20x Your Traffic & Grow Your Business in 1 HOUR a Week (WITHOUT ADS) with Jenna Kutcher

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A week you will twenty x the traffic to your website if you are in a product based business holy cow holy grail god this girl is so.

Good because you are such a good.

Teacher my biggest thing is like how can we shorten the time frame to get people results we spend one hour and we get three million views a month and it is the number one way that we drive traffic to our website one hundred percent outsourced okay i.

We'Re doing this deal okay everybody yeah this is great she's leading the life that she wants to lead because you've been so fierce with your boundaries and also clear on what you want you.

Hit a certain threshold in your life and what you want for your life where you're like this just isn't it again i wanted a life where i could rest and the business would run foreign.

Welcome back to the earn your happy podcast you guys on the show today i have one of my incredible friends jenna kutcher who is truly one of my favorite teachers to learn from she's one of the best marketers arguably in the world for all of the things that i do and that we teach on this podcast and she also has one of the top podcasts for marketing goal digger she's a prominent entrepreneur she's a new york times bestselling author and influencer living in small town minnesota you guys we share so much backstory including we've both lived in minnesota and have those midwest roots you guys we also were in lewis howe's mastermind together i believe twenty seventeen so i have been learning from this girl she has helped me increase my revenue and audience maybe more than anyone else in this industry her gold digger podcast has over a hundred million downloads and she offers so much valuable advice and incredible interviews with awesome people who have also changed the game for me and today you guys we are talking about pinterest let me tell you pinterest is like the most underrated platform she teaches exactly how to grow your business and gain more traffic and leads in only one hour per week it's not just a platform it is a search engine and she shares exactly how to turn your new traffic from pinterest into profit one single pin on pinterest can drive traffic to your content for days weeks months and even years you guys if you're already excited you can totally go to the show notes right now and sign up for the free webinar training that she has which is mind blowing it's called twenty extra traffic in one hour a week with pinterest without spending a dime on ads you're going to get so much out of this podcast but i'm telling you literally stop right now and go and sign up for that webinar and go and check it out or go check out the pinterest lab which is all at the link in the show notes right now make sure you follow that link it's going to take you directly to all of the answers all about pinterest but let's get into the show jenna welcome to the earn your happy podcast i'm so excited to have you on the show oh thanks.

For having me it's so this is so fun to be together so this.

Is like our normal conversations but we just get to set up a camera and have these like very professional mics.

No pressure no no pressure at all i feel like a real housewife right now but we're gonna talk business which.

Is great that's the part about real housewives where i'm like how would i be with this behind the scenes content like talking about my friends i hate.

That yeah no that would be i.

That'S that's why we can't be real housewives all right so i'm so excited to chat with you today because you truly are one of the people that i always look to for what's going on in marketing in the online business world what should i be doing what should i be learning and you have such a beautiful way of breaking it down into such a linear easy to follow guide whatever whatever you have out for us because you have everything out for us which is always exciting so so i can't wait to chat about this topic because i don't think a lot of people are talking about it and i know that this is something that i want to be using this year and i also know that you have some pretty cool hacks on how to save a lot of time so let's give a little bit of background on you though for anyone who's not familiar with you for the two people maybe listening who's not familiar can you just tell us how you started getting into the online business coaching marketing world.

Yep it's kind of crazy because you've basically like witnessed the whole evolution i don't think a lot of people know that so quickly i went into the corporate world and i just had this very visceral reaction few years in one of my boss was like here's your five year plan and i was like oh my gosh they are already planning out my future without me and so it was just this very like this is not for me i want to take control of my life but i had no examples of entrepreneurship so my dad worked at a paper mill my mom was a teacher like i had never even seen an entrepreneur but i just knew that the whole ladder climb world was not for me and so my ticket out of that was with a camera and there's this famous story of a dollar three hundred craigslist camera and i became a wedding photographer i basically taught myself overnight how to be a photographer and at the time i was getting married so i was reading all the blogs and there was no pinterest at the time and i was just like falling in love with this art of like content creation and you know at first i was envisioning myself as the bride but soon i was envisioning myself as a person creating these memories and so i told myself i'm going to give myself one year to get out of this corporate gig to build this business i became a wedding photographer was super successful in it really enjoyed it until i didn't and i think i realized very quickly that the only way to make more money was to work more and at the beginning that works but you hit a certain threshold in your life and what you want for your life where you're like this just isn't it again and so i think my career has just held so many different pivots and so you and i actually met when i was still shooting weddings but i was starting to dip my toe into the podcasting space and online courses and marketing and i realized i had done something really interesting to be able to start a business and within three years make six figures shooting photos and i was like i think there's something to this and so i wanted to start teaching other people that and basically it's exploded since i started the gold digger podcast we have over a hundred million downloads i've written a book i've done all different things but i think at the root of it and what my real mission is is to allow women to be in control of their lives and to build lives that they actually enjoy living.

