Personal Brand Blueprint Call (Jan 2026)

Come on, come on. Welcome in, welcome in everyone. Uh, I just shot an Instagram story, so I didn't get the music going, but it's all good, man. We out here. We're gonna, we're gonna do some, some work today. Today's gonna be a good day. Um, if you got it, turn on your cameras if you can. Today is the personal branding workshop. What we used to do, what I used to do is I used to offer this to people who would join. And it was just, just that group. It was just the group that joined was invited to this. And now I'm more and more persuaded more than ever that just repetition is powerful. But the, the The— what's— let me try to find the proper word. The— and no, I would say the enemy of repetition is, is, is thinking people care that you're repeating yourself or they're doing something again. And this is just, this is just some stuff I've been thinking about lately, cuz this goes for your content. Like if you, if you're doing good long-form content, there's no reason why you can't repeat your information or repeat your frameworks when it makes sense to and all those things. But we're, we think we always have to come up with something new, but the, I'm just gonna hand you the leverage point as to why you can repeat yourself. In your content. Ready? Okay. You can repeat yourself because people change. So like when you hear something and you become a different person because you took action or because you are actually growing and you hear something again, you hear it differently. There's a, there's a saying in, in Christiandom, and it's, you know, when you read the Bible, the Bible reads you. It has a way of doing it. And the reality is that's true because the Bible is living and active. And so that's why it feels like you can read scripture and it's like, oh my goodness, how did God know that right now I'm going through this? And then the scripture is bringing me comfort or speaking to my situation. So that's very true. I'm not discounting anything. That's very true. However, it's the same thing with just information or a book. You pick up a book, read about how to become a millionaire, and then you make half a million dollars and then you read it again. It's— and then it's a different book. I— my example with this is $100 Million Offers. When I was working with Sean at Think Media, he had the whole company at the time read it, or no, all the directors. He had all the directors read $100 Million Offers by Alex Hormozi. And I didn't know what I was listening to. Like, I literally went through the book in like 3 days. I was running. It was when I was a runner. Not a runner anymore. You know what? I'm always a runner, bro. Because if I go start running right now, I'll be all right. I can like, you know, have a good pace. That's besides the point. Yeah. The first time I read $100 Million Offers, I didn't get it. And then I went through a season where I was just lobbing out offers, just, you know, dialed in a day, one-on-one Zoom call, one-on-one coaching for the entire summer with this client. And I was just testing stuff. And then I read the book and it was like, oh my goodness. This is what I've been doing wrong. This is why I'm very, you know, I'm always trying to get you guys to, to do the thing you're speculating. And that's because, because it's so hard to receive information on something that you haven't gotten the insight of, just like the basic activities. And so that's why I do it for the data. All right. I wanna honor your time. So one announcement I have is, uh, the Content Mastery Workshop happening in February. So we have a Content Mastery Workshop, February 24th and 25th. 24th and 25th. If you're in the program, which everyone here is in the program, uh, you are invited to come. I believe travel will be really affordable cuz it's in the middle of the week. And then, uh, on top of that, it's just a great pattern interrupt for the mundane of what, you know, your week to week is. So the Content Mastery, it's Tuesday and Wednesday, February 24th and 25th. Day 1 is, uh, designed to get you your single greatest unlock. Where we put 15 minutes on the clock and then you get to ask one Domino question. You know, it's just me and you and we capture that and we get to process it in real time. And it's just, it's so cool. Just like seeing the light bulbs in the room and then even on, you know, in your eyes. So that's the Content Mastery Workshop. Right now we're doing 4 of them this year that we could do more. If, uh, if we need to. But minimum we're doing 4. But I really want to encourage you to just freaking come. I know what it's like, I get it. Like, life lives, and I need to sell you guys on doing stuff in the program. You've already been sold into the program, but now you got to be sold into like doing and coming and, uh, you know, getting, uh, doing all this stuff. So that's February 24th, 25th. February 24th and 25th. Let's go. All right. Uh, beautiful. Okay, let's just roll into this. Um, what I love about this is just kind of this, I designed this kind of workshop to set foundations and we'll do, we could do as much Q&A as you'd like. Um, I have till about 10:30 or, you know, 90 minutes from now. And, um, yeah. Let's, uh, what, what do I— how do I usually either start? I don't know, I feel like I need to start with like a win. Let's just go, let's just go, just come. You've got to win. Let's, let's start with a couple wins and then we'll jump right into it. Give me, give me a life, business, condo. I'll start and then you raise your hand and then, uh, you can unmute. Uh, yesterday, so, uh, City Light, the church that, uh, I'm planted at, we partnered with a college in California and we're going to be offering a degree for people, for, for people 18 to 25 in psychology, biblical studies, ministry and leadership and things like that. So we're partnering with Life Pacific University. The president of Life Pacific University is this phenomenal human being. Her name is Angie Ritchie, and she is a— she's been a marriage and family therapist for over 15 years. The president of the university. She's also a professor and she teaches a handful of courses. And classes, and I did a podcast with her. Uh, and what's so cool about that podcast was I had Amanda on. It was the first time I had Amanda on since episode 1 of The Department, which is crazy. And it was kind of a selfish way to get like free therapy, but then also like get a podcast out of it. This is why having a podcast is the coolest thing, okay? Like, she doesn't have like the craziest presence online and she doesn't need to. She's an expert and she makes the money she wants to make. She works with the people she wants to work with. She doesn't have to like sell anything, right? But what was so cool, I just want to let you in on my mental process of packaging a conversation like that for the podcast, right? YouTube is not a video platform, it's a package platform. So what I first want to know is like, okay, what are we going to talk about, right? This is just what's going through my mind as I asked her if she's down to do it to even begin with. Well, I think we could talk about why it's so important to like have a therapist as a business owner, you know, like limiting beliefs. Why do we do what we do? Why do we build how we build? And like that kind of conversation. Obviously, I know the reason. If you want success in your business, I know that your soul needs to be right, that you and your spouse need to be right. Like things outside of the work environment needs to be right because it's an overflow. The increase in business is an overflow of having your private life in order. And so that I know. So then I do all this marketing crap and say, you wanna make money if you wanna make money. But really the deep stuff is like, no, are you okay? Are you good? Are you in order? So all that to say, YouTube, I still need to package that well. I can't just be like, break your limiting beliefs today. No, no, people don't acknowledge. They don't have self-awareness. Most people don't have self-awareness. So the packaging was going to— is going to be something like— and we're going to go through YouTube titles today for you to get your next 3 to 5 videos. It's going to be like, if you want to become rich, hire a therapist and then like CEO or, you know, business advice for entrepreneurs or something like that. So Just so you know, like, like the packaging has to have so much intention. And even though the conversation's kind of free-flowing and I'm, I'm still trying to use my curiosity to drive the conversation in a way that would keep the attention, still want to make sure that we package it in a way that will get clicks. It's just so, it is so funny that YouTube is becoming a platform for people who understand the art form of clickbaiting. The right way. Like, you just gotta— like, you gotta know what people want and then serve them what they need. Joe, what's up?

So yeah, Justin Page, putting on a workshop tonight. Uh, we posted— we just got everything live and ready to sign up this last week and got 91 tickets sold to it right now.

Easy.

So yeah, uh, super excited about that. That's a big win. It's fun. It's a workshop we've committed to do once a month this entire year. Uh, so I was hopeful this first one to sell maybe 20 tickets, get it to pay for itself, um, you know, with the marketing we put behind it, and, and be off and running. And it's blowing expectations and demand away. Um, we're having people from East Coast asking about future ones that we'll do at a different time so it fits their schedule, and had, uh, people overseas asking, uh, if the replay— you know, if they can get the replay because they're 2 in the morning for them. So the demand's been out there, so pretty excited about that.

Come on. And then, so, and then it's just a one-night workshop kind of vibe, or is it a series of days?

It's a 1-hour webinar essentially.

And you— did you— you sold tickets to a 1-hour webinar?

Yeah, $47 ticket.

Dang, that's baller, dude. Okay, and then— and then what is the offer?

The offer from there is either our inner circle, which is a $1,500 offer, or a one-on-one coaching. Uh, which I'm doing kind of accelerated prices into based on the slots I have available. So I have one more ticket at $2,500 a year, then the next one jumps to $5,000 a year and then up to $75,000.

So good. Great. That's so good. I would, uh, feel it out here. Here's something that comes to mind. It's just something that comes to mind. Just, I want you to like, you know, process it with your, with an open hand is one-on-one could be a part of the offer as far as a fast-acting, the first 10 people. So like you can present your one-on-one offer, but you could say the first 10 people that join will just get it all. And, and here's, here's why I say that is because a lot of times we don't think about the leverage of showing up on a Zoom call. Like, you know, when people, you like, I mean, what, there's no, there's no like real cost. Like, yes, it's like a, your time, but when you're in a season of building a program or an offer, the more dialogue you have with people, it only serves the program to become way more bulletproof. So you can leverage the future of bulletproofing your program by having a one-on-one element as a part of the offer. As a bonus, not for everyone. So my version of this is like the in-person podcast. If you pay in full, we can do an in-person podcast that you can use for your own, you know, use, whether you wanna interview me, I can interview you, we produce it, it's all on us. Like that is a time fulfillment offer Myron would throw up in his throat if I told him that I do that. But the reality is, The more conversations I have with you guys in your industry, so if you're a marriage and family therapist and then you're, we're having a dialogue on that, I'm getting insight for marketing people who want to take their version of like an in-person practice online. Like, so it just all, it just all like serves itself. So that's all I'll say, right? So you still present the one-on-one thing, but like, it's the cherry on top is like, all right, but here's for the first 10 people that join. And you don't, you, you, that just, yeah, something to consider or, or just that's a principle, right? The principle is give people a reason to jump because we love, people love to kick the can down the road. No one here, no one is showing up to this call thinking to spend more money with you. But what they have done is they have acknowledged that they want to grow in this. And if you do what you're supposed to do, which is, you know, show the possibility, kill limiting beliefs, let 'em know that what, that they could build a literal business off of their passion or gift or craftsmanship, whatever it is. They, they've already signaled it's 47, like they've, they're already clients, they're already customers. And so that's the first thing I want you to just hold with an open hand. And then the second thing is, follow-up game needs to go crazy. So if we're talking, did you watch the replay? Here's the replay. I saw you got your ticket. The replay is only going to be available for you for 48 hours. And then picking up the phone, someone picking up the phone and calling people. Hey, did you hear about Joe's coaching offer? Because you bought a ticket to the workshop, this is your special pricing. So that's just a follow-up call. And bro, you just close out crazy. Just go nuts. Have a $20,000, $30,000, $50,000 day. Let's go.

Love it.

Love it. All right, Kevin Scott, what's up?

Yeah, awesome. How are you, Amar? Can you hear me?

Dude, yes.

So yeah, just a win for us. I think we've been in this program for about 6 months and we own more multiple other businesses. One of them we had to be at every day and we sold it. It's fully sold. So like this is the first week of zero additional responsibility. We're getting a ton of work done, which is awesome.

How do you sell a business? I know that's a loaded question.

A lot of work, man.

So how much did you sell the business for? Just say it.

About $40,000.

Okay, you know, yeah, make money from it.

