A short spoken segment (YouTube) arguing that clarity is essential to building momentum. The speaker advises niching down and—critically—choosing what to prioritize across channels (website, social, email, text) so one clear offering or message is “center stage” to drive daily strategy and forward movement.
Clarity is everything for momentum. When you're not clear, it's really hard to catch momentum because you don't know what you're doing every day. You don't have a strategy or a clear thing that's pulling you forward. Even if you do niche down, you're niching down. But you have social, you have email, you have text marketing, you have all these different places. And I think one of the great things was being like, what is most important? What do you want to push the most? What's center stage? Like, what do we want when you land on the website or when you're on your social, which I'm still really working on. It's that, like, constant question of, okay, well, what's center stage now? What's most important? Think that's really been helpful.
