Lori Harder explains how creators can land brand deals: tag products on social media to get noticed, add value by talking about them first, then pitch a story that connects the brand to your audience. Lead with who you are, your reach, and how it benefits them.
One of your biggest things is really helping creators work with brands. How do you start working with brands? It's really about first getting on their radar. Use social media, use the product, you tag them. Today, these brands are very smart. They track everything. And once you've done that, you can pitch. If you truly have a story, you seek an opportunity. How you can bring in a brand story into your own story. You reach out to them like, hey, you guys, this is who I am. This is what I do. This is my reach. This is how I see our stories can collide and how it can be beneficial for my audience. There hasn't been a conversation conversation yet where people are like, how'd you get to work with this person? Or how did you get on this person's radar? It's like, well, they added value first. They talked about the product first. Being the first person to take action and adding a lot of value is literally always the best way to go.
