A Conversation with Elizabeth Purvis | S03E02

Welcome to season three of the Leadership Is Feminine podcast. I'm Chris Plackey, and I'm so happy that you're here. In this season, we're doing something different. One of the things that I believe to be true is that there is so much unsourced, beautiful wisdom in the everyday person. I really like to talk about what I call obscure wisdom. That means these are things that people know that unless we meet them at a cocktail party or at a barbecue or sitting next to them, you know, on a train, we don't hear about it. And these aren't celebrities. These aren't people who've written, you know, best selling books yet. These aren't people that are on the circuit that everybody else is learning from. These are everyday women who are CEOs, building, dealing with, working through all the pieces and parts of running a company. And I want to bring my beautiful clients and their wisdom to your ears because I know that you'll find it to be validating and insightful and hopefully also some fun. So, without further ado, let's get started with this week's amazing personal client and guest on Leadership Is Feminine. Okay, so I'm super excited today on Leadership is Feminine podcast to have Elizabeth Purvis, who is an amazing CEO in her own right and also a fabulous client. So I like to just say as much. So I do know things about Elizabeth, but we won't talk about all of them. But certainly it has been such an honor to know you and work with you and watch you as you've sort of gone through some of the iterations of the work that we do and then your own development of in the space that you're in. So for everybody listening, let's just first kind of who are you? Tell us a little bit about who you are and what your business is and what your business's job or role or purpose is in the world.

Oh, what a great question.

I like to ask questions. I don't love answering them, but I.

Like asking them, what's my business's purpose in the world? I could talk about that all day. Our purpose is to amplify what I call the magicians, the transformational leaders, the coaches, practitioners, healers, people out there who are doing the transformational work, who are doing the work. So our people aren't necessarily the course creators or the influencers, although they might be those as well. But the real thing that we do is bring magic to the mainstream. That's my goal, to be a part of the movement, to bring magic, AKA transformational work and the kind of transformational work that is a little more alternative, shall we say, and give it a bigger microphone, bring it to more people. It's time for magic to be to more people. And how we do that is by helping transformational leaders, people actually doing the work to scale their businesses in such a way where they can do the work more, more than the marketing stuff. So super techy, pitchy sort of way to answer this question is we help coaches, practitioners, healers scale their business to multi six high, multi six and seven figures without webinars, launches, funnels, live events, or even getting on the phone for sales calls. Like our people scale their businesses with email and PDF file. And we do that so that you can be in your lane, you can do your work in the world rather than having marketing as a full time job.

That's lovely. That sounds very appealing to me. So much fun. That's almost like. Almost when you said PDF file, that almost. That made me think of. I was just on a call with Ali Brown and her. Her program called the Trust. And they were talking about how she used to send, you know, she used to send.

Binders to people with stuff in it. Right.

I got me some binders from Ali Brown. I know the binders of which you speak.

Yes, right. That was back in the day when we actually just used email and sent stuff in the mail. Like who knew before landing pages and funnels and.

Yeah, and our people love to do. So what we do, our secret sauce is optimizing offers and messaging. We show you how to basically take your stuff and turn it into something that people will pay you tens of thousands of dollars for. Best from email and social posts and not like long social media posts where you're standing in front of the Eiffel Tower and you're posting those seven times a day. But we fill our programs with a few emails over a couple weeks kind of thing.

So nice. Yeah, yeah. What inspired you to work with this woman? This person? I should say.

I gotta tell you, there was never any other option. So I have a witchy metaphysical background. Most people who heard of me know that I have a lot of many, many years of experience and Western esoteric stuff. And. And so I was an engineer. I was building computer networks before.

Come on.

Oh yeah. I have a master's in computer science.

I love you.

And I was in New York.

That's my favorite. A magical computer scientist. Oh yeah.

And so there's a period of my life where like all I was doing was either building networks or learning Magic and going to rituals and running around New York, you know, with magical groups and doing witchy, magical things. And for me, magic has always had to have an outcome. Like, I remember being.

I'm very.

Outcome, like, put the football through the goalpost focus.

Right.

Which I'm so unapologetic about. Like, it's so funny to kind of watch the backlash against that or the different viewpoints. But I'm very like. And I remember being 24, 25, and going, what are we going to use this to make our lives better?

What are we doing?

Are we just hanging out?

Are we just gonna sit here?

Are we just gonna sit here? And with all love, like, there's nothing wrong with magic for magic's sake, but that's never been my jam. Like, I'm like, let's use the work to create something amazing. So I thought I was gonna be a fiction writer for a long time. I have a background in comics, and that's a whole other story. I thought that's what I was gonna do when I quit my job because I couldn't be in it anymore. Like, I thought that was the direction I was going to go in. And then I discovered this thing called coaching, which that was a whole story in of itself. The long story short is I realized that I wasn't meant to write books and write urban fantasy and all that stuff. That wasn't going to be my way.

