Many creators get stuck in stage 2 of the visibility gap: showing up sporadically enough to waste effort but not consistently enough to build trust. The real damage isn't invisibility, it's inconsistency. Steady presence is what converts audience into sales.
You feel like you hacked the system. Can you tell me about that? When I say I hacked the system, there's 3 parts to that. I call it the visibility gap. Stage 1 of that is you're invisible. Nobody knows who you are. You're not showing up. Stage 2 is you're showing up, but you're inconsistent. So you're not really giving your followers anybody to believe in or trust. And then there's stage 3. You are visible. You're showing up. They start buying from you because they trust you. But the scariest part of those stages is stage 2. Most people will be like, no, the scariest part is just being invisible. No, the scariest part is you showing up but being so inconsistent that they don't trust you anymore, and now they're never going to buy from you. And then guess what? Like, you're doing this all for nothing. You're frustrated. You think you're putting in the work and you're getting nothing out of it.