Yeah, we still get paid on it. We have equity still in it.

Yeah, so we're still— even though that's a good— that's a good day.

That's a good—

um, is this like a, like an MLM?

No, it's a nutrition club. So, so that like people come in, get meal replacement smoothies, energy boosting drinks and teas, protein waffles, smoothie bowls, all that stuff, plus personalized supplementation program and coaching. So it's a, it's a community.

It's really cool. Dang, I love that. Who bought it?

Um, a guy, a guy in my organization, part of our team. So he came in and worked with us for about a year and then he bought it.

Is seller finance or like, like he just had the cash?

No, he paid us cash.

Let's go, dude. That's crazy. That's awesome. That's committed.

We're committed.

Omar University.

Yeah, we're committed.

And then we're so excited. We did the AI event this last week.

Oh yeah. How was it?

Yeah. Incredible. And, uh, but it's nice to be back on here with you guys getting kind of a balanced approach, but we got some good ideas and some great fire hose vibes.

Is that why?

Total fire hose. Total fire hose. But it was eye-opener, man. I'm gonna tell you, it took my AI game to a totally different level.

Thank you.

So, which is good. I needed to get. You know, a little more up to speed there. Yeah, let's go.

Let's go. Margo, what's up? Oh, I just— you unmuted, I muted.

There you go.

At the same time. Hey everybody. One of my wins is I was very adamant that this next round of business is going to be only for women founders. And I'm like, I'm going to do this.

I don't—

I just don't want to blur the lines. And I just had a driveway conversation with my neighbor who happens to be a business owner. He has a homeownership coalition and he's struggling in the arena of partnerships. They just lost their funding for their nonprofit. And I'm like, I can solve this problem right now. And I just ran like I randomly put out the pitch and I told him, I'm like, yeah, for 4 weeks it's $2,000. And he was like, do you do longer than 4 weeks? I was like, well, it's 4 weeks just to, you know, get your feet wet. Let's make sure it works. And then I have a 12-month, which is like $25K. He's like, like, yeah, we'll just do the $25K. I'm like, what is happening right now? So I sent him the details and he's putting the stuff together for his team, and there might be a contract.

Look at that.

It was like literally, um, a driveway conversation. Yeah, so have, have the conversations in your driveway.

Like, let's talk legit.

So yeah, that's my way.

That's so funny. I, I find that many times you guys say wins and I make it about me, but I think it's fine. Right. Okay. Maybe because I'm a little narcissistic. Maybe not. Isn't that like a buzzword right now? Narcissist. Okay, so I was— yeah, I was sitting on my driveway this weekend watching Ruby do her thing with the rollerblades and some girl walks with her dog. Granted that I do have a neighbor in the inner circle. His name is Matt Plummer. He's in the inner circle already. So like, and he renewed for his second year. Just pretty cool. Someone in your neighborhood helps you pay your mortgage. I don't know. Just works out. It's cool. Okay. So this girl comes and she's like, hey, she just waves her hand. I'm like, hey, what's up? She's like, I never— we never formally met. My name is Maria or something like that. And I'm like, sweet. And she's like, I'm in this person's program, which is she's in Macy, the salesgirl's program. And she's like, I'm also in someone like Jasmine Starr's program or something like that. And I was like, no good. No way. That's cool. Like people in industry. She's like, I'm wanting to join your thing. I'm going to work my way to— I was like, cool, whatever. I don't care. But, um, what do you do? And it's just like so interesting. She's like, I help women become professional NBA dancers. Like, she's like, she danced for the Golden State Warriors for 6 years. I'm like, this is cool. Like, it's just crazy how like, you know, crazy the world— but you just don't know who your neighbors are. And like, the idea that like, if, you know, we just— I just keep doing what I'm doing and I don't— you don't need— but what she Every conversation is feedback and data for the pains or the language we should use and can use. Like, I would encourage you to like just shoot a non-edited video. Like, you know, I just ran into somebody, you know, actually she was in, you know, and just share that like they were in this predicament and this is the way out of this predicament. And it's just so important that you principle, you know, like, and that's what you call, yet you call picture, parable, principle. Yeah, I was doing this. That's the picture. That's the image. Like I was just walking down the street and ran into a guy and the parable, here's a story, like here's what happened. And then the principle is whatever you want it to be. That's what's so cool about, you know, content. But yeah, just, just cool. Her thing was like, yeah, I uploaded my first YouTube video a couple of weeks ago. I was like, way to go. I guess that's what people think. It, you know, is that's what I'm helping people do is just like step out and do that stuff. But just, just really good that you shared that. That's so good. 'Cause we, I think the phone book and the neighborhood are the most underrated places to start, you know, like even though we're online, but the power, the craziest thing is if you put content online and your neighbors or the people in your phone book see that, it's just reinforcing that, you know, you are who you say you are and things like that. So good. I love it. Let us know when that happens.

I will, because I'm coming for my award.

That's right.

Thank you.

Uh, Lon, what's up?

Hey man, so, uh, thank you, uh, for being on here today, first off. And I would say my, my win is that I put together over— I mean, it's not huge, but it's, you know, huge for me— $10,000 a month, but all remote work. Come on, right? And that's just a start. So that's— for me, that's— for me, that's a big— I don't have any employees and I don't have any overhead and I don't have to pay a building or anything like that. So like, the amount of money that I actually get from it is way, way higher than, um, you know, what I would have done if I'm making $200,000 but have all this overhead. So it's like having, uh, kind of having what are you going to end up with at the end of the year, not just what are you going to make.

Right.

So the question that I have is today I'm going to be on a call with somebody from Renee's staff and with Billy, the guy that does go high level with y'all.

Yep.

So if you have any suggestions on what I should be asking based on like a flow that I want to put together. So some of the clients that I have go from like, they're speakers, you know, in nonprofit, I deal with speakers in nonprofit world a lot. So it's like book, workbook, upsell to a module program, upsell to live coaching, upsell to speaking, right? And then, um, I deal with a spa. So it's like spa leads, nurture campaigns, things like that. And, but for the nonprofits, a lot of it's like event rental, podcast studio. I run a podcast studio from one of them. Um, and just kind of the whole flow that would make that business work. So. Oh, and the last one is another nonprofit that has like membership payment portal, event payment portal mixed with like the membership portal. So it's like, do I use GoHighLevel plus something like YourMembership, or can GoHighLevel do the whole thing? So I'm going to be asking them these questions that I know, like, yeah, that's good experts. But is there anything that you specifically did or you specifically asked them for that I should be thinking to ask them so I get what I'm looking to do? Because what I'm looking to do this year is to put the money that I'm making into building the thing that services my people. So I'm not trying to do everything myself, but I'm also giving them the best service I possibly can give them and getting them the outcomes they really want.

Yeah, no, that's really good. I love it. Um, I think what comes to, I mean, the first thing that comes to mind is, is with, with your agency side of stuff is what it seems like, or you're more like, I have, you know, I have the GoHighLevel CRM. The $500 a month. I think what would be very helpful is if you have a way to communicate consistently and effectively to clients. Like, I think leveraging systems to be able to do that, right?

So, um, like the opportunities, pipelines, all that.

Yeah. Uh, yeah. Kind of like how you guys get a text message when the call happens. Uh, you know, you guys get communication. Those are things that I want to be automated. These are just like automated, like ways of keeping them updated. I think that's, that's just like a taking care of clients route. But then I think the real thing is, is laying a foundation for future opportunity. That's like when, when you a few times before would come on the calls and say like, I spoke and then it's like, what, what happened from the you being on stage? And so you think of it, if I'm on a podcast, if I'm on a stage, if I'm doing a virtual call for somebody's group, or if I'm speaking at a, you know, in-person industry workshop, or if you're doing any form of teaching, what's that? And then, you know, the nurture system, like that's where I come from. So that's the two sides. That's like, that's the conversation to have is like, you want to make sure that opportunity isn't ever wasted. Good. Here's an example is, you know, I'm going to be hosting and what, emceeing and speaking at a real estate event next month in February, in February in Phoenix, Arizona. And I'm, and I'm finding this girl doesn't have an offer, but she's actually coming to the video department to do a podcast this week to get people to, you know, sign up for it. But I'm like, bro, I'm, I just know too much about offers. I know the power of getting people in the room. I knowing having the confidence of a pipeline that you can own and even to the point where it's clear to create and recreate and recreate. Dude, we could just literally print money with other people's hard work. She, she's gonna be in like probably the red for throwing an event cuz most people and you know, everyone has great intentions. They throw events and they make events the goal. But what they don't realize is the event is a means to more business. Not, not in a sneaky way. Yeah, exactly. It's not. I actually think you're doing people a disservice by throwing an event, having a fire hose of information and not giving a next step because like what's going to happen is people are going to go back to their regular lives and there is a few people that are like, I don't want to go back to my regular life with all this information. And now I have to— I'm back in the situation where I have to figure this out. From pure intuition, which— or ignorant, like your immaturity or ignorance, like that sometimes intuition isn't good enough to steward information that you just received. So all an offer is, is an invitation. So I say all that to say, when you have like an online business and you have like a backend, like being able to whip up, like just being able to like whip up something that can get people into your world And into your world is nurturing, into your world is on your email list and then like a consistent flow then and like inviting people to raise their hand if they want to hop on this call. Maybe you want to share something. I think we definitely underutilize the power of just like, I'm going to hop on Zoom, I'm going to email my email list, and if they want to show up, it could be 5 people, it could be 20 people. I'm just going to, I'm just going to share what's happening in the real estate market. I'm not like, don't even worry about slides. Just like hop on a Zoom call. Hey guys, I know you guys are in my world, you know, maybe where do you guys live? Cool. All right, well, I just want to let you know, like, here's what's happening in the real estate market. So I don't know where you're at. Everyone's always thinking about buying or selling, usually just at all times. And let me just give you all the things you need to know. Like that, that doesn't require all that much prep. You can like put it all on a notebook and just literally deliver it and then do some Q&A. And then what, what would happen? Like, would somebody just be like, How do I go next step? Sounds like, like now's the time for us. I mean, you know, me and my wife. Oh yeah, great. Here you go. Here's the next step. Like I wasn't even— but I say all that to say that you want— when somebody asks for that, it's not like you're, you know, fumbling for something or fishing for something.

So yeah, I think what— and that's great.

Thank you.

The big thing that I'm kind of wanting to do is have something that I can do myself that way. When somebody looks at it and I say, okay, look, this has worked for me. You can see it works for me through this thing.

Yeah.

Because, you know, a lot of times people are trying to figure out how do they bring home $100,000 is if you could just figure out that stuff. Like if I gave you the process, here's the process to that, you know, um, basically virtually, you know, or, you know, you know, you don't have to go into an office or whatever. If I can give you that, or, you know, they're like, I just need hot leads. That are qualified, here's that thing. And like, I'm getting a VA next week, right? That works. It's like 40 hours a week for $1,000 a month, fully trained. So incredible. All the blogs, all the newsletters, all the thing, you know, probably take me a month, maybe 2 months to train exactly what I want. And then they take care of all that. So it frees me from that. But being able to hand somebody that model and walk them through it because as I'm working with more and more companies, I'm seeing that they just, they don't understand this world at all.