You weren't going to write the next Outlander or.

Right, exactly. And I mean, I have friends who do that, and I spent a lot of time building those relationships, and there's a lot of, like, crazy disconnect as a result, you know? And I was like, wait, you mean I can send emails and, like, money comes back and, like, I can build this thing called an online. And this was in 2007. Like, yeah, yeah, yeah. We're kind of old guard. But when I was learning all that, because I started by learning direct response copy and learning from all these direct response marketers who I just love. And I was such a great education, but they were all like, why aren't you writing for real estate? Why aren't you writing for people with money?

And why aren't you writing for the.

Golf market and all these things? And I'm like, because, like, metaphysical practitioners and magicians and now who are, like, coaches, practitioners, and here, like, I can't write for. I can't do it for anybody else.

Right.

Like, I literally can't. I mean, I now, you know. Yeah. If I wanted to take the time sure. Right. But I just.

This.

Part of my. Part of my work in the world is to, like, my mission. I got the marching orders from the goddess years ago, and she was like, you're part of the movement. Bring magic to the mainstream. And I've always followed that from the very beginning. And that means, like, there's no one else to work with except my. Except my leaders. There's nobody else.

I know that. Yeah. And the more we amplify. Right. That message, the more I just love to bring magic to the mainstream. Yeah. You know, I talk about magic all the time, and I align with your view. I think that magic gets to be magic, and it also gets to be, like, present and measurable. Exactly.

Yeah.

And, yeah, it's got. Everything's got to have an outcome. Things have to show up on the physical plane. Like, you know, and when I say magic, I'm really. I'm really talking about transformational work. You know, I have my. My sort of Western, esoteric new thought, which is a different thing, you know, lineage. But I'm talking about transformational work that isn't necessarily.

You know, the allopathic medicine model, I guess you could say, for lack of a better word. All of that to me is. It's all part of the same thing. I mean, it isn't. But, you know, so it's like all of these other ways of creating transformation and other ways of fortifying our systems and really stepping into who we are as spiritual beings. And the fact that we are spiritual beings in the first place, like, all that, to me, we need that in the world now. And we can't take five years in a mystery school figuring out that we have. That we are divine beings in a. In a human body. So all of that is like, why I do what I do. And baked into all of this, and all of that is about bringing mainstream magic to the mainstream. Because I just feel we need the tools, you know.

Well, I think it's an interesting. Right. So that's the client. Right, that's the client that you work with and support. And so I'm curious how that has affected or how that influences then who you hire to work for you.

Who hired to work for me?

A great question. Well, let me tune into this a little bit. Well, it's kind of like, you know, when I met my husband years ago, if he didn't like the magic, if he wasn't down with me being Wiccan and he wasn't down with me being who I am, like, it's a deal breaker.

Mm.

That was kind of the one deal breaker. It's like you can either deal with me like going off and hanging with the circle of witches every, you know, weekend.

Full moons. No full moons.

Oh, whole thing, nine yards. Right. I love it, I love it.

It's fabulous. Yeah. And so peeps have to be, they have to be willing to play in the world even if they're not part of it. Because there's a, there's a benefit to not having like the wooest peeps in the world on our team. Yeah, right.

Well, kind of coming back to what you said, like you because you're such a results focused, outcome based. Right. Thinker. I do think there's some inherent sort of, I don't know that call it conflict. Right. But there is some challenge there. So finding people who can be all here in the unseen and really, really help others in that space and then also deliver to a timeline.

Well, it's funny actually, I feel like that's a lot more accessible to call in people like that now than there were. Right. And this is part of again how I got pulled to this path. I was always the one. So here I am like, you know, I was in New York and hanging on the Lower east side. So I had my share of like the black thigh high boots and stuff.

Right.

But I was pretty, for lack of a better word in this now moment. Straight. Right. I was a lot of like, you know, type A corporate women could relate to me and they were all fascinated because they were all waking up their own spiritual. It was like, I've got crystals in my purse. Can I tell anybody? Like, yeah, like whatever.

Right.

All this is to say we now have. There's so many there. We have so many such an incredible like milieu here in the transformation space that you know, there's tons of peeps who are fully grounded in the 3D who are also very open to their spiritual side or their magical side and they, they want to integrate that. And so a lot of times peeps who come to, you know, to work with us, they're very attracted to our mission. And that is a big thing I got from you. It hurt it a little bit like here and there, but you really like that's first thing we did is like mission vision values the whole energetic container that your business becomes through those things. And people get very, very excited about the mission. And that will bring peeps who are like woo, curious and full on woo, who also have the real grounded and can get stuff done piece which is.

