then you realize that they didn't capture audio and you got this video. Like, don't even go there. Or you're speaking at this event and all they did was switch from you and then the slide, and then it's just the slide for like 20 minutes while you're talking. Like, so this is what I mean, own the media. Just you, you own the file. We do this, you could do this with your smartphone, you could do this. Hiring a videographer and you're just gonna say, capture this whole entire talk, okay? So then the other thing we do within this internal opportunity is we capture B-roll. B-roll. When is it are you in rooms, on podcasts, doing, we don't spend 100% of our time doing the stuff. So when we do stuff, just make sure you're getting B-roll of you doing the stuff. What's B-roll? B-roll is supplemental footage. Supplemental footage, meaning it's just clips. I like to call it, or I like to say 10 to 15 second clips of you doing stuff. Does that sound second grade enough? Is that, that's pretty, 10 to 15 second clips. It's funny because, I mean, I, I hate that I'm like— Amanda's like, I'm, I'm trying to get her to be like my Insta, Insta wife. You know, there was like the Insta husband era where it was like, babe, take a photo of me. Like, I tell Amanda, and God's my witness, I'm like, babe, if you film me more be a dad, we will be more rich. And it's always a joke, but it's kind of true. It's kind of true. So like, I'm walking to my Porsche 911 with my daughter in my hand. I'm like, babe, film us. Omar, you crazy. Yeah, sure. But it hilarious, I'm crazy. But then I get this kid stopping me. Get out my car with my fam and say, hey man, what does it take to— what do you do to drive a car like that? I had a little Dan Martell moment, like literally at the mall. And because I— this is so funny— because I asked Amanda to film me and Ruby going to the car before that, she was filming this kid have a conversation with me. So I, I have a, I have a video clip of a freshman in high school asking me, how do I be successful? Put maximize in the chat. Okay, so that's internal. Now, as far as like, so I said own the media, B-roll, like a lot of this is kind of like being in this program, guys, that's like bare minimum. Please capture it and please grab B-roll. Another, another category of B-roll I want you guys to write down is legacy B-roll. Legacy B-roll. What is legacy B-roll? Legacy B-roll is B-roll you could use for countdowns, for montages, for stingers, for whatever. You know, when we started making countdowns, I realized how much of our B-roll was vertical. And then when Art was making the speaker intro that he created this summer, it was like, Well, what about that moment? Well, what about that podcast guest? What about that handshake when we were, and it was all vertical and I was like, shoot, man, we need to like, you need to just be thinking, make sure you're capturing the landscape version. Here's what's so powerful about thinking this way, 'cause you only need a few legacy B-roll clips. When I say legacy B-roll clips, I mean these are clips that communicate 10 things with one video. Kommuni— okay. So we're eating at the Bellagio Steakhouse on Friday. The freaking fountains are blasting off behind me and I'm sitting at the head of a table laughing and, you know, doing my thing. I literally texted Art. I said, Art, you get a legacy B-roll shot right now. This is not even my mastermind. But Vegas is behind me, the fountains are going, and he's got the gear. Bro, hit record right now during this Frank Sinatra, okay? So that's, that a lot of this is bare minimum, guys, and we're talking about how to maximize an opportunity. Now the next, the next level is photography. Right? We're talking about capturing in the moment, capturing photos of you being on the podcast, capturing photos of you, um, you know, being on stage speaking to that room. You know what's funny? A lot of times small rooms don't have cameras rolling, so sometimes the only camera rolling is the one that you bring in or the person you bring in with you. It's, it's interesting how we're still there, but we are. And then, yeah, Art's gotta get this clip, make a note. And we're gonna put freaking "All I Can Take" Justin Bieber on it and you guys are gonna fall out of your chair. No, I'm just kidding. And then, and then this, another level of mastery when it comes to capturing an opportunity is what we call the DRock, I'll define that. It's the DRock situation. DRock is somebody who worked with Gary Vee for like over a decade. And D-Rock means you're just, you are mic'd up and somebody's filming you have conversations with people. And sometimes you literally, like a video person could have a tripod if you don't move, you know, like you just stand while you like, okay, we're gonna be talking. But sometimes, you know, D-Rock also is filming yourself while you're on a call. D-Rock is also, like a vertical angle. So when I say this is mastery, I mean beginner level is yeah, just capture you on stage, you know, landscape. But