Personal Brand Blueprint (March 2026)

Welcome to the Personal Brand Blueprint Workshop, and this has been created from a place of doing a million one-on-ones. Like, one here, here, tip, tip right out of the gate, tip right out of the gate. Get the data, then optimize. And when I was doing one-on-ones, uh, I consolidated a lot of the patterns that were coming up into what this is, is a workshop. Just want you guys to feel laid back. It's a little like we're doing— we're going to do some actual stuff in real time. And then, you know, obviously this is a great place to ask any and all questions you have about anything, as it is a lot more lax than a coach call because of, number one, the amount of people, and number two, where most of you guys are in the Inner Circle journey. This is really something we do every time we've opened up doors and let people in from like a challenge. But then at the same time, if you've been in the program for a minute, you can always show up. I see Sonya doing her little incline for the day. So good stuff. All right, so with that being said, let's start off with, uh, I'd love to just like raise your hand and if you could, uh, either share a win or here, here I'm going to give you something to share and that is it'd be really cool in 90 days if. It'd be really cool in 90 days if. Informal, informal. All right, Jason and Malia.

It'd be really cool in 90 days if we did our first webinar and maybe challenge.

I like that. I like that. Uh, are we recording? We're recording. Yeah, dude, Zoom is weird. It says like hit record. Um, and then, but you're recording. Okay. Do your first webinar. Like, could you share briefly what you feel like is in your way right now? Creating it or what?

Ourselves.

That's good. Okay, cool. Let's listen. Love the honesty.

Yeah, I think we know what we want to do.

So it's, yeah, it's just a matter of probably getting a date on the calendar.

Yeah, I think we just don't feel like we have a big enough following yet.

But we also feel like, you know, there's, there's a core group of people that we would just invite to it and learn and get the data and regard, there's no risk with that. Like we know them and they're supporters and love what we're doing. So probably just a matter of doing it.

I need a sweet. Michael, what's up? What up?

Good to see you. Um, so a win is I went live for like an hour and 15 minutes the other day and had 1,000 people on the live and make all the mistakes and everything, and I feel great about it. It's a very, I I saw you, like, was it yesterday you went live?

Yeah, right?

And you're saying you're like nervous and like I had like the opposite.

No, dude, Art was saying I was nervous. No, no, it does come with like a little bit of like, you feel it a little bit, the pressure.

It's a different way of talking to my audience and like I, I like it. It's, uh, something's weird when I'm like standing there and like press play on the, or record on the camera when I'm like by myself and like my mind goes off. It's hard to like get certain points across, but when there's people there, I feel like I'm I'm talking to the people and they don't care that I make mistakes, literally. So yeah, so like, I don't know, it's been fun.

So good.

Like making all the mistakes now. And then, uh, yeah, it'd be cool if in 90 days I am able to get some sort of traction with my email list that I just started. And I've got 80 people on it, so I haven't really sent out an email yet, but, um, Yeah, get something going.

Yeah, that's so good. I would prescribe that traction looks like you just sending value-based emails. Yeah.

I mean, I've only been in it for, I think, 3 or 4 days. Um, I got 80 people so far, so.

Beautiful. So good. Danny, what's up? What up, Omar? I don't think we've actually ever met, but I'm with, with Cody Williams. And we've been been working on talents and going through this course. Dude, it's been, been super awesome. One win that we've had, I mean, we've been posting on YouTube specifically for, I think, 4 weeks now, something like that, or almost a month and a half. And we're getting some decent traction with views, so we'll take that as a win. We have like 12,000 total views with reels and with the podcast. Next 90 days, I think it would be awesome if we had like 1,000 subs on YouTube and just obviously I know it's a long game with these podcasts, so for sure looking forward to that. Love it. So good. Roger.

Hey, how you doing?

Good.

Again, thank you for doing this. So another one. So after I think yesterday was when we had the call, right? That was yesterday. Yeah, 2 days ago, um, from that same content that went viral, I closed my first client from that content last night.

Let's go!

And this guy just happened to be Haitian American. And listen, I've never— my demographic of people I've— what I used to serve is not Haitian American. They're most people that, you know, either American, they're from different countries, And this year is like freaking 2,000 followers, all Haitian American. And last night, which was, which was amazing. So I had the offer for him and I think yesterday also I was, uh, studying everything before that call because I was, I have notes that we've taken from the class and we close this guy for a retainer.

Let's go. What's the retainer?

The retainer is for $5,000 a month. So this is for content creation plus marketing.

And how, how long is that retainer for?

It's for 3 months.

3 months. So $15K, bro. Yeah. You got just a little bit more Freedom Award coming your way.

No, 100%.

I love it. So good. All right, we'll go with Trevor and then Chrissy and then we'll, we'll get into the first session. Uh, good morning. Good afternoon. Uh, Omar, how many places do you have to film at? Because the background is always, you're always in a different spot. Dude, that's funny how you say that. Literally, I'm always in the same room. I just optimize angles. So I just, all I do is rotate my desk and it changes the look. But the biggest reason why I switched it up was because Neil, uh, my neighbor guy friend, he's throwing an event right, uh, like at 10 today. With probably 3,000 people and they wanted to use some of the stuff I had here on a design standpoint. So, um, they took my stuff and it's in the auditorium, but, but yeah, no, it gives a good, good, got the homie vibe going right now. Yeah. Very casual, very cozy. I like it. Um, wins for me is this is the most consistent I've been on YouTube, um, ever. So really excited. I think I'm 4 or 5 videos in. Um, and enjoying the process. I feel like each video is getting better. Um, and then epiphany with my wife yesterday was like, okay, I've been filming one video every Saturday, and I just like, if I film two videos every Saturday, I'll only have to film 26 times a year instead of 52 times a year. Um, so that was, that was cool to just kind of you know, continue to dial it in. And then it would be really cool if in 90 days I ran my first 1 to 2 challenges and, uh, started my either 6 or 12 month long community. Um, yeah. Yeah, that's good. I, I, I, I wanna remind people about like the challenge model, 'cause I, I think Tuesday kind of opened eyes and, uh, creativity to things. You know, Jamil mentioned about, how he ran his first challenge and it did really well because like that was like his farmed brand of people, the people that have— were on his email list and like have been following his journey. And he was able to make like $70K to $90K on his first challenge. And then a few challenges in, he had like one couple. I just— I want to like remind people of the concept of tiny challenges. So the concept of a tiny challenge is really it's the giving yourself the permission to do a one-on-one series of calls, but it's packaged in a way from the front end as a form of helping you get to this end result. And so I think about, you know, like the only reason why people get discouraged is because they think it has to look like just a full screen on Zoom. But like, no, the leverage is in what you sell being more of the same thing. That's a leverage point. Like, okay, if we're gonna do this for 3 or 5 days, one-on-one, the offer is really this for an extended period of time, once a week or whatever. And you guys could search the word Tiny Challenge in the school community and watch, you know, buy the, get the book, which is like Richman who wrote the book gave it to us. So the PDF is there. He tells you what to say on the first call. So you know exactly what to do throughout the week so that by the end of it— and I just like, I mean, I'm thinking about people even in real estate, service providers, local business owners. It's still a powerful concept because most, most people aren't taking the time. And when I say time, I mean 40 minutes a day to just to like, all right, here's what we're going to do today. All right, here's what we're going to do today. And then even if it doesn't work out here, and then this is like the other thing where we remove ourselves from the outcome because it's just like, let's just show up and serve people even if it doesn't work out. My question is, when they are really ready to go, who are they going to use? So like, I never want to undermine these— the signature presentation, never want to undermine, uh, a challenge, whether you have 1 person or 300 people. Like, something I know is Building good rapport over a long period of time will always serve you in the long run, which I was able to experience not knowing what I was doing making videos for Think Media, just educational basic videos. I wasn't in any sales conversation or I wasn't a part of any sales process other than the front end of things. And it's serving me now because people know who I am and they know I'm not a phony. Which is huge, you know, which doing that over a series of 3 or 5 days will create that in a person's mind. Like, oh yeah, dude, this person's legit. They've been doing what they've been doing for a minute. They just— no one's— I actually think less people care about the follower amount or subscriber amount than the actual way you say something, the way you present, the way you help, the way you serve. It's— that speaks more than a follower account. Account. So, uh, just wanted to bring that goal idea just like down to this level that you could do it with one. You probably have somebody in your phone that you could probably do it with. Um, and that's the tiny challenge, everyone. Chrissy, what's up? Yes.

Hello, Omar. Uh, I just wanna say, first of all, thank you guys so much. It goes into my win, which is, um, my husband lost his father, um, 2 weeks ago. And so that has been a nice shift for our family and getting that stuff done. And typically I would be a person to, oh my gosh, I'm overwhelmed with this. I just got to do this. And all this content stuff goes to the wayside for right now. But the accountability, the tools that are given in this program and this experience, I am changing the person that I am. It is changing the person that I am. I am showing up when it's hard to show up. I am staying consistent when it's hard to stay consistent. I have 3 kids. I homeschool them. I run a business, I have a whole husband, I serve a church, all the things. So just the mindset shift that's happening, I can see it in myself and I am learning to trust myself because I'm doing the things. So that's a win for me in itself. And then you said Tiny Challenge confirmation because I have been watching that on repeat. Okay. Because I didn't know where to start. So I guess for me in 90 days, my— it would be really dope. It would be really cool. If I could do a few of those tiny challenges and go into my, my, I guess, main offer, getting some more information, all the things. Appreciate you, Sophie. Thank you so much. And Sophie and Annabelle have been so kind. I just have to give them props too with everything that's been going on on my side. So thank you guys. So glad to be here.

Yeah. Thank you for sharing that. And I will be praying for you because—

thank you—

something they never taught us in premarital, and I've done premarital for other couples, is we don't talk about the season of life when our parents start passing, which is an inevitable season. And something that I feel so blessed with was last year, it was like Amanda gave me the space to kind of grieve. And then, but my form of grieving was like doomscrolling and checking out. And then it got to a point like my dad passed away April 20th. And like around July, she's like, can we have you back now? And, you know, it was just like, yeah, I mean, for sure. And obviously there's a part of you that like will always be in— it changes you. But having a supportive spouse in that season is paramount to what, what just happened and what it can do for the the family for the future. And like, it obviously, it's going to be a forever ripple effect of things. Like, now, now we're almost a year here, and, uh, now it's about like the things like my mom has her name on and the kids and what— it's, it's just like a kind of like a never-ending thing. But, uh, what happens in our home, me and Amanda, in our, our home, is really, uh, the priority. And then everything else, you know, can take care of itself. But like the, the family drama Sometimes depending on how the family is with money and who's paying for this and all that stuff, it can get— it can be a lot. And I imagine, um, it's an intense season, but, um, this too shall pass, and it's actually making you guys stronger. And so we'll be praying for you guys.

Thanks, Omar. Thank you for saying that too. It helps me to show up for him and, um, and not keep asking him, are you okay? You okay?

Just keep—

just keep showing up. So thank you for saying that.

For sure. Sonia, what's up?

Really quick, for the congressman— congresswoman inviting you again to a special—

Do me a solid. Do me a solid. This is— this is a Bluetooth headphones. Usually have bad microphone. Just turn off your Bluetooth real quick and then you can turn it back on. Listen to your music.

I don't even know where do I do this?

Swipe down on your— whatever. Just talk. You're fine. It's just a little muffled, but it's fine.

Go ahead. My mom's saying no to you. Hold on. Let me find this. Hold on. Okay. What is— I do disconnect.

There you go. And then unmute, or, uh, there you go. And then just use the on the phone microphone. Let's see if it goes. There you go. It's connecting and it's connecting and she is connecting.

There you go. Okay, so I was invited again to a private one-on-one meeting with entrepreneurs here in Las Vegas with the Congresswoman from United States Assembly, currently, um, with Susie Lee. And I just want to take a second because it's not easy. I heard another lady— I was traveling, and you know what, every day in my mind I was working. You know, we have a lady from the NBA, she just hit her million-dollar contract. She found us on social media, one of the top, uh, brown ladies. I asked her, how did you find the team? She goes, You guys show up on ChatGPT. Anyways, Brandon, I've been asking you this because I'm here, like, still over 2 years I'm with Omar, and I'm still learning from you. If you can please help me, I have 3 months, June 22nd I have the MGM. I want to offer this to business owners. Um, I don't know how we can do something. It's just so much to squeeze out. This is overwhelming. How do you do it? Be able to build this, how real estate people do it, but I'd like to practice like branding, you know, woman, whatever.