Oh i love that and so it's so cool that you and i had started in a mastermind together i remember meeting you and then going through the mastermind with you and every time you would speak i was like god this girl is so good because you are such a good teacher you have such a great way of leading us down a path that's really understandable and easy and so for me who i'm kind of that person who is like oh i take a little bit longer to learn your teaching style is so good and so clear and so effective that even i can do it i love.

It you know it's funny because i've never forgotten what it feels like to be a beginner and i feel like even a decade into entrepreneurship i always just put myself back in that position of like being afraid and not knowing the next steps and it's like if i can give someone the next best step and they can get a quick result and start to build their confidence that's like the best gift i could.

Give anyone yeah i think that's what's so cool about what you do is quick results and even if we just choose one thing from what you teach i feel like it can make really big leaps and bounds you guys i was just at dinner with her last week and she showed me this little tiny hack that she does for social media around making reels and it's already starting to completely change like make my life so much easier it is it's these little ones like these one hacks that save so much time which we're going to talk about yes in the bonus content so not even on here but in the bonus content so let's chat about marketing and what we're talking about today so you do so many different modalities of marketing you teach on so many different modalities of marketing but there's one that you feel is really underutilized that can also be one of the biggest impacts on your business tell.

Me about that okay so i love marketing like i it's so funny i think sometimes people get surprised because so much of my content is like motherhood and life and all these things but like let's talk marketing this is what i love i love every method of marketing but what's so interesting and why i love marketing so much is that it can be the thing that changes your trajectory and saves you time yes and again like getting back to your life working smarter so you can live more not so that you can work harder and so when i look at all the different methods of marketing there is one that stands out because it's not a popularity contest you already likely have assets that can live on it and people are already using it and they're searching they're just not finding you because you're not on it the platform is drumroll please cut the clip this would be a great reel pinterest pinterest is the most underutilized marketing platform out there and what's so interesting is is that the average entrepreneur is spending eight hours a week marketing every single week if they could just spend one hour a week using pinterest strategically everything would.

Change okay so what do you think is the biggest misconception about pinterest yeah.

So everyone thinks it's social media right even on a website you see instagram facebook linkedin all these little logos and you see the pinterest logo so therefore our brain is like this is social media pinterest is not social media it's a search engine so so if you think about how you use google people are using pinterest in the same way when you go into pinterest you would type in pink sweater right you would type in special jeans now that's what we think about we think about planning out our dream closets building our dream homes finding the perfect workouts getting the great recipes we think about all those things but the truth is is that no matter what type of content you create it is a search engine and people are on there typing things into a search bar just as they would google and and what's so cool about pinterest is that it is trying to connect people with resources so unlike the other platforms like instagram where it's like don't leave instagram don't click off of it pinterest is trying to connect you with the best information that you can get therefore willingly and gladly sending people off of pinterest and onto places like.

Your website okay so next question for you because i'm really thinking about even people with product companies now that have a product as well so who can be successful on pinterest can you creators with different unique niches someone like me who has a product like how would.

We use that yes literally anyone okay my dad is mid sixties he uses pinterest so it tells you that there is a wide stretching what does he.

Look what does he use he likes.

To look up different car things okay and use like garage organization and things like that so what's amazing about pinterest is whether you have a service based business a product based business or a digital business you can absolutely find success i've taught thousands of people how to use pinterest i've yet to find a niche that doesn't work now what's amazing is that when people go into pinterest they are poised to buy right they are in this powerful position of purchase it's a lot different than instagram where we're going there to be entertained or you know inspired people are going on to pinterest literally looking to purchase so if you are in a product based business holy cow holy grail when it comes to pinterest if you have a service based business there are a lot of different ways that you can really position yourself so when i was a wedding photographer i first got into pinterest because my assistant loved it she knew how to use it strategically i did not get it i was like you lori where i was skeptical she said let me log into your pinterest and do some things and let's just see what happens now i was a wisconsin wedding photographer i said how is this actually going to work like i don't want people from california finding my work i'm not going in california i am like in this area if you think of it as a search engine i was posting wedding images and tagging it milwaukee wisconsin wedding milwaukee bride wisconsin bride all these different things now whenever somebody is in the planning stages of planning out their wedding and looking at photography guess whose work they're pinning guess whose website they're landing on and so when it comes to service based businesses people use pinterest in the planning stages and so again for so many of us people need to hear about our service and what we offer many times before they make that decision so product based businesses people are poised for purchase service based businesses people are poised for planning and then if you're in the digital space people are collecting information and getting connected to the next thought the next idea so just as you were saying you're so good at telling people that next step when people are on pinterest they're clicking on articles and if you're ready with that next step you better believe they're going to take it do.