then DRock is like getting the stuff specifically just for social media. Right, okay. So that's internal. That's internal. Now we got external. What happens when it happens could happen longer than it happened. But this is on you. External means what happens from me being in this place? Where— here's another— here's a question I'd like to write for you to write down. Where do they go from here? Where does what go from here? Where do the people in the room go from here? Where do the viewers or listeners of this podcast go from here? Where do the, um, videos and content that we captured and the photos— where do they go from here? That's external from the opportunity. This is like, you know, you know what's also happening in real time when an opportunity that you're in is happening is there are people not there. What? That's— oh my gosh. No. Yeah, it's crazy. Like there are people not in the room you're in. There are people not watching the podcast that you are on. There are people not on the web class you're doing online. There are people just not there. So like stuff I do to make sure people know I do stuff, right? That's a funny one. Stuff I do to let people know that are not in the room know that I do stuff is we post what I like to call stories behind the scenes. Stories behind the scenes. Stories BTS. Like, I'm just going to ask you guys a question. When you see me on stories while Art films me on this thing, has there ever been a time where you're looking at my setup? Okay. Okay. When Art posts this stuff while I'm in a mastermind, I'm not talking about crispy content, I'm talking about on a smartphone, a 25, 30-second clip. Are you trying to hear what's happening in the room on top of what you see? Okay. This is for the people that are not there. I'm telling you, like, and where am I speaking from? I'm speaking from a place of a, as a consumer, because I'm seeing the dudes in my industry, like guys like a David Chansell, like a Neo, like they'll just like, their stories are like tap, tap, tap, tap, tap, tap, tap. When they're doing like, when they're at an event or when they're speaking, it's just like tap, tap, tap, tap, tap. But what I'm doing is I'm like, who's all there? What are they wearing? Like, and then I had this moment of realization. I'm like, this is, important. I don't want to forsake this. I don't want to get so caught up in the crispiness of stuff that we're missing this part, you know? And so this is for the people that are not there. Um, and then, and then something we like doing is, yeah, we like doing recaps. Recaps are just a culmination of clips that kind of showcase all that happens. The cool thing about a recap is it's very brand building, right? The con of a recap is they usually don't perform well. And I'm gonna give you guys newsflash insight. Newsflash insight is when I start my stories with a crispy video, it doesn't perform well. So if you've noticed, the first clip of something in a day is a phone photo or a phone clip, and then it's crispiness. And I was like, wait, wait, wait, Omar, wait, what, what now? Now I don't need a camera. I'm just letting you know something. I think there's something about the polishedness of things. Now I don't wanna negate it because it does communicate something deeper, right? Like legitimacy, you know, authority and things like that. But everyone could do stories BTS. Okay, and then as far as the opportunity itself externally, so I know there's so much to unpack here. I feel like this in and of itself could be its own like in-person masterclass or, you know, mastermind, honestly. Because externally— what I mean externally too, when we talk about this part of it, is knowing who's watching, knowing who's in the room. Yeah, how do you get them outside of the room and into your world? That's just something to be thinking about. I'm just gonna lay out, I'm gonna speak from a, I like to call it a healthy assumption point of view. Don't take this as ignorance, please. 400 people went into my community, my free community from that talk, 'cause I said, hey, I'm gonna be doing a special call on YouTube next week. Would love for you to be on, which it was just my web class, by the way, right? Okay, could out of the 400, could 20 people have bought a ticket to the challenge? I think so. I'm like, I mean, based on yesterday's call, which was Labor Day, I was like, people are like, yeah, I met you here, met you at ATL, met podcast. I'm like, look at that. Now, could 3 people from that room buy the offer on Thursday? Probably. That's a help. That's a conservative assumption. Does that turn that speaking engagement to $60,000 speaking engagement? In my mind, yes. Unfortunately, people don't think this way. It's crazy 'cause like here, I definitely think most of us don't have an opportunity problem because we could create opportunities. So I would actually say we don't have an opportunity problem. You can create your own opportunities. You could put on your own lunch and learns. You could put on, and if you need help