Yeah, I, I think you're ready to start a founders group. Let's go. All right, beautiful. Okay, so let's get into, uh, this. I'm, you know, uh, we have this doc. You guys, here, here, I'm gonna link it up. Your job, if you want, open it up on your computer, laptop, phone, and then what do you— what I want you to do is create a copy for yourself. So like because you have viewing permissions. But if you create a copy for yourself, then you can, dial in stuff. Okay, so this is very like kind of as tactical as, as I'm, as it kind of gets. And again, this is very lax. So, we're just gonna talk about your Instagram snapshot. Uh, here's what I found with Instagram for, especially for business owners. Especially for millennials, is Instagram is still goated in my opinion when it comes to being able to connect with people. And also I would argue, even though I love YouTube, Instagram can accelerate your personal brand, I believe, faster than YouTube can. Now YouTube is always like this long game thing and you guys should commit like 10 years to just like commit 10 years to YouTube with intentional effort. Uh, you know, Myron, before he turned 60— he actually turns like 65 in a couple weeks, I believe— but before he turned 60, he was 59. He said, you know what I'm gonna do? I'm gonna give my 60s to YouTube and I don't care what happens. That's what he told himself. He just told himself, I'm gonna give my next decade to posting a video a week on YouTube. Little did he know that just a year in you know, his business would go to 8 figures and, you know, it would just— and all he was doing was turning on a camera because he was already doing Bible studies. So like also his formula was just, let me just find the opportunity where I could just turn on a camera. It's like, hey, we— I mean, I'm already doing a Bible study every week. Why don't we just do that, turn on a camera? And because he removed himself from the outcome, he he made his, the goal for him to show up every week. And what happens in a year's time about, you know, when you show up posting long-form content for a year, things could happen, you know? And, but when it comes to like the daily touch, that's where Instagram comes in. That's where like these short-form platforms come in. That's why having a system in place where you can show up consistently, but all it takes is, someone to see you for 2 weeks on Instagram maybe and just inquire about something. To Jodrick's point, he got that client off Instagram because he took from the Instagram into, you know, a call. And that's a $15K offer. So yeah. And also I want to say somebody asked a really good question inside of the school group. Yesterday, I think it was, who was it? She was just, she was, I want to make sure and sign it. Her name is, she is, it was, it was, I answered it. Christine, Christine, who's in real estate with her husband. And she, her question was, and I think it's important to just mention this. She's like, I'm asking for some help to think outside of my own box and think bigger. I'm finding it a bit difficult thinking about how to apply the concept of an offer to our real estate business. Can someone help me? So I want to like first reverse engineer, like defining what an offer is, right? All an offer is, is an opportunity in exchange for payment. And sometimes payment doesn't mean monetary payment. Sometimes payment means information. Pay me with your information and I will give you this. So lead magnets are powerful and we'll talk about some lead magnets in your value ladder, in your business after we get through the Instagram session. But Like, a lead magnet is an offer. It's an opportunity. The, uh, Rory Vaden hopped on my podcast over a year ago, and his offer, his lead magnet offer, was a 1-hour brand strategy call with his team. And from that offer— that's a really good offer, right? From that offer, he made like a quarter million dollars. Off of my podcast. We were able to track the link, but that only happened, number one, because he delivered on the podcast. He's brilliant. He has a really great way of selling what he does in a conversational manner. How about this? Write this down for homework for the weekend. Watch the podcast with Rory Vaden, and I, I don't want you to listen for his game. I want you to watch how he how he sells what he does in the form of answering questions. It's like mastery present— presenting through a conversational manner. And, and watching that podcast from that angle will give you so much insight on like, oh wow, number one, he has frameworks. So every, every question I had, he's like, yeah, so we at Brand Builders Group, we walk you through a 3-step framework. We call the blank, blank, blank. And it, it really just in a person's mind, they're like, dude, I'm, I'm gonna book a free hour, one, one hour session. And then that turned into, I think, a $7K or $10K offer. And then you fast forward a year and one podcast generated $250K. But that's all an offer is. So like if you're in real estate, the, or if you're a service provider and you're local, I think sometimes you can get, you could, you could get a little, what's the word, like just in your feels because you see how much money could be made maybe making online offers. And the reality is, is we all as entrepreneurs, we do get to decide the business model we choose to build. That's, that's, that's like at the end of the day you get— and are there better ones than other ones? Well, like I think that's just all based on your personality, your makeup, your season in life. Some of you guys have agency. Offers. Some of you guys have service-based offers. Other people have consulting and coaching offers. Am I biased to say that, like, having a coaching program where you're selling the, the value of the— or this transference of the skill that you are in is like super lucrative? It is. But you got to be good to be able to even build something like that or have accomplished something to build something like that. And so I even feel like even with people in real estate or service providers or agency owners deliver, deliver, deliver. And then when you get to a place where there are people who want to deliver the way you did, then you can sell what you did as an actual online coaching program or what have you. But the biggest thing I want everyone to get from being in this program is really just thinking smart and having the leverage to know that you can do something you typically do one-on-one and you could potentially do it one-to-many. So an offer is a signature presentation. That is a, that is a great lead gen offer. A tiny challenge is a great lead gen offer. Doing a bootcamp readiness thing for whatever you do, like it's an offer because, because you're giving people the opportunity and it's infinitely scalable, which I mean, if something's infinitely scalable and can make you money, like maybe, maybe it's like a good idea to to do it, or it's gonna make you better. It's like a win-win, 360 all around, you know? So, okay, so I just wanted to make that clear. Like, I believe these concepts and principles, and that's why I teach through— I teach principles, and so it can transfer into any season of life or even type of business. So the first thing I want to talk through is dialing in your Instagram snapshot. So when somebody lands on your page, now being in the season or time of interest-based media where, you know, Gary Vee would say we're no longer in social media because people are going to find your stuff if you're posting consistently about an idea or a topic that they don't have to be following you, they just need to be interested in the topic. Which, which also should inform us that the more, the more, um, sniper we are at just being repetitive, saying the same thing in a different way, like, it's— it, it will find the right people if, if we're not— if we're not like random. Like, I think sometimes we can get random with like, you know, uh, I want— you know, my interests are, are tattoos, coffee, and, and fitness. And I want people to find my tattoo content and my fitness. And it's like, no, like, that's you. Like, just, just, just laser focus on this. Uh, but dialing in your IG bio, I have a framework for that, and that framework is a 3-line framework, which if you guys have this open, I could even link it. These are examples of really good Instagram bios. Let me see this. Okay, here we go. All right, so like, um, so you could see that number one, there's a difference between your username and your profile name. Your username and your profile name. This is important because especially if you're new or if you're trying to build a local business or you just want to be discovered in search, you want— you, you have your username be whatever your username is, like, which probably is your name. Like, mine is Omar El Takrori. And then the profile name, that can allow you to get discovered on Instagram. That's like not creating any more content, just, just doing something smart. Now the question is, What are people searching to find the person and how do I show up in that? What are people searching to find the person and how do I show up in that? Great question. I thought that, I think that's a beautiful question. Let's see if I was trying to find a podcast studio and then let's go, Right here. So we have these show up in search. Okay. The Video Podcast Studio, that was just a smart business name. Obviously he's very literal and that's why he showed up, which I'm sure he gets people just because people search that. Uh, we have Origin Podcast Studios, um, The Pod Place, but I just want you to see this, like, um, having the, having the name of the search term is very important, right? So if I type in Las Vegas real, uh, yeah. Look at this. So for me, I only follow 2 out of these 5, and the first 2 I don't follow. But because their account is optimized— Las Vegas real estate agent— so that, that's, that's just free eyeballs. That costs us nothing. So I, I, I, I want you to consider what is the connecting thing to what it is you do, right? So if somebody was going to search, um, you know, business coach or social media strategist or, uh, you know, marriage counselor or What, like that thing? All I'm saying is if you're trying to optimize for the traffic, and this is even if, look, if somebody lands on your stuff, um, or just discovers you because they search that. Yeah, like shout out to Erica. Let's see, um, I'm gonna type in Las Vegas. So then I click on Erica, who's in the program. And if, if, if you land, if, if a, if a piece of content landed on your feed and you clicked on this, like, I, I just think there's something powerful to know that like you can create perceived legitimacy in a snapshot. So this is just, this is just optimizing your stuff. This is why I think taking the time to just think through. Take the one and done. This is like a one and done thing. Maybe you tweak it later, but for the most part, most people who are getting started just forget about little things like this, and it could serve you in a huge way. So the, the two, the two links in this doc are both from the same person. He's an Instagram coach. I don't try to reinvent the wheel. I just find the resources, which, by the way, here's a crazy thought: you don't have to be the resource. This is a freeing— this frees me from feeling like I need to create everything. You don't have to be the source, or you don't have to be the resource. You can just be the source of resource. I don't have to be the resource. I could be the source of resource. So if somebody's done something you, you, the context you create before you deliver it is where the value's at. So like, don't feel like you always need to come up with, with everything. Um, but anyway, yeah, so Insta Coach Mike, if you guys don't follow him, he's just good. So great. And then, okay, the next thing I want you that I put on here, so you guys have the links here, I think. I mean, this is like another example. But I just want you to see like how clean it is. Um, using emojis to break up the 3 lines. The 3 lines is kind of like your pitch. If you find, you know, you find yourself in an elevator and somebody says, hey, and you're like, hey, and you guys are at the same conference, somebody's gonna ask you, what do you do? Now, Amateur Hours. If you're amateur hours, you will answer that question straight off the rip. If you understand sales, you would say, what do you do? They would be like, I'm a CEO for a company. Oh, that's amazing. I actually help CEOs build their personal brands through organic content. Dang. Can I get your contact? For sure. Just hand it to me on a platter, why don't you? What do you do? Yeah, I'm a vice president of Chase Bank in Southwest Vegas. Dude, that's awesome. I work with banks to help people buy homes. Dude, we should talk. Let's just get— let's get the contacts going. What you do should be what people need. And when people only need— feel like they need you if you can personalize what you do to them, right? And this is just Sales 101. So, so thinking through the, the pitch, I, I have found that all these Instagram coaches they kind of go through the same formula, like with, with this, right? And the formula is assistance— what do you help people with? Authority— why I should choose you. And then the ask. Like the ask would be, you know, DM me the word, or join the next challenge, or book a free strategy session. This is the 3 things we got. Line 1: who do you help and how do you help them? A lot of people make the mistake of just putting who they are in there. Jesus lover, coffee drinker. It's like, okay, that's not going to help your business. I help coaches get more clients on Instagram. Who do you help and how do you help? Who do you help? How do you help? And then the next line is the authority line. The authority line is your, your social proof or your credibility line. Now I don't want anyone to ever feel like you're not credible for the thing you want to help people with. I believe if you have a desire to help people in an area, whether you're new in business starting, you know, starting a new offer, or you've been doing what you've been doing for a long time and you know exactly what it is you sell, money is just one of the ways. But many times you can tap into an authority line through the use of time. 10+ years in real estate. I mean, there's the amount of like the amount of revenue or the amount of collective revenue you've done. Like, if I really wanted to, I could, you know, I could— me and the team could like get the revenue that everybody else made through my help. And when I think about like Live Bay Lashes, which is a company I helped go to $1 million a month before they sold, like, I mean, I just, I think about, I help businesses scale to 7 figures through organic content and like help business 7 to 8 figures. Like, you know, like the, that, that's just one client though. So it could be something you have. What do you have? Do you have a book? Do you have a podcast? Like I wrote, I think mine says host of The Department podcast. Like that was, I just created The Department podcast, but it's an authority line, which just gives somebody a reassurance, right? Bestselling author. Do you know you could be a bestselling author in a category of a subcategory of a subcategory? Bestselling author. Ayo. Um, let's, uh, let me, let me think about some. The thing is, is like my examples in my head are usually very established people, which we get to break some of the rules. So like, but I love this. Look at that. Uh, let's use Erica as the example. 170+ families and people served. You know, honestly, not saying she's not inflating these numbers because I'm sure this is real, and I would argue that maybe it's more because she probably forgets to update this. But what if you helped 20 families that all had like 5 kids or 5 people? I mean, hey, yo. So I'm not asking you to fake anything. I'm just— I want you to unpack your version of this. And, um, and so let me, let me see. Let's, let's just see somebody who is kind of like in the business sector. Um, oh, I got one. I got them. I got one. This is Sam Gaudet. Sam. And he is, he's literally trying to get to 100 1,000 followers with his phone, but no, he didn't. He doesn't. No, he's just putting out the content. Just put— okay, well then that's fine. Let's find another guy. Let's find another guy. Um, let's see what, uh, Brock— Brock Johnson is a great follow for Instagram as well. Oh, I got one. Macy's Friend Ads with Ashley. Here we go. Love it. Okay, for the record, I think she's doing— she's gonna do over $10 million this year. So, so with that information, when I tell you something like that, you go follow this person, you just watch what they do. Now Copping them, you know, exactly for what they do obviously won't always like work, but who, who, who here feels like in order to make $10 million online you need a million followers? And she's grown a lot of her followers through just running ads 'cause she's like an ads person, right? Teaching you, I love that, how to become findable and win with paid ads on Google, IG, Facebook, YouTube, and more. So could, could it be more clear what she helps people do? Not how to— like, I would even say mine says like build your personal brand. I should probably like switch that mine up. Mine's boring, dude. I haven't, I haven't touched mine in a minute. It's like content coach for entrepreneurs. Like, I'm— I could probably dial that in. Um, 10+ million with 2 under 2. That's a sneaky I love, I love a little sneaky authority line with a little personality or personability. Personability, I think. And then here's her ask. Join the 5-day ads training. She's got 4 links, which I am not a fan of, but let's see. Yeah, I mean, I mean, dude, this is free, free game. Okay. Oh my gosh, what a great website. Check this out. I could— we could watch this, pick it apart, create our own version of it. Get your platinum ticket. I would, I would do this differently, but that's fine. Anytime you want to sell something like with, with somebody else or you want somebody to take, take action, just lead them one place. So like, I just want you guys to get in my, in the head of your, your potential clients. Dang, this person's content's great. Oh wow. Like, you know, I've been binging their stuff and then I go click on this. Like, okay, well, hmm, how do I, okay, which one do I do? I mean, I guess I could try the 5-day challenge. Okay. So there's an option. And then it's like, oh wow, then you get your platinum ticket, a secret to becoming more findable and winning with paid ads. Okay. Oh shoot, man. Oh wait, wait, I gotta read all this. You see, like, I imagine she doesn't sell too many organic people just straight off the rip, but that's just because she's giving too many options. I would rather you just sell one or whatever it is, just pick one, and then as they click they can add. That, that's just, um, some psychology there. But yeah, I just, I mean, it's so good. This is what a great What a great snapshot. Paid ads coach, look at that. Um, no, I mean, I'm gonna throw no shade, but let's just see. So yeah, let's go. Aaron Makes Content. This guy used to be in the Inner Circle. It looks like he's, uh, dialing in some stuff. Love it. Okay, let's see. What are you, what are you doing, Renee? And I know, I don't think Renee's on this call. I help businesses grow fast with ads. Okay, so that's more like agency vibes. Um, love the authority line. Stuck and unable to scale? Take the test. Uh, okay, a little, that's a little, um, esoteric to just like, just put what like the, like, as clear as day is what, what you can help people with, like get more people to show up for you or something like that. So, so those are the— that's like the snapshot, right, on a, on a tech standpoint. You guys have any questions so far? You guys have any questions so far? Um, I'll stop sharing the Yeah. What's up, Thomas? How much emphasis or importance do you put on like our actual name? So for example, my handle right now is just like my name as opposed to like a lot of agents have like their name sells homes or whatever. Does that matter much? I just keep it the way it is and never think about it again. Do you see what I'm saying? I think you're— yeah, I think the more important thing than changing out your username Uh, is, is just making sure that the profile name has that optimized. As far as your actual at handle, dude, I know because real estate's very relational and stuff. I, I want you to come up if I type in Thomas or, uh, yeah, some people will put Sullivan Thomas and that could mess up things because it's like, shoot, who is that guy that I just met? So I think that's, let's see. Yeah, so I think that's clean and I think you got the setup already. Good. I would try to come up with something more, like people is very, is a safe word. I help people. Like, a better word could be families. A better word could be vague. I help, um, okay, no, because people move to Las Vegas. So like, I help couples, I help families, I help you get into what— so like, um, that's it. Just like working on something where it's just a little more personable. Um, I help you. I hope even, dude, what is the age demographic of your audience or of the people you help, you know, you work with? Is it, uh, that I actually sell with or that would watch the content? I would say, uh, that actually watch the content. It's like very strongly 18 to 35. Yeah, that's good. I help young families. Like, that could be, that could be a strong one. And then, and then the next line could, yeah, top 50 realtor at Huntington Ellis could be the next line. And then, yeah, I wonder if the next line in your— because like, book a call with me is— it's almost a little like asking for a lot on the first date when I think about it. Um, so when I, when I think about using words like this, I want you to be more introspective of the person who's reading it. It's almost like, as I'm reading this, I'm getting— I'm like, I'm self-assessing as I read it. So like, it could say book a call with me Or it could say, are you ready to buy or sell? Or it could say, I'm trying to think of a very, a very like not— I mean, I'm here to help, but like, this is on you kind of vibe. It's book a call with me. Let me see. Let's see what these people have. I mean, that's cool. Like how to know you're ready? Because if they're already at that, like, it's like they found your content, they've been following you and they, or they see some of the stuff they get here and it's like, okay, boom, he's obviously a realtor, top 50 realtor, love that. And it's like, yeah, like like readiness. Are you like, I think readiness is the, is the angle. Okay. And then this is, yeah, this is totally fine. Like I even found like the reassurance to know like there's some like every opportunity. This is called everything we've been talking about for the last 40 minutes has been or 20 minutes is or 30 minutes or whatever is digital real estate. So digital real estate usually costs nothing. Just intention. And so even let's just say I'm on Instagram and I click this, like you could even put more reassurance that, did you know it actually costs nothing to find out whether you could— you're in a position to buy or sell your home? And then that's like, oh dang, yeah, like book a call. And have and get the confidence you need. Here to serve you. Yeah. And I mean, that could just like live over here, but just like I'm always thinking about like this is a line that Sean Cannell would always say and he would say like the— he would say the creator who understands the viewer best wins. And I think the business owner who understands their client best wins. And when I really think about— I think about like what even having homes has done for me, it's helped me build generational wealth. It's helped me. It's been the biggest investment of my life. So just even like acknowledging the fact that buying a home is a— it's a big deal, but it's, it's one of the best things you can do for your kids. You know, like that, that's like the messaging that I'm finding is fresh, that most, most people just stuck at the idea of just, just buy or sell. It's like, no, you can actually make it more bigger than what it is in a good way. And, you know, some people, some people will never invest in stocks. Some people will never do insurance or whatever, you know, but But one simple thing you can do is, is buy real estate, you know. Um, but yeah, that's just like, like where my brain is always is at with stuff like that. And then, um, yeah, something that's worth mentioning is just like highlights. I, I think they're—