You happen to know like the demographic.

Yeah on pinterest yeah so the average household earner that is on pinterest earned over six figures it's typically a woman anywhere i believe it's twenty eight to thirty six so it was literally your dream client right okay when i was doing the research on the demographics and is changing faster than almost any social media network because people are jumping on pinterest every single day millions and millions of users are active daily so it's.

Still growing it's like still growing still.

Very much growing but it is literally like our dream person and i think most of your listeners dream clients okay.

So what does that look like for people should they be investing in it do we what do we need to do to get the right kind of content for pinterest what would that look.

Like okay so let's talk content so something that's happening right now is that so many people are spending so much time on content that lives and dies within three to five hours right we're talking instagram now here this is not a slam at instagram i use it i love it i teach it however most of us are having trouble connecting that hard work to actual results like a return on investment right yeah you could spend an hour on that reel and post it and you might get likes and comments but to actually tie it to a tangible result like an email list subscriber or a purchase can be really really challenging yeah with pinterest the average lifespan of one pin on pinterest is three months so we went from three hours to three months that's one hundred twenty xing the shelf life of your content now what is amazing about pinterest is that basically you are connecting people to your content so laurie you have this amazing podcast do you blog ever no okay so you don't have a blog so you have your podcast you have your youtube yep so that those are two forms of long content that you are creating right you can create pins for any type of content that you've already created even your instagram posts so what you are doing is you are basically taking any content you've created uploading it onto the search engine so that when people are searching they're finding your stuff and what's beautiful is is that everything on pinterest can connect to another link right so you could send people to this podcast they can click onto it and tune in they can then subscribe you're already tying it to a greater result than you can on social media with a vanity metric and so what's amazing is like for me i have a blog i've blogged literally for a decade i have a podcast i now have a youtube channel i have instagram content i have i have website content all of that can be turned into pins you literally create and upload your own content and just point it to wherever you want to point it to of stuff that.

Is yours so anyone who's listening who has a podcast tell me kind of about what that week for you looks like in actuality of here's podcast how do we get that to convert onto pinterest and then how can you what do the results look like for you.

Okay so the best part about this is you've already done all the work okay so so do you create social graphics for your podcast episodes yes okay you're already ready to go onto pinterest thank god so what is amazing is that people don't realize we're already doing all of the work for this so you're writing a description for the episode right yep that's your pin description right there okay you already have graphics that you're using for social that's your pin image now what's amazing is that you could create tons of different assets for this one episode on social media you could clip up this podcast interview and create a bunch of reels right but people kind of get sick of that on pinterest it's totally different you could create so many different pieces of content whether it's video whether it's a graphic whether it's a quote graphic that you create in canva whether it's an image of you whether it's an image of your guests there are so many different ways you can share this now since pinterest is a search engine you want to think about keywords and honestly this is smart in your podcast descriptions and on instagram as well so again if you just change the way you're strategically doing things it's going to change how you do things on every platform and it's going to help you on every platform but specifically pinterest so for this episode you would want to think about almost like a search engine optimized description so you could say learn the number one marketing strategy that jenna kutcher shares about pinterest that would be a keyword rich statement that you would use for your pin description now if anyone types in pinterest marketing jenna kutcher entrepreneurship you know what i mean all of those things it's going to connect them to your podcast episode when you go into pinterest what we usually do is we are looking at everyone else's content right a lot of people don't realize you can just upload your own content it is as simple as clicking the plus sign importing the graphic that you've already created for social media and typing a short description and then putting in the link of where you want people to go that's literally it so you could create ten different pins for a different episode and there's an easy way that i'll share about in the bonus content of how you can do that but really every single pin you're bringing on has that shelf life of three months so if you think about it if you pinned ten different pins you could have people looking at this episode years from now without doing any work on.

Your part okay i love this you guys are now going to be able to go to my pinterest and see.

Exactly what she said she said maybe.

That'Ll be the one and done no i'm just kidding no i should just.

Come so wait let me sell this to you let's be accountable let me sell this to you okay so we spend under an hour per week on pinterest now i outsource this so i taught somebody my system anyone can teach a va or anyone else's system under one hour a week you will twenty x the traffic to your website wow so you one need to do this for glossy two you need to do this for this podcast okay now what's amazing about this is that it is super streamlined and it can be so systemized and like i said you're already doing a lot of the work you send out emails for glossy you already have copy written you likely already have a graphic in that email that needs to go onto pinterest and you can point it directly to the product page it is so easy so really it's just building out a very simple workflow and once you understand it again it's going to help you be a better marketer on all the other platforms because you're thinking about graphics that people will click on where are you actually sending people to and how are you looking at the return on investment when it comes to your time in your marketing and i think it just changes the way that you actually look at marketing because i have a really hard time creating content that i can't tie to a tangible result and with pinterest you can literally see how much traffic every single pin is sending to your website and if you know you can convert that traffic that is actually resulting in sales subscribers and people's attention which is so huge in today's market have you.