Bro, amateur hours. It's 24/7 amateur hours. That's why I wear expensive watches. I wear expensive watches because nobody is actually doing the work or nobody's actually implementing the stuff or nobody's like actually. So that's why I'm like, I'm spending 90% of my time just telling people. I'm spending 90% of my time creating content and doing all this stuff just to get people in their mind to take action. But I'm just, and then they take action and then they quit. So it's like, this is literally why I believe you never have to go out of business because it's just like, if you're willing to do the little stuff and like work it and grow it and adjust, like there's just too many people quitting every day. Like literally I find new people that have hundreds of thousands of followers and subscribers and like they just quit every day. Like, or they just completely shift gears and you're like, oh, I'm so glad. Like, I just got a text message from Rene in the group and he was like, Ali Abdaal, 7 years of YouTube expertise for $27. I was like, boom, another competition. I'm like, I'm not saying I'm like shooting Ali Abdaal, that bro's legit. He's amazing. But like, I love it, bro. You charge $27K or $27. I'm going to go $30K. Like, you know, like, so that is just— I'm not trying to sound arrogant or anything, but it's just the reality is most people don't know. But that's why the goal isn't to get people to do. The goal is to get people to feel like doing. And when you get people to feel like taking action, they are more prone to taking action, which is like, that's what, that's what kind of today is, is like creating a personal brand and a face of your— the face of your brand to create a feeling in people to take the next step with you. And so Yeah, dude. That's good stuff.

Can I ask you one quick question? What I feel like I've learned from you is you're not, and kind of based on what you just said, is you're not looking for the bargain shoppers that are like, I want this for as little, you know, I want to pay as little amount of money as I can, is I want an outcome and I'll pay whatever I have to, to get the outcome because my problem is this valuable. And you're kind of dialing in on those people. And I feel like that's what you're teaching us to do. Is that more or less?

Yeah.

Yeah. I mean, if I would respond to this question in the form of my beliefs about how I'm building my business is my free content is worth thousands of dollars. Like, it just thousands. Like, it just is. It's so in-depth. It's so thorough. It's so clear. It's in many cases it's polished to some extent with authenticity mixed into it, right? So that gives me the confidence to have that kind of approach that like, yeah, I'm not, yeah. And then that like the first entry point into something, if you wanna be a customer in my world, that would be a $97 challenge ticket, which again is a ridiculous, stinking offer. It's, it's, it's 5 days of coaching for, for $97. Or, you know, if you want to go up, but still, I'm thinking about all the people that sell courses for $3,000. It's like, you're going to have to go through the course yourself and then you got no help. There's no support. There's like, this is— we're going to create an experience for $100. So that, that is my version of like, just go there. Just, just go there. You just go there. And because, you know, this is the beautiful thing about business is you get to build it based on your personal convictions and beliefs like that. Like you just do.

No one is wrong.

Like Ali Abdaal and Sean Cannell and, you know, Colin and Samir, none of these guys are wrong for having that—

Go in the bargain realm.

Yeah, go on the burger route, like building Walmart, right? I mean, it's fine. You just, you go the Walmart route, then you need team to handle that. You need systems to handle that. You need, because you're actually leveraging price as a way of removing the need to sell somebody. So like when you make your price, the feeling for why somebody wants to do it, then, then what happens is they usually want more than what they paid for. They usually are mad about how much they got. They use like, because you used price as the reason to get in, like, which is fine. That means you don't want to or you don't need to, you know, sell people into something. But this is why, like, if you just tap into the skill of selling, and even more so tap into the skill of selling one-to-many, then it's like, then I can take control of the sales transaction and the sales process, you know, which is incredible, which is, it's so cool. It allows me to have a business with just 2 people. We like multi, we did, I think we, collected $1.5 last year, but we have, we grossed $3 with 3 people. And then I got my, I got friends who have businesses with 30 people and they gotta make $1 million a month to break even. Like, I'm just like, but that's fine because whatever is in here and in here is why they are building it that way. And there's nothing wrong with that. I think of the same with churches, right? There's like why, Why did City Light in 7 years build a $25 million property? And I know churches in this town that's been around for 20 years and they're still set up and tear down. Well, the gift of faith that Jay Ben has, my pastor, and his exposure, like he's been exposed to the greatest churches in the world, spoken at the biggest, like the biggest churches in the world. That exposure has created a floor for his belief about how he's building City Light. Like, he just spoke for Joseph Prince a couple of months ago, months ago in Singapore. And he's like, man, I, you know, like $25 million was like a lot. Like, that's a lot of money. And it's almost paid off, by the way. Like, 8-year-old church almost paying off a $25 million project is unreal, right? Then he goes to Singapore. Joseph Prince bought a mall for $200 million and then created an event space because you can't build churches in Singapore. So created an event space in the mall and they just had the mall appraised. And this has been like 15 years. The mall got appraised for like $600 million. Like, and here he is, is just like hearing from him and his team. Like that this is a level that's accessible and possible. Dang, $25 million, dude, our building is too small. You know, like, but that is just simply what we are exposed to. That's why you gotta be careful. You gotta have selective hearing, selective vision, and you gotta know what you're wanting to build. Like, and if you don't know who you are, you won't know what you want. And if you don't know who you are and you try to act like you know what you want, you're gonna want something out of an insecurity. And so this is just an observation that I have is that I found that people who go the volume play and they try to sell everything for a little bit of money is from an insecure place that not knowing what people actually really need because I want to give you everything, like, which is actually just a very selfish way to build. That's a selfish way to build something is like, Here's everything. I don't need, people don't need everything. But yeah, I think just, yeah, I'm verbally processing and answering like, because I put so much effort into our free content, I just know it does the heavy lifting to be able to have the confidence to not become quote unquote one of those guys. And then it's also just, again, selective hearing. You don't know how many times I've heard high ticket's dead. Uh, dude, nobody's paying for coaching anymore. Dude, uh, AI is killing education. It's like, dude, coaching, mentorship, agency work, like it's literally been around for centuries. Like, what are we talking about? So, um, you, I just, you just gotta put on selective hearing. I, I think people just stop growing and they don't find the new way. They don't find the, the new angle. They don't, That's what I think is what really happens. And to each their own as far as like, this is why the challenge model is great, but I'd rather start high, come down than start low, go up. Yeah, because it's like, dang, dude, you know, you used to charge $1,000 for your course. Now it's like a $15K to work with you. That like, I don't want that conversation. You know, however, because, because I focus so much on the free content, I mean, I could turn on a month, a $47 a month monthly membership. I could just access to the AI, one call a month. But like, I know, like, if I ever get tired with this, which I don't, like, this gives me too much energy. Like, there's just no way. I don't. But if this, if, if, serving people at a more premium standpoint, if I ever wanted to, like, let's just turn on a funnel of just a cash funnel, like, I could— you could do that like this if you, if you build it the right way. If Rolex releases a $3,000 watch, they could, they could, they could, they can make a million of those and it'll sell out. But they're just not going to do that.

Then it's not going to be Rolex anymore.

Yeah, then exactly. People's mind, right? And so, um, anyway, that's, that's a great, great question. But thank you. That is, that is a branding question, right? Like, uh, a lot changed for me when I, you know, went, went through Myron's program and realized that I even had like my language. You got to be okay. Like, yes, I maybe, maybe you guys look at my stuff and you're like, man, Omar gets a lot of great views on whatever he wants to talk about is what it seems like and looks like. I think I've served so long with tactics and practicality and I still will and I still do because it just is what the people love. But when I make content that doesn't get a ton of comments, but I'm saying— I call it, I call it brand. They're like brand plays. I call it a brand play when Art makes a voiceover reel and it's just showing like the BTS and like crispy or when I talk about money, those are all seed, I'm seeding, I'm seeding, I'm seeding because I used to not bring money into the conversation and we just have to be able to speak on the desired outcomes that people want, which in what I found is it's health, wealth, and relationships. Health, wealth, relationship, health, wealth, relationship. Like when we, when we can articulate very well and sophisticated on those outcomes, people make you in their mind the person to help me with this outcome. And so it's kind of the craziest things I get is kind of the craziest comments or DMs I get is like, I'm working toward joining your program. What the? What the crap, bro? Like, I created a desire in people that like an end goal result in some shape or form capacity is I'm going to join your program one day. Like, sound like I'd rather have that kind of like on a person's mind. That's like some mind game stuff, you know? But that has all come through, you know, the creating a perception based on who I truly am and the growth that I've experienced for people to even have these thoughts to begin with. I literally, I got a, I got a call from a friend from high school. Hey, Omar, he's a real estate agent. How do I sell your program to my wife? I want to join, but I want to, I need to sell to my wife. Like, so you've already determined in your mind. He's like, yeah, like, I mean, the price is fine. Like, I mean, I could sell one house, but, you know, but I just don't know how to, like, communicate. And, uh, he never jumped on a challenge. He's never done a web class. He's just seeing the work being done and, and it's created in him like, oh, Omar is the next step, which he doesn't even know what I help you totally with. Okay, last question and then I'll go to Cedric and then we'll hop into this thing.

Yeah.

So the, the, the conversation that he has to have with his wife, I would think would be the same conversation that people have to have with themselves. When they're like, I'm going to join your class one day. How do you take somebody from thinking that I will one day be the person that can take your class to right now I have to take this class because this is what's important? Because I believe that some— sometimes people think, well, I'm not good enough. I'm not ready. I'm not financially in a position, whatever it is. And when— if they just realized what, what you're doing. Where it would take them, it's like, you can't afford not to do this right now. So he's having to have that conversation with his wife, but people— yeah, so how did— what would that look like? What would you tell somebody to shift that?