I haven't touched those at all.

No, everyone has forgotten highlights. Highlights are like the forgotten redheaded stepchild of Instagram. Uh, my thing Again, I'm just, I've recently, I've just, this is probably the most important one. Everything else, I haven't updated these in probably 3 or 4 years. I should probably just take it down. But like my big idea is like client wins. Yours could say families helped. Yours could say, you know, yeah, family served or something like that. But I just want people to see this. Like I don't even, I don't care that they even like tap through it, but if you click on it, you see how many dots you have to click through? Yeah, like that's the free— like you just like, okay, well I'm gonna click off this and then I'm just gonna DM the guy or I'm gonna do the thing he's saying to do. So that's how I use it. I think anyone could, uh, you can show a little bit of maybe like it'd be probably wise to like, um you can go on like a market update rant every month and just have this updated. But if it gets forgotten, don't force it. Um, yeah, I see. Thank you. Yeah, yeah. Uh, let's go. Joanne, did I say that right?

Yes.

What's up? Um, thank you so much.

Um, I'm learning a lot. So I have a question. Can you talk a little bit about the profile picture?

Because for my business page, I own my Kindle business, I still have my logo in there. How important this is? Do I need to change it or keep my logo? Great question.

Yes.

So good. So yeah, so the, the, uh, I, I wrote a note in here, um, and where is that? Yeah, the profile. So yeah, the profile pic, I, I perused over it, but your profile picture, and I'll hit your question about like business versus personal brand. Should be like taking up 80% of the circle. Your, your profile pic should take up 80% of the circle. And when I, the reason why I say that is you're, if you're on your phone, like you could even see just when I'm in the DMs, like I'm, I'm not a fan of people including their chest because that's just wasted digital real estate, right? Uh, now obviously he has his like the contrast of a logo. Um, pop of color. If you're just like in the DMs, you, you could just see who just kind of pops out by just scrolling through. And so yeah, even this girl, I'm like, what? You know, her head's all cut off. 80%. David Chan, you like zoom in your face. Shout out to Annabelle. Pretty good face. My barber, 99%. Um, so 80% of your face. And I even wrote a little bonus point. So this is for everyone. This dude, this one, this one's free game right here. Every time I call somebody, they have something to say about my contact photo. And everyone can do this. If you go, if you have an iPhone, you can go into your contacts and then you go into your card. You're like, uh, let me lower this down a little bit. So there you go. So it's just like your, your contact card, right? I'm just going to click on that. So on here, on your contact card, if you have an Apple, you better put the crispiest photo you have of yourself. And, and you can even do a screen image of like a 4K video that if you, if you shot a video or something like that, um, and, and watch every time you get on the phone. And by the way, when I— it's, it's really like the— it's the poster. So let me see if I get a— yeah, customize. Like, when I call you, or if you call me, this is what you see. Dude, how can you ever be mad at a guy? If you, if you wanted to clap at me, like, give me a phone call, you're just not. You're gonna be like, dude, How are you, man? Bro, your picture is really good. And I've literally— it's— this has worked for years. Um, now to answer your question, Joanne, uh, studies have shown that people accounts get more reach than business accounts. People accounts get more reach than business accounts. I think, I think there is a, uh in someone who like has, um, a— would you say, you say flowers? No, candle, scented candles. Yeah, like the way I interpret it, if, is if I was building my business for candles, I would just be the candle guy, and the candle guy owns The Candle Company. But my literal example of, of that reality is this, uh, like, I got— like, I haven't posted nothing on my video department, but I've made $5 million in business over the last 3 years. But that's because I focused on building the personal brand. So I believe, I believe you, you can have both. I do believe. My thing is like, I don't want— if it had to be one, I'd rather it be your face and name. Um, and then, you know, it just— I think, I think even from the concept of running paid ads like running paid ads and it's like selfie videos on, on your phone and it's showing like candle parties, but it's all phone. I just imagine you building it that way would even bring down your ad spend, you know?

Yeah, I got it.

Yeah. Good stuff. Thank you. We'll go Michael Jodrick and then we'll go to Session 2.

Hey, yeah, that's great stuff. I mean, I just come up with so many more questions as people keep asking them. I mean, like, I've got my logo, my business logo is my profile picture, um, and then it's like a business account. So I mean, I guess like what you're saying, I'm better off. So people, my business is Chef's Harvest Farm, but people call me Chef Mikey, um, so people like, I have a huge bigger following on YouTube, you know, so people like go and find me on Instagram from YouTube kind of, um, yeah. So like to piggyback off what you just said, like, but my YouTube channel is Chef's Harvest Farm. So I feel like people go look for that on Instagram instead of Chef Mikey.

But yeah, I think you— I mean, you built it with brutal force. So then the question is more— is actually irrelevant for you.

Okay.