Noticed an uptick in your podcast from doing this what have you noticed yes.

Okay so one thing that i would recommend and this is actually something i would recommend for you is having show notes where they live on a blog yeah now this is why because when we want to send people off of pinterest and onto a place ideally we want to send them into a place that we own and have control of so if you're sending them to apple podcasts or spotify that's great great but you don't really have an opportunity to capture their email address right and as a part of all the marketing that i love i love growing my email list and so my main goal for pinterest is to drive traffic to my site but then have a plan for that traffic once they land there so if you think about the user experience if somebody goes on to pinterest and they type in pinterest marketing strategies and something of mine pops up when they click on that they're going to be sent to either my website my blog or a freebie page i want to make sure that i have an opportunity or an invitation to actually capture their name and their email so that it's not just a one and done i want to be in touch with them right a lot of times people aren't willing to make that first step when they're afraid or you're just being exposed yeah and so the biggest thing is is that you want to send traffic to places that you own so with glo c you could send it to your website and then have that pop up there which you have where you can collect their information and that way if they don't make the purchasing decision on day one you're still in touch with them and i think that's so huge and so it really helps you to think about how you can streamline the process but then how do you have a plan if you think about instagram the user experience is filled with friction so you post this podcast episode someone has to go to the link in your bio then they have to choose which which platform they're listening on once they get to the platform you have no opportunity to invite them to opt in if you send them to a blog post that had all the links of listen on apple podcasts listen on spotify listen on youtube whatever it is they choose what they want but you still have that opportunity to capture that traffic in a meaningful way okay.

Guys i know that we are mid podcast right now and jenna is dropping so much gold but depending on when you're listening to this if you're some of the first to listen to this i want to let you know that she is offering a free training even more in depth than what is on this podcast you guys what if you could twenty x your traffic in one hour a week without spending a dime on ads she's teaching a free live workshop on how to use content you've already created to twenty extra traffic through pinterest and she only does this once a year so not only is she teaching you how to twenty x the traffic to your website or offer but she's also sharing exactly how to convert that new traffic into sales so if you're already creating emails podcasts social media content and blogs we all know how much work goes into creating that content you're leaving so much money on the table by not repurposing your content on on pinterest which is a platform specifically designed to direct people looking for what you do directly to your website so you guys make sure you go down to the show notes right now just hit pause and grab a seat for jenna's free live workshop on march fifth and sixth this is twenty twenty four that you're listening to this and it's in the link in the show notes i don't want you to miss it so if you're listening to this for some of the first few days go grab your seat at the link in the show notes okay let's get back to this juicy episode oh that's so good i you don't think of that with the friction of like yeah you lose people because people aren't they're not.

Getting off click we are losing people.

Okay so when people are hearing you say blog they're like is this something that's on my website what does that look like because a lot of people don't have blogs anymore or read them.

So i just look like one of my number one predictions for this year is that blogs are back blog is back i really believe like a t shirt i think it is so here's why so we've been in such an interesting digital time and i think that long form content is back this is long form content so you're already doing it but what i think has happened is that we went through this phase where we just wanted immediate results right have you ever watched a youtube video and you need like ten seconds to teach you how to change the cord or the battery on something it's like a twenty twenty minute long thing and.

You get no result yes so annoying.

People are now figuring that out and they're like i want to get a complete thought i want to listen to this whole podcast episode so that i can really understand this new idea i don't want just a one minute clip like an instagram reel that doesn't actually teach me anything i want to listen in and understand the whole thing got it the same with blogs you can really give someone a full picture like a five paragraph essay about what the topic is and so i really believe long form content is back the other reason why i think it's going to come back is that people are getting really strategic with their search bar so because of ai and the way that we've been able to use things like chatgpt we're learning how to get really specific with our asks in what we need and therefore the search results are going to be much more loaded to people that have been creating content that is long form that answers the bigger questions and so for a blog like we use a wordpress blog i've literally blogged on it for over a decade we have never not blogged so every single week for eleven years i've blogged i love blogging i just so when.

You say you love blogging like you're just sitting down and you're like this is what i want to talk about.