100%. I hopped on a Zoom call with him, uh, and, you know, here, here is something everyone needs to know about sales. Usually the thing they say is usually not the thing. So the conversation started with him using his wife. In many cases, sometimes it is the spouse objection, right? That is what they call it. But he was using his wife as a reason to really hide behind something else. Mhm. So we hop on a Zoom call and I'm like, tell me, why do you even want to join? Number one sales principle in this is I I get him to sell me on joining, right? So it's like, why do you want to join anyway, dude? Because I know that like you're my person. You're— because I— and like they're now justifying why they need to join. So that is just— and I'm not— I'm telling you guys this consciously right now, but you guys want to consume sales content to become an unconscious killer at sales unconsciously. That was just— that was the first thing I just want— I asked it. Why do you even want to be in the program, bro? Oh yeah, dude, because like, I know that the market's going to get hot and I just got a new lease on life. Like, he's been struggling with his health, but he just found an over-the-counter, you know, medicine thing that just now he can work. He hasn't— he's been bedridden for like 5 years or something. And anyway, so then it's like he goes and he sells me on why he wants— he needs the program. And then that's, that's— and then I go, okay, tell me about the reason why you led with your wife, you know? And then he goes to say, it's just because I've taken— I have taken a few things in the past a long time ago. And it was, it was coaching, but it wasn't like I got— it's kind of like he's essentially saying I got nothing for joining. So I just got sold. And there really wasn't to it. It wasn't, didn't really help me. And I was like, yeah, I mean, unfortunately, but I was like, and then I was like, dude, what's crazy is people are like, somebody just rejoined for their third year. So, uh, and that's, I didn't need to prove myself. We're on the call because I've already proven myself, right? So just want you guys to know, like when you're, when you're having a sales conversation or a doubt, you don't need to prove yourself. Like there's a difference between like showing what you've done and why you are the person, but I don't need to prove myself on this call. I also don't need him to join. Like, it's just a great place to be. I don't need that. I remove myself from the outcome. Now I'm like, it comes out of his mouth, he goes, yeah, so yeah, I'm thinking about joining like around like March timeframe. Bro, it's freaking January. What are you talking about? Like, okay, that's what's happening in my mind. Dang, this is maybe this is the route. You made this about your wife, but this is about the way you think about money and investing in yourself. Why would you wait till March? Oh, because like, if I can get a listing by the time it sells and the commission hits my bank account, I can then use that money. Like, how many— boom, boom, just found the root. The root is you think you have to join and pay, you think that you need to go get the money to do this. So many people in coaching and online offers, one of the biggest money beliefs they have is that they don't want to use the money they have now to go, but life doesn't work that way. Like life doesn't serve you if you don't allow yourself to do something that is beneficial for yourself, business, family, everything in life. Like we, you guys all know as the people who've taken action with the Inner Circle, isn't it better the sooner you, don't you wish you had this sooner? Okay. Like I'm not, and that's not just because you think, but unfortunately no one's thinking that way in the transaction because they feel like, a transaction is taking away from them. This is what people think about investing in themselves, that when I invest in myself, I'm losing to start. And it's like, it's not. You have to— so, so this is me like taking that concept that he has in his mind. Dude, I just— I'm just a payoff guy. I don't like payments and stuff. I was like, that's, that's, that's dumb. That's a dumb way of thinking. I didn't say this, but that is a dumb way of thinking as a business owner. You should love payment plans as a business owner. Why? Because it keeps the cash in your pocket. You should love leveraging debt as a business owner. Why? Because it keeps cash for you to invest and get higher returns in. You should love debt as a business owner because you could borrow money to make money. Like, but, but most people don't think this way. So it's our job to help people. So what I was trying to paint the picture is, bro, if you wait by March to join, you're going to be doing this with everything that you need to start doing because the market's going to be crazy. There's a workshop you can attend in February. The only— you could be on Tuesday's call if you just do the deposit, if you just do the $2K down, which is like, that's my personal form of like, just get the $2K. Like, you do need to cross over into that $2K, you know, for me. And then you don't— and you can figure out all the payment stuff. Like, you won't get hit with a payment till a month from now. So like, and then pay it off when you want to pay it off. But, but why do you think this way? So now that's like, now it's talking about this, and, and now I'm— now we're making, we're making time the, the reason why it's— uh, Daniel G says whatever the excuse is should be the reason why they do it. If your excuse is waiting till March, the reason why you need to start now is because when March comes, you'll have a foundation, you'll have your signature presentation, you'll have a community of people like who are all winning. Imagine like how much insight— he's missing this call right now. Like, I mean, because he's still having a, you know, I wasn't like, I'm not a hard closer guy. You guys know that. But like $2,000 bro, you got to be bigger than $2,000 if you're trying to go to the next level. Let's just be honest, you know? But yeah, Eddie asked, what resources do I recommend for— it's just consuming sales content. I honestly, it's— I mean, I did a few masterclasses on sales. Any time you see like a podcast on sales, I would find voices that you like the way they teach it. They're all saying the same thing, but in many cases it's the way they package the information is what, uh, is how it helps with the way you consume it. Because like, I love learning sales from, um, Macy, and I— it's funny, it's like the opposite spectrum. I love learning sales from Macy, um, because she, she's really good at like telling me words to use. Or like, I remember asking her once, I'm like, I sent her a screenshot of somebody who was on the verge of joining Inner Circle off of like the challenge in like September. And I asked this girl, this girl was like, yeah, you know, I'm looking forward to joining your Inner Circle one day. Right now I'm just trying to like blah, blah, blah. It's like all that, you know, like the same thing, right? And then I said, what's your resistance from joining now? And then she answered with a voice memo and it was cool. And then I screenshotted that conversation and I told Macy, I was like, Macy, what do I do with it? Like, what would you do with this? I was like, number one, why'd you use the word resistance? What a terrible word to use while somebody's making a big life decision, that the word resistance just gets like goes into the atmosphere. I'm like, shoot. You know, it's funny because like, uh, actually this is a side note, Neil has like one of his taglines is join the resistance. You know, I think Chris Doe like— but it's funny because like now I see it different. I'm like, dang, But when I became obsessed with word choice and like the words, like, so like not saying expensive, not saying expensive in my content, trying to actually remove it from my vocabulary. 'Cause like, are things expensive or am I small? Or are things expensive or are things just not worth it? Are things expensive or is that properly justified, the value and the price of the home? Is that an expensive home or is that home the price it is actually supposed to be? So maybe I need to change, right? So expensive, guys, this is something I've never said on a call. I never complain on social media. Don't complain about nothing. Like I'm not going to let people see me as a victim online. When you complain about anything, oh dude, I was at the coffee shop this day and the price of the coffee. Don't do that. Oh my— oh man, dude, you, you put yourself out on social media complaining about things. Gross. Like, money isn't going to complainers. They're going to leaders. They're going to thought leaders. They're going to people who take responsibility, who have ownership. And, and I'm just letting you know, do I complain? Of course, I'm a human being. Like when I— like, yeah, like when I— yeah, anything. I mean, whatever. There's things that I'm just like, I get frustrated and go to the restaurant, freaking take forever to take my order. But to like be a type of person that like shares those things and like complain publicly, don't do that. I'm talking— we're talking about sales like that. Like I'm creating sales. So Macy, I just— she's so good. And then there's Daniel G. Right now I love Daniel G. It's his intensity is really good. He's a little guy, but big heart. No, but he's just very clear. He's very clear on creating those open doors and open loops. You know, the whole principle of like get them to sell it to you or, you know, you don't have to take no for an answer. Like you can just ask questions along the way that are all yeses and you just keep getting a yes until it just like moves. But he just, he, yeah, great stuff. All that to say, the principle is, Macy would say, we all have, when it comes to sales, we all have an operating system and that operating system needs to be rebooted, updated, troubleshooted. And if you remove yourself from the sales, world and you remove yourself from like the sales process, what happens is, is you get rusty because you're, you haven't been updated and, and your, your operating system is operating at a, a low or slow or sluggish pace. But when you're constantly like updating and by updating, consuming, you're constantly consuming to update your sales operating system, then you become like an, you just become like subconscious, unconscious master at selling. Like, just full transparency, where I think we're going to do our first web class for the next challenge we're doing in February next week. I haven't done the web class in like 2 months. Just a little, just a little, whatever there, because, because I've removed myself and then even when I showed up on the— when I did the offer for those that you guys joined recently, when I did the offer call, I felt a little like a little nervous. And you don't want that. You don't want that there. It should be just full-blown. Like, this is the greatest thing that can happen in your life in this season right now. I believe it. Like, I genuinely believe that, you know, but it still worked because I'm constantly upgrading my operating system. Lacedric, real quick win, and then we can jump on.

Hey, yo, Mark.

Bro, killing the game. What's up?

Hey, so I don't have any questions or anything, just quick, few quick wins. Ran an organic-only webinar last week on Thursday, and I've marketed for probably about a week or so. And, um, pitched a $4K, um, a $2K offer and made $4K. So I had a $4K day. So that was, that was fun. Um, my low ticket, I essentially created an offer in like a, like probably like 5 minutes or something for my low ticket, because I'm tired, like you said earlier, stop selling people cheap stuff. So I'm not trying to get these cheap people. So, um, I upped my $97 a month offer to, um, $2,000, 8-month, um, I mean 8-week accelerator and pitched that, got it, sold it before it was ready, all of that good stuff. Um, it took some stuff from my current program and then put it in there and yeah, cool.

So I did that.

Um, second thing I got, my second win was building out a, I used AI, the Alex Hormozi AI to build out my backend. For a, um, what do you call that, evergreen webinar essentially. So I ain't ever got to touch it. And results from that, I actually got my email open rate to 80%, um, gave away a little free gift and got people to open their email. And even after that, people were opening email, um, and got it to 80% open rate. And then dropped the YouTube video for the Wholesaling Masterclass. That one's already at like 30 hours of watch time and like almost 200 views in like 2 days or something like that.

So cool. It's crazy. Killing, bro. I would love, um, if you, if you had the time to just like put maybe on like a PDF, the, the thing that Alex Hormozy email open rate thing. Yeah. I mean, that'd be cool. What was the headline? What was the email, uh, subject line?

Um, are you talking about the first one?

Yeah.

Uh, let me see, one sec. Um, let me open up my GoHighLevel real quick. Let's find out.

And then I'm gonna paste the Google Doc inside of the chat. Everyone, you guys open it and then create your own copy from it. Um, don't use the— yeah, don't request edit access, just create a copy and, and like have your own kind of vibe.

So subject line was actually very simple. Um, it says, your 30, uh, your 30K virtual wholesaling script pack plus masterclass details. And then in there, what I essentially did was I, on my offer, I mean, on my thank you page, I essentially made it to where it says their name, like Omar, uh, congratulations, whatever, whatever. Hey, check your email, I have a gift for you, right? Open their email up and then boom, they get something in there. And then I send them a text like 5 minutes after they get the registration, say, hey, check your email, gave you my $30K whatever script pack. And then boom, they open their email too. So it sends them like a message. It's pretty dope.