You know, like, so like a lot of the times when people are starting out, or wanting to make a pivot, number one, they weren't consistent to begin with. But like, you know, should I change my, my YouTube channel name? Because like right now it's not my name. Well, how consistent have you been? And have you been, you know, no, I haven't really been posting. Well, you don't really have a channel, and that's okay. So yeah, change your name. Um, then the other question I have is, in 5 or 10 years, what's your objective? Because if your objective is to build a business to sell, if your objective is to build a business to sell, then I would do it the way you're doing it. And maybe that's not your objective right now because of the season you're in, but you are priming yourself for that possibility. The two stories I have, I have the story of epoxy guys. I'm going to write down epoxy. And then Daniel Priestley. Okay, so I'm going to show you someone who— I mean, he's an 8-figure entrepreneur, but he— so he can do this is what I'm saying. Like, whoops, I'm on the wrong one. So this is a great example. So I'm going to go here. Because I mean, some people will think, oh, I'll just do both. And it's like, you know, I just think most people— I couldn't do both. I'm telling you right now, with even like my capacity and stuff, I'd rather just not. So, so we have Daniel Priestley, right? Daniel Priestley, he has— he's been posting on his personal brand YouTube channel, which he started after being on The Diary of a CEO. And he hired a YouTube strategist. He has a full-blown team and he's doing really well. Like, You know, very general titles getting huge, uh, suggested and recommended views. 129,000 views, 74,000 views a week ago. Um, and he just passed 100,000 subs literally like a month ago. He's already at 150, like I'm jealous. Okay, so, but he's doing this because he realizes and he knows that the power of the personal brand is more effective. However, He literally has a YouTube channel— a YouTube channel— a YouTube channel for every book he's written, and he's the face of the videos. So this is the key person of influence, has 60,000 subscribers, and he's making 3-minute, 5-minute videos, looks like just reposting stuff. So he's hyper-intentional about his personal channel, and I guess you could say he's kind of just getting stuff up here. So, uh, is he watered down? No, I don't think so. We also have the Score App, Scorecard, uh, app. Let's see. So then he has the Score App YouTube channel. Look at that, 20,000 subscribers. So why, why would, why would Daniel do this? Well, Daniel would do this because he understands that if he's, he's creating an asset in the business that when he sells the YouTube channel itself will add value to that exit. So that would just be like, I just want you to see in real time, this is somebody I've observed. I'm like, okay, he's taking his personal brand a little more serious than these other ones. He used to take these ones more serious than his personal one because he thought it was more important. And I think him being on Diary of a CEO, people were trying to find him. I'm like, why do I— I'm not going to subscribe to Scorecard. YouTube channel, which is what people, you know, what happens in people's brains because people want to connect with people. Um, uh, epoxy, uh, let me see, uh, so these Stone Coat, that's what they are, dude. Stone Coat Countertops, let's go. Um, okay, so these guys, glory Jesus, they started watching Think Media videos just a husband and wife. They started posting the process, like 19 million views, turning just basic tutorial stuff. But there, when I teach the Empire ecosystem— supply, education, and services— they built an empire ecosystem around epoxy work. And so they had the epoxy that they sell. They do the services in Pacific— they were in the Pacific Northwest, and then they did the, the education, the YouTube channel teaching you how to do it yourself. Yeah, I kid you not, in 2 years of going all in on their YouTube channel, they sold their company for $36 million.

It's amazing.

They moved to— they moved to Hawaii, bought a house for each one of their kids. And for a season they were still the face of the channel. I don't know where they're at like right now, but this is just like, I mean, I'm just giving you guys like models. Like if it's been proven, it could be done again. So, so they started with Stone Coat Countertops and the guy's name is Mike. I forget his wife's name, but that was just because like they already— that was their business they already had, but they went— they just went all in. So that, that's my thing is like if you're if you're, if you feel like you're established and you established with a name, then like run with that name.

Yeah.

You know.

Um, can I ask you one more thing about Instagram?

Yeah. What's that?

It's new to me. Like this new— what's highlights? I just saw that like for the first time, you like showed highlights. What is that?

So highlights is so, you know how like we post on stories and those go away. Every 48 hours, um, or every 24 hours. Highlights allows you to like categorize a story and, and put a shelf life on it. A shelf life meaning like it could be accessible in the future. So like, uh, you, you— but you can just create it. So you can, you know, you go to your story, you post on stories. Let's say, let's say you're gonna go like on a stories rant about something or, you know, show something. Uh, let's say in my context, uh, sometimes I show the studio that I'm filming in, whether we travel, whether we're here. Like, so if I— if there's something I do consistently that people enjoy, I can actually, every time I post a story, I can save it in my highlights as Studio BTS. And, and I could just build that out. Now it's kind of like a forgotten feature on you on Instagram, which is why I say leverage it. Like if it's a forgotten feature, like most people don't really like click on them anyway unless you do, you're strategic at it. And some people do like a new here. Like if you're new to the account, you can have like a synopsis of the history of your brand or what have you. Let me see what Brock Johnson does, Instagram guru. Yeah, see, about me, not a terrible thing to do. Instaclub Hub, which is like his low-ticket community, one-on-one coaching. Um, let me see. I haven't even seen this. Yeah, I mean, that's literally 110 weeks ago. See, like, most people forgot it, but that's fine. I mean, whatever.

So does it show up in like people's feeds or it's like only if you're on someone's page, then you can click through it?

Correct.

That part.

Yeah, cool.

Yeah. Oh yeah, by the way, like, great, great. Julian, he said the pinpost, like, who am I? Start here. Jasmine Star broke down a crazy break, like, 3 pinpost, like, framework on the podcast. So these are hyper-intentional. So 5 visuals that hit me like a train. This is like, she said that something that like would make— because of like people connect you to these things, they kind of can categorize you in your mind as like, okay, she's like business, personal development and stuff, cool. And then her next pinned post is an invitation to, I think something she does is free, which is like her workshop. Access to a free no-pitch training that'll help you, right? And then, uh, so this is something that like at any point, if, if one of her pieces of content gets people on here, at any point, uh, they could maybe click this and then be like, oh shoot, I want to, you know, join that. And then this is a, a more converting post. This is like intentional to like get a conversion. Um, so like if you want a free 12-minute training. So it's a different training, a little more, a little more to the point. Dude, by the way, I think this is worth showing you guys. So Neil, he's right now— I think his, his web class already started. Um, hopefully I don't bog down the internet for them. I'm just kidding. I don't know, maybe. Dude, it's hilarious, bro. Content is hilarious. Like, okay, so you see this? This one has 12,000 views. I'm gonna, I'm gonna play this. 12,000 views. You don't need to hear the audio, but this is what he did for 12,000 views. Like, literally, right? And, and it was just like, because it's a pattern interrupt, right? Okay, bro posted this on like, what, Sunday or Monday? Just a, just a copy. Just copy. This is what you call copy, right? This is what you call copy. Right? Not copyright, but copy, right? Look at this. What are we talking about? And, and, you know, he was telling me, I like— no, it's just weird because it's like, you know, sometimes he'll just like write. But like, um, he got the insight from this one, so he posted this one. He's like, it got a pretty— it did pretty well. Yo, don't buy that car, it depreciates so fast. My brother in Christ, I'm not buying it to flip it. I'm buying it to feel something on the freeway at 7 AM. Not everything is an investment, bro. But it's, it's so funny, we joke about this all the time. We joke about this all the time because, um, when we see something work, we don't repeat it. Yeah. And he's like, why? How many times do we do something and it works and then we're just like, on to the next? Let's keep, let's keep new, new stuff. It's like, nah, dude, if something did really well like, just do it, do it again, post it again, post a different version of it. And he didn't know that like it was going to do 4.5 million, but he knew it would do okay because he had some proof. But anyway, yeah, that's what, uh, yeah, cool feature. Yep. All right, Justin, what's up? Yo, I got on late. For some reason I thought I was at 1 and I'm like in Neil's thing too. Funny you say that. Um, just because I want to see how he's running things. Um, looking over, I was revamping my Instagram. Um, I'm having a whole identity shift from being a bodybuilder, being a nurse, being a car guy, to now being the content dude, as I've done content with all of that, but now it's just to use content as the primary vehicle. Um, just wanted you to look over my Instagram just to kind of see if it's going in the right direction. I could drop it to you real quick. Well, the, the, the pivot, uh, let's see. So you've gotten these 19,000 followers. Let me share screen, uh, from fitness stuff. Uh, yeah, all over the place. Okay, well, which is not a terrible thing because most people, most people are into fitness in different seasons. So like, I don't want you to minimize the concept of, um, you know, of everything because it's like you— that idea now to build like fresh metadata, uh, to get your, your content seen by the right people, you know, we just— that, that would just take some like more like consistency and stuff like that. But yeah, uh, so yeah, the first thing I talked about was your, this is your username or your profile name. Yeah. And we, we want you potentially, your username could be SEO optimized. So, you know, this person's, this is their username, Sarah Kelly, ADHD Coach. Profile name, ADHD Coach. You could put Justin Page, but What I'm saying is that you can also put something search-based. Let me see. That was the bad, that was a bad example. But yeah, this doc, maybe Sophie, if you can throw the doc, if you don't have the doc, just duplicate it and you guys could keep it for yourself. But notice how it says Mel and then it says Instagram growth and business coach. Got it. Yeah. So that, that allows it to be searched, like allows you to come up in search if somebody's searching for. The thing they need help with. Yeah, because if you ever search my name, it's Justin Bieber, Justin Timberlake, some other white Justin. Hey, you know, and then they just see this light skin. Okay. And then, okay, transforming high-income pros into expert earners. So yeah, that would fall under the category of like esoteric in my opinion. Like versus just being very clear. It sounds clever, but like, I help high-income earners build personal brands. Like, could it be more clear? You know? And then content authority and monetization strategist. That's fine. I said the second line is an authority line, so I would maybe put the second one, I put the second one or the third one as a second one is what I would do. And then, and then yeah, you can, you know, content authority and monetization strategies. I mean, that's not necessarily that you're already doing what you need to do with, with this. The next one would just be um, and ask, you know, like, are you, you know, looking, looking to build your personal brand? Like how, you know, and then that next, whatever the next thing is. So yeah, good stuff. Um, that's it. I think, dude, you're clean. 80, dude, great profile picture. Super clear, super clean. I love the, uh, the smile. Um, I think you're doing A-okay. Great pivot. Clean. Appreciate it. Appreciate it. Steph, what's up? And then we'll do Jason and Malia, and then, um, I'm gonna use your bathroom, put on some music, some little, uh, Olivia Dean, and then we'll, we'll head into the next, the value ladder sesh. Stephanie, what's up?

Wait, okay, so you know how you say what you create is sometimes the byproduct of what you consume.

Yes.

So my— what I create is a byproduct of what I consume. So there's a lot of storytelling, there's a lot of like lack of authority. I am who I am and this is where I am in my life. It doesn't position me as authority per se. Um, and I'm in a place where I have a creative agency that's really booming. I haven't marketed, it's word of mouth. It is what it is. And what I want to create is a women's wellness program specifically for high achievers. And I don't want to choose the identity of one versus the other. So when I look at like a Jasmine Starr or a Danielle Priestley, some of their profiles make more sense to me, but I am not there yet, which is like, they're not saying I help So-and-so, they're saying that they're doing many things. They lead with like, this is what they do. And then they, their second breath is like, this is how I help entrepreneurs or whatever. I need to reposition myself. So I need help in this area cuz right now what I've consumed and what I've been advised is to be relatable and and to talk to, to list topics that I'm interested in and to flex my XVP position. And I'm a little bit lost here.