Yeah so i just did like the things i love in scottsdale and i wrote down all the restaurants now we also do a lot of different things of like what is an email list and why do i need one and listing that out so with podcasts what's really amazing is you already have this content you could either transcribe this content and it could just live on a blog or you could do just a quick summary of it with chatgpt it could probably be really quickly done but that way then you are more apt to show up in google and on pinterest and so again it's that keyword idea of people are searching and you want them to find you and so you are already if you were going to write an email about this podcast that email could be the blog right so it's like again just looking at how you're already spending so much time creating so much content how can we repurpose it how can we use what we're already already doing and how can we just strategize it just a tiny.

Bit more that's literally my goal this year and i know everybody else is probably feeling like me because if you already do it how can we reuse it and a lot of times especially from what you're saying it's like i could train a virtual assistant to do this or we actually have a new hire which i'm so excited about who i already am thinking oh i'll just give them jenna's course because you have a course on this which we'll talk about that you go totally in depth right so whoever you are do you kind of talk about like product service based businesses show them how to use.

All of this yes okay the best part is though laurie it only takes you two hours to learn this whole system wow so it's not like this like ten week long thing yeah i can teach you everything about it in two hours and i just think again like my biggest thing is like how can we shorten the time frame to get people results and i think that gone are the days where we're able to or willing to do twelve week programs that take up to ten hours a week like we just know we're not going to be successful in that it's really hard for us to follow through all the way on things like that and so it's like how can we literally like give you the youtube ten second clip you need to learn this thing so that you can actually get action and so it's not a.

Hard process to learn so for the past few years chris and i have been in a really exciting busy season of travel whether it's for the podcast or spirit speaking or meeting with our teams who are all over the country for both of our startups with all the traveling that we do for work for holidays and also having had a lake house for three years that we only spent summers in i often thought that it would be so awesome to have another family enjoy our home while we're away we've made so many memories in airbnbs over the years we love to gather our family and friends together in a home home away from home whether it's for a annual christmas ski trip that we do or because we always want to travel back to our family for easter every single year and i love the idea of your home getting to be a space where other families get to make lasting memories while you get to make a little extra cash did you know airbnb has a co host network that can take care of care of all of the details for you with the co host network you can hire a quality local co host to take care of your home and guests experienced co hosts can support you with everything from creating your listing to managing reservations messaging guests and more find a co host at airbnb dot com host okay so if you had to pick to be on one platform oh gosh don't do i know this is so hard okay but i really want to know if i'm looking at my year yeah right now that's what i'm doing where do i want to invest my energy so we still want to be present on instagram yeah but you really feel like pinterest especially for like a product like mine or podcast.

Oh my gosh yeah i mean okay.

So for the product the roi of.

Of everything okay so what does that look like what i always think about and i think what's so interesting is like in the business world we talk about roi return on investment most of the time people are looking at money right so they're like if i spend this i will make this i'm looking at time so here's the biggest thing to know so if you are spending let's say the average entrepreneur spending eight hours a week on marketing i would say that the majority of it is going into places that you're not actually connecting to real results interesting so for me if i could spend one hour twenty x the amount of traffic that is landing on the pages that i have created with a plan to capture something interesting or important whether it's a sale or a subscriber that one hour of time is so worth it again we spend one hour and we get three million views a month on pinterest on our content and it is the number one way that we drive traffic to our website so a lot of times we spend so much money and time on building out these beautiful websites and then we have this mentality of like if we build it they will come yeah we know that's not true there has to be a way that that traffic is getting brought to your site and if you do not want to pay to play then this is the number one way to do it the other reason why pinterest is so powerful is unlike other social media networks you have to grow a following and i don't know about you but it is so hard to grow anything these days on social it is so impossible most people are either declining or they're lucky to stay flat right now it's really hard to be growing since pinterest is not social media it's not a popularity contest it doesn't matter how many followers you have it matters how good your keywords are and how good your content is and so so many people are sitting on a vault of content whether they've blogged for years whether they've written emails whether they've posted on instagram whether they have a podcast or youtube channel you are sitting on hundreds of pins that could very easily be brought onto the platform and be connecting people to work that you've done years ago that's what's so cool is like some of our top pins are pieces of content that i created years ago that we are doing nothing with but it has just lived on that platform so long because it's a search engine okay.

This is really cool to think about because so many of the platforms like instagram really does your team might help a little bit but it really does require you yeah because you have to create that content so it's already created where pinterest truly could be something that.

You completely outsource a hundred percent outsourced this excites me i don't even so i have an amazing woman on my team who took my course became a pinterest strategist started doing pinterest strategy for my sister my sister connected me to her she now does our strategy and we're just working together on the system because we're just basically passing along what we're learning to everyone else i don't touch it i don't log into it i created a burner pinterest account for me to pin pretty outfits and things that i want to it is a hundred percent outsourceable and again one hour so think if you're paying your va thirty dollars an hour you could pay dollar thirty an hour to get the number one traffic generator of people landing on the stuff that you already worked so hard on okay so let's talk.