with like event stuff, or psychology and planning and stuff, go, go on, uh, on the podcast. It's an event episode I deal— I did with Neil Dhingra, and it was very tactical. But he's like, even if no one shows up, you could still deliver. So like, you create opportunity. Have you guys been posting weekly on YouTube valuable content? Oh no? Okay, that's not creating opportunity, right? The opportunity is there. Now I don't believe the problem isn't we don't create opportunity. I believe the problem is we don't know how to steward opportunity. We don't know how to multiply opportunity. So this is how you do that. It's crazy how like, if you think this way, and I'm not saying be salesy, I'm saying be intentional. And you know, there's nothing wrong with asking questions. There's nothing wrong with, I'm saying like the host, if let's say you're speaking at an event and you're like, yeah, can I give a free resource? Hey, what's the offer of the event? Is there anything in this event that I could help with? Do you want me to be a part of the offer? Does your offer have this element to it? Whatever, whatever, right? It's just, but asking the question, where should they go based on who they are? Know who's in the room. At a bare minimum, extracting the information in that room is very important. You know, something I have not done, which I wish I have, and here's another 6 figures worth of gems. I wish I was more forward with politely asking for the CSV file of events I've spoken at. What's a CSV file? It's the email list of the attendees of an event. Hey, you don't have a budget to pay speakers? Oh man, that's— dude, don't even trip. I'll waive my speaker fee completely. Would it be cool though if— so I could send them some stuff after my talk? I want to send them my slides and stuff. Oh yeah, for sure, here you go. Boom, 3,000 emails. What do I do with the 3,000 emails? Congratulations. You're an entrepreneur. It's called leads. Now it's, now it's time to convert. All right. We got internal maximizing. We got external maximizing. Now we got eternal maximizing. Eternal maximizing. And I'm just going to end it here. I don't need to belabor it. It's simply how somebody stays in your world after they met you. How do you constantly communicate? So if somebody hops on your email list, if somebody follows you on social media, on Instagram, if somebody subscribes to your YouTube channel, are you even showing up? Or did you give them an op— did you give them an opportunity to realize that you're inconsistent? Yikes, this is crazy game. Um, no shade, because I think Caleb Ralston is killing it. He was here a couple weeks ago. I think he's killing it on the standpoint of like showing up, doing long form, but he's still learning business because he was working at a company for so long and he wasn't, he was in the weeds of the details and I could see how much even working for the business guy, he doesn't have a business brain yet. Offers, lead generation, lead conversion, fulfillment, attention, or ascension retention, right? So I asked him, I'm like, dude, that one video you did, the 6-hour personal branding video, how many emails did you get from that video so far? He's like, bro, like 23,000 emails. Wow. What are you emailing them? Bro, I haven't. Wait, what? Wait, what? What? Wait, wait, wait, wait, wait, what? Oh no, I know, man. It's just been— hey man, you do realize those emails are dead now? You don't realize that? Because you don't— and that's— hey, hey, that's okay. That's why people pay me the big bucks, guys. So when I say constant communication, when I think, think of your brand as eternity, as like eternity. Like if we meet in person, you're gonna stick with me for eternity. That's why I put eternal, because it's like if you're on my email list, I'm going to show up with value to your email list. If you follow me on Instagram, I'm I'm gonna be showing up with value to Instagram. If you subscribe to me on YouTube, I'm gonna be showing up with value on YouTube. And it's just— it's proving your consistency or demonstrating it. When people— we are in a trust recession. And the two things that build trust right now online is time spent on brand, which is really hard to accelerate, and consistency. Like, I was talking to Carlton Dennis when we were interviewing, and it's funny because I was talking about putting logos on clothes and stuff like that, you know, the things Greg has been telling me for 3 years. Um, and so he was just talking about how, you know, the uniform thing, and he was like, you, it has to be your uniform. So I was like, your look. Like, I was like, so it, it actually pays you to decide on your look as a, as a business owner, as a brand? Like, if you have a look So he's like, every time I speak on stages, I wear a green suit. So I have like a ton of green suits. They're super fancy. I got my logo inside, you know, stitched up and all that stuff. But so I get, you know, that's my look. It's my look. And he was just saying how it was just a really cool nugget. He's