No. Yeah. I, I mean the, there's always like the, the, the, there's the tandem where you want to, you want to be perceived in a way and And then there's the suggested way that I would suggest. And that's, and sometimes that's not like what you want to be perceived as, but I would, I could potentially unpack it's the easiest way for you to show up and probably make sales and like, you know, go for it. And then eventually it could turn into something. And that's, I'm speaking from experience and I'm also speaking from a standpoint of watching other people do it for a long period of time. There was always an initial laser focus. Always. So Jasmine Star's story is how I help photographers build their business, photography. Then it was like, I help agency owners build their business. And then it was like, I help people build an online business. And then it was like, I help women entrepreneurs make an extra $10K a month online. Like, it like evolved. Chalene Johnson, TV personality, workout girl, Then she became, oh, let me teach moms how to make money online. And then it was like, I'm gonna teach you how to build an online business for anyone. And then now she's in her like menopause kind of like women things. And maybe it's more general, but even still then it's still very like, her content's not for me. But it's knowing that like, even the thing that you unlock to do today doesn't necessarily— it won't be the thing. Like, I was literally like the video content guy. Some people still see me as that. And you know, honestly, I'll be honest with you 'cause I've been lying this whole time. No, when people say, dude, bro, you know, your content, so do you help me buy a ZV-E10? Bro, I watched your freaking editing videos. I'm like, dude, I'm a freaking multi-seven-figure online entrepreneur with like crazy part-time, like emphasis. And I got family. My family loves me. And like, I'm home by 2 every day because I want to be. And if not, I'm golfing because I got a membership. I'm the youngest guy at my membership. And like, but the reality is, is the perception is, is not our— it's not so much our thing. I think that at the end of the day, it's just coming out with the best way you can serve people that is also leveraged. So I have a friend, his name is Sam Coleman. And he's a luxury real estate agent here in Vegas, and he just sees me and Neil. The, the sucky thing is we make it look so easy, but it's like, no, I mean, I've just been making videos for so long, so you, you like, I could just whip up a podcast. Like yesterday, we, I live stream a podcast for 58 minutes, and I, and I came up with it in 15, like with no AI. Like it's all intuition and expertise. But Sam's just like, dude, I want to start, I want to start an online coaching program, or I want to make some online money because like, dude, these doors, you know, I mean, knocking doors, building relationships. It's like— and so I asked him, because he's like, you know, he's, he's like, he started something that was like, create like you're like a development business where you're developing real estate, and like, I will help you develop. And I was like, dude, Sam, if you were gonna help me make six figures as a realist, like as a real estate agent, would you have to prepare for those calls? No. Why? Because that was so long ago and now I make $2 million a year. Well then why don't you help people just break 6 figures in real estate? Because that's too easy. Exactly, that's the point. The point is that you use your gift and experiences to help other people, and it shouldn't feel like it's like taking from you. You should feel empowered at the end of it. And, and you'll feel empowered because you're going to be blown away at the level of insight you know and all they're looking for. So like, my brother launched a preaching program and he didn't prepare for the call he had yesterday, his very first coach call he had yesterday. It went 2 hours and he just like, it just wouldn't stop. He had to like end it. And it's because it's just so much in him. He's been preaching for over 10 years. And even though he's young, he's been preaching for over 10 years weekly, you know, traveling and preaching and all that stuff. So when you, when I say, when I see that you were in an executive position, that you have a creative agency that's killing, I'm just like, why don't you help agency owners? Why don't you help, you know, agency owners scale their businesses? Now here's what's cool. Your interpretation of how you help people is up to you. And you get to prescribe what people do once they pay you. But in order to get people to pay you, we do have to tell them what they need to hear. Or I'm sorry, I take that back. In order for people to pay you, we do have to tell them what they want to hear. What do they want to hear? They want to hear that they're going to make more money. They want to hear that they're going to be able to scale and work themself out of their agency potentially and create systems and become the CEO of their dreams or whatever. They want to hear that stuff. But then once they pay you, then, then you could prescribe them whatever the heck you want. Like, I— the reason why we do the Content Mastery Workshop and I want to create content for you guys was, is simply because I realize how much value that is added to you guys. Now, do I have to include that Would people still pay and buy the offer without that element, a part of the offer? I actually think it would, because I think the offer is really good because I'm telling you what you want to hear. But it was my interpretation to like, hey, we want to— I want, I want, I want to— I want you to be in the process of creating under our watch, under my umbrella, so that you could see, number one, how possible it is to do, how you can recreate this back when you go back home. And, uh, and, and literally, I used to, I used to be paid to make videos for people, and it was nowhere near how much people are paying me now to coach and consult. But I took that experience and the interpretation of that in a form of coaching and consulting. So I say that to say, the things that you're, you, you love about health and wellness, I actually think could be a part of helping creative agency owners grow their business. When Macy McNeely sells people into her $50,000 sales program, she prescribes a workout routine. If you're going to be a part of this, if you really want to— okay, so you paid me because her thing is you're going to become the salesgirl or whatever, and you're going to get the textbook and you're going to get this. But like, she has like a salesgirl, like, SOP, which is like, move your body. It's kind of like, you know, like I said, like a, like a 75 Hard kind of idea. And it's like, if you're gonna be in this program and you're gonna— you want the results that you're looking for, it's going to require you to prioritize your health. It's like, what? I thought I came in here for sales. Well, her interpretation of helping you in sales is getting your body right, because if you feel good you'll— the transference will happen. And actually, I'm a believer that, um, but yeah, I mean, I, I think about that. That's the, that's the only disconnect between what you want to do and what you're— where you're at, you know. Like, the disconnect is in helping people in a very practical way that, um, is, uh, not so— it's not like that it's passionate. It's like, it's not out of a place of passion yet, but it is out of a place of experience and know-how. And also, I imagine that's what people want. I think people want to learn how to grow their agencies or they want to be great creative leaders. And as a byproduct, or not a byproduct, as someone to become that, you would probably say as the expert that it requires you to have great systems in place for your emotional, spiritual, physical, mental health, right? So like, um, intellectual health even. So that's all. I don't think it's that like a crazy thing. I just, I just think it's like, do the, do the easy thing. Would you, would you say that, that come— that would be a little more easier to like help practically in that manner? Like, hey, if you're making 5? Well, how about this? Who has an agency here on the call? I mean, does anybody have an agency kind of like is doing— Oh yeah. Jodrick, don't you have an agency? Where are you at in your business?

Miami.

Yeah, physically. And then where are you at financially in your business?

Oh, pretty great. Right now we're pushing over $20,000 a month. Last first month of January, we did $30,000. So, well, you know, this is the— it just started the year. I've been in the business before, so I've definitely— last year we made $600,000.

So dude, there you go. What would you like to accomplish in your agency business? Like what, like what's that feel right now?

So what I— so this is what I'll say. So my history with the business is that I've been a solo videographer. Um, my brand blew up in 20 around between 2019 to 2021.

Solo. Cool.

2022 is when I attempted to build a team and I failed. So I had, uh, hired 8 people and it failed horribly. So 2023, I rebuilt it back up. So I decided to create a mobile company to where I have, I have trained videographers and photographers that I get to send out. And I serve people in Los Angeles, here in Miami. I'm more strong down here in Miami. Because I already have the reputation and the brand. So because of the credibility that I have from people who are known, it helps me create it even faster. So it blew up very fast. Um, probably I'll say with the team last year, it was more documenting the team more than it was about me. So, you know, when I did the branding, so now I kind of like took a step back from shooting. So I don't shoot at all. So What I do now is more on the consulting of the brand and I have the videographers that serves my clientele. So even if they don't want the branding, they get to start with the content. So I have an upscale and a lower scale of offer that I could send.

So, dude, it's beautiful. Yeah. Yeah. I just asked that because like Steph, would you say you would have been able to help him when he was in his solo days to starting to build the team?

Yeah. I keep— yeah, that's exactly what I would target.

And then, and then the question is, Jodrick, um, in that season, because you felt like you literally— you said you shut down, or you, you say you pivoted, like complete pivoted, like, and, and that was because you kept failing at building a team and, and actually duplicating yourself and thinking that you were— your way of doing something was the only way or the best way of doing it, and creating SOPs and all that. Like now we're getting into, dude, this is all brand new information to a creative who is making $80,000 to $120,000 with their solo creative agency. And does that person have 10 to invest in their business so that they can literally 10x that investment?

I mean, especially— can I add, can I add that year was the year I actually really needed help. But I couldn't find it because most of the, most of the information I know about business come from my clients who knows about business, but they know nothing about the agency. So, you know, I've had to learn, you know, praise God, I've got free information from all those people that I've, uh, that I've worked with to help me scale it. But at that time, I was burning so much money. It was to the point, it was, it was horrible. It was, uh, a time that we made $40,000 that month. Money just was burning towards the employees, and I was fulfilling the job that I paid other people to do. So I was closing really big retainers, but the team— the money was coming in, it was the team I have— I was trying to build. And you know, when you first start building a team, you kind of like treat it like your baby. So you just start taking care of it, you start feeding the team, you start doing things. That you just don't know, you know. And that was the year I like really was like my very, very burning point because I was like, okay, I'm making a lot of money right now, which is a lot of profit. I need to scale.

Yeah. What if— do you use any VAs? VAs?

No, not right now. Right now I'm actually building towards that.

Yeah. So I mean, I mean, Steph, that was just— I mean, I just that example would be who he was is, I believe, the person you're supposed to serve. Yeah.

You know, and I think there's a format of that that doesn't exist in the creative agency world, but that exists in-house, meaning they lead creative teams, they're leaders within organizations.

Yeah, no, for sure. I think about, yeah, I remember Caleb Ralston who worked for Get Your AV, then Alex and Mozi. I've known him for when he was with Gary, and he's actually my, like, my neighbor now. He's so passionate about being a great creative leader because it's something he never had when he was coming up, whether it was in the church space or the business sector. He never was led well as a creative. And so, yeah, the creative void in the leadership context. I mean, there's just so much there. Notice, though, Like, I, I mean, yeah, I think we're just— what I'm doing, what I wanted to get you to see is like the practicality. And I, I would, I would imagine it's just almost so obvious how you can help people, and even like the language, um, speaking to those people, you know.

Um, yes, I've been playing with messaging, and the— this used to be another brand that I took over the name It used to be Wake the Wolves and I just turned it into my name. But there's less interest for like the healthy greens and the practical day-to-day. When I talk about money, when I talk about relationships, when I talk about freedom in your time, that's like, that is what people are like pulling towards or asking me about. Because it's not like the how-to. They don't want to know the how-to. They don't want to know the day-to-day work. They just want the outcome. From that. And yeah, there is something alluring around like peace and space and freedom and time and money moving without like this excessive work. And I completely overlooked it. I just like, I compartmentalized, like, that's that me over here and this is me over here. How do I talk about both? And I I hear you.

Yeah, yeah. And you— the reason I was saying the part of like the reason why we like create videos for people is because like I still get pumped when I see your guys's face, when I see this shot set up with a different human being other than myself. Like these are things like I'm, I'm super like— I'm passionate about making videos for other people, but for me it got to a place where I'm like, I don't want to build an agency though. How do I still do something that I really want to do? And like, me and Neil toy around with the idea of like renting this place out and letting people use it. And I'm— in my mind, I'm like, no, it's not leveraged. Like, that's actually— that sounds like a nightmare. Like, I mean, I need somebody to manage this thing, and like, I want to shoot something, it's like, oh, somebody's renting it out. So, um, this was just my interpretation of something I'm passionate about that I wanted to offer to people. But I, I, I snuck it in a way that is going to help. And here's what it is. I'm just helping a more sophisticated problem, and I've been able to articulate why it's more sophisticated the way I help people, as opposed to if you guys join Brock Johnson's $15 a month Insta Club Hub. Like, I mean, and that's fine, but like, um, but that, that's just the biggest difference. He's, he's, he's, he's mass market, and I'm more, you know, am I saying he's not quality, but I'm just more like premium, honestly. And the difference is it allows me to serve at such a high level. When you guys come to Vegas and we go eat, then we're like, it's just a completely different vibe. And, and that just goes back to like, what do you want to build and the objective? Um, having those things clear helps make, uh, more calculated decisions.

Yeah. So great. Thank you.

Yeah. Yo, Malia and Jason.

Hey, so we, I could use some help with thinking about branding strategy and leveraging our individual authority as well. And so together we are doing Christian family and marriage coaching. Individually, Malia has authority of being a nurse certified nurse midwife and 15 years serving families. I am running $130 million company, and together we're doing this coaching thing. Um, I could see people wanting to be coached individually by Malia. I could also see people wanting to be individually coached by me. How do we kind of leverage our individual authority and build a collective brand as well?