About one more example because i have a lot of people who are either wannabe entrepreneurs or you know they start maybe in the coaching industry yep how does that convert for them do you have some ideas around that for them.

Absolutely so here's what i want everyone to do after you're done listening go on to pinterest and type in your niche or keyword surrounding your business you are going to be shocked at how many people who know less than you do who do not like work at the level that you do who are super successful on pinterest right and so it's always that's always a good thing to see of like oh that person's doing i i can totally do this so if you are someone in the digital space or coaching or things like that the number one way that we use pinterest is to grow our email list so we are creating opt ins and freebies and we are uploading pins that are you know five ways to grow your email list or five ways to grow your pinterest or five things to do on pinterest to be successful these are all freebies that require an opt in meaning somebody needs to leave their name and email to get it and so we are uploading them connecting them to landing pages and growing our email list list off of it and so that is a really great way too because then it gets people into your ecosystem and gives you time to serve them before you ever go to sell to them and i think that's so huge is like how are you actually showing up and serving people and providing value before you ever ask for anything else and so that is the number one way to use pinterest and if you type in any marketing topic anything you're going to see that there are already people on pinterest doing it.

Okay i love that that's been so huge for me is to go on the platform yes not as a consumer everybody's stuff but to really observe and learn yes that's been one of the biggest changes for me last year is every time i'm on i'm like hey you can go on yes but you're going to be learning something yes you're going to go observe someone one thing.

You'Re going to love about pinterest too is that you can do collaborative and group boards so there is a community aspect there so like we have a community board where people from our community can upload and then it basically gets exposed to everyone's audiences and so there is some really cool things where you can do group boards and collaborative efforts as well to really help fast track your success which i think is just awesome because like we love community and we love being a part of something so we could have like a women in business board and all of our friends that are creating awesome content for women in business could be collaborating onto it and then it's getting exposed to one another's audience as well so there's a lot of cool aspects to it that people don't even realize because i think i think we're so used to planning our wardrobes and recipes and we're not actually thinking strategically about it that.

Is so much fun yeah i love that yes okay so you are someone who i really i think i've told you this before but i really look up to you for your boundaries because i watch you be able to do all of the things that you love like you out of i think anyone that i know is the woman that i look to for going she's leading the life that that she wants to lead because you've been so fierce with your boundaries and also clear on what you want yeah so can you tell someone's about to take on on pinterest right now and it's one more thing on their plate so can you tell me a little bit about how you decide what is important for you and how you say no to the rest.

I'M so good at it you're so good i've been i've had to fiercely be good at it though and if you think back to the beginning of the my story of when someone else was planning out my life for me i really recognize that like i have to be the visionary of my life but i don't want to just focus on what i want my life to look like i want to focus on how i want it to feel and i know you really connect with that and for me when we were going through the process of starting our family you were literally in my life i told you the other day when we were growing our family we had two miscarriages and after one of my miscarriages i was with you like two days later and i texted the group just to let everyone know like if i'm not myself this was what i'm going through you showed up with this gift basket and this superwoman shaker cup that i literally still have to this day that i think of and i remember in that season of life i really had this wake up call as a very successful wedding photographer i was named the top wedding photographer in wisconsin multiple years in a row and i was willing to walk away because i had recognized that once again i had built something that required me to show up to get paid and i promised myself that as i move forward and hopefully became a mother which i've been blessed to become a mother times too is that i wanted a life where i could rest and the business would run and building something like that takes a lot of hard work and intention but it also requires great boundaries and i think that we live in this society where everything feels so shiny right and i think that sometimes things like instagram can be that shiny object where we get that quick hit of dopamine but as quickly as it comes it goes away and so i have just really lived my life and really built a business where i've asked myself like what are things that can run while i rest and pinterest is one of those and that's why i really believe in it is because i think about it and i'm like if i think of all the precious hours i have in this week and all the things that i want to do in those hours if i can devote one hour that i don't even personally have to devote to this one thing that will give my content a longer lifespan and let it live on and let it continue continue to serve then oh my gosh like why would you not do that and i think that for so many of us we spend so much time creating but we don't spend enough time promoting and so we get on this hamster wheel where we're just churning and burning when it comes to content no wonder we get burnt out right we have these huge hearts we want to make this huge impact but we also want to live these beautiful lives and we very quickly find ourselves kind of captive in what we're building because it just requires us to constantly be on and show up and so i think that what's so interesting and i really had this realization earlier lori because earlier this year i was like i love pinterest but like what i really love about pinterest is that it's a way that we can let our work mean more than just the quick hit that it is let it serve harder than it would if we just did one post and said oh nobody was interested yeah and let us get back to our lives and so all of the things that i do and while i love marketing so much i love the fullness of life and i love experiencing it and i love having this enriched experience of life and i think it's only possible when you build systems and build boundaries and so for me there's this line in my book and it's boundaries don't keep things and people out of our lives they keep us in our lives boundaries are like these lines around our sacred and so i had to really reframe that because like we're midwest girls like we're yes girls right we want to make everybody happy we want to be liked by everyone we want to be understood and i really had to recognize that every single time i was saying yes and you say this all the time to someone else i was saying no to like what really matters and marie forleo says like there's always time for what matters most and i think that most of us when you hold the mirror up to our days we're like is this what matters most like is this what i say matters most and so for me boundaries have been these beautiful reminders not only for myself but for the people who receive the boundaries to recognize that it's okay to say no to things and that you're protecting your sacred and i think that people have a lot of respect for that when they see.

