A five-step formula for ads that convert: bold headlines, high-contrast colors, a smiling human, a product mockup, and urgency like limited-time discounts. The urgency element is what separates mediocre ads from ones that actually sell.
Across the 2,000+ customers that we had, there's 5 guidelines that we keep for every single ad that tends to work overall. Has to be big and bold and clear headlines. The second thing that we found is neon colors. When people have monotone colors, people scroll through it, never see it. The third thing is a person, preferably smiling or pointing at the text. And then the fourth thing is like some sort of mockup of the product you're selling. They can see it. Once you have all those, you will probably have what most ads in the in the world have. When you add the fifth element, it is the difference between selling a lot and selling average. And the fifth element is urgency. Urgency can be discounts, but it could also be like limited spots. And so you can take those 5 guidelines, put them into like a ChatGPT. Hey, listen, I need to come up with an ad. Take these 5 guidelines, put them in there, and start there.
Especially if you're somebody who— I know most people, I hear this conversation all the time— don't love having to do social media all of the time. This is such an amazing option.