So good. Really cool, and you guys are just thinking interesting, and that'll make people wonder more. But the line— when you say the line, like, I just think you need to find more times to say it. What I mean by that is like when you're in a podcast, I don't know, when you guys introduce yourself, you, you have a way of just saying that very clearly, you know. I've spent 15 years being a nurse practitioner. Helping deliver babies, or is that what the specialty, right? Yeah. Yeah. And, and then, you know, I have a $120 million company and we found that the family unit's the most important thing regardless what you do like that. That line even in the podcast will help a ton. Now, as far as like, I think the season you guys are in offering like the— if you guys are offering like coaching I mean, the hybrid customizable thing, you know, I think something I always want to make people, you know, aware of is you can, when it comes to the offer, there's the offer from your point of view and then there's the offer from their point of view. Okay. So, so from your point of view, you can offer a group coaching program like that is from your point of view where you do a call a week or every other, every other week. There's also, you know, you can have tiers where like people can use tokens, like one-on-one tokens, or, or when they join, you can give them a, a one-on-one call a week, a, a month that they can use. And then, and then as you scale, then you can refine. Because what's crazy is like the, the future buyers of any program anyone creates no one knows what the previous people bought. So like you never have to— and that's the whole offer from our side of things and offer from their side of things. I just— just so you guys know, for the same price people join this program, I used to offer a 1-hour-long onboarding one-on-one call with myself. Now you can imagine who I am. It was never an hour. And then so if we're getting 25 people We're getting 25 people into the program. I just gave up 50 hours of time. Okay, so then how can, how can we, how can I get creative and create more value, perceived value, but not take away from time? Well, number one, there is a belief, and that is that you don't have to charge for your time. Like, I mean, I had to work through that, like that time, selling your time for money. Is a very low level of value. And even when you articulate it that way, it's low level. I will give you this many sessions. It's like, that's, that's, that's why Myron's VIP offer, his VIP day offer is $375. Because then, you know, what he's trying to communicate is that in a day you will get the outcome. Like, if somebody's like, that's, that sounds crazy. Why would I do that? Well, then that's exactly why it's not for you. It's for somebody who actually sees the value. So the way we interpreted that was, how about we, how about we increase the perceived value of the offer and get people to pay in full by offering them an out, like a podcast with myself, and then they can use it however they want. Now that from my point of view, dude, I don't mind like hopping on a conversation and making it in person and letting somebody define what they want that outcome to be. So I've interviewed people, you know, people in the Inner Circle. I've had them interview me. Some it's just been like a coaching call that's been recorded. But what's cool about it is obviously I can clip that up. That's just like more data for us. It's a great value add because I say I charge $20,000 to be for people to be on my podcast and I just want to give you the opportunity to do a podcast with me. So that's just perceived, that's perceived value. And then the— so that's like the— that was like how I took the one-on-one and then also this part, like doing the personal brand blueprint within the first 90 days of joining, we will do this. And really what I did was I just consolidated things. I just kept working through with every one-on-one call I did over the years. So that's why I do think it's important, like knowing the season and when to do that. But I think creating custom offers, when you understand the power of the offer from your point of view and then the offer from their point of view, you can really use leverage. And just, I mean, I'm always so transparent with how we do things here because I'm learning in real time. And so we got our first pay in full like 2 weeks ago. Annabelle, uh, closed our first pay in full, uh, through a DM. Like, I didn't show up for a challenge, I didn't do a webinar, I didn't do nothing. Like, somebody said, hey Omar, I'd like to learn more about your coaching. That was all that happened. Now let's, let's unpack that. How did this person arrive there? By me just showing what would I do, by me showing up consistently, posting the Tuesday calls on my stories. I don't even post all the time on my feed about Tuesday calls. Maybe it's just like the coaching clips. So I'm posting, I'm posting clips of me coaching. But for someone to arrive to the point where like, hey Omar, I'd like to learn more about this. All I did was screenshot it and I texted it to Annabelle. And then one week later I see a Stripe notification of $25K. Now I've given Annabelle the permission to do what she can to close. So like, you know, if I don't have to show up to a challenge for somebody to do that, like if she snuck in a few little things in there, hey, I talked with Omar and he's actually pretty cool with doing like a one-on-one onboarding session with you, but you have to put your down payment in today if you want that bonus. I used to do this, in the past, and I actually got overleveraged because the salesperson that I was having do calls would literally be like, all right, bro, it's a one-on-one session every week for 6 months. I got him at $10K. And he— so what he did was he created offers for that, uh, you know, on, on those calls, which actually spread me very thin. And, um, and that— and that's not like— I'm not in that I don't want to be in that side of business where it's like, you know, I'll do whatever I can for your money. But sometimes there's things you can do to just get somebody over the edge because, because you have to realize that there are things that are important to certain people that aren't important to you. So the one thing that was very important to this pay in full DM to Dollars client is a one-on-one podcast in person. That was so important to them. Great. So I think, you know, I know that was a long-winded answer— way to answer your question is you guys could have such a massive hybrid offer just because you guys are both— could deliver on it. And I remember Pastor Benny when he started getting into coaching like a little over a year ago, and we were golfing and he was telling me how like he charged like $500 for like a 6-week of coaching, some guy at his church. And he's a, he, he's a super high up in the Four Seasons. And he was going through like a marriage little thing. And then Pastor Benny's like, oh dude, bro, uh, just do this and this with her, like blah blah, you know, like go on a date, blah blah. And then in a week he's like, bro, you changed my life. And because like, you know, my marriage is like dialed because of what you told me to do, I just closed a $100 million deal in, uh, with the Four Seasons, and I give you all the credit, bro. And Pastor Benny got his measly $500. And he's like, bro, but, but here's the, here's the difference. Like, number one, Pastor Benny, use that as your receipts. That's proof. But the reality is you sold him on a, on a, on a lower problem. And I think there's something to say about helping executives, entrepreneurs, and even just maybe as you throw out the number, like you, 6-figure-plus families, like you have to be making over 6 figures to work with us. If not, that's why we have our podcast. If not, that's why you guys are posting every day. But like, if you make over 6 figures and you feel like the money is tight and you feel like the tensions are high in the home and you thought making more money was going to fix it, that's who we serve, you know? And then in that, I think that you guys are a package deal. And I think there's something beautiful about that.

That's great.

Thank you.

Super helpful strategy-wise. One follow-up tactically, just as far as Instagram bios go, like, do you see— should I just be focusing on Capriati's on one end and kind of point, just kind of talk about sometimes what I'm doing over here. Like, how do you see those integrated?

Yeah. Practical perspective. No, that's a great, that's such a good one. Such a great question. I think the simple response that I have is just like, what's the objective ultimately? And I could see how most people will, like, I think the CEO of Crumble Cookies like really grew his personal brand. Uh, but the— it's almost like the Capriati's is the thing informing your personal content, in my opinion, right? Like the team dynamics, the management. You know, I, I think about the Hermosis, great example. Layla's— now she's not the CEO anymore, but her CEO role informed the way she was building her audience. She wasn't building an audience for acquisition.com. She was building an audience for personal development, high-income earners, team leaders, CEOs, like, but she was allowing the experiences that was happening inside of her company to inform her content. And I think for you, that would be more the vibe. Like, you know, I think that your experiences at and with being a CEO of a company at that scale will inform the content you create to be able to connect at a more accessible level. That's what I— and then like, yeah, as far as like what it says on your Instagram, it's— let's see, let me just see what even like Layla has. I'm dialed right now. No, I'm not going to look at yours. I'm going to see what— Layla had on hers. Um, yeah, so like, like building the business that builds businesses, waifu likes to bake, 100% human. So like, I think that this would be your version and you would be able to do this, you know. Um, so like, that's like like, what's your version of, of this? Because if you're talking about like wholesome family, kingdom-minded homes, um, I'm trying to find like— maybe I'm trying to think of someone like, uh, more on the similar tip that like is— they use their business to inform. I mean, let's see, um, let me see what you're on. Yeah, I mean, so like, Sharon's a good example too. Like, bro, bro makes content as a CEO, but he allows his companies and his life experiences to inform the content he's creating. And that's all it is. It's like, I'm not trying to get you to join Goldman Sachs or Real, which was like his brokerage that he was like the president of for a long time and he has like equity in, but he's using it to just help me, which I'm just a small business owner, like when it— when at the end of the day, and I find his content attractive. And honestly, because I've learned who he is, like if Sharon has a mastermind he puts together, which I know he's doing stuff with the Hermosis, but I would join it because I've learned to love who he is as a person, how much he values family, how smart he is, how much he's generous with information. And the fruit of his life. Like, you know what I mean? So I think that would be your, the vision, you know? So like, allow your company to inform what it is you do. Malia, allow your experiences to inform the content you're creating. You know, you have a lot to say about young professional families who are having, you know, lots of, maybe lots of kids in a short amount of time or, or being a high-income earner and having a wonder if you're supposed to go back to work. Like, I mean, I just think about like, that's the avatar, um, and how your life experiences could serve you.

Thank you.

So helpful. Thank you.

Yeah. Chrissy, did you have a question?

Did, but you guys are like answering it as I'm just going.

That's why I love group coaching.

Yeah.

So that's why I love group coaching.

Since I have you though, I mean, do you have any thoughts? I'm currently agency video. What Jajak was talking about earlier sounded very familiar. So love your model, but that's like kind of in the future, but like mini challenge and then going into what would you— what do you think for a video agency?

Yeah. So for a video agency, I mean, uh, I, what I do want everyone to know is like, if you have an agency doing strategic work, retainer work, that is a high-ticket offer. It's something I just want you guys to know that, I mean, that would, if I knew that term when I was like offering my, my agency, I, I would've thought of it differently. It's just you have a high-ticket offer. That has these elements and it just, it sounds so much better even when you convey it to a potential client. I think what you should be doing right now is of the clients you do have and of the jobs you do have and even the jobs that you would want to do for free, making sure that you show the job, show you prepare for the job, talk about what just happened, show the behind the scenes of what just happened. And it's almost like putting yourself in the light of, like you're running the show. I think as a local video, you know, building a local video company, I do honestly, I just, I think about the people, the two people in a city that would probably have no problem with a $3,000 to $10,000 price point of a retainer are online entrepreneurs that live locally that don't have personal brands, but they're spending $80,000 a month on ads. So like what's taking 5 or 10 to help their, their, their online organic presence? And then the other is real estate professionals like going, going to groups and brokerages or brokerages or groups. So I don't know like the difference between the two, but you just work out a deal with them and they can have content days And what's cool is like these, these offices can add that as a value add to market their self to other real estate agents because they offer something that other groups don't. And that's adding— that's called adding value. That's like so multilayered when I think about that. So but then in, in all that is just documenting the journey and showing, you know, what you're doing. And then, and then when they— when you get the text, man, like anytime people give you guys the thank you. And like, you know, like, that's something I wish I was better at early on, was just like, dude, can we hop on like a call and talk through like how— what it was like for you? Especially if you like did a good job and they would love to do that for you, was— it's just really get the stories down, um, and the screenshots. And, um, and I mentioned even like the Google Slides like the Google Slides presentation that is for you. It's internal and it's just the stories and the screenshots, um, and you can leverage that, you know, elsewhere.

But yeah, that's perfect. And just the last— the second part of that is the agency part, then the coaching consulting part. I've been doing some consulting. I'm really wanting to push that more because it's— I mean, it is high ticket retainer, but that routine requires me to be there. I have 3 kids at home. So what about the consulting and coaching side?

Is that— Yeah, so that's why I see it like an offer. Like, I see it like as an offer that is either done with you, done for you, or both. And so adding on strategy calls just adds value to the offer. From your point of view, it actually is more valuable for you to actually get people to pay you for strategy calls. From their point of view, they're getting they're getting primed for the videos they're going to create to have more effectiveness. So like, I mean, it's all just how you frame it in the— when the conversation happens. So I think, you know, maybe, maybe you should have an assessment ready to go that just is like, where are you at in your business? What would you like to see? You know, do we have your permission to use your story when we get you the results? And then when you have like all that information, your job would be to close them on an offer that could be a 90-day offer program that includes this many filming days, this many strategy sessions. And guess what? You can, you can clump those strategy sessions as not one-on-one calls but group coaching calls. And maybe, maybe you grow it to 10 different local business owners and now you're like stewarding this community, but you're hopping on a weekly call. They might not— they might be too busy to hop on these calls, but you're— you create the parameters at the time of the offer. And now it's super leveraged because you have less shoot days, but the— but you're getting paid more for it just because you're You've used one-to-many, an element of an agency offer, as a form of a Zoom strategy call to work toward the content you'll be creating for them.

Yeah, that's very helpful. Thank you for framing it. I appreciate you.