like, if you are always changing your look, It's a form of seeding inconsistency in someone, which sucks to a guy like me 'cause I love wearing jackets, I love wearing shirts, I love wearing boxy shirts, I love wearing fitted shirts, I love wearing cropped shirts, I love wearing hats, I love wearing fitted hats, I love wearing video department hats. But there's something powerful there. Alex Hormozi, has been wearing a tank top. I'm in my Hormozy fit, by the way. I'm just kidding. He's been wearing— he wears a tank top with a backwards hat and shorts. But there's a form of consistency and trust in just that alone, that he looks the same every time he shows up. And a nose strip. Yes, Dylan. So that is how You maximize an opportunity. I should have— well, every time I do a master— every time there's a masterclass, it's worth the price of admission times 1,000. So I should have led with that though. So when somebody pressed this video in the future, if you're still watching and you're in the future, I should have started with that. Uh, the No Strip Amber, if people have like a really— so they have a hard time breathing, it opens up their pathways so they're not nasally. A lot of times people will go to sleep with a nose strip so they can breathe better at night, not snore. But he made it a thing, and all these one entrepreneurs started wearing nose strips. All right, I got— we got 4 minutes and 40 seconds for some questions. If Lysedric has a question, let's go, Lysedric. Hey brother, so I know you got a hard stop. Quick question. When it comes down to emailing, uh, I have a book on it, so that's one of my struggles. I'm gonna read the book. But the second thing here is, you know how they say with GoHighLevel, essentially, you know, it's not really good for emailing and stuff like that. I think to get to the point, my question is, uh, what did you do to essentially solve that? And did you have the person who's, um, running your webinars do that or do you just— Yeah. What, what was like the solution there to— Yeah, dude. I mean, honestly, I'll give the, the, the solution upfront, sending emails. Like how many emails do you have, by the way? Sorry. Yeah, put it in the chat if you want, if you can. But this is really for people with over 10,000, let's say you have over 10,000 emails or even 7,000 emails. I've learned number one is you don't want to send an email blast to all 7,000 at the same time. Like you actually want to go 2,000 A through F and then whatever, you know, G through H, I, M, E, C, D, E, F, G. Okay, yeah, G through. And that's one thing that will help. Dude, it's crazy. Sending just copy, no link, like that has wildly increased conversions. So I'm gonna give you here, hey guys, my gosh, it's just the amount of game. Thank you for giving me an opportunity to reshare game 'cause it only, selfishly, it allows me to memorize it. That you guys hear it the first time. You need to hear the game and then almost tell somebody else or text somebody. But here he goes. If I could do it, which I, which we can, if we can do it, I would send out all copy emails and in every email ask for a response with a qualifying thing at the end. So rather, rather than saying like, hey, if you want to book a call, click here, it would be like, "If you wanna be just like D'Lonn, reply me." Now, with the amount of emails I have, the replies go nuts. But some of you guys don't have big email lists yet, and this is a great time to start conversations, right? So replies to the email, and then we reply with the link. Okay, I'm gonna tell you how powerful this is. So number 1, it starts— it shows and it tells the email software that you're using that people are responding to emails from this email. Most of the time, marketing emails are one-directional, and that's why they— that's why the open rates go down, is because, oh, like, people aren't, like, engaging with the email. Um, but there's just something about links in emails and, you know, things like a very polished email is like people are just kind of, um, you think about it, where are people when they open up an email? They are in their emails. It's the same concept with social media. The principle is still like, be where they're at. Speak the language of the platform for where they're at. And so they would email, so we sent a copy email. Now I'm going to tell you, here's what's so cool. There was a bug that happened when we did this last week and it was putting, and some of you guys probably saw it, the email called you Sophie. It said like, hey Sophie, did anybody see that? Like in their email? I mean, let me know if that happened. Maybe not. Maybe you guys don't like— no, I don't open up your emails. Oh, you guys might not be on the smart list, maybe. Okay, why not? Okay, okay, yeah, it was okay. Well, anyway, here's what's so funny. This is what's so cool about leveraging opportunity. Leveraging opportunity. You know what's an opportunity? Mistakes are opportunities. So here's what's funny. People are like, my name's not