Embody The Version of You Who Already Has What You Want with Aaron Doughty

This is a YouTube podcast episode (Earn Your Happy) hosted by Lori Harder featuring Aaron Doughty (spiritual teacher and YouTuber). The conversation covers embodiment and identity change (‘be the version of you who already has what you want’), how inner work affects business growth, Aaron’s transition from a 9-to-5 sales job to daily YouTube posting and eventual live events, and practical offerings like 21-day challenges, live guided meditations and OM activations. Sponsors and host framing (throwback episode) open the episode.
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The more you are in your own frame of reality, the more you are in your own body, the more magnetic you are. The more you tune to other people from what do other people think of me? Are they approving? Do they like what I'm saying? The more your energy is scattered. Pulling the energy back is the most magnetic thing you can do, whether it's inside of your own body, whether it's pulling your energy back to your own frame of reality, and what do you value? And that's why when someone's in their own frame, it's so attractive when someone believes something, even if everyone else doesn't agree with what they're saying, but if they believe it and they hold present with that, it's attractive.
Hey everyone, welcome back to the Earn your happy podcast. Today's episode is another throwback, one of my favorite conversations. And you guys know that I've had this podcast for eight years, so if you're newer to the podcast, I have literally recorded over 1400 episodes, you guys. So I want to make sure that you don't miss any of these super amazing, juicy conversations that I have chosen just for you. Because I can't tell you about the wealth of knowledge that is in this freaking catalog of throwbacks. I don't want you to miss it. It's truly what has changed my life and helped me on my journey of growth in entrepreneurship, in relationships, in personal development. And I know that these messages are going to hit you in the same direction kind of powerful way that they hit me. So I hope that you love this one as much as I do. And let's get started today on the podcast. I have Someone who I got to get together with all the way back in, oh my gosh, I think it was like November. But now I get to re listen and get reminded of all of just the, the great conversation and lessons that I got from Aaron Doughty who came on the podcast. You guys. He's a spiritual teacher and YouTuber with a community of over 1.5 million subscribers. His mission is to empower others to recognize their innate high vibrational nature and free themselves from the pain and negative experiences of their past. He's a great teacher because he really talks about everything in day to day life and he makes it tangible and understandable about how to shift your energy and how your personal growth, energy and mindset directly impact the growth of your business. Because you know, no matter who I'm talking to, I tend to ask, okay, well how does this impact our business? I always want to know that because I feel like life and business are so correlated and business is just like one of the biggest personal development journeys that we will ever go on. Aaron and I talk about how to own your unique gifts, change your money mindset, and how to use visualization to attract your goals. I'm a huge visualizer. Whether you're looking to grow your business, deepen your spiritual practice, or simply become more magnetic in all areas of life, you guys, this episode is for you. And while we also dive into spirituality, breathing techniques to feel centered and how to let go of external validation to be able to show up as your authentic self, we also talk about how to practice personal self care because it's the little things that impact your life in a big way. And speaking of the little things, that's exactly why I created Glossy, which is a skin routine that you can drink. It is a skin and gut daily beauty supplement if you have not tried it yet. I am all about the little things that make a big difference. And great skin and a flat tummy and not feeling bloated comes from good digestion. So that's why we went with a probiotic that has over 30 clinical studies. That's also why we were super selective about the other ingredients that went in here as well. I'm telling you guys, don't take my word for it. Go and read the reviews. Go to getglocy.com g l o c I.com if you want something simple that's going to make you drink more water, going to make you feel better, going to make you feel less bloated, going to help with the appearance of fine lines and make your skin look super glowy. Go try this for 30 days and let me know what you think. Getglocy.com and for 25% off, use code HAPPY and I hope that you love it. Let's get into the show. Aaron, I'm so excited to have you on the earn your happy podcast. Thank you for coming on.
Thank you for having me on. I'm excited to be here.
I. Okay, guys. So this whole conversation right before, I was kind of. I always like to know, like, what is on the heart of the person. The heart and the mind in that moment of the person who's coming on. And I'm so glad that I asked you because I had these other questions down for you and we started talking about business and how much you love business and also just how kind of your personal growth and your spirituality and all of the things will show show up in your business. Yeah, it's like the biggest. I was just talking about the saying, when you sign up for starting a business or being an entrepreneurship, like, it is the biggest personal development course you'll ever take for sure, in your entire life. It will bring up all of your. Yeah, it will bring up everything for you, like, all at once.
So many layers to it.