Sweet. Let me— I'm going to put coffee in my cup and then we got Uh, you could put 30 minutes on the clock, so we'll end at 11:30. And then I did have a— the question I had for you guys was just something I want you guys to really think through, because if you're not consistent right now on Instagram, the question is, how are you going to be consistent? And the consistent prescription is 5 times a week on the feed and 2 to 5 times a day on stories. I just— just, I mean, it's your own interpretation of that word. And, um, all right, and then let me just, uh, do this. I need to use the restroom. Uh, I got 3 minutes with this song, and, uh, yeah, I'll be back. Looks like we're making up for lost time. Need you to spell it out for me. Boston Nova on all night. It's like a type of alchemy. Introduce me to your best friend. I can come and slide right in. A satellite ain't even that far. I kind of wonder where you are. Already know I can leave it alone, you're on my mind. Already gave you the time and the place, so don't be shy. Just come be the man I need. Tell me you got something to give Uh, all right, all right. Dang, I just got notice that Neil— here's Neil's big goal. Neil is having the biggest web class of his life right now. It's happening. Uh, there's probably, uh, a few thousand people on. If anybody has it open, let— I mean, you can let me know. But his wife just told me he has 7,000 people on it. He only has 200 tickets left to sell to his in-person live event happening in July, which I think he has like 1,100 tickets. And his goal was to sell out so he wouldn't have to promote it, um, after today, uh, or sell it after today. So, uh, yeah, so if he had 7K registered, I imagine he probably has like 3 on, maybe 2, something, but Dude, brand is the easy button to business. You know how hard it is to fill an in-person room? And his tickets are like $1,000 each. So if I'm not mistaken, bro just had a million dollar hour. There you go. Uh, all right, let's— wait, Javier, what's up?

How you doing? How you doing? Uh, I've seen a few people asking about agency shorts. I know I came in late. Um, so maybe you already answered this, but I'm, I'm kind of just like ideating a little bit more of my— I've been, I've been consistent with my long-form YouTube, but I really haven't gotten started with my short form. Um, I'm wondering if it's better just to be consistent with really easy digestible content or try creating like more bulletproof, like discoverable sort of content. I'm like I think I'm a little bit of paralysis of analysis on it where I'm like overthinking the short form, but I'm just like, man, I, I, since I, I sell creative services as well, I'm like, do I just do like a talking head? Because I'm not really selling coaching, I'm selling the services. Or do I show something that kind of has a little bit more stylization? So my question is, if, if you were still running your agency selling creative services, what would, what would the mindset you would be trying to, um, fulfill that?

Yeah. Uh, no, I mean, such a good question. Uh, if I were to think back into the journey, I, I felt like so much of agency work had so much to do with doing a good job. And in doing a good job, it led to more. Work. And, and, uh, I think about like my, you know, we just did some renovations to our house and there it started, it started with just doing the butler's, like turning our pantry into a butler's pantry and then like hooking up our guest bathroom and making it like color drenching it with like lime wash. It's a vibe, but the house is a vibe. But we, we take, we're in the process and I was like, hey, let's take down the wall, take down the wall, open up the floors. Oh, we got mold underneath the floors. Oh, we gotta do the whole floor. Dude, it turned into a whole freaking thing. And I'm glad that my friend Eric knew what to do, and I'm glad he, uh, is honest with his work, honest with his prices. And like, it took no much more marketing. He just delivered with the thing I originally asked for, and that turns into unlimited now. Like, me and Amanda, our creativity about what else to do in the house, you know? And then like, he's getting all the money for it. So I say all that to say, I think there's a difference and a distinction we draw in between trying to get the work. Like, I actually think you could build a referral-based agency business without having to have like this crazy personal brand for your agency versus like, like I know you're really gifted with like the AI stuff. Like if it was about, absolute optimization, I would actually just focus on, especially with like Instagram, focusing on how to leverage AI to make content or make money even. Like when I think about AI to assets, right? That like there's just that it's so new. And my observation of someone recently who I'm just like so super, blown away at is Dan Martell. Like, Dan Martell could make content like Layla, like Alex, like Grant Cardone, but bro just chooses to stay in the AI nerdy lane, which is very interesting for me, like, to watch. Like, he's a multi— he's a 9-figure plus, 2 different huge exits. He could— he used to make content around leadership and hiring and, and, you know, all that stuff. And it was, it was doing all right, you know, but he just absolutely blew up because he's leveraging the gold rush of AI right now. And they say if there's a gold rush, don't go for gold, sell the shovels and the tools in a gold rush. And That's what I see, like, with specifically you. Like, you have— you, you know so much more than the average person when it comes to AI. Like, I literally— I, I was telling Art, I feel like a phony, bro, because I, like, I just have been a little resistant to AI and stuff. Um, and if I get asked, Omar, are you using AI in your business? I'm like, I don't know, my team is, but like, you know, like, I guess we use it, you know, when we edit. But that— and that was something I introduced to, you know, art. And he's like, everybody else uses AI more than me. And then I literally— I was watching this video this morning, bro, The Ultimate Beginner's Guide to Claude. Okay, basic talking head setup, uh, 5 days ago, 100,000 views, 22,000 subscribers. He made the— probably the best beginner video, and And in any gold rush, there's just a lot of people wondering the beginning, you know. Uh, now I don't think that— the reason why I'm like talking this way is because I don't think it's going to, uh, threaten what you do with the creative agency, where I think it actually could lead into more. Because the, the conversation could start with like, with what Neil said, or what Neil needed. But who, who knows if Neil needs more? And like maybe he needs you there and then, you know, all that stuff. So like, that's, that's where my brain goes is just like, yeah, not having like a scarce mentality when it comes to this stuff. And, and there, there is some— there's, there's a level of like self-control it does take like that. I see like Dan Martell have and use when it comes to, you know, what he's— how he's showing up online. He's like literally becoming like the AI leader, like the Gary Vee of AI, which is like, I'm sure that was like a hard call that him and his team had to make. But if it was about the future, like the future would be like, dude, if we're going to start AI companies or if we're going to like leverage, you know, selling the concept of using AI, then we should be the leaders in leading in the content side of it. So, yeah, I mean, that's just my two cents on that.

No, no, I appreciate it because ever since you did say like the AI to assets, I do think it, it gave a statement to where my heart is because I, I definitely have the entrepreneurial side of like, like even building out the book. Yeah, I leverage AI to try creating an asset, which is— and then the videos, the different systems, ManyChat automation. So I'm like, I don't want to lose that entrepreneurial side but be able to like help create assets. But I guess the, the other part of it's like, yeah, like leaning into it more, I think I was a little bit hesitant because, and let me ask you, do you think if I even did like an AI avatar video, does that kind of lose trust and authority? Or do you think even leveraging certain like AI avatar stuff, that, that's kind of been my only hesitancy is like the authenticity of it. Or do you think people really won't mind since I'm teaching on AI as well?

I mean, I think people are people and like there's no one kind of person. It's, there's nuance. And I wouldn't necessarily— I mean, that's just me. I would want to be me creating the videos. Okay. Because people are still connecting with people. And if you can build your brand in a way that uses AI but doesn't like, like rely on AI, I think that's why it will work. And then your way of explaining it, like when I watch this dude's Ultimate Beginner's Guide to Claude, it literally is like how I used to make the editing tutorials. Like, literally, like, the same screen share, one single shot, tutorial-based walkthrough. And I'm like, wow, like, the new form. I mean, like, you can get 100,000 views in a, in, in a week making a, a breakdown video for beginners, uh, that's 25 minutes. Like, that's, that's just, that's powerful, um.

But yeah, it's like looking at it like as the new cameras and new LUTs, the new literally things that you used to do like on, on the tech, the tech channels and stuff like that.

So, um, so yeah, I mean, I think that's, that's the experiment side of things. And I think there's something to say about what you've already posted and it helps you arrive to a place like this, you know. I think that's why like stuck, being stuck in overthinking and indecision is, uh, it won't have allowed you to arrive at this point of clarity, you know. So I think, uh, be encouraged if you feel discouraged about that side of things. But I, I, I wouldn't, I wouldn't want to— don't limit it. Don't give people— like, let people decide in many cases, like, you're, you know, what they think of you. Like, let them— don't, don't take that away from them. Don't take that opportunity away from them because If we— if you just make content that's helpful and then gets people to do stuff and it actually affects their life in a practical way, I just consider that real influence.

Do you think it's more just about connecting though and just building, or do you think it's more of like the teaching you think would kind of like— what do you think would resonate with someone like you? What would be something that popped up on your feed? You're like, oh, that's kind of cool to learn. If since you're saying you're trying to learn it and let's say I was trying to reach people like you, entrepreneurs who are trying to dip their toe in.

Right now with AI is it doesn't matter. Like I don't, I don't want to limit your, your thought on who the person is because the idea of beginner, beginner, even in the context of creating, like you could be a seasoned entrepreneur. Do you guys hear that Jason's a, he runs a company worth $120 million. You guys hear that? You're literally sitting in a call with somebody who runs a $120 million company. And, and they would consider themselves beginners. So nuance allows for opportunity to happen. Our job is just to be consistently showing our face and name. That's— I mean, that— because the ultimate beginner's guide to Claude, and like, I'm, I'm like watching this on my way to work. You know, to the studio. Like, most people would look at me and be like, you're not a beginner at anything in life. It's like, no, I'm a beginner. So, so I, I don't overthink who's watching. Just make like the most helpful version of a video, your interpretation of that, you know.

That's fair.

That's fair.

Yeah, I think, I think just being the content, being, just being and I think the, the whole selling packaging will come later, but I honestly, I'm just in a serving mode and posture. And I'm sure I'll create my offer and funnel and all that stuff later, but I genuinely just want to get out there, help people right now in this season. And like you said, just kind of doing it kind of helps me refine what, what's the life I do want to build, what are the products I actually want to sell, because I don't want to commit to something that I'm like, ah, I don't even like this, you know.

Yeah, I mean, I mean, like, yeah, talking about what you did with and for Neil and like even the outcome of his event, like, do you, you do realize that you, like, they used AI video to sell out an in-person event? So like they were able to create assets that would've costed hundreds and hundreds of thousands of dollars for a, a crazy discounted price point. And, and there is two sides of it, right? Like, you know, even when I think about Rene, you know, he has a price for him to do the work, and then he has a price for him— for you to do the work through the information he's sharing. So like, it's, it's, it's, it's just— and he, he's, he's discovered that through the people he's helping. So I think, I think it just comes down to all that stuff, you know. They— the reason why Neil didn't want to bite off more than he can chew because he just wants to see what first you can do. But like, he probably doesn't know what you can do because I, you know, we had to— I had to like— the process I had to walk him through was like, dude, send me the Google Drive link. Look, bro, I created— he created this with, with, without a camera and without any anything. And it's like, what, you can make stuff like that? But that needs to be on And that's showing the, that's showing payoff. That's showing possibility. That's, dude, if you have, you know, if you have a video sales letter or if you are making anything and you're trying to grow your business, here are some ideas on how you can use AI. And then, you know, how, how you, how you let people, the resource, the prompts and the, the, the, the, the stack, whatever. That's, I mean, just your interpretation. No, thank you, Justin Page. Yeah, just be helpful. And you are helpful, but, uh, servant-minded, servant-heart, business-minded. I've never said that before. Have a servant's heart with a business mind, because servants get taken advantage of. People who are servant-hearted and servant-minded, they will be taken advantage of. And by, by taking advantage of it, like, you don't, you don't want to charge for it, you just want to give it. You just— it's like, no, you know, you got to— you got to think like a business and understand the principles of business and why business is beautiful. And I was talking about this with my brother just because, like, every— everyone in church wants to build a coaching program now, like all these ministers. And it's hilarious, but none of them are willing to invest in themselves for the information to get the— to even experience the transfer because— because everything they got was almost maybe free. You don't have to— you don't have— I would even argue the one of the best churches are, are churches built by pastors with that have servant hearts and a business mind. I would, I would argue those are best because then they're creating systems for growth, they're creating systems for discipleship. Um, but anyway, uh, let me go through this real quickly and then, uh, we'll get out of here. Um, I think as far as like the YouTube stuff, I mean, you know, like the, because like I, I kind of break this down into like 4 sessions. The first session one was like Instagram snapshot and bio. Then session 2 was lead magnet. I just dropped a podcast on it. I think it'd be more valuable to kind of talk through this, this idea here. And then session 3 was your next 4 YouTube videos. Just use AI to do that. So like talk, Something I just did 2 weeks ago was I did a 30-minute business dump into my chat, and that was just to give it all the context in the world I can think of. And then now anything I ask from it, it has the context for the, for the questions. But I want you to know the value ladder or ascension ladder to your business. This— if you've heard me break down business into 4 areas, it's, it's the business is lead generation, lead conversion, fulfillment, and then ascension or retention. How do people ascend or stay? The whole— every part of business is sells itself. So like, you don't have a business if you're not capturing leads, or you don't— you're not attempting to capture leads. I'm not saying like— this, this is why some guy on the— while we were giving the podcast yesterday said, yeah dude, I need this podcast because I just got 5 million views last month and I made $0. Yeah, because like, just posting videos isn't a business, right? Getting information and data is building a business. So step one of business is lead generation, then lead conversion. Lead generation happens through unlocking infinite content through the form of organic and paid marketing content. Um, lead conversion, that's where lead magnets come in. That's where conversion events come in, ushering people into a conversion event. Maybe it's a discovery call, maybe it's a tiny challenge, maybe it's a, you know, a challenge, you know, bootcamp, except like it's a conversion event. It's intended to teach and serve and it's intended to serve and sell at the same time. Right. And then fulfillment. You know, what's crazy is I was told by a friend who's made a lot of money that I mean, I respect that he's made a lot of money, but I also— I'm not a fan of how he's made a lot of money because he keeps having to whip up new offers and new business ideas. And it's like, I'm actually— I've been very content with one offer for this time, and we just developed a new offer, which is why I want to get into value ladder. And but that if you fulfill, like, if you're somebody who cares about your clients and cares about the success of your clients, that will sell itself. And when people start selling for you, you just hit a crazy place in your business where you, you actually can tone down your selling because it's like they're just doing it for you. Like, like I, I did the selling for Javier to get a client, right? So like when you do good work, when you fulfill, people will start selling for you and they also will stay. Something I didn't realize when starting this program was I didn't realize how much people would want to stay legit. And, um, it was— it's a whole nother side of yearly income as people renew. And I found that if we just— if we do a good job and care for people And they— because I think once you're sold to the concept of investing in yourself, you find the room that you feel you need to be in. And I— for me, I had to— I felt like I needed to be in Myron's room for 2 years. And then year number 3, I felt like I needed to be in Russell's room. And so, like, I'm always— I'll probably stay in Russell's room another year, honestly, you know. But I say all that to say if you know and architect how a person comes to your business, stays in your business, ascends in your business, my friend, you'll be A-okay. So in Russell's world, he would actually call it a value ladder. But I like to see it from a standpoint of revenue. So it's like, I see it more as like a, a, a revenue funnel. So a revenue funnel would look like, let me see where my hand at. All right, I'll go right here. All right, let me go right here.

Yep.

A revenue funnel would look more like this, in my opinion. Go, guys. So this is a revenue funnel. It's funny because like you got Russell being like funnel this, funnel that, and you have Daniel Priestley being like, I don't like calling people funnels or just thinking about throwing people through a funnel. It's just like a way to see how people experience your business, right? So at the top of your funnel should be the, the, uh, the widest impact. So it's the widest impact, but essentially $0. So in this is, is YouTube, uh, we got social media, got podcast, um, we have Masterclass, because that's— there's no cost to that. Or signature presentation. We have the next— yeah, I'll restart that. Sorry.

Okay.

So then this is form of payment. Here is info. I'll even say, I'll put ads here. So ads, because that's stuff I pay for. Like, this is like, I actually spend, I would argue I spend 80% of my time doing this stuff. And that's where I like, I see it like, if I can spend 80% of my time building brand and marketing, then I just need a crumb. I literally think about like, if we sell 100 people this year, Like we might get, I might get 2 million views in the podcast this year, X amount of millions of views on Instagram and just showing up every day and serving. Like would 100 people pay us $25,000? I actually think that's like, that's actually the math. That's simple math. Math is mapping right there. Um, and then in exchange for information would be your signature presentation. Or masterclass, uh, would be lead magnets, lists, cheat codes, mini courses, resources, um, and maybe discovery calls. But that's like, that's exchanging information, not necessarily money. Uh, and this is, this is where you get lead generation, right? So like this stuff is generating the leads and now, now you have people's information and then your, your own interpretation of this can differ based on your business. But then is like the next, the next thing is honestly the next level of money. And maybe, maybe in some cases it's time for you, it's time spent. but this is where we have the challenge. This is, uh, what Myron would call like low ticket core offers. You know, I have, I have the challenge ticket. Um, I have a, uh, the, um, you know, I'm working on a, on a book, like a top of funnel book. And then, and like this, this is like, this is like anywhere between $97 and now we have, uh, $497. That's just, you like, in order to pay me more money, you gotta start with this, you know? Uh, I, I guess I forgot another one. This one is, another one is community. We have almost 5,000 people in the free community. I think such an underrated thing is just start a community. Just start one. It costs $8 a month on Skool.com and it could be around an idea that would later serve. So like these, these are all things that will farm people. And the clearer you are with this, the more business makes sense. Even if, and by the way, if it's not clear to you, can you imagine how unclear it is to your own clients. So then at one point before Annabelle came over last week, uh, this, it went from literally $97 to $497 straight to $25K. And, uh, this is where we put like, we just added a new offer, uh, that we'll be offering as a downsell in the next challenge. and that is the Masterclass to Money. Uh, it's just essentially I'm gonna show people how to create a signature presentation. So this is for people that don't take the offer down here and notice like it's 80/20. But if I like seeing it this way, cuz it's like, it's how, it's how the more, more, the more of the money is made down here. Masterclass to Money. we have, maybe like 6, 6 months in Inner Circle, which would be $12K. We have, even workshops, like workshops, could be anywhere between $5K to $7K. So like that, that is like the next layer. And then we have Content Mastery Inner Circle. Which right now is $25K. And then we've been— we're even working on an upper tier called the Upper Room. Anybody want to join? And that will probably be $50K. And then here's what's cool. It's like the way I— the way I always like to make sure you can— you see it, even though you can't see the bottom, is like by joining Upper Room, you get, you get Inner Circle, and then you get, this is again back to like perceived value. If you join the Upper Room at $50K, you get everything Inner Circle gets to include the workshops and all those things. And then you can also, you get, we have 2 additional events a year where I bring in my network and we just mastermind. And then we also, I give you the access to use my event space for a day. And you can do a sales event or a fulfillment event at no cost, which I mean, would you know that the Durango charges $50 grand a day to throw an event and you have to be in and out by 4 PM, 8 to 4, and buy their food and all that stuff. So like I created this for people who, and now that offer just seems like a no-brainer, right? But like I want you to be able to visualize your business this way because you can actually launch any business this way. Uh, and, and I, and before it even got as complex as it was, dude, I, I would just like, let's, let's go to when I first started coaching. Like, this is 2023. It was, um, it was YouTube, podcasts, social media. Uh, no web class, literally direct to $97 challenge to Inner Circle, which at the time I think was like $12,000 or $15,000. Okay. And that was like it. And then, I mean, something I didn't mention was like renewals. So when people stay, that's another, that's another offer, right? If people stay. But like, it was this simple. And I'm so slow to, to come to add complexity to a simple system. But some things we added was the masterclass and we started adding paid ads and now like the email list is growing. Now we've got some nurturing and all that stuff happening. But I think at any level you should be able to identify how this all, like, you can visualize it. And I remember when I was working with David Simmons, who all this information was, um, I mean, I would say I like paid like almost $200 grand to just like have this clarity because he would, he, he was on a coach call with me and he was like, hey Omar, so like, what's your value ladder? I was like, what's a value ladder? He's like, we haven't talked about this. And I was like, no. And that was like, that was what it was when we talked about it. And then he helped me sneak in stuff and you could sneak in mini courses and you could sneak in other subprograms. Jason asked, should we start that simple? I think if I were to start from zero, I would start with obviously spending a lot of time posting great content and like my thinking would be in the content side of things. And then having a great conversion event. I think I had brand enough to run 2 challenges organically that made a couple, I think I made $300 grand with no ad spend on 2 challenges, but that was because I had brand. If I was starting from scratch, that's why I would throw a middle event, like a signature presentation, or I don't even, if signature presentation sounds like a lot to you guys, I like, throwing on a Zoom call. Like, hey, I'm hopping on Zoom, and if you would like this outcome, or if you're struggling with this pain point, uh, I'm gonna be sharing how we've been able to do this. And it doesn't even have to be a presentation. You don't even need any slides. It's just getting people into this context, which just has a very powerful intimate value. Uh, and then from there you let them know about the next step. And the next step could be like, hey, if you want to learn more information on how to get more help in this area, just fill out this application or just book a call right here and we'll get you all set up, ready to go. So that's what I would do differently. I think sometimes people could be biting off more than they can chew with like the challenge idea, like the challenge the way I do it, which you just got to think about it. It's like a challenge is like 3 or 5 webinars. And although it's very leveraged for a high-ticket offer because it creates the immersion required, when I say immersion, there's a, there's a, a phrase that we say, it's, uh, immersion yields conversion. And the more immersion, the more you can ask for it. Like the more immersed people are, the more you can ask for it. I would argue if I just did a 1-day challenge and then offered my $25K offer, it wouldn't have been enough time, uh, spent in that process for what that offer is now. If I did a 3-hour bootcamp kind of like this and then offered like a $3K thing at the end of it, I think people would jump on it. But that's just that principle of immersion leads to conversion. People just need to spend time with you. And the goal is to just orchestrate that time spent or the amount of touchpoints people have. I remember Chris Ward, who's in the program, I think he's in his second and a half, like he's in his second year. He would say He told me, he's like, yeah dude, I saw your podcast with Myron, and then I watched the second podcast, and I followed you on Instagram, and then you were on this podcast, and so I watched that one and it wasn't yours. And it was like 13, it was like 13 things before he took a challenge. And like, we'll post one thing once and be like, dude, nobody's watching it, right? And it's like, no, it, it, you're, you want to create that experience for a person that they can actually have enough to sniff you out and to get you, because that's what people want is they want to find, they're finding some, they have a problem and they're finding someone to work with. And that's between the vibe you put off, the consistency of your content and how well done it is. What do you think about a money limit people would spend on a 90-minute presentation compared to the challenge? I mean, it's a great question because it comes down to the skill of being able to teach and sell at the same time. Because like, I probably, I probably could yield a higher price point because of the brand and my skill to sell. Neil, as you just watched, just made $1 million like behind me. And so like he did that in less than an hour. So I think, I think 90 minutes can yield like $3K. Now it probably can yield $5K if you create another step in between, like book a call. And then the question is, would you rather have— what is it? Would you rather have 5 3s or like 3 5s? And I mean, the You get to decide kind of how, you know, how that works. And by the way, Matt Plummer has been testing. He's been shortening his challenges. He started with 5 days and he went to 3 days and I think he's at like 1 day and it's like, dude, fill out the application and book a call, you know? And it's working for him. So yeah, and 90 minutes would be like a webinar, you know, that's kind of like the idea. And just know that when you offer like a $3K thing off of the back of a webinar, or a Zoom call, it doesn't mean somebody's swiping their card for $3K. You can add payment plans, you can add financing, you can add other things, you know. So the webinar guy's name, his name is Jason Fladlin. Jason Fladlin is a webinar guy. His YouTube channel is gold. Just doesn't get that many views because he doesn't know how to package his content. But that's why all these people need to pay me. They don't understand packaging. They just put— they package with the answer, which is the biggest mistake most experts make. They're so close to the answer to the problem, they don't— they forgot how to put the answer behind the problem. So like yesterday, the answer was create lead magnets, but I made it how to make an extra $100,000 on social media. That, that's what people want. But like the missing link is having a step in between your content and your offer, and that's putting together a lead magnet. So beautiful. I got to jet because I'm going to actually wear blue today because I think Neil's going to have me come up and do a little bit more closing. And so I wore my closing blue and Don't stop believing, but, uh, post content, guys. Be consistent. Do the work. Bring the data. Iterate. Do the work. Bring the data. Iterate. And, um, I know you guys are gonna all crush. Go, go out there. Make some content. Make some money. Let's go. Have a great rest of your weekend. And, uh, we'll, we'll see you on Tuesday's call. We'll see you on Tuesday's call. Yep. Good stuff. Good stuff. All right. Peace out.