Lori HarderFounder of glōci | Bestselling Author

Dress for the Clients You Want to Attract

10 Apr 2026 · 0 min

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0:28

In this brief coaching segment, the speaker explains how deliberately improving personal style boosted their social media follower count and shifted the type of clients they attracted. By dressing for the level of client they wanted—specifically citing real‑estate agents who, after working with the speaker, secured higher‑value listings like $25 million properties—the speaker argues that wardrobe choices function as a strategic personal‑branding tool that signals competence and aligns with the expectations of high‑ticket clientele.

When I really started focusing on style, my follower count went way up. I was focused more on better content. Yep. And I started attracting a different clientele. Totally different. Totally different. Mm-hmm. I did the same for myself when I founded my business. I knew the way I'm going to attract a higher level client was by dressing for her. For example, my realtor clients, after working with me, they make more money. They get the higher level listings. You know, if you want a $25 million listing, you have to dress for it.