It in motion it's taught me so much because i have been along with multiple people but being on the other side of the boundary like you're a great friend and you have said no to me and i fully respect that and in all honesty i know what this does for your life too too it keeps the people who respect you and truly honor that relationship in and i've seen that in my life yes the people that i know that i can say no to they're they're still my friends the one who the ones who have gotten offended or they're upset like i can't believe you wouldn't say yes to whatever i'm like great because i don't want i i can't have them in my life anyway because it doesn't it takes away time from like you said the sacred so it's been challenging yes but it's also been like the now for the first couple years the last two years i can honestly tell you that i look around at my friendships and they are the people that i want to be in rocking chairs with when i'm eighty like and i also know they're going to be there like through all of it through a busy season through a sad season through the highs through the lows and it came through boundaries like setting boundaries and being clear but loving yeah and so i just think that that has been you showing up that way is giving so many people the permission to not only have boundaries but also it's giving us the best relationships of our lives yeah and so that's that is just a powerful gift that i think that you give everybody i think it's.

So cool because i think i once heard brene brown speak about this and when i had my daughter coco i literally blacked out an entire year on my calendar and it wasn't to not work it was to just be in my energy and like feel how i wanted to feel and i remember being terrified that i would lose momentum or that everyone would stop calling because i kept saying no right yeah and what was so interesting and i built out this template because i have to save myself from myself right have you ever gone bowling and you put the bumpers up on the bowling yes and that's the ball on the path boundaries for me are like the bumpers because if i don't have boundaries i go in the gutter time and time again i get mad at myself and so i had created this email template as like a bumper for me and it was just like you know thank you so much for this beautiful invite and opportunity i waited my whole life to become a mom and it finally happened and in order to protect this sacredness i'm going to have to say no and if and when our paths cross again i'll know that the timing is right but i just want to remind you that it's okay to say no to to and it was like this beautiful line that i had in my phone in my email like saved and it was so awesome because every time something beautiful or an evolution has happened in my life or business the number one thing that i always come back to is time it's whenever i freed up time when i said i don't want six figures as a wedding photographer i don't care if i go back to fifty k a year all i want back is my time that's when i started online courses started my podcast every single time i've said no it's unlocked a greater yes and so i think that if we stop looking at boundaries as like these negative things where we're like you know maybe taking ourselves away from like that one big break and you start believing that you are capable of creating your own big breaks that's where the magic happens and that's where it's lived for me is in believing in myself and believing that i can hit the brake pedal and know where the gas pedal lies in honoring the fact that like i created this momentum and i can be a creator of momentum whenever the time is right it changes everything okay i have to just.

Tap on real quick for everybody listening what you said about creating a no script yeah okay yes vital everybody should have one i have multiple for different occasions yes and i will say if you guys do one thing out of this if you don't go on pinterest but if you create a no script because what happens when we don't have one is it consumes your whole day on going back and forth you create this fight in your head and you almost become resentful of the person like why are they even asking yeah so having a no script literally it gets you days back yes i don't know if anyone's like me where you have imaginary like fights conversations in your head yeah that and that covers all of.