I love that you're sort of emphasizing that because I just hope everybody hears that, that the clearer you get and the more honest and open you are about what you're trying to do in the world, not only do you attract more clients, but you attract better team. Right?

Oh, I. I could get on my soapbox about this till the end of time. And you, you really emphasized and stressed this at the beginning, like. But I can tell you firsthand that the, the level of team member, even peeps who aren't with us.

Right.

Because some people come and they, you know, they. They find it their different path. Right. We had someone that we hired who was like, I think I really want to go be an event planner. I'm like, go do that, you know, or whatever. But the thing that calls them forward is when I say, we're part of the movement, bring magic to the mainstream, and we're going to help thousands plus plus transformational leaders make more than most doctors. That's what we're here to do so that we can shift consciousness on the planet. Like, it is about elevating consciousness on the planet. It's about them getting the magic out, their own magic out to support the shift that we're undergoing. When I say that, people are like, right, no. And I attract people who want to be a part of something bigger and who want to bring their skills and their talents to be a part of something.

Much bigger.

And so the thing for me as a CEO has been how do I create a culture that is so much more about the mission than it is about me?

Yeah, that's beautifully said because that.

So much in the way. And I know one of the things we talk about, right. Is that the. And you've alluded to this, that this mission, this purpose. I believe this is true for every single coach or every single client I've worked with. And I think it's true for all of us. We get kissed with these ideas and we don't know why.

Yeah.

But they aren't of us. They are of whatever. But the possessiveness that we have.

Then can become the bottleneck to the expansiveness that's available to us. And I just love the direction of this conversation to invite people who are listening, who have team, that it's not just about being expansive for clients and customers, but it's about being expansive for people who come into your space as team members. Also that you're really opening that up. Yeah, that's beautiful.

Yeah. I really have made the shift. And you've heard me talk about this on calls a Little bit moving from being the seven figure coach to the empire builder.

Listen, anything has an empire in it. I'm in.

Well, it's a whole different. And there's nothing wrong with being a seven figure. Like, I'll make seven figure coaches all day long, right? Yeah. And you can definitely incorporate some of what I'm talking about. And in fact, I feel like we're being invited as coaches, healers, people who are doing this in our own kind of way under our own brands and stuff to make it about more than you. And when you do that, you attract people who are so incredible, you completely free yourself up and you're, you know, you're really. You have so much more available to you. Because then all of a sudden, it isn't to talk about bottlenecks. It isn't all about you anymore. Right, right. Because if the making it about us and all the different crazy ways that we do that conscious and unconscious. Cause a lot of it, I think, is unconscious. It just creates. I mean, for myself, I think one of the questions that was on, you know, the list of possible things we could talk about is, what's your biggest challenge? Yeah, me. It's been about, like, getting myself out of service, delivery, giving opportunities. Oh, yeah. This is what I wanted to say in making that shift. Right. Making the shift. Being like, this isn't just about me. Even if it was like just, you know, if it was still sort of a little Elizabeth Purvis, it was still not about me. Then I need to start to look at my team as my most important clients. And the people that are like really first on the list. And they are first on the list.

Well, that is actually a term we.

Call them the first. Your first team is what, you know, that is a term that's been coined for people who report to you directly.

Is your first team.

And making that mind shift to people who work for you versus people who you are developing and supporting and sort of creating space for their own growth, their own expansiveness. But you're giving context to it. Like, this is the space. Space that we're going to do that work together. And that also means you'll outgrow it as a team member and. Or you'll change your mind or you'll move on. But I think that's really, I think that's, you know, that's also just sort of speaks to what you do in the world, which is creating a place for the magic. And that's inside the business, not just for the people outside of it.

Yes, very, very much so.

Right. You've leveraged very, very practical, mainstream practices to the team. Right. Which doesn't do anything though, to diminish what you can build as a culture and as that environment for everybody to thrive as well. So they go together, I think.

Very, very much so. Yeah. When I did the values exercise with you, it wasn't the first time I'd gone through it, but it's really when I took it on. And it's the values across the board. It's the values across the board for both our programs and for the team. It creates this beautiful container and it shows up differently with the team than it does, you know what I mean? Like, there's some of the values that means one thing, you know, very boots on the ground with the team and something else with the clients. But a big part of this for me personally is about making a shift from I to we.

Yeah.

Magic is very, very I, I, I, I, I, I, I.

It has been.

Yeah. Not surprisingly and totally okay. Like all is well and eyes are good, you know, And I feel like what we're really being asked, especially as transformational leaders to do is to, Is to really like co create the collective. And that's a big part of what we're trying to do in Seven Figure Goddess is create a real collective. You know, I think that.

Is that the name of your program, by the way?