That's good. Dang, that's great. That's even good for like story sequences. Mm-hmm. Game. All right, let's, uh, let's jump into this, um, and, uh, it's gonna be a super good time. All right, here we go. By the way, I love it. Like, you guys are incredible. I'm so, uh, honored that even just like on a Monday, I guess a national holiday, you know, shout out to Martin Luther King for giving us the opportunity to even— like, I look at the grid right now and the, the the faces are all over. It's such a beautiful thing. And so, yeah, you guys are amazing for showing up today. So I want— I just want to bring— this is a very awareness kind of workshop. And part of that is I just think there's so much to say about like legitimizing yourself before anything. Like number one, believe in your own personal legitimacy. But number two, you don't have to do anything to create the perception you desire online. And I think if there's a skill that I've grown in over the last few years is the ability to architect the perception somebody has of me. Now, there, you know, you wanna make sure that there, it's actually aligned, right? You wanna make sure that there is an alignment there. And so the first thing I wanna talk through is just like your IG, your Instagram, you know, bio or like this, when somebody lands on your Instagram, what, like you just like, what's the thing, right? And when we think about, why people are even on these platforms. They're not necessarily on these platforms to spend money. They're not necessarily on these platforms, you know, maybe they are just to like get a good little doom scroll in, or maybe they're in to, you know, like if, if you've crafted your algorithm to serve you value-based content, I think, I mean, it's really cool cuz like I feel like I learned something just from you know, just going on my, my actual personal feed. And these are all people I follow. Let me just see, like, who's the first one that comes up? Boom. Neil Patel. He's always putting out value content. Let me see if I just got even— let me see, I got to share sound. Yeah, it's— I just like So this is the type of stuff that just get me going though. All right, let's go back to it. All right, so your, I call it like personal brand snapshot. It's very important to make sure that it's clear what you help people with. So let's dial in our bios and there's a few resources in here. I didn't need to recreate something this, This is like an Instagram coach, Insta Coach Mike, right? And you can, you can comment prompt on his thing. But big, big picture is number one is big picture. The big picture is you should, you should have a big face on your profile. If you think about when you have DM conversations, especially on your phone. Look, notice how small faces are. And a big mistake people make is they just have too much chest in their image. Shout out to Shannon. But I would zoom this in, right? So, so my rule of thumb is your face should take up 80% of your profile image. Your face should take up 80% of your profile image. Like, if that's— if you guys do one thing today, do that. And, and you want it to make it— you want it to be a clear picture. Uh, you know, I don't think Renee's arm is bigger than his face in that one. Uh, shout out to Art. Like, all my people, like my wife, pretty good babe. Art, good stuff. My brother, great stuff. This is Marty. She's Joe's wife in the program. Just clean, big face. You could, you could do this with your smartphone if you don't already have like a great, you know, photo of you. You can grab it. So big face. I would even argue this girl, it's just like, do you notice like how much body? This is called digital real estate. Digital real estate. Is free, and then how you use it's up to you. So when I— I'm, I'm an opportunist. You show me an opportunity and I will work my butt off to figure out ways to maximize that opportunity. I think the other word for that is stewardship. So, um, big face on the thumbnail, or on your, on your, uh Your bio. Okay. Right now, uh, let's, yeah, let's break down the 3 lines. I have a, I, I've created kind of like the framework of these first 3 lines. I'm sorry, I'm getting ahead of myself. This is, uh, there's a difference between your username on Instagram and then your profile name on Instagram. For many of you, it would behoove you to include an SEO, or other known as a search engine optimized, uh, profile name. So for instance, that when you go in, when you're, when you're on Instagram and you search Whatever. Like, who would you want to be at the end of your search? Let's just say, um, real estate. Uh, oh wait, I'm more clear. Let's go. Las Vegas real estate. Look, and then, and then look, look what— like, even it shows real estate videography photographer. Like Las Vegas Southwest real estate. Like, I think it's just crazy how this is on the table right now. Hey, so the thing I want you to think about when people need your— need you, what are they— who are— how do they ask somebody, hey, do you know somebody that runs Facebook ads. Hey, do you know a content coach? Hey, do you know a South— someone who specializes in Southwest real estate here in Vegas? Now here's what's crazy. I just typed in real estate, Las Vegas real estate, and I'll tell you, Mark, who I've actually— I actually know who he— I mean, Vegas is not a— it's a small town in a weird way. Um, but I don't— I don't even follow these people, but they're showing up because I'm searching real estate. So the way you do that is you just, uh, you want to make sure you update your, your profile name, not your username. If you want your username to have your name, good. But notice how this example has it, right? So think about it. Communication. Yeah. Uh, keynote speaker coach, or let's see this other example. That was the first example, or is that the before and after? Bingo, bingo. Yeah, here's Omar.

As you're pulling that up, can I ask you a quick question?

Yeah.

Okay. So you have talked about how your content and then you're a pastor and essentially that's the personal brand, right? Like you're multifaceted. But what would you put for the SEO that doesn't niche you down too far? And I can give another example of me asking that is I still get booked for faith and leadership development, even though I am positioning myself as the strategic partnership strategist. And so the concern that has come up for me is if I put that SEO, no one's booking me for faith anymore or what have you. So I just wanted to throw that question out.

That's really so good that you caught that. I have never personally— I'm like, I'm sharing something to do. In many cases early on in the stage that people are in. So if I were to do it, I would do it on something that would yield the money first.

Okay, that's great.

Right? So I don't want it— I don't want somebody to care more that I'm a Christian than that I help people make more money online. So I, I It has evolved too. So like you're causing me to like actually process this because maybe at one point I would say personal brand coach, but then even, even then I would almost go online business coach. And even more than that, I might say online, like, I mean, it could be like online business coach. So like now, now it's like that's where, that's where everything falls under. And I understand like an online business requires a personal brand, an online business requires offers, online business requires automation and lead generation and like all that stuff. So that's probably what I'd put. I'd put online business coach would probably be my like 2026 thing. And then, and then it, I don't know if you've ever heard me break down like the 5 Fs that Neil— it's the 5 Fs of connection. So it doesn't negate the fact that you should still integrate or be you, right? Like on stories and even just like on your feed. But the 5 Fs of connection are faith, family, fitness, food, fashion. And like that's a reason why people connect with you, but you're paid. Like, I am paid to coach and consult business owners, so I'll prioritize the business in that regard. I don't want to like overdo it. And now that's what's funny is what you just asked is what a lot of people, they think that, and it's so funny, they think that by not including that, that it would actually take away from things when it only creates more confidence when you like can decide. This is why the, like, the power— my brother, I went to one of the, his young adult nights. He has like 1,000 young adults coming to his young adult nights every month. Um, it's pretty powerful. But he, he said decision-making is one of the greatest, or most important, actually, this decision-making is one of the most important spiritual activities that we do as humans is deciding, deciding things. Like, when you decide, you think about it, like, animals don't really have the ability to like weigh a decision, you know, but we make decisions based on where we're at. And so when I think about, you know, like, the old way of doing Instagram is like Lover of Jesus, Hebrews 11:1, journal mom, coffee lover. Like, and it's like, does that help people? No, that actually doesn't. It confuses them. So like the— so like after that, that not username, but after your profile name, then there's like the opportunity to have like 3 things that I'm not going on nobody's page. You don't have to trip. There's the 3 things that would amplify your Instagram profile. Okay. And I'm just writing down, cuz this is my Amplify IG Profile Framework. Because I, I don't know, frameworks come up in real time. It's like a game now, but it's, it's assistance. Authority, and then ask. Assistance, authority, then ask. So the first line of your Instagram should be what you help people with, what you help people do, what you help people. So, uh, Look at this. Helping late-diagnosed ADHD women thrive. Dude, Irmán should look— this girl got 50,000 followers for ADHD. Um, I don't think he's on the call, but okay. So I mean, like, and this is what's so cool, because like you can really you can really like dial this in based on what you care most about. And what I mean by that is, I know, um, I know, uh, Sophie LaPointe, who's a loan officer, uh, she loves helping people buy their first home. Then you got other people like my friend Sam, who, who sells luxury real estate in Las Vegas. He's a luxury agent. And then you got people who are helping others with building their financial or their family's greatest investment. Like my friend Steve, he loves helping families find homes. So notice how like, I help young families find their dream home. Or like, I help, I help, I help young couples for, you know, become first-time homebuyers. And I keep going to real estate right now. It's just because I'm like, I'm always real estate brain. But like, what do you help people do? You know, that's, that's the assistance. And by the way, guys, you can always change everything we're talking about. Nothing that we're talking about is permanent. And actually, if you crush your content, it just, it kind of like, that's, I feel like my situation, it kind of like I haven't looked at my thing in a while. I'm like, dude, I'm the worst. Like, I'm actually not being the best in this regard, but okay. So what, who, what do you help people with? That's assistance number 2. And notice like, yeah, the keywords, if homes, you know, speak, create, uh, write, like, like author. So like what that is, brand content. We want these keywords. Second is the authority. The authority. You have authority in what it is you help people do, even if you're new, right? So authority can be actual accolades. It could be actually things you've done, right? Like Toastmaker's Champion or bestselling author. Uh, but what's crazy is if you haven't won anything or if you haven't accomplished something tangible, it's time. 15 years in mortgage. 9-year blankety-blank professional host of the blank podcast, uh, number one online whatever. Um, like, you don't have to— you don't have to get that authority line from somebody else. You can literally create it. Have you written a book? If you haven't, go on ChatGPT, write me a 3-page PDF book.

Boom.

Author of blank book. So yeah, that, that what that does is it just, it just solidifies like the authority piece, like just then we're talking a snapshot. We're talking like you get a viral reel. You know what's so funny? This is— I mean, happened with Bryce. I mean, he was hitting me up and he's like, dude, I had a reel go viral. Well, how do I do that? Like, how do I capitalize? Well, the reality is, is like just making sure this stuff is good. When something goes viral, it will increase someone's likelihood to hit the follow button because they're— it's just clear, just very clear what it is you do. Another thing I wanted to mention is When, when, when, uh, something you didn't plan on goes viral, um, all that should do is give you data. All that should do is give you insight and feedback and data on, um, like the, what people want. So, so, so sometimes things goes viral, sometimes things go viral. Or your best performing YouTube video, or your best reel, or your best, uh, carousel. Sometimes that goes viral and it wasn't necessarily something you intended or expected to. Now that's the funny thing about content. I don't think anyone— this is why I have— I, I, I hedge. I hedge when people actually lead with like, I'll help you go viral, you know. I think Adley's an incredible communicator and she has a great conviction on like creating viral content, but I'm just not going to show my butt cheeks. And I'm also just not— I'm not going to— I'm not going to do something out of character in the name of viewership. Just like, just not like my personal vibe. But I get where she's coming from, right? If you're a business owner, doesn't more eyeballs make more sense than no eyeballs? Sure it does. But I'm at the place where I'm, I'm like, no, I want the right eyeballs. Like, not all viewers are created equal. But her, her, her thing would say, well, all viewers are human, and could, could a human become someone that is the— and all— yeah, we could, we could jam on that, um, all day. I mean, if I ever get the opportunity to do a podcast, it would be kind of that vibe. I'd be like, I would, I would push back on certain things. Um, but I say all that to say, when it, when something goes viral, it just gives you the data. And if you have the capacity and bandwidth to follow that up, something I'm not even the, I'm not like the best at either, is just if you uploaded a video and it just cooked and you're like, my gosh, this is going crazy, it would make total sense to just follow that up. That just gives me a thought about this week's podcast because we had an AI conversation with, with Alicia do really well, right? But it would make total sense for me to make an AI content video, which now I wanna do tomorrow. All right. So, but, but that's just because it's working, right? And some, but if you get the system in place, that's fine too. Like, you know, just trust the system. Okay. That's number 2 is Authority. And then the third is ask. The third is ask, whatever that is. Call to action, right? Mine's been take, take the next challenge. Probably not the best. It probably should be something along the lines of learn how to make money online. Like, but we want— I will say I do pride myself in not having changed my Instagram bio link in 2 and a half years, like in 2 years, I have not changed the link and it goes to one place. Just goes to one place. What? I know this is hard. I know this. Oh my gosh. I got, I got so many. I got so many like places to send people. What's the one place? And for me, the one place is the challenge waitlist. People are really more inclined to join a waitlist than by clicking a link in bio and like doing nothing. So That's mine. Javier asked, a ManyChat trigger? Yeah, that works too. You could say DM me cash. You could do something like that. A lot of my ManyChat triggers are like now, you know, it's just like the gear stuff, which has been great. But the crazy thing is it just like, that is the link as like, and I think, I mean, we should update this video. Like sometimes it's just like goodnight. You just let, you know, we set up stuff and then we don't have fresh eyes on it. Dude, I might be fat in this photo. Are you really good at what you do? Look at that, little chubbers. None of you guys told me I look like Kirby, bro. And I'm out here now, everybody, oh my gosh, you lost so much weight. And I'm like, yeah, I lost so much weight, but none of you guys told me I was freaking letting myself go. Um, let me see, like, Shaleen, Shaleen Johnson, uh, was like, when did you— which, by the way, uh, let me— I'm gonna share this real quick. Let me open It's funny. I, you know, one reason why, like, posting stories like crazy is powerful is because it just initiates conversation. And sometimes— and like, conversations are usually like just the start of something, period. Right? So Let me just pull it up first and then I'll share screen and then we'll move on.