Sophie, haha. Hey, I'm not Sophie, but yes, send me the link. Hey, you got my name wrong. So then this is hilarious, this freaking Grammy music. Get out of here as the plane lands. Dude, I'm a preacher, bro. That thing don't mean nothing right now. I'm just kidding. I need to chill because I need to take a break, reset and all that stuff. But what am I saying? I'm saying, I told Sophie, I said, I said, Sophie, say, oh my gosh, that's hilarious. Yeah, so I'm Sophie, by the way, on Omar's team. Like that. Oh yeah, right. She said then she drops the ticket link and the tickets sold. So like All that to say, yeah, just send out copy, guys. Like when I say copy, I'm saying like just send out a mini paragraph, tell stories, share testimonials, share an observation. I'd say, hey, I don't know if you saw this. They didn't. So tell me what you saw and what you thought of what you saw. Like right now, like literally today, maybe this is a great homework. Literally today, you guys could send an email talking about this call from your point of view. And now it could be anything. This is the power of framing. You could make this email about anything. Some of you guys could call this email, The call that was worth a million. Some of y'all can name this email, why I love coaching and mentorship. Or do you have a coach, question mark? Opens up the email. Dude, I absolutely love investing in myself. I was on my call this week, my weekly call, and my coach was willing to share all the mistakes he made within the last 2 weeks. His cost of those mistakes would equate to over a few hundred thousand dollars. This is funny. How do we do this? Um, this is it. Yeah, okay. Anyway, but that's what I mean, just like anything, anything. What nugget? Share a nugget, a nugget from today. Literally, you wanna know Inception? Here's another Inception nugget. Send an email talking about how this email on purpose doesn't have a link because I just learned that if you send an email without a link, that's why you're still reading this email 'cause it just looks like a text message. So with that being said, you're on this email list because I teach this and I teach that. If you're in a place and you're ready to do this, just reply to this email. Like, good night. Yeah. So great question though, Garrett, about email. Maybe a masterclass on email. Maybe. I think here's my thing about it. Email's been around for a very long time and I, and I believe there's resource— there's like incredible resources there. Like you guys could not get a math— you guys could not find the information we talked about on this call on YouTube, right? Oh, I have a great resource. OMG. Listen to it with a grain of salt. Sophie's going to post the conversation Neil Dhingra had with Sharon Avarista or whatever, which is who's now the president of acquisition.com. But before that, he built Reel. He was the president or founder of Reel. He's worth 11, 12 figures, if that's even a number. And his marketing insight comes from that place. So that's good. But yeah, you guys can hire an email consultant to help you come up with a drip campaign. You guys could look at emails from other people. There's this term, and I end with this, it's called drip. Swipe copy. Swipe copy. Join someone's email list, download somebody's freebie, and then create a folder in your email inbox for all the emails you get from this person, and then drag them there. Congratulations, you just, and then you just remake them to be yours. That's called swipe copy. Like, you can literally take Russell Brunson's emails. You can literally take Aileen Wilder's emails. Like, whoever you follow, Maria Wendt, who's like, she, she— here's what's crazy about, um, um, Maria, Maria Wendt, that, you know, I've been following her for maybe like 5, 6 months. She, without video like without a Zoom call, without a challenge, she created in me the desire to join her inner circle for, it was like a $5K offer for 20 people. And I missed it. I actually, I missed the drop. So then it filled up and then I'm on a waitlist and now there's a waitlist drip campaign. Like it's great, but this is why the information is, Nothing's missing from in here, right? You guys have everything you need. It's just there. It's how you perceive the information based on your utilization of it. Dang, I just speak in like clips and bars. I'm a walking bar. Bar of soap. What the heck? All right, love you guys. We'll post this. Wow, this was a really good masterclass. Sorry, I'm like feeling myself right now. I have to. I'm like showing up to people and if I'm not like pumped about myself and I'm not confident with my game and my delivery, that sales is a transference of enthusiasm. If they don't know you believe in what you're saying, they won't believe what you're saying. Period. All right. Shout out to the team. Yes. Sophie, Art, Omar, Ter. What's Ter? All right. True. Maybe she meant to say true. I was like, is that a Gen Z thing? Is that a new one? Is that Ter? I don't know. I don't know. All right, y'all. Peace.