Highest Level Leader Collective is our. Come in and work with us and really implement the system. Yeah, it's our year long.

What's the Seven Figure Goddess? What was that you just said?

Seven Figure Goddess is our company name.

Oh, really?

Yeah.

How did I not know that?

I know years and years and years ago because I was one of the first mentors who was teaching high end programs back in the day. Like back in 2009, back in 2008, 2010.

Someone once said, you need to be the Kevin nations for the spiritual people. Because he was teaching that at the time. He was teaching big ticket blueprint, which I never took, by the way. But somewhere along the lines I was trying to come up with kind of like what the business name was going to be or the. I was moving from sole prop to creating an llc and I was using the word six Figure Goddess. And one of our clients, friend of mine, Sharon, she was like, that's way too small for you. No way.

Yeah. So we'll probably have to change that soon to the eight. Yeah.

Well, I love it. You know, it can be a little triggering and activating to the goddess peeps, you know, for a Whole bunch of reasons. And yet, to me, the Goddess is so. I mean, the Goddess has been my co pilot for years and years and years and years and years. And so I don't see any conflict or tension there.

Just.

It just isn't there for me, you know? Yeah.

Well, when I first started my business.

My very first business name. This is such an interesting. Like, to me, I'm like, this is an interesting story that I should probably pay attention to, but my very first business name was Kali Coaching.

And because when I had my original coaching team years ago, when I had a job job, we called ourselves the Goddesses, and we decided to pick a goddess, and we decided that we would pick Kali because, of course, she's the death of the ego, which was, we believe, was like, totally our work in the world was to kill all that old gross sort of masculine energy in leadership. Right.

Yeah.

And I've done a lot more, like, research on her, and I know she's very, very contentious. Right. And so as I got a couple more. I got about a year and a half into my business. I'm like, maybe I shouldn't call the coaching group just because it was like a little whatever. But, you know, I mean, even as I'm sitting here, right, I've got my. My goddess cards. I. I'm all in. And I love. I just love. I love all of it. I love every. I love the Celtic goddesses, the Hindu goddesses, the. I love all of them. They're beautiful, all of them. And I think they all bring.

Lovely connotations. And I think that more of that. We're just in the time of the. We're in such a time of the woman.

Yeah, yeah. And I love things personally that create contrast. So this, like. I mean, and it was a thing. I had many, many elders reaching out to me, going like, what the fudginators are you doing?

And I am part sort of on the magic side. I'm just like, we need to move forward in a way. We need to be able to. This goes very much along with what we do in our work with clients. We need to meet people where they are. People live in the 3D and they relate to things in the 3D. And I have always been very 3D, integrated with the spirit. You know, back in the day, when I would read tarot. Read a lot tarot. I mean, I would just take the cards out of the box, and the box was all beat up because I was carrying it around. There was no. I mean, I love ritual and all the things but it, there's a, there's a certain kind of practical like let's just get down to business and let the goddess talk, you know, and she doesn't have any problems with money.

Why do you think? I am kind of curious. That's something you said earlier. I wanted to bring that up. Why do you think there is such. Maybe this is a different way to ask that. What do you think we need to do collectively or believe that helps people who really are healers and work in this space develop a much more symbiotic or powerful or aligned relationship with financial wealth abundance. Oh my goodness, such a conflict there. And what do we need to do? Yeah.

About that. There's a couple things and this is a huge conversation. But I'll just give sort of the big things that jump out at me. And I used to talk a lot more about spirit and money. Now I'm much more Eve. Despite the name and despite the fact that we. I just, I just love helping leaders make a ton of money. I just, I never gets old. My jam is high end offers and people come to me to do 50Ks and things like that. Never, ever gets old. But I no longer put myself out there as the money mentor per se. But at one point it's really like, let's get your work into the world and you get. And you can scale without burning yourself out. But I in the past have done a lot with the money in spirit conversation and the big things to remember, I think, or that first of all, I really do believe that so many of the old spiritual contracts and paradigms are being invited to be either outright broken or upgraded. And I say that with all due respect for lineage. I'm a huge, huge.

Yeah, it got us where we are. Right?

Yeah, lineage. And like, I mean a lot of how I get do. What I do is, is, you know, on the, the energy field, that is my lineage. Right. But there's a lot of contracts, there's a lot of agreements that are no longer congruent with where we're at. For better or worse. Right. It's like where we are right now requires a higher level of consciousness much faster. In the 3D. There's certain kind of old ways necessarily. It's not that they're not relevant here, but we get to bring, we get to bring that to the context here and meet people where they are. That's one thing. The other thing is for healers to remember and this is a big conversation. A lot of the baggage we have around money is patriarchal. It's forms of control from.

Old leaders, old authority figures. It's not yours. The baggage that you have around money is not yours in a nutshell.