Here we go.

Sophie, can you add 30 more minutes to the clock? Okay. So I mean, we, I post a golf story, which is why I just like, I always just want the team to just like, just capture, just capture, just, just, just capture posts and we always delete it later. Wait, when did you get so lean? So then I texted her. Um, just funny. So then I texted her this, guys. Bro, look how fat this guy was, bro. What the f— stink, man. That's crazy work. And you know what this was? An Instagram ad, or an ad that we— me and Art shot. Dude, don't give a guy like that looks like this money, okay? Good night. Crazy. Anyway, okay, let's move on. But I mean, and by the way, now that— I love it— what, now that you are made aware, look at this. Someone who's just been very, very in You know, she's just been in the game. Midlife muscle confidence, weight loss. It's kind of like, you know, but, but she, she leads like she is very clear that she helps adults. Like her brand is for adults. I help women learn how to menopause powerfully and love everything about aging. So good. And then, yeah, her, you know, the one place she's wanting to send people Justin Page is interesting. Hey, she's gonna be in Vegas in March. Maybe I'll go to this event. I'm just kidding, it's an all-women's event. Uh, yeah, so I mean, yeah, I mean, I just— a big face, you know, like the color, just to make it very like noticeable when she— when she's— look how small, like that's such a small thing, but I know it's her. So you just want to make sure that's clear. Um, oh, by the way, on the fitness and health tip, I'm just, I'm just saying, guys, if you just like get your health right— Hattie asked about how do I become like great at unconscious selling. Dude, you are proud of your your body, you're proud of your health. Dude, that's like sales content. You consume, consume. But if you just feel good about yourself, oh my goodness, that energy, it's subconscious. That's like the challenge you joined on, Hattie. I was down 30 pounds or 25 pounds. I mean, it wasn't, I didn't think, I didn't think into myself that I'm like, I just feel good. Like I'm like, oh wow, I did this because I feel good. And when I feel good, I sell good. No, it was like a byproduct of like, whoa, that was the greatest challenge we've ever done on a conversion standpoint. And I do attribute a lot of that was just unconsciously I was comfortable with myself. I didn't have my button on my pants unbuttoned. Sometimes I had to do that. And it's just little things like that you don't realize if you're not proud of who you are. This is why, um, no, I'm like, I'm slowly reading this book. It's just, uh, The Psychology of Sales, um, by Brian Tracy. Just a, you know, OG book, nothing crazy. But dude, it's, it's, it's, uh, his thing is on self-concept. When your self-concept is dialed, everything else kind of takes care of itself. Your self-concept, what you think about yourself, what you believe about yourself, and everything— many cases what you should be doing. And I'll find— I know the biblical truth in this is love your neighbor as you love yourself. Like, your inability to actually serve is simply coming from a place that you first failed to serve yourself. And I don't like to make this carnal, but I will say that when you dress up for the day and if there, if there are, if there are purchases that you could make that would help increase your posture, what I mean by that is just like give you confidence and swag and aura or things like that. Like, I know that like Omar, you're a pastor. I don't— even in the Bible days, the colors, uh, had significance. If you wore purple, it was, it was, it was like you were, you're a royalty. Why, why couldn't you just find purple linen somewhere and just hand me down, go to the Goodwill in Jerusalem and then find purple linen and then throw that thing on? Like, um And so there are like things like there is psychology, but like feeling good. Like, that's why I like, I love leveraging my transactions as a way of improving my self-concept. My self-concept. We're talking about being unconsciously great at sales right now. I have a question for you guys. Okay. My question for you is, if you don't already, because like the Content to Cash calendar is still very important, how are you going to post consistently on Instagram? How are you going to post consistently on Instagram? I want to know. I like, I genuinely want to know. Let's spend 4 minutes on answering this question and here, here's what consistency looks like in this. Inner Circle, it looks like at minimum 5 feed posts a week. Um, how come I can't access this? Let me see. And then showing up on stories 2 to 5 times a day. Uh, okay. I'm just not logged in. Yeah, feel free. Um, I would love to know just how are you going to show up? 5 times a week or 2 to 5 times a day on stories. Um, I guess— what, what in the world?

I didn't—

omadakori. Okay, so I have a thing about Opus and Isaac has no clue. Let's go! This is why we're doing this, bro. Okay. Number 1, let's— I— this could be the artist in me or the creative in me. I'm still very— what's a better word than anal? I don't know. I needed— but I'm— I'm very particular. Thank you, Tiffany. Look at that, communications coach. I have a high standard and I am very particular about my Instagram. Um, I don't want to just pay a VA to just post clips that AI cut. Um, I don't want like— and I know I don't mind things going out and then, you know, having the intuition to be like, I don't know if because I, in my, in my personal opinion, every post sells the person on the next post. So like one philosophy I have is keeping a high standard on my feed. It reinforces my God, let me, let's take a second and give credit to where credit is due. Ryan Leak has one of the greatest Instagrams I've ever seen in my millennial life. And why do I say that? I say that because every time he posts something, it's just— it is world-class. It's crispy. It's potent. It's not— it doesn't just look good. It's potent. It's cinematic. It's, it's, it's like fill in the blank. It's And when I think about, I mean, when I think about standards, I think that bro, in my mind, when it comes to like premium, it's his standard. Let's pull up a couple of these and then I'll also pull up the other one is Adrian. OMG, Adrian. We're talking like short form, like standards, not saying this is the ultimate goal, because I think, you know, both of these guys don't have a long-form, you know, uh, priority. Like, so, so obviously a grain of salt here, right? Okay, these are people that are like, they just had a personal conviction on making their short-form content just better than everybody else's. What's better in every capacity. It's better than everybody else's. Let's, let's start with one of Ryan's, which, you know, he makes his money speaking for a living, right? Like he gets paid $30K, maybe $25K to $50K to just speak for an hour. And, you know, you do a handful of those a year, you're chilling, right? You can have a small team. But I know he has a process. Look at this.

This—

okay, he's just sitting. Look at it.

I actually think decisions are more powerful than upbringing because some people go, man, I was raised and this was my dad and my mom and I went to this school and I lived in this city and this is the code that I live by and we're in Chicago. It's like, there's nice people in Chicago. You don't have to use the DMX voice when you say I'm from Chicago. It's like, like, like everybody's got this thing, like they're like giving you the reason why I am the way that I am. And that's powerful. But so is a decision to say, hey, I realize where I, I was raised rough, or my dad was alcoholic, and this happened, and I lost this person, and my grandma.

Great music.

But here's like the other stuff happens when consistency and intentionality have a baby, okay? That's where somebody's going, I'm going to be consistent with this, and I'm trying to be intentional with every single detail of my life. I'm thinking about every meeting, I'm thinking about every phone call, I'm thinking about every text message, I'm thinking about every interaction, and it matters to me. And I am not trying to be random, I am trying to be excellent. Because I just have to wonder, is there anybody here today that says, yes, I love being average, average is what I'm looking for in my life, I signed up for mediocre? No, nobody did. But if you want to go to the You want to grow in your life? Oh, you're gonna have to pursue excellence. You have to be intentional about it. You're gonna have to care about things that most people could care less about. They're not even thinking about it, but you are.

Why?

Because you not only care about the people, you care about your own growth. Excellence is not a one-time event. Excellence is a habit. It's not a thing that you're trying to attain. It's a person you're trying to become. And then you become the kind of person that carries yourself with excellence in everything that you do.

Sheesh. Like, don't you guys want to freaking watch the next reel and the next reel? And I mean, that's what he's created, um, with that. And that's why I am very particular about what I post. Now, that is the ultimate, like, for me in my world, that, like, dude, bro is the standard when it comes to short-form content. It's just so good. Obviously, he's a great communicator. I, I was smiling because he has his things that he does as a communicator, which he does really well. The, like, slowing down and breaking up the words because excellence is I have it. But like, if you watch him speak, he has the, um, anyway, he's just brilliant. I mean, and ministry made him, by the way. Like, the greatest artists, communicators, uh, creatives, videographers, uh, production, dude, they all came from the church, straight up. This is why, like, if you want to hire a young gun, just go to a vibrant, relevant church and just shoulder tap a young person and just be like, hey, do you want a job? I mean, I'm not saying it'll always be perfect, but it's been pretty consistent from my point of view. And then this is Adrian, you know, there's a lot of short-form creators and, you know, but yeah, his is very like the cinematic stuff. He's like He's always very filming himself. Obviously Ryan is like, somebody's putting that together. But anyway, all that to say, what's the principle, Omar? The principle is you wanna post things that would give people a reason to wanna want to watch. Again, focus on the feeling, the next thing. So if you guys are right now and you're just like not, you're not consistent, you know, and you have no, you don't know where to start when it comes to consistency, I would, number one, come to the workshop. Just, just to be a part of the process and to see how, like, you can just have a flow. And, and, and again, back to, like, mastery. Mastery is the ability— mastery is the ability to use unconscious resource to perform an activity that once required conscious resource. That's Myron's definition. You know, we don't think about how to tie our shoe. We just tie our shoe. At some point it was very hard to tie our shoe. It was like, goodnight, double bunny ears, double knot and all that stuff. But what, you know, I mentioned earlier in the call where if you had a conversation with somebody, just like, just start sharing the conversation on your phone, selfie mode, like you're, you're consistent posts, just prioritize what you're saying more than the production value, right? The hook. And then like just share and do it in a way that doesn't need to be edited. I guess I could— let me show you guys something that I'm not— maybe I could say I'm not proud about, but I don't give a rip, bro. You guys, I posted this 5— I don't even— a 7-minute reel while in the— in front of the fireplace, uh, a couple weeks ago. I was just chilling by the fire at night. Um, where is that guy? Where am I? Where's— there you go, right? So like this, no captions, no nothing. I just like was sharing something, um, Okay, you guys, you guys ready to see Omar? Like, I'm always just showing you guys my failures. Just, just so you know how many takes— let me, let me just— 1, 2, 3, 4, 5, 1, 2, 3, 4, 5, 6, 7. What's that? I had over 35 takes. Just saying, just saying. #JustSaying. Because this was an opportunity while I had nowhere to be. I was in my backyard, the kids are down. I had an opportunity to communicate a framework of thought leadership that I've created over the last year in a way that was very clear so that I could, so that I can selfishly do it when I'm on a panel or when I'm on a podcast and like, oh, Omar, how do you create value content? Well, let's just, let's just talk about, let's just first start like value content should come from thought leaders. Right? Yeah. So I actually have a 3-part framework when it comes to becoming a thought leader that anyone can apply. Oh dang, now I'm leaning in. The 3 things you need. And so, um, all that to say, it's okay if you mess up. It's okay if you mess up content that you know you don't want to edit because it's just only gonna help you like sharpen your communication skills just on like, just real, just real talk. You know, so, but I just don't undervalue the shooting in your car. But you need to know why. Like the reason why, like the deep work that needs to take place is like why maybe you're afraid and just use every hedge or every hesitation as an indicator as to like, dang, this is just something about me that I'm like, I need to work through. Like, do you care a little bit about what people think from the jump? Like, do you, do you have a per— are you afraid of a post doing really well and, and then you not having like the stuff, you know, all that stuff? Just usually a lot of those things are just not God thoughts. They're usually influenced by what I would— I'd give credit to the enemy wanting to keep you in the same place. Because those aren't thoughts that God would give you. The, the, those voices, it could be you, it could be the enemy, but it's voices like, man, this might, this might go viral and mess up everything, or, uh, what are people going to think of it? Like, these are all things that are like robbing somebody else from experiencing the unlock that your piece of valuable content can give. What's up, Garrett?