So many layers. So I can't think of a better person to actually talk about this with. And, you know, something big on. On my heart right now is like learning how to be the magne it for my life and my business.
Yeah.
And so I just like consuming your content. You have so much great information. And what I love about you is you're really good with quick delivery, quick information on really tangible ways to shift your energy. And so for all the entrepreneurs listening as well, this is going to be a great conversation for them because you had mentioned you can only grow or your business can only grow as far as you're willing to grow.
Yeah. Yeah. I think everything in our life is a reflection of what we believe to be true and we get in life a reflection of who we are being. And anytime I've noticed within my own business, if there's something that's stagnating or something that feels plateaued, I always ask myself, where in my life or in my spirituality or in my. My physical, what aspects of my life have I stopped growing? And as according to who am I being? So one thing that I've always come back to is focusing on that where can I expand in my own spiritual growth? Where can I expand and let go of limiting beliefs? And as I've gone through the process of always Bringing it out from the external. Because a lot of times we'll focus on the external. I need to change something in my business. I need to hire the right person. I need to let this person go. I need to fix this area. It's always on the external. And what happens is a lot of times that can be deceiving because it puts us down into a distraction where the external, kind of like the symptom is a reflection of something on the inside that may have been priorly, we may have been unaware of. So anytime I'm able to kind of go in and look at where am I not growing, where am I stagnating? What must I believe to be true, to be experiencing this, you know, it's always a reflection of me. If there's something with my team, for example, that's not, that's not jiving well, I have to take responsibility for it and realize there's something that I'm doing within myself that is causing that to happen. So radical ownership, radical responsibility for that. And then I can actually look at that within myself and then see how can I communicate more efficiently? How can I cast a better vision and get them bought in and have them excited about something that they feel like they're a part of? And a big part of what I've done is with the intention of really, in a way, starting a movement of people that are really passionate about transforming their life from the inside out, but looking at that spiritual component of how they can magnify what they want or magnetize what they want through their vibration, through their energy.
So tell me about the first time that you started to have that awareness around. It's kind of always you, like you're always the person within your business. Did you always have a business or did you do personal development first to really learn about raising your vibration?
So for me, the thread I'll take this back to is back. I used to have a 9 to 5 job selling women's shoes. And I know I talk about this a lot on my YouTube channel. I love it. For years, for 10 years, eight or nine years actually, I sold women's shoes. And that was my identity. That was my reality. I thought equal to that version of me. I felt emotions equal to that version of me. I took action equal to that version of me. And that was my reality for eight years. And the wake up call was when I realized that that was my identity, that was my self image. And that's how I saw myself. And then I started to ask myself different questions, like who Do I really prefer to be? How do I really choose to show up in the world? And I realized that that identity was somewhat inauthentic for myself. Like some people say, oh, you know, fake it till you make it. Or there's like a feeling of feeling fake or an imposter syndrome. And I realized that not in a shame based way, but I saw that that was more of an imposter. Me living in this 9 to 5 job selling women's shoes, working at Barneys New York.
What felt off, like what, what felt imposter during that time, if you can name it, like, this is how I always felt internally.
I felt like I was not living to my potential and I felt like I was rationalizing a lifestyle that I knew wasn't me. Yeah. So like me going to a 9 to 5 job selling women's shoes. I worked with someone there that loves selling women's shoes. And ironically enough, she was the top salesperson. She was so passionate. She would. She was really good at getting people to open up accounts. Like everything they wanted her to do, she did a really good job of. Because she was passionate about it. Yeah. And then I'm looking at myself and having this also kind of like harsh reflection where a lot of the people I worked with, pretty much all of them, they were older than me by like 10 or 15 years. And many of them had just kind of gotten trapped into selling women's shoes where they weren't passionate about it. We would talk about it and there they were. And I'm thinking to myself, you know, here I am like 27 years old, realizing if I don't do something about this, that's my future. In 10 years from now, I'm still going to be selling women's shoes. I'm going to get paid commission, which I enjoyed getting paid commission because I felt like I had a certain level of control over my paycheck. But I'm just not passionate about talking about shoes at that moment as well. It kind of got a little bit contradictory because I was, at the time I was vegan. So here I am selling, selling women's shoes that are Italian made leather and there's this like value. At the time I was vegan, so I was like, it's like a major struggle.
You're like selling something that you don't.