But you don't question it. So you think it's the truth. Right?

Right. Yeah. And a lot of it we bring in with us and we've inherited it. It becomes part of the, you know, the fabric, so to speak. It's not ours.

I have to tell you this. I had this conversation with one of my clients.

Who?

She's a private client. Her name's Hannah Keeley. She's a Christian coach. So she coaches Christian moms. Yeah, yeah. And she said Jesus had money. Like, everybody thinks it's like, you know, saintly to be poor. Jesus had money. He had an accountant. People who don't have money don't have accountants. Right. Like, wait a minute.

What I need to find out more about who was Jesus's accountant.

Like.

Thought it was awesome. Because she's also right. Like, there's so much belief that it's honorable to be poor.

There's so many control, power over power under paradigms baked into that. Because people who are always on the edge, people who don't have money don't have any power. And your attention is focused on being pulled toward the edge, all the stuff. So it's not yours in a nutshell. That's the second big thing. And then the third big thing is that money is creative substance just like everything else. It's what Wallace Wattles calls the thinking stuff.

Yes.

The stuff out of which all things are made.

Yes.

And the thinking stuff is absolutely unlimited.

It is.

I mean, the truth is abundance is the thing. And there is no. This is another edgy thing. I like to say there is no lack. There are lack based circumstances. There are lack based circumstances out the wazoo. But from a metaphysical perspective, it's unlimited and more that we allow people to really get that and understand that and act from that. It's more life to everybody. That's the urge that we have inside is more life to all, less to none. So hugely less to none. Yeah.

Mother.

Wallace Waddles.

Why do you think? Because I sit in a similar place as you. Right. Like, I don't do witchy things as you like, as you say. But doesn't mean you can come if I wasn't invited, trust me. But I also, you know, I. I sit in the space of intuition. I leverage that a tremendous amount in what I do. And I think all things happen exactly as they're supposed to. And I think we have Way more authority and power than we give ourselves credit for. But it's so interesting, right, that if we just put all sort of that transformational work, healing work, spirituality all in one bucket, right? There's so many different buckets we can pick. But let's just put it all together. It still sits outside. Like just the fact that you have to say bring magic to the mainstream. Why, why.

Does that continue to be the case? Does that make sense the question, like.

Yeah, it does. And it's something I've been dealing with a lot in a way because I've been really thinking about. I mean.

You know, we're still.

Have a huge science with a capital S.

Based focus, but now that's even a mess because nobody's believing science.

Well, yeah, the whole pandemic thing is fascinating because the, and I feel like my whole family are scientists. My dad was an engineer, My dad, my brother is a doctor, my sister's a nurse, my mom was a nurse. Home healthy. Like I was raised in a science with a capital S family. You know, my, my nephew's going off to school to be an engineer. My, my, my daughter, it's so funny. Like she watches Physics Girl. Like it's a whole big thing, you know, she's eight and a half. But we saw in the, we saw in the pandemic like the, the scientific process, so to speak. As I understand it, I know nothing right out there in the open for everyone to kind of see. And so I, I felt for them because they weren't able to kind of do what they need to do to see, say things definitively. And they were under the spotlight as things were changing in real time.

But I've really noticed that there is still such a strong bias toward. If we can't put quantify, if we can't put quantifiable data to it, if it's not kind of from the Newtonian physics era of things, then it's not valid whatsoever. And you know, I'm not In the next 30, 40, 50 years, however much longer I get blessed to do this going to change that necessarily. But that to me is like let's put more options on the menu. They, they exist, they coexist. The, you know, they're, they're about one in each hand, right. I'm a huge, huge fan of the 3D and I'm a huge fan of data and I'm a huge fan of science with capital S. And I got dissociated being to me. What's that? Yeah, there's so much Else. And like, half of what I do, you know, is. Is because of what comes through from beings of light incarnate. You know, the portal.

Yeah. And portals open.

Everybody else open. And so we don't check our brain at the door. Like my teachers way back in the day, magic teachers, like you question everything. You question me. I was actually. Our tradition would just make you sit outside the circle for, like, ages and ages and ages before you were initiated or took any kind of oath. Because they wanted you to put the whole thing through the ringer.

Yeah. As we should, really.

As we should. As we should. So I just want there to be more. To be more available to us. This sort of how I look at it. And that's always when I first sort of encountered magic, when I was really little, it was about kind of getting through my day and getting through the world. But then as I was out in my early 20s, I was like, wow, there is so much here. There's so much that we can just make use of.

And so as.

As a woman who runs her own business. Right. So very 3D. A very 3D of you.

Yeah, very 3D.

Super. Yeah. But you obviously, the women listening to this podcast. Right. They have their own work in the world.