Yeah, I just had a question, um, kind of going back to the Instagram profile setup briefly about— I just want to know your thoughts on like how you would approach doing it from like a business page. And, um, yeah, just like, and I, I feel like the concept of what's in the bio would probably remain the same to an extent, but I think what I'm struggling with a little bit is, um, I know obviously like this is— you're big on personal branding and it's not like a personal page, But right now I'm just in like this season of like just agency working, like helping people. So it's not a focus on like, um, yeah, just building out like coaching right now. But I think I struggle sometimes with like, do I optimize for the local market or does that not really like make sense? And just focus on, I don't know, kind of like optimizing for people that are online and just building an email list. That kind of makes sense? Like, because they're kind of two different like pieces of content a little bit, but they are.

No, they are. So, so like my personal philosophy with like business branded platforms or business branded accounts, we'll call it that, is, uh, I still would obviously love the CEO to, to be dialed in that nature, but the business account is really for showcase, uh, you know, portfolio vibes, testimonial. Behind the scenes, all the stuff that also personal brand stuff could do. But when I think about this, so I'm trying to think of like a good brand that, of a product. Let's go, I'm gonna pull this up before I share screen and I know people are gonna judge me, but it's okay if I use it as an example. Okay, so in a day gone by, there was this concept on Instagram called feature accounts. Feature accounts were simply, and they still, I mean, it's still a doable strategy. Just now there could be a face to a feature account, but feature accounts are interest-based accounts for an activity, for a passion, for, you know, so my, my, my philosophy is like, if I brought on— if I did work again with like that lash company, it would be a feature account for lashes, meaning it's all things ASMR and things like that. So I'm just bringing up— I don't know, I mean, like, there's— this is like a part of my life that I don't know what people would think about, but like, I've gotten into smoking cigars and it's like such a great thinking activity. Um, I don't— I actually— this is just great. I love smoking a good cigar with, with the homies. But this is a brand called EGM Cigars, and they're, they, they're, they're portraying like the aesthetic very, very simple. Like they've shown the, the behind the scenes of the cigars being made, then they're showing like the dudes in the suits drinking it or smoking them, and like with the coffee, like all that stuff. But, you know, I actually think it just matters less because you're prioritizing the standalone posts more than this side of things. So as far as optimizing, I think you could still leverage it. Could this say, you know, because they have a brand, EGM Cigars, and then it's like the type of cigar or You know, the, you know, like that keyword. Yeah, I think so. Let me try to think of like— and that's funny thing is I typed in key person of influence, which is like Daniel Priestley's thing, and it's like, want, want, you know, or, you know, and then that's what it is. It's like it's just a forgotten about account, which is why I don't like the video department right now. We're like, maybe we'll just post like behind the scenes stuff. Let me scorecard. Let's see what they did for scorecard. Scorecard app. Yeah. Okay. So it's, it's just, it still has the, it's just, you know, corporate, like the corporate vibe. I think that would be, if you're asking the question, what would be my approach to helping brands? It would be finding a way that they could actually be the, the interest. Account or the, what's the word that I mentioned? What did I call it? I called it feature accounts, feature accounts, feature accounts. And just thinking about like when I think about if I had a sneaker store, if I had a coffee shop, like it's about the culture of coffee more than it is about the coffee shop. And when I think about one of the, dude, crazy story about this golf brand that, or this golf brand that came post-COVID, Malben, he started with posting just like Michael Jordan, '90s Tiger Woods, and like it became a feature account around golf fashion. And then he introduced the brand and then like now the brand, now it's, Now the brand is associated with the actual garments and stuff like that, but it's still— it's more like if you follow it, it's more about golf fashion than it is about like actually the sport of golf, which is actually very interesting. But they created a desire in people to want to connect with that feeling, which is, in my opinion, the goal, right, of an account. So when I think about even like my business, like the videodepartment.co Instagram account, Just clipping testimonials that you guys share on calls and just literally uploading it. So if people had a binge moment and they just scrolled, they just like, it would just be dang, dang, dang, dang. But that's not going to like catch the algorithm. That's more internal. So if you want to make a business account catch the algorithm, turn it into an interest or a feature account. Okay.

Yeah, I think that helps. I think the That's just the balance I'm trying to find. Like, I think in this season I'm prioritizing just more clients, like agency local work, but maybe I guess down the road then going more like feature account type of thing.

Yeah. Are you talking about for your agency?

Yeah.

So yeah.

So video marketing stuff that I'm doing.

Yeah. So like, yeah, I, I would see it the way I see me and then the video department. I would, I would be doing, you should be doing a lot of like the, the person building your personal brand as an agency owner in the Los Angeles area, or I forgot where you're at, San Diego?

Yeah, I moved from LA to Temecula now.

Yeah, Temecula.

Yeah.

So, and just showing that stuff, but then posting client text messages on the feed of like, and then like even the work so that when somebody's you have like the— it goes hand in hand. Like it's like, okay, the personal brand account, which people feel and get to know you. And then you got the like the @CEOofAgency. And then when somebody clicks on that, you got like the pinned posts of like what people— what you specialize in maybe. And then just like the raving reviews. Like, I mean, that's— and that's all you need to do to create in the feeling of a person like, okay, let's— let me DM conversation. Is he— are you available on a conference? And that's, it's, I mean, it's over. I think it's just as simple as I say it too. You know, it's that simple as to what happens in a person's mind.

Yeah, I love that. That makes sense. And then, so you would probably say no face then on the business type page for the profile picture?

Uh, not necessarily. No, I mean, I still think you can integrate it. I mean, if you did like a, yeah, if you did like a, if there was something, I know it's tough because like now we're in the, conversation of like, do I just post that on my personal then? I, I think it's, you know, there's some posts that you can collaborate on between the two. I think about like a green screen, like, breakdown of like the job you just accomplished or like the outcome that the client had or, and just sharing that could be a collab post. You know what, what you're con— what you're talking through is kind of like the same problem I think about with churches. It's like, okay, you got the main church account, but then you got the youth account and the kids account and like all, like, which one do we post? Which one we prioritize? I think just the beginning thought of like overthinking hitting post is, it's the point. It's like you should have a, like where I genuinely feel a little bit a, you know, I'm very particular about my personal brand account. I am very, I think about thevideodepartment.co being a very, I'm not being particular about anything, but that's just the— it's just creating that place where I could care. I guess you could say care less and just post more. There's something about that. Like, that's where I feel like with TikTok, I don't care about TikTok. I mean, just whatever. We just post. That's why TikTok is not really working for me. But Instagram is, and that's okay. So, yeah. Sweet.

Thanks.

Yeah. What's up, Sonia?

Okay, this is so good. I'm going to pull over because I'm supposed to be working, but it's okay. You're worth it. So really quick. So I— when I started working with you, I was like back and forth with my personal and my business. So at the time when we started over a year ago, I focused in on my business and I went from zero followers, true story. I think I'm on like 12,000, 15,000, 13,000. It goes up and down. And I was very intentional in my business because of that. I do everything that you said. I'm Las Vegas Tax Services, number one, ChatGPT, all that good stuff, right? Like Google, I'm number one. But now I'm getting offers. To speak as a speaker, not on taxes, which is what I wanted to. I didn't want to be the tax person. I wanted to be like, I build businesses. I'm a CEO. I can help you go from your tax firm to online. And that's where a lot of people are following me. So now I'm getting speaking events all over. So now on my— thank you, Omar.

I appreciate it.

Now on my personal Sonia Yvette, I listen to you as well. How do I— am I an identity coach? Am I a speaker? I literally help women transform their identity. When Cody Sanchez first came to Vegas, we sat in the car, she cried at me, and I was like, you need to be more feminine, right? That's just how I am. I'm just a feminine person, a woman in business, but I'm a feminine— I don't compete with men. I'm very— I help women. Women come to me like, you know, this lady, she bought— I sell software too. I create software. She goes, when I see your content, she goes, I want to be a part of that. I want to be the woman who gets dressed up and goes to work and she's that entrepreneur woman. That's the feeling, you know, working with Eric and a lot of women in the group. I help pull that out of women. So when I go to these events that I'm going to speak at, who do I show up, Omar? Now I understand the business, which you guys should all take notes because it's so powerful. Change your SEO right now. Who am I in my personal?

Yeah, so you have the Sonia's Tax Service, which is, it makes total sense that you would post, uh, like build that business type of posts. Um, your personal account, uh, I think you can just transition it a little bit into like the Ryan Leak vibe, right? Where, um, where, where, where, how you show up there is a, is a little bit less specific around. My thing with your, your business in many cases is a place that gives you, number one, it's just like that, that is your way of not being like a phony online. Like you are actually a business owner of a, and of a boring business that you make look sexy, right? And that's, that's what I think we all should do. We all have, Essentially, when we think about it, it's like all our businesses are pretty stinking boring, but how we make it look and feel, that's branding, that's marketing, that's sales and persuasion. Yeah, I think you just— it could be a freedom coach for women and then CEO of Sonia's Tax Service. And, you know, I help women or I help high-performing women unlock their next level in life and business. Or, you know, I think part of it is just like the be you, just let it be you. And I would say it should be more articulative than even like the tax thing, because the tax thing you can do, you know, any kind of posts. And I do see you like doing like the recap stuff, which the recaps have a place as far as brand building, like do a recap of a speaking event. But like you, you actually having clips that are like really crispy when you're speaking at these events. That's really what I think collectively over this year will create a new kind of like floor to stand on, you know? I don't want, I don't, I, I'm always, I'm always trying to be careful to like not hit, not, not be in overthink mode, but like the question is, did you film the last speaking engagement you had from start to finish? And then what of those are worthy of posting a clip on, um, where you communicate one idea or one breakdown of something? Um, that's all. I mean, yeah, don't overthink it. Like, I, I, I think you earned the right. To actually have this new problem, which is a great problem. It's not, not everyone could start off the jump. I think it was good that you actually like hunkered down with the tax stuff because yeah, you had like the podcasting going and then, and it at first it, it like, from my point of view, it's, it makes sense now that you are the CEO of Sonia's Tax Services, but your CEO account is for other entrepreneurs and high-performing women. I personally wouldn't follow your Sonia Tax Services, but now I will follow and subscribe to your stuff on there. And I definitely think Layla has, even her content has kind of shifted over the last few months that has made it for me very, you know, like I love her content. And I love the Gen Z kind of phone stuff that she's been doing. But then also I love the direction her actual articulating, communicating kind of content is. It's not speaking down, it's always encouraging now. It's kind of like presenting facts and then why we do things as business owners and like think. So I think that, that, that's like a good model, right? Mm-hmm. I think what I think ultimately what they would be the model, right? The Alex and Leila Hermosi, their personal brands are crazy. And then they got Acqui— why is that? We all know that they own the company acquisition.com. They just made it very clear that like, it's what, that's what they do. But like Alex makes content about making content and Alex makes content about sales and he's doing a Q&A. So they're not, they're not super overthinking those things. And they actually scaled back from, from doing random stuff, right? Like, you know, Alex talking about his fitness routine. It's like, yeah, it gets views, but not necessarily, you know, attracting the right people. And he cares about that. So, yeah.

