Short conversational clip in which Lori Harder advises creators about authenticity in marketing: you must actually use the product and share real experiences because audiences can tell when endorsements are inauthentic. The exchange also references a current trend/campaign about "deinfluencing," which the speakers see as encouraging more honest promotion.
There's so many people that I see doing it wrong, they think they can just take a picture and post it. And the thing is, is that people can feel whether you're authentic or not. You really, like, you need to be using the product. You really do. And you need to be sharing about what your experience is and the benefits because people can just literally see through it. There's actually. I don't know if you've seen it, but there's like a whole campaign popping.
Up about deinferencing. Yeah.
And I'm like, okay, I kind of love it because it'll.
Make people have.
To be more authentic, especially when we're.
Talking about a health and wellness or something consumable like. Glossy is peer to peer recommendation. There's just nothing more valuable than that. But to your point, authenticity is key. If you're someone who's promoting a hundred different products in a similar category on your page. I mean, it's unlikely that one post with this product is going to work. Now, if you were saying, okay, I just found Glossy, this is the end all be all for me, and then now you know you've consistently been sharing about Glossy. Yes. Then it will work.