Yeah.

And so I'm curious what you would say if someone's listening and they're like, yeah, I think. I feel that, too. I feel. I feel this connection to there being other wisdom, other insight that I get, but I don't really know, you know, so. So I guess I'm trying to formulate my question here. How could I, as more of a layman, really. Right. Tap into. You know, one of the questions I was going to ask you is how do you define magic in your business? Which spending the last 25, 30 minutes talking about, but how do you leverage magic in your business? And what could I do to sort of start that?

Yeah, there's a whole bunch of stuff. Well, whole bunch of stuff we do. The place that I like to recommend everyone start is the universal laws, you know, and so we do a lot of work with the laws and our. We have a whole sort of series of metaphysical teachings that go along with the business teachings. And the laws are the spiritual truth, spiritual laws that kind of govern how things run down here. And they're a little slippery sometimes because all the teachers talk about them in different ways. So I mentioned the book Science of Getting Rich, which. The book.

Yeah, I love. I just. I'm so glad you said Wallace Walrus again, because I devoured that guy's stuff. And I did it by listening to it on YouTube.

Oh, awesome.

It was free. Yeah. But I like. Because he writes kind of weird. I mean, it was written.

He does. And I mean, you know, this is like. I'm trying to remember when the book was written.

I think like 1918 or something.

Yes, 1917. One of my friends is a guy named Mitch Horowitz who used to be the editor in chief at Tartar, and he has written a lot about new thought and positive thinking and magic behind it. He has a. He has a book called One Simple Idea which traces the whole lineage of new thought, which is part of the lineage of spiritual laws. Of course, the spiritual laws are in all sorts. They're everywhere. But that's one source for them. Raymond Hollywell. Working with the law is another science of getting rich. Oh, sorry, pardon me. Think and grow Rich is another one. And we have a framework that we use in seven figure Goddess and feminine Magic. Feminine magic is kind of our brand name for the metaphysical side of things called the laws of desire. And the spiritual truths are such a great thing to work with because they just are.

There, you know, and again, they're universal spiritual truths. So, you know, we go into like, are they true or are they not? It's really, really useful to adopt them as true as they are, and we can work with them. You know, Love Polarity is one of my. Is one of my favorites. Anything that you truly have a soul desire for is already here.

How does that translate into how you lead?

Yeah. So let's just say here, I'll give you a real concrete example if I'm clear on who I want to hire. They're there.

They're there.

They're already there. They're not, not. They can't not be there. They're already in my world. They already exist.

Oh, my God. Okay, wait, wait, wait. We have to stop right now because this is exactly what I try to explain, and you just did it in a hot minute. Because I always talk about fantasizing, right? Like, let's just fantasize about what it is that you want first before you put a job posting in the world. Like, sit with it. Like, really get crystal clear, who is she or he? What do they sound like? What is their experience? What does it feel like to have them in your business, Right? So I feel like you just said that much cleaner than I did, which is, if I can imagine them, they're.

There by spiritual truth. So I didn't make this up. I don't make this up.

Provided you're not trying to test the universe because that doesn't work. You want a 70 year old Olympian grandmother to be your VA. Right? Like, let's not do that.

She has to knit.

Just admit everyone on my team has to knit. I'm a big knit or crocheter in my spare time anyway, so I don't, I don't waste any time thinking about can I call in the right person if they exist. If they exist or not.

Where are they?

Where are they?

I can't find them.

I spend no time.

You guys do have to be listening.

To this at all. Like I'm telling you, not even a fraction of a second. Yeah, especially now that I've got the juju I got from you around the structures.

Right? Yeah.

I know that our mission magnetizes. It calls me forward as a leader. It's not about me. So people aren't coming to work for me. I just had a conversation with our amazing program delivery manager who's like, how do I hold space for someone else's clients? Like I'm really, I'm really working with that. And, and I was like, all right, I'm going to feel into that. And I came back to her. I was like, you're not holding space for someone else's clients. You're holding space for like. They're not my clients anymore. They're not my clients. They are. I mean they are, but they're not. They're attractive.

They're the clients of the business, not you.

Exactly. Yeah. You know, and yes, I'm the face. But like we actually. You appreciate this too. The latest opt in page we made, because we do make occasional opt in pages, has my little bio and then it has the company bio.

Nice.

Right? So all this is to say with that in place.

The structures to magnetize and I know what I need, then I don't spend any time wondering if they're there. I just know they will be there. And when I am clear and I'm certain.

They just appear like that every time. And if they don't appear like that, then there's some sort of internal shenanigans.

You're not clear.

Yeah. To work. And that is entirely using the laws. Right. So the law is if you have, you have a desire, capital D. Desire, it's already there. Another desire, the truth is abundance. So there's lack based circumstances everywhere. So I want to be clear, I'm not whitewashing, I'm not like whitewash forward, like.