It the other thing too is not saying yes to anything in the moment yeah and saying i'll circle back because i have learned and you and i were nerding out about this at dinner the other night but we were like really deep into different things like human design and all these different things and like when i am energetically with someone i like feed off their energy i like love it and of course i would say yes to everything because oh my gosh what a beautiful life right now yes and then you get home and you see something on your calendar and you're like who put that there oh my gosh it was me and so i have now started taking steps space and so if people say an idea i'm like oh my gosh i love that that sounds awesome let me circle back with you and look at my calendar and i feel like it's just a good time for you to like pause be in your own energy check in with yourself like does this feel aligned is the timing right is a person right is the opportunity right and again it just like gives you that time and and even with women like if you study our cycles and different there's different times of our cycle where we're like yeah let's get out and about and then there's times where we're like we just want to be home and so i've actually i'm working on it today building out in my autoresponder because i'm learning so much about myself that if i can't say an immediate yes it's going to be a no and i just believe that if things circle back or if we come back in touch maybe then the future timing will be more correct and so i found that like historically when i read something and then i mark it as unread or i leave it to deal with later it's already a no and so i want to put something in my autoresponder of like if this is a yes you'll be hearing from me if it's a no you might hear from my team like kind of thing so that i don't get myself in those situations of saying yes to.

Things that weren't right so your autoresponder is so good it's like a saved word yes my podcast manager is shaking her head yes because when we email you you get sponsor it's like this.

Is so good yeah it's like hey i'm here hang in with my family i don't really check a lot of time my email if you need this go to this person if you need this go to this person if you need this go to this person click here if you need this and basically we try to answer every question so that the email is already solved before we have to do anything but i just think it's beautiful too it's like i want to tell people like hey i'm doing some investigation on who i am and how i make decisions and it might take me a little bit of time to respond and this is why and i think too it's like again like when you light yourself up and when you kind of honor those pieces of yourself you invite other people to do the same and so maybe it makes someone else investigate how do i best make decisions and what does.

This look like that's what it does for me every time yeah so i'm obsessed i'm like keep adding to that responder it's going to be like at some point oh freedom so much freedom okay tell me about the pinterest course how can you be a part of.

It yeah so if you just want to learn i have a really great masterclass it is no fluff at all and you can go to teachmetopin dot com it's teachmetopin dot com i'm going to just show you how to twenty x your traffic in under an hour a week it's literally how we do that we have a pinterest course it's awesome again it's like two hours of content i want to make this so fast and easy you can buy it for your va and have them take it that's the pinterest lab com pinterest is spelled like interest with a p on it a lot of people spell it wrong um so the pinterestlab dot com i just love this platform and i'm gonna i'm gonna give my like closing remarks so like imagine we're on stage and i just want to grab me and the music is playing okay so for anyone who is just questioning if pinterest can work for you the answer is yes and here's why i love it your time is so precious and you are doing so much already so how could we just add a teeny bit of strategy to what you're already doing and take the shelf life of your content from three to five hours with no roi and get it three months and actually be able to attribute it to real results in your life and business and so that is my like elevator pitch for it i love it it's easy it's fun and it's super simple and you likely are already doing all the steps required to be on it you just are missing.

That final step okay i we're doing this deal okay i'll be your everybody yeah this is great this is so wonderful okay i'm i'm so excited excited about this and i know that we have some bonus content to share so you guys she held back i did help i know which is crazy she held back one of the best parts of it in the bonus content what are you going to share in the.

Bonus content okay so i'm going to share how we can take this one podcast episode and make ten pins in under ten minutes and if you think about it this is going to mean that this podcast episode right here is going to be blowing up on pinterest for months and even years to come.

Okay we're making that happen you guys all you have to do is go to to the show notes and click on the bonus content where it says bonus content and you can go and view our our little secondary bonus content podcast okay jenna thank you so much for coming on this was so much fun i'm gonna be a pinterest queen.

I can't wait i can't wait to see your beautiful face so fun when people see me on pinterest and they're like oh my god i found you on pinterest i'm like i know i put that you're like i did i.

Didn'T know i was there but my my va put me on on there this is amazing thank you so much truly you are somebody who i'm always always looking to i know that i tell you that but it means the world to me to have someone like you in my life to give me the clarity and peace in the life that i want and that's really what you do and what your systems do so you guys definitely go follow her podcast that's one of my favorite places to listen to jenna it's the gold digger podcast and go check check out the pinterest lamp okay so that episode just blew my mind you guys i am so excited right now my team is literally taking this course as we speak and we are going to start implementing everything that you just heard so if you're as excited as me that she just gave us so much so much value in a totally free podcast you guys she's also doing a free webinar march fifth and sixth that's twenty twenty four at the time of this recording and if it's past those dates don't worry because you still might have a chance to go to the link in the show notes to go and check out her course called the pinterest lab otherwise go head over to the link in show notes to twenty x your traffic in one hour a week without spending a dime on ads this woman truly is one of my favorite teachers and i know that she will become one of yours you guys thank you as always for tuning in you are the reason that this podcast is what it is you have kept us in the top fifty in all of entrepreneurship and that is because you share it that's because you send it to your friends that's because you rate and review so i am so grateful for you for allowing me to do what i love so until next time earn your happy bye everyone.