Believe be passionate about it. I'm like, oh, this is great. And that was a big reflection to me that who I am being is not in alignment with who I really am. And in February of 2017, that's when I made the choice that every single day on YouTube I'm going to make a video until that's my reality of being a YouTuber. I kind of just made a choice that this is who I'm going to be.
Had you seen someone like that you liked, that was an inspiration.
Like what made you say threads? So I remembered this time when I was working in 2012, working at Nordstrom's in women's shoes, and I read a book that somebody recommended. I don't remember if it was Wayne Dyer or it was Tony Robbins, but it was a book called Psycho Cybernetics. Have you heard of it?
I've heard of it.
I haven't read it. Such a powerful book. But it's all about the psycho cybernetic mechanism inside of ourselves for our self image and how we see ourselves. And one thing I realized when I was selling women's shoes at Nordstrom's was every day that I would go into work, I would go in and we would check the sales numbers from the days before. And on those sales numbers was everyone's numbers and you had to hit your numbers. And I always noticed that I was always right in the middle. So as I'm learning about this thing called our self image, which we all have, which we will do anything we can subconsciously to remain consistent to our self image. And I'm like, what is my self image? Where I realized that working that 9 to 5 job, I am an average sales employee. So I'd go into work every day and see the day before. I was always right in the middle, wasn't at the bottom, wasn't the worst salesperson, but I wasn't the top. The two top people were always the top.
Yeah.
So I started asking myself, what would the version of Aaron that's a top salesperson, how would he think feel an act? How would this version of me greet customers? Would I greet customers or would I be selective? Sometimes people that worked in sales, they would selectively greet customers they thought were going to buy. And I realized that the version of me that was the top salesperson greeted every customer. Didn't profile, greeted everybody. That version of me, I realized also did this. This almost dumb little thing that I still use in different ways today. But I would do this thing to where after a customer already bought, I would wrap up their shoes, I'd put tissue over the the box and I would walk it around like we're supposed to do to the the customer. But the act of putting the tissue over the box was a Permission slip for me because it helped me wire in that you are a top salesperson. No one else did that. It was such a stupid, small thing to do. Yeah. But just putting the tissue over the, the, the box inside the bag, it showed me that I go above and beyond for customers and I would do it. And they also maybe just felt there was a little bit more care I was putting into it. But I started greeting every customer. I realized that I was more so focused than focusing on trying to get from customers like I want someone to buy. I would focus on how can I add value. And then as I started having that intention to add value, it was like a more authentic energy. I noticed that version of me also was showing more of my personality. So I was focusing more on connecting with people than just getting the outcome. So all of a sudden I see myself as a top salesperson. I am greeting every customer. I am. I realize that version of me didn't just bring out the one shoe they asked for. That version of me brought out two or three other had the courage to offer other things to them. Yeah. All of a sudden I go from being in the middle of the list to being at the top of the list within days. Wow. And it was because I saw myself as a top salesperson. I was being that version of myself. I was adding value. And I had this intentions that were just, I think, also much more pure. So fast forward from 2012, 2017, working that nine to five job I don't like, I'm like, well, if I was able to go from a mediocre sales employee to more of a top sales employee back in 2012, why can I use that same thing that I learned about who I'm being to go from a 9 to 5 job go or selling women's shoes to being a full time YouTuber. So what I did is the same kind of technique. What does the full time version of Aaron, how does that version of Aaron, that's a YouTuber think, feel and act? What are the skills of that version of me? How do I show up? What are the focuses every day? And I realized a couple things. One, I realized that that version of me had a lot more leadership. Was. Was somebody that had to be self motivated because the 9 to 5 job going version of me got told what to do. I didn't like getting told what to do and I resisted it. But still there was some level of safety in being told what to do.
Absolutely. I feel that.
So what I had to do was let go and realize that I have to be the one to motivate myself. And there was almost this meditation thing. I don't even know how to describe it, but I was in meditation one day and I was actually moved back in at my dad's house because I wanted to give this YouTube thing a go. And I had this download or this idea that if I made a video every single day on YouTube, my life would transform. So in February of 2017, made a choice that every single day, no matter what, I'm going to make a video. And that's what I did. I made a video every single day. And within three to six months, my whole entire life began to transform. And that version of me, I realized, also had to learn different skills. That version of me had to learn how to edit. That was one thing that held me back. It's like, I don't know how to edit. Well, the first YouTube video I ever put out, it says like, first blog post because I couldn't figure out how to edit it out. And I spent like two hours.
That would be me.
Yeah, I'm gonna put it out anyways, you know. And what I ended up doing is just learning as I went. Didn't have to have it all figured out. One thing that always remains sure, when we're talking about magnetizing your energy and increasing your vibration and being a magnet to your desires, there's the ego and then there's like a higher self that channels through. And when your intention is on adding value to other people, it's like there's a different energy that flows through when you have an intention. Just like in my 9 to 5 job, I want to add value to these customers, I did better than if I want to make money for myself or make a certain amount of commission. The same way when I had the intention at the beginning of just genuinely, like, authentically sharing my experience and like on YouTube, and I didn't. I wasn't some guru at the top of the mountain selling woman's shoes or anything. When I'm like, on YouTube, I was just sharing what I was learning having that 9 to 5 job. But while I was like talking about in the YouTube videos about what I was learning with different law of attraction techniques, with this job, I go to where I start at zero every day. Yeah, you don't have to be a guru at the top of the mountain. However, when you're just one step ahead and you're just sharing what you're learning, people admire that. And it's all. It's authentic. So through the consistency of making Videos and having this intention of adding value. It's like the more you step into that, the more ideas the universe sends you, the more people the universe sends you. And the more I stepped into that version of me, it was like, people would ask me, how do you. How do you make daily videos on YouTube? Because I made daily videos on YouTube for three years straight.
That's amazing.
And people would ask me all the time, how do you do it? How do you do it? And I would say, like, almost like, I don't know. It just happens because it's a part of my natural identity. I make a video every Single Day on YouTube. It's not hard for me to make a video every single day. And because I had this intention of adding value, what happens is it's like the universe would send me those as long as my intention is pure. And. And my intention is of, like, adding value to a collective, it's like the universe flows through to help you to add more value to more people. Now, the thing that you have to be tricky with this, though, is for myself, what I've had to learn is as I started to build a YouTube audience that has over a million followers, what happened is then there was pressure. It's like, you have a million followers now. What in the beginning was just this natural flow thing so bad, and I.
Can do these videos.
And then, yeah, now people are watching. Now people are watching. And now there's kind of pressure. Yeah. You know, that felt like there was pressure and what. What I would flow through when it comes to this magnetizing energy thing that we're talking about. I was way more magnetic when I was making videos that I was just passionate about, talking about where it wasn't tied to views, it wasn't tied to getting a certain number of attention, certain amount of views. And what I had to do is I had to become aware of that within myself and realize for a while I was stagnating. I stopped making daily videos about three or four years in, and I started making five a week, and then three a week. And then for a while, it was at three a week. And then eventually I went to one a week because I was just getting burnt out. And also when we were talking the beginning of this podcast, I was starting to stagnate. I realized that I was now in this comfortable identity of being a YouTuber, but it was no longer as fulfilling as this new aspect of myself that wanted to emerge.
Yeah.
So after about a year of just like. Of just being on YouTube and. And realizing that it's not completely authentic for me to just be, you know, wiring in this YouTuber identity. I knew that my next step level for myself was doing live events. It was going in front of people in, in, in like live event format. And it was like the longer I was holding on to the YouTuber identity, the more resistant, the more blocks I was feeling. Once, funny enough, once I committed to doing live events, everything started to flow again. It's almost like the universe wasn't gonna, like, give me and let me just kind of like pass by without personally growing with. Within myself because it got like boring to make videos.
You weren't challenged anymore.
I wasn't challenged at all. I was just bored. And it was like I was kind of like, I would just try to make videos on things I was passionate about. But also I realized that once I started doing live events, I was getting into new, uncomfortable energy that then it was exciting. All of a sudden, the, the energy coming through and the content coming through is passionate energy. It's new. It's. I'm. I'm expanding myself and my. I've always known that my audience expands the degree to which I expand.
Amen.
