Kimberly Crowe walks through the final day of a keynote-building challenge. Pick one social media platform where your ideal clients hang out, then make your profile scream the problem you solve and who it's for. She uses LinkedIn for B2B clients and Facebook for entrepreneurs.
Hey, folks, it's Kimberly Crowe. We are back and we are at day number five. It's Friday. We made it. I'm super excited. We are well on our way to having a bookable, billable, $5,000 plus travel keynote presentation. We're going to be amazing out there. And all we need to know is what is day number five? What do we have to do next?
Hey there. Hi there, ho there. Welcome to day five of the Keto Cash Week Star Challenge. Can you tell? I did. Morning radio. Good morning every morning. Yes. Let's review. Day one question was, what problem do you want to solve? Day two, who has this problem? Day three, what associations do they belong to? Somebody asked me, why associations? Well, a couple of reasons. One, they have to get together once a year by their bylaws to install a board of directors. And people come and pay. They pay to come to the conference, meaning they have money to pay you. And if you have selected your problem carefully and your ideal clients carefully, and the associations carefully, and everybody in the audience at the association conference has the problem you can solve, they could book you on the spot. Day four was fill in the blank. When I speak to blank, and I teach them blank, then they can blank again. Solving a problem. If you're not solving a problem or hitting a pain point for a client, I don't care how good your keynote is, why would they book you? Okay, day five.
The question is, what social media platform are your clients, your potential clients on what social media platform? And I would say again, just one.
You sent the theme here.
Yes. Pick a lane. Yes. I was doing a poor job on five social media platforms marketing my services. Look at fun. I decided two years ago, I'm gonna pick one platform and I'm gonna go deep. I had to ask myself the question. I'm asking you, where are your clients? Where are my clients, my potential clients on social media? The answer came to me. They're on LinkedIn. It's business to business. So I only market on LinkedIn. I have the other accounts. I post podcast, guest appearances on Facebook, Instagram, whatever. But marketing wise, all my time, all my dollars, LinkedIn. And when you select, and I'm not saying you have to select LinkedIn, when you select that social media platform where your potential clients are, make sure that in your profile, anything you put on that social media platform about you screams the problem you're going to solve and for whom you solve it. I always laugh when I go to LinkedIn and I read somebody's profile and they, they brag about all the things they can do. I do bitcoin and blockchain and real estate and you know, a meeting planner doesn't want a real estate speaker who also speaks on bitcoin and blockchain. They want the expert, the thought leader. So make sure that your social media profile and such is laser focused on the problem you want to solve on for whom you want to solve it. Just my advice. Anyway, thanks for sticking with us through day five. I hope we have taken you a good little ways down the path to mastering the art of a keynote. A keynote that can and should be marketable, bookable and billable at $5,000 plus travel or better. Hope to see a keynoting camp.
Like.
All right folks, you heard it. What social media platforms do they use? I will tell you that I built up a huge LinkedIn profile in a previous life when I was working at a previous job for corporate and all of my people, they were hanging out on LinkedIn. I built an amazing LinkedIn. I was actually one of the very first LinkedIn users. I built a very large LinkedIn following, had testimonials, went in at it really deep because that's where all my people were really, really early on. And then I moved to serving entreprene entrepreneurs. And entrepreneurs do not always hang out on LinkedIn. They're much, much, much more active on other social media platforms. Primarily for me, my people hang out on Facebook. So let us know where do your people hang out? Then go to your social media and make sure that your problem is on there very clearly. The problem that you solve, how you solve it, what people learn when they go to your talk and what they can do after they go to your talk. So, so that you can be the authority in that particular area and attract the right people in for the keynotes. But after day five, when you guys have completed everything, I mean, pat yourselves on the back. Great job. We have a special surprise for you. That's right, we have bonus material, but it's only for the people who are filling out all of the stuff on all of the day. So if you filled out everything, you're going to get bonus material on top of that. Watch your email tomorrow for a big announcement. For those of you that who have filled out the information, you guys are going to be able to get the bonus. So if you haven't done it all, just go back, go to day one, fill it out. Day two, filled out. Day three, fill it out. Day four, fill it out. And don't forget, of course, day five and we are excited to see you guys in the bonus.
Cheers.