Bypassing. Right. We're not like everything, love and Light.

You know, it's legitimate, real, legitimate, real stuff.

One of my spiritual teachers used to say, you know, it's still, it's, it's all your perception. You perceive you don't have any money. I'm like, yes, because there's money in my bank account.

Right.

Speaking to a spiritual. He's speaking to the spiritual truth. Right. But the bank account was empty. Spiritual truth is money is always here, you know. So one of the ways that we like to work just very practically is.

Like holding the spiritual truth out in front and making that more important than anything, you know, like this, I can lean on this. This is how it is. If it's how it is, then I can put all my energy there and not have it be wasted. And then it starts to. What do we know about like where we put our focus and when we're really clear, it's like that's when the world starts to rearrange around you. So the laws are just a fantastic way to start working with that.

I'm curious where self worth sits in the laws because I think a lot of women who run businesses struggle with their own sense of worth, of their own value, which is why they compromise tremendously on everything from pricing to who they hire to what they tolerate in terms of behaviors. Yeah. I'm just kind of curious where that sits there. Yeah.

So the, and, and I can totally relate. I mean that's been, you know, again, like, why do we get into business was to teach myself how to do all this stuff, you know, because I've had, I mean there were times where, and I think a lot of women can relate to this too, where, you know, you know you're awesome. Like objectively, you know, you're awesome, but all on the inside you're just plagued with self doubt and you're plagued with second guessing and you're plagued with like all this nonsense where at the same time like you just, if you step out of that and take a look, you're like, oh my goodness. And you've got all that conflict. Right. A lot of what, what we do. And like what I've had to overcome is a lot of that. So I can relate big time. And the, you know, the. I said earlier, like, I feel like the spirit, certain spiritual truths need to make their way in the world and be amplified because they're already there. Right. Our core, one of our core found foundational, you know, things that we talk about is what I call the divine standard. Thou art goddess and so is everybody else. The truth of you Is that you're a divine being. Like, you're a divine being, period. End up very, very edgy. This is edgy, right? That awareness is something that has in the past been something that you had to go through a good five years of training to have revealed to you. Whereas I'm kind of like, it's time for everyone to know that now. And people do. It's in book. It's not a secret. Right. If we really take that on.

And that's kind of the first, you know, the first principle that we teach, then all of a sudden, like, so many things, like, just can't stand. I can't be dilly dallying about my worth. If the truth about me is thou art goddess and so is everybody else, I can't be, you know, holding back on being out there in the world. If I have a mission that's bigger than me and my mission is to, you know, amplify this greater collective, then I can't. I can't be walking around telling myself the lies, can't be doing it. It's just. It's so incongruent. And yet, of course, we do tell ourselves the lies. And that's like the. Yeah.

And then. And I would add to that, then what I watch to my frustration is so many women then hire or attempt to leverage other people to amplify the lie. Right. Well, you're not valuable or worthy until this, this, this, and this. Right. And I like to sort of say, no, no, no, you're exactly who you need to be right here and now. However, you probably have other ways of expressing you can leverage more of who you are instead of, you need to become different.

That's been my work, too. This past year has been believing you have to be these other ways in order to genuinely belong or be worthy or whatever. That's, I think, one of the biggest hazards of our current culture.

100%.

We're just beating ourselves up with stories of our inadequacy all day instead of standing in our own truth. Like, just what you said. This is just the truth. Your hair's blonde. Like, my hair's blonde. Yours is brunette. Mine might be debatably both. Right. Like, but that's a truth. Like, we're going to not. We can't lie about that.

Let's just tell that truth as well and start from there. As a CEO who believes that about herself, how would that change the decisions, the tolerations, the compromises, all the things that you are engaging each day?

Right. And, you know, a lot of those things that we. That we engage in each day, some of them are so unconscious.

I had.

I literally had a. Can I just say this out loud and be witness? Because this is a biggie for me. This is such a small thing, so I. Small thing. That was a big thing. I've been. I've wrestled over the last three years with anxiety, which I've never, ever had in my life. But, you know, I'm in my late 40s. There's all kinds of things. You know, been. Been three on the enneagram for years.

Right.

And, you know, heading toward menopause, all those things. And I just realized that part of what has really been dialing it up are these zoom calls where I'm seeing everybody's face.

Yeah.

I used to coach by having a phone strapped to my head and pacing around outside. My office is always as lit as this, and there's always room for me to walk. Me too.

Yeah.

Yeah. Right. And now I'm sitting on the zoom, and I had a. You know, I had a tough coaching interaction, which is totally cool. All as well. Right. But I'm doing that in front of 20 people who are all staring at me with little postage stamp. I mean, and the stress. The cortisol was off the chicken.

Yeah.

And I'm just like, no, this is not okay.

None of.

There's nothing about this that is okay.

Interesting. And the thing. And the reason why I'm bringing it up is I literally was like, holy bananas. How can it be that it's taken me three years put these two things together.

Yeah.

How on earth. And the answer is exactly what we're talking about. Things that were. It was totally unconscious. I just tolerate.

Right.

Tolerate, tolerate. I mean, and I'm pretty good. Like, you've been a coach for a long time. You are a really good coach. Right. Like, we know about tolerations and like.

Oh, yeah, for sure.

Know about it.

Except when it's us. Right.

So to start to shift your mindset to this thing of like, thou art goddess. Right. Is. Is that it just opens up so much. And it all starts on the conscious level. And you do a lot of work with the model, and that's a very, like the belief shifting right up here.

Yeah.

And that is a very powerful tool. And we start there with that awareness.

Right.

And here, speaking of, like, how would you show up with your team? Here's what really blows your mind. So is everybody else. When you see your clients as the divine beings and you see your team members as the divine beings and you're in the middle of your trigger and, like, you don't have access to it, but then you kind of regroup and you're like, oh, my goodness, here we are, two slivers of the same stuff. Ultimately, working this out. A whole lot gets different. I'll just put that.

Yeah. And that's. Ultimately. I know that you and I sort of are gnawing on the same bone, if you will. Right. Just from different perspectives. We're really charged with a similar mission, which is to really amplify the. The power of women and the power of their voice and the power of their knowing. Not just women, I think, but. Well, mostly. I mean, I'll help anyone, mostly. But I just, you know, I just watched the last duel. It's sort of a dumb movie, but it's on one of the channels. The Matt Damon and Ben Affleck trying to be knights in the 13th, 14th century.

Oh, my goodness.

It was dumb, but it was also very interesting because it's about a woman who was attacked and raped, and she had no voice. Right. She needed her husband to stand and duel on her behalf because a woman was property. And, you know, that wasn't so long ago. And so to your point, there's so much that we've inherited and for so many women to now be standing. That's why I'm such a huge advocate of calling yourself a CEO, even if you hate it. Just for the point of, like, just stand in it.

Yeah. Just.

Just be in it and take it and see what happens to you.

Yeah.

When you. When you wear it. And what do you make that mean about yourself? And do you. Because most women's response is it doesn't feel like I can call myself that. Right.

Yeah.

So whether women end up calling themselves CEOs or not is really not my mantra or goal. It's more just, let's take the word, the initials or whatever and try them on and just see what the discovery is. Because there's so many of us now running our own businesses, which is incredible, yet we're still not fully right. Like, when a woman wants to join my program because she has her own business and has to ask her husband.

If she can spend the money in her business on this program. I know we haven't come far enough.

Yeah. Yeah. There's a lot of ways in which we've got a lot of work to do. Yes.

Anyway, this. I could talk to you all day. I am so grateful for your time today. I know. We could just keep. We can keep going and Riffing and exploring. So for all of you listening, tell us where we can find you.

Sure. So our website is seven figure Goddess calm.

Is that seven with the seven or.

Seven seven with a seven. And it might. We have to might redirect to feminine magic. I've used both as my brain. I had the metaphysical stuff out front for a while, which is a whole other interesting thing. And then I realized, oh, my goodness, now I really have to have the business stuff out, which was a whole like, oh, jeepers, I didn't even count on that. Anyway, but SevenFigureGoddess.com is our website and you can go find us there and come on into our community. We also have.

Really cool thing that we just created to help you get your offer up@hotoffermakeover.com.

Really? Yeah. That's a great website.

Yeah.

I mean, yeah.

The 20 minute hot offer makeover.

Hot offer makeover.

It's a great way to get like a little taster of what we do. And it, and it is like a, you know, it's, it's a, it's a real day. It's not a webinar. It's not a tripwire or whatever.

It's.

It's like I'm going to walk you through how to optimize your offer so you can sell it a lot easier.

Yep. Beautiful. Well, thank you, thank you for all the wisdom you shared today with everybody. I'm very, very grateful for you.

I'm just so grateful to you. Like, last year was a epic year of transformation for me and you were like a huge part of it.

Oh.

And I'm just so grateful for the work that you do and, you know, the energy you carry and that you really have taken on the leadership, CEO, managing, helping people with their team from that place. It's just, it's changed my life so.

Well, thank you. That's lovely.

I appreciate that.

Listen, it's all, that's what I love about what I get to do. It just doesn't really feel like work. I'm like, really? I just get to show up and talk to amazing people every day. But I'll take it. Listen, it's all good. So thank you so much.

Thank you. Big love.