So it's like, if I want, if I want, like to have new, groundbreaking content that I create or whatever that like, comes through, I need to put myself in the unknown and grow myself. So this last summer, I did two or three live events back to back in Sedona in la, and I just picked these cool locations. My team and I had to adapt to, you know, having hundreds of people in a room and all these things. A whole other thing, whole other world. But funny enough, then what I did is I took content from that. I was telling you before we started this podcast, the content from that has done extraordinarily well on Instagram, IG Reels and on YouTube. And it's. It's curious to me because it's like almost as long how I feel. Making the content is what the people feel that are. That are looking at the content. So if I'm stagnant and in this old identity of being a YouTuber, that's just like talking about the same old things over and over again. You know, once you've made 1800 YouTube videos, it's like, how much new concepts are you going to create? But what I realized is I have to step out of my comfort zone and grow myself in order for me to attract in the new, in order for me to also get into a more passionate state. And one thing I've always known is People feel what I feel. So if I'm not feeling it, they're not going to feel it. If I'm bored of talking to a camera, then they're going to feel that. So how can I get myself and grow by also stepping into this new aspect of myself with the intention of still adding value to people. But as I've done that live on stage, it's completely changed my own sense of identity where now I see myself differently. Some of the challenge sometimes is in letting go of the old two. I think I could probably make less YouTube videos than I am right now, but there's an aspect of myself that is probably afraid to let go. Just like there was an aspect of myself that was afraid to kind of let go of that 9 to 5 job back in the day. So it's interesting how this whole game works, but it's all a reflection of who I'm being. And for all of us, it's. We get in life a reflection of who we're being. And our business is a direct reflection of who we are being. Our audience is a direct reflection of how we're showing up. They're feeling what we feel. So putting it back on yourself, letting go of what no longer serves, letting go of the past patterns, letting go of the stories. It allows you to naturally raise your vibration to where then your energy is more magnetic. And something else I'll say as well before I'll bring it back to you. We'll see where this goes. But is the thing I've also been learning lately is to really own the things about myself that make me different. When it comes to marketing, I think there's this like, comparison where I'd compare myself to other people in my niche and I'd be like, well, they're doing this and they're doing so easy to do. And it's this like trap almost of like then, then trying to do it in my own way. But it's still what they're doing. And lately what I've been doing is just owning what makes me different. So when I do these live meditations, something I'm very passionate about is tapping into collective live energy.
So you do this online. Like what does that look like when you do that?
It's a mixture of online or in person. Normally it's online. I'll do these challenges or 21 day challenges. It's the most successful thing I've done in my business. Wow. Over the last like five years, no, two or three years, I've done about five times. But we'll get like three to 5,000 customers. They come in and they're a part of a 21 day experience. And throughout those 21 days, we do a lot of live guided meditations. And the live guided meditations connect them to the group energy and it creates this like safe container. And people have these extraordinary breakthroughs by using the power of group intention. So we've heard of, you know, the mastermind principle from Think and Grow Rich, where when two people think of a similar outcome together, they get a certain result. The idea behind this is what if you get 2,3000 people to think about a certain result? And what if when they're thinking about like everyone in this container having huge breakthroughs and creating their dream life or the love and the abundance or whatever, what if when you're doing it for them, they're doing it for you? And that's the kind of energy that I'm really passionate about working with. But it always was kind of esoteric and weird. And we do these things called OHM activations where we use frequency, we use sound to connect to the energy that kind of reverberates out of our bodies and into, into reality. And we use it as a permission slip to connect together. They're kind of, it's on the outside looking in, it might look kind of weird. But in live, in person, either in person like in LA when we did live events, or on virtual on zoom with thousands of people, there's a certain energy to it that's very hard to explain. But what I've learned recently is that's what I'm owning. I'm owning these OM activations, I'm owning these esoteric concepts that sometimes I was afraid to share on YouTube. And as I own it and as I know that I show more of that because it actually stands out more, there's not much competition when it comes to like, you know, live meditation experiences that kind of connect to this, this energy in this way. There's no one doing it that way. So it's like I get to be the one that that kind of takes ownership of that for myself and my own audience. But for a while I would block myself from doing that because no one else is really doing that. So I think a very important thing for anyone that's an entrepreneur or wants to be an entrepreneur and is looking on social media where we're comparing ourselves to a bajillion people, focus more on what's authentic for you, but also what makes you weird or what makes you different is not a bad thing. It's what actually differentiates yourself from everybody else. And if you would just own it, it's an energy that's admirable. Even if people don't like it or if they were to look at what I'm doing, it's kind of weird. But, like, at least he owns it. You know what I mean? At least he's. He's real passionate about it. And there's a lot of. I think there's a. There's a way of reframing that to relate to that in a little bit of a different way.
So when you're talking about that. Because I've had to. I've had to learn how to own different things in my career, too. Yeah, I'm like, I think there's so many fears that can come behind that. So for anyone listening who has something where they're like, God, I really want to do that, but I'm worried about maybe for you. I'd love to hear some of the fears. Was it like, are people going to think I'm a fraud? Or I'm charging people this money to just do this spiritual thing that you don't get tangible results? And what were some of the things that you.