Thank you. Thank you so much. I appreciate it for the clarity. Thank you, guys.

Isaac, what's up? Oh, wait, I thought Isaac had a thing up. All right, cool. Well, okay, here's my thing with where we're at right now. I know he is like, it's just crazy momentum. I'm just, let me just blaze. I'm gonna blaze through this next page and you guys have it, but I'm gonna blaze through it. Okay. So session 2, typically what I used to do is like literally take a break and like we come back, but okay, this is stuff you guys will work on this week. Okay. I, I almost want, I almost wanna see a screenshot of this inside of your, um, inside of the, the school group. But I want you to know how people get to the offer. Like, it should just be very clear. Like, this is what you call a value ladder. And what's crazy is before I worked with David Simmons, I didn't have one. Like, I just— it was just like, oh yeah, I did podcasts. Yeah. And then somebody DM'd me and it's just like it wasn't clear and mapped out. And I just think it's as business owners, we, we should— it should be very clear how people arrive to where we predetermined they arrive to. Like, business doesn't just happen. Business, business is created, right? Like, I always break down business in like the 4 elements. You have lead generation, lead conversion, fulfillment, and then attention, uh, retention or ascension, like how people go up from there. And, you know, um, I broke it down, like, on, uh, uh, on the last challenge or two challenges ago, but I'll just— let me see if I have a marker. Yeah, I guess so. Yeah. You clean whiteboard. Um, like, I, I used to see it like the way everybody sees their business or teaches business. Like Russell Brunson would call it a funnel, right? It's just like how people go here and here and here and here. Personally, I found that it's so much, uh, I, I flip it because I, I see it like money. So instead of it going like that, it actually goes like this, because, because this is where the money's made. So that's why I like to see it personally like this. And, and so like, I mean, I'm Very quickly, I'm gonna break down mine, right? We have, uh, YouTube, pod, um, uh, social media, ads, and, um, uh, masterclass. Like, this is all free. This is why I'm like, I'm just so confident in this. Like, and now, and here, things that you guys probably, you know, there's what, there's book. Um, there's the, the whole like lead magnet. We got checklists. We got all that stuff, right? We have all these things, uh, PDF. Um, but it's just like, like how, how you choose to serve. Your industry with all that stuff. Like, and, and I love the— I, I'm straight up, dude, 80% of my time, 80% of my time and resources are kind of spent on this. And then it allows, it allows this to be my 20%, which is like, literally, I actually think like 20% conversion From my challenges. Okay. But then the next step, so we got masterclass and then we have like the challenge, right? This is mine for you. Yours might be a paid discovery call. It might be a bootcamp, an accelerator, you know, it might be, but we want to have like an excessive, like an accessibility to our brand and business from this place. And so this is like where I, uh, $97, which, you know, that's a free book, but, you know, I'm working on a book, so that, that could also be like the next level, right? So that would be like a $37 book. I got $197, $197, and then I think now we got $397 for VIP. But like, this is just the, the, that next thing that we're focused on. Um, it, I, I'm, I'm just trying to like, I just wanna make sure we speak to everybody cuz like if you're in real estate, it's still this and then maybe this is that book a call or that client meeting or, or just hop on the phone. Um, you know, it's like it's different for different industries. Um, this is very online business kind of mentality, but it works for all kinds of businesses. And then we have then the next offers, which, you know, I've learned that the more we can, the more, the more we can just like really grow what this could be. And I'm thinking about like the live pods now are such a great nurture system with no cost for people to come to. Right. I think about any opportunity when I speak, speaking on stages is that, that's another one like this. This should be, I believe the highest paid people in every industry are the best marketers. And when I say best, I mean like they just understand it and they, they, they know that's like the most important thing to business. Like if no one knows you exist, then no one knows you exist. I mean, so awareness to what it is you do is really where we should be putting our energy into. And then that next step, for me, it's the challenge. At one point, I do— we have the 5K program we tested, and we have the workshops, which sometimes we could fill. We kind of we can fill that stuff. And then, but in many cases, I'm just jumping straight to Inner Circle, which is now $25K. And what's so cool about this and how it served me so I could better serve is just how, because I charge a premium, it makes, it just makes this so enjoyable. I think sometimes people who dread marketing is they haven't found the joy in the 80% of the efforts of building their presence online. Like, and I find, I mean, personally I find joy in helping people. I find joy in my life being an inspiration. To other people's life. Like, I'm not always like the other, you know, there's like that 2016 trend right now. And if you guys don't know it, it's just like posting photos from when you were in 2016. Um, but I posted this photo, which was in 2016, and I just broke down on my phone. This was not ChatGPT, right? It was just, just biggest, biggest thoughts from 10 years in business. Um, and when I see, uh, I mean, cool fire emojis, I'll take all day, it's whatever. Um, but when people say this, I needed to hear this as I start a new business, thank you for the years of advice through the fire. Like, I won't— I don't even know who this guy is, right? Like, I mean, he's probably never— and he's— years of advice? You guys got years of advice? Years? Years. Hey, thank you for years. So don't beat yourself up if you guys are just starting to be consistent, but like, there is a years of follow. Um, you're the number one reason why I love the course creation business. Like, really? I— okay. No, I mean, like, let's go. Like, I, um, but what all I'm saying is like, I took, this took me 30 minutes to like write out to me. Like, I still had spelling errors. I probably could just throw things in a ChatGPT, but I found that spelling errors are like, like, like the wrong your. I like bag on Art all the time for using the wrong your. Here I am. Don't build your, you are business. Anyway, finding the joy, and that's why everyone, you know, finding your way of showing up consistently is actually like a journey I want you to lean in on. Like, in so many cases, in some cases, your guys' stuff will look like mine, and that's great, especially if that's like where you want to start. Like, start making it like my YouTube channel if you want, like, right, using FX30. Plug straight in a camera, make it crispy, use my settings, all that stuff. But if, if, if you don't like doing that, then maybe you shouldn't show up that way. Um, I'm loving even just like post-mom era of Macy because she's just— she has taken on like, you know what, I'm just going to be a— I'm just going to be a creator. And so like now most of her stuff is just her phone of her getting ready and the life and like even like, oh, sorry, this was like really, this is really good. Let me see. Let me just zoom audio device. I don't know if that helps. So it's like she's just screen recording Sarah Blakey, Blakey Lee, Sarah Blakey comment on something. Run to CVS, print it out. But this is the type of stuff that people, they want to see, honestly, you even win, right? I saw Tiffany's post about the Freedom Award and like, people want to see you like win or it's like these storylines that you can create around your brand. Like, and it's so funny when something isn't a thing, you can make it a thing. Like Art posted me napping last night and came over to the house. Yeah. And somebody said, Omar 0, Russell 1 or whatever. And it's just funny because like, I know I consciously am like making that a thing where like Russell is just knocked out and like, you know, I know that's connecting with like parents. It's just like, oh dude, the feeling of like when the kids knocked. And so anyway, don't be afraid to share that stuff and just find the joy in it all. Some people block their kids' face on social media. Fine. I mean, yeah, there's— I mean, they're going to get on social media at some point. And so like, but it's fine. Like, I get it if you want to protect that stuff for sure. Like, Um, but I pay Ruby $14 grand a year so she can be a part of the brand. Uh, um, okay. So the next thing is like dialing in YouTube videos, but let's just, let's just call it for today. There's a lot. Um, maybe we can do a little part 2 call at some point. Um, what's tomorrow's call? Yeah, yeah, no, for sure. Cool. You guys been using the AI thing? I mean, like, give me some thoughts. I feel like it a little, it's very honest from the standpoint of like, it's not as direct because I don't really give direct answers. It's like, I, I do want it to, I was telling Art, by the way, Sophie, I was telling Art, I don't want it to beat around the bush so much. Um, I know I do that on these calls and that's why it does that. But yeah, it's like, what camera should I buy? You know, when looking for a camera, it's like, bro, tell them it's an FX30. If it's not there, buy a new iPhone, uh, with the big space and storage. Don't activate it. Just use it as a content camera. And then, uh, if you're ready to go to the next level, FX2, or, or ask me in, or DM me. Like, I want, like, there's some which I, which I think we could find out the number, the top questions it's asking, right? At some point.

Yeah.

So that's cool. Oh yeah. That exactly, Hattie. My AI is just a yapping AI, but it is interesting though, cuz it, it like, I'm like, dude, I would've said that. And it did say that, like in regards to, you know, help me find YouTube video ideas. It was like, go on Google and find articles. And those articles are videos you can make. I was like, dang, that's hard.

Anyway, thank you, Omar.

That was helpful.

Yeah. What was the biggest takeaway? Let's go. Let's do 3 takeaways. Biggest takeaway from today's little workshop. Just unmute. Anyone?

Find your own way to show up consistently.

Bang. Good insight, Javier. We'll fix that. Um, give me a couple more wins. I know you guys are like multitasking and stuff. Just give me like— or not wins, a takeaway, takeaway, takeaway. Oh, here I am. So, so yeah, so the biggest one, um, which I think I commented, like, it's so true, is when something does pop, when they go to your profile, initiate the follows. So, and, and experiencing it, that's good. Uh, dude, by the way, I think, and I'm, I'm terrible for not telling you guys this, being the first, I need to be best at first. First, become the best by being first. But when somebody follows you on Instagram, you could set up in Instagram an auto reply. Um, Sophie, please remind me to find a YouTube video on that and then we'll put it in the, in the school. But literally every single person that hits follow could start a conversation. Then we're not talking ManyChat too, by the way. Could be like, hey, appreciate you. Um, and then whatever, what, what, what piece, what, what video did you follow from? Or yeah, so good stuff. One more takeaway and then I'm off. Let's go, Michael. I would say be intentional about how you show up. Love it. Love it. Everyone I know that has not been intentional. They didn't have to, you didn't have to be intentional during COVID And then with the more people showing up online and more people starting online businesses and more people building their brand, intentionality. It's why, as I, I don't say, you know, they, everyone's gonna say you just gotta be consistent. No, you have to be intentionally consistent. Intentional consistency leads to indirect opportunity. Good stuff. All right, y'all have a great rest of your day. We'll catch you on tomorrow's call. Excited. Let's go.

Bye.

Thank you.

Peace.