Kimberly Crowe and Frank King walk through identifying which client groups have the problem your keynote solves. Frank's suicide-prevention keynote targets six high-risk occupations and uses focused landing pages and keyworded URLs to simplify marketing.
All right, folks, you guys did a great job on day number one figuring out what problem you actually solved. Now, Frank and I looked over several of them and you had some great answers to them. Now, day two. Frank, what do we need to do to figure out the second step to figuring out how to make cash from our keynotes?
Hey there. Hi there, ho there. Welcome to day two of the keynote. Cash Quick Start Challenge. Day one's question was, what one problem do you want to solve? What one pain point do you want to hit for the clients? Just one. Day two. The question is, okay, who has that problem? Because I don't care how good your keynote is, if you're not hitting a pain point or solving a problem, they're not going to book it. Let me give you an example. I speak on suicide prevention as a workplace health and safety priority, period, full stop. The problem I am trying to solve is I'm trying to reduce the number of suicides. And what I did was I selected six of the top ten at risk occupations for suicide in the US and those are the only folks to whom I market. Now, I've done, I've done suicide preventions, beaches outside those markets, but all my marketing is aimed at those six occupations. Veterinarians, physicians, dentists, attorneys, agriculture, construction. Because they all have a very serious suicide problem. That's the one problem. Construction, for example. A thousand people die by accident every year in construction. Get this, 5,000 die by suicide. You are five times more likely to jump off the building than you are to follow. That is a serious problem. So they need what I have. I am addressing their problem. I am hitting their pain point. So who is it that has the problem.
You want to solve or has the pain point that you can hit? Because again, if you're not solving a problem and you're not hitting a pain point, why would they book you to do a keynote?
And also it makes your marketing extremely easier. I have a homepage. If you go to mentalhealthcomedian.com you'll see there's nothing there but suicide prevention. That's all it does, is all it screams. No mention of coaching, TEDx, make money speaking, Nothing. It's all about suicide prevention. Now, underneath that home page, there are landing pages. Landing pages for each of those six client groups. There's mental healthcomedian.com forward slash agriculture, mental healthcomedian forward slash dental. Yeah. So I would recommend that you pick three to six client groups. And the benefit of having a landing page, it says mental healthcomedian.com. forward, slash, dental. Is that when the meeting planner types in.
A search for suicide prevention speakers? Dental, suicide prevention speakers. Agriculture, suicide prevention speakers, Physicians. I have a landing page with those keywords in the URL that that it makes your marketing so much easier. So question for day two, who are the client groups, anywhere from one to six that have the problem you want to solve? See you tomorrow.
All right, folks, so don't overthink this one. Day two is who has this problem that you can solve? All right, don't overthink the whole budget part and who can pay you for it. Just figure out who it is that has this problem that you can solve on a regular basis. And please put it in the Facebook group in day number two. Let us know what kind of people have this problem that you have the solution for. All right, folks, I'm super excited you guys are participating in this amazing challenge. We are going to get you a keynote that is going to generate cash for you, and this challenge is going to bring you in five days to be able to figure out who you can solve these problems for. So stick with us, put your answers in day number two in the challenge, and we will see you on day number three. I'm Kimberly Crowe. Cheers.
