How She Went from Homeless to $580k Homeowner in 30 Days (Part One) with Pace Morby

When you're around people that are lunatics about their goals, it makes you have this feeling of like, how dare I not think bigger?

Just one dinner with people can change your whole life.

Oh, my God. Which is crazy to think about, like, where you came from and now the full circle. You're running masterminds and getting people out of their mindset chains and all of that, which is freaking so cool.

I know. That's why I'm here