Money Thoughts for Female Entrepreneurs | E115

All right, y', all, in the summer of release and detox, I've got a big one for you for this week's podcast. Let's talk about money. Here we go.

Welcome, welcome. So, money, listen, we all have a relationship with money. Some of us have really, really healthy relationships with money. Some of us have really, really terrible relationships with money. Most of us all somewhere in between. And I want to tell the story of my relationship because I was hanging on to some pretty toxic thoughts about money. And I didn't know it because they felt very pretty and they felt very humble and, you know, they felt like I wasn't being auspicious or braggadocious or all the other things that I have secretly been believing against myself. So I was having a conversation with my cfo. Appropriately, she's an incredible coach. Her name is Emily Sandberg. She is also a certified coach, but she, her area of expertise is in helping women like me build successful financial organizations. And we were talking about next steps because as you all know, I'm making changes to my business and I'm just about ready to tell you all about it. And we were talking about money, and we were talking about how I don't like to sell to people, but I help you make more money. And so she said, well, why? And I said, because that seems fake. It feels manipulative. It feels like I'm grasping at the low hanging fruit. Now, not everybody agrees with that, but that was certainly my thinking and has been forever, despite so many people telling me I should do that and despite my clients telling me how much more money they've made. Right. I get emails. I made $750,000 more last year. I made a million dollars personally last year for the first time. Not, not revenue, personal income. Right. I've had clients go from 6 million to 22 million. I have, you know my best girlfriend, Brooke Castillo, right? She's very open about how she's earned money. And I've been coaching her the whole way she got to 50 million. I've coached other people who coach other people. Eleanor Beaton, Ladel Hermosi. These are people who have amplified their earnings two, three, four, five fold. I've coached people who've gone from 1 million to 3 million, 3 million to 5 million, 150,000 to a million. Like, I just don't talk about it because the truth is, while I love money, it isn't a core value of mine. Right? Money. So she asked me though, more about it and she said, well, what do you think is the reason that so many people do tell people they can help them make more money. And I said, well, because people like to make money. And she said, well, let's talk about you. Since you've made, you know, been running a seven figure business, how has money helped you? And I'm like, well, it's great. I think we'll take my family on great vacations. I have a beautiful home. I don't worry, I, you know, save I. It's been lovely. It just takes sort of the adject. She's like, okay, so what's been bad about making more money?

And then I was on to her. I'm like, not much other than to pay a little bit more in taxes, right? She said, so why do you think so many people want to talk about making more money?

Because making more money helps you live a better life. I don't think it makes you happier, but I do think it helps you live better and gives you more freedom. I've seen a lot of people who are really rich who aren't terribly happy. So money isn't happiness, but it is, there's freedom and choice. And she said, okay, so what's wrong with telling people that if they work with you, that's likely what's going to happen? Because it does anybody. All of my clients who work with me, sorry, you guys, I'm on my walk in Hawaii, I might add another advantage of actually making money. But she's, you know, all of the clients that I've worked with who've worked with me for, you know, two, three plus years, they're all exponentially earning more income. Now the problem I have is taking credit for that. I don't take credit for that. They do the work. But I do want to take some level of contribution to helping my clients become a woman who can earn that kind of money. Because that's how we actually exponentially change how we generate wealth, is we become the woman who generates it. We don't just make money because we make money. We make money because we step into a different version of ourselves. And that version attracts more abundance, more wealth. And so it was a really epiphanous experience because I realized so many of us have a lot of money stories and most of them have to do with scarcity and fear losing it. And I think we all have a good reason for that. I think there's like actually very strong generational DNA crap going on for most of us. And then just the fact that, I mean, it's just been like in the last five years that women have Started to truly step into financial power and talking about money, right? I mean, my mom and dad divorced in 1975. She couldn't get a credit card. If it weren't for the grace of a friend of hers giving her cash and saying, you pay this forward. She, she and I would have really struggled. And she did pay it forward to another woman one day who needed the financial support after a breakup. So, as women, we're new to this, and I think we've watched what money has meant in the world traditionally, and it's still kind of like the thing that gets all the attention. It's the flashy, it's all the material stuff. But as I was talking to Emily and I really sat with what I'm trying to do here, I realized that it's not about money. Sure, I think I can help you become the woman who generates more cash in her business. Because the truth is, if you lead better, you're going to lead your company better. You're going to make more money. But what I really want to think about and believe and know is that I help myself and my clients be wealthy. And wealth is different than transactional money. Wealth to me is stability and freedom. It's abundance, it's confidence. And so as I look at the cast of my clients over the past five years, we have collectively built and generated a tremendous amount of wealth. And so I want to invite you, as the leader of your business, to really examine the relationship you have with money. Because I don't value money. I like money. But the truth is, is I'll make a different choice over money any day. Which is quite evident by how I've spent a whole career in my own business giving people discounts and free stuff. Right? Because what I value is their transformation. It's my contribution to their transformation. But what Emily helped me recognize is that is valuable. That transformation generates wealth. Who knew? So I want you to look at your own thoughts about money. You may be similar to me. You don't value money, but you love and value wealth. Abundance, freedom, independence that is available to us, especially as women, when we are well resourced and we are wealthy. Being a wealthy woman only makes us more powerful, more unstoppable, more magical. The abundance that my clients have been able to generate in their lives, that suits them. Flying private, wearing the shoes that they love, buying the home that they love, stepping out of the business and traveling with their kids who do things in their lives.

Paying for high end experiences for their family, buying their parents first class plane tickets. These are the Things that my clients are able to do now that they enjoy and they feel so good about. So that isn't about money. That's an expression of wealth, and it's arriving into the identity of the woman who possesses that. So I really want to invite you to examine your relationship with money. And in the program that I'm going to launch here soon, if you're not on my private subscriber list, you probably should be. We're going to do work around this. We're going to think about what a wealthy life is, what an abundant life is. Not just, did you hit seven figures? Did you hit eight figures? How many figures have you hit? Listen, I love it all. There's nothing more fun than listening to a woman tell me, hey, I made $2 million more this year. Okay, Badass. That's amazing. How fun. Who is the woman that you have become to achieve that? Because that's also so fun. Transformation is no joke. And when you invest in yourself, because you are the asset. You are the premier asset of your life and your business when you invest in that and you, there's just no telling where you'll be able to go. So thank you for tuning in, and I will talk with you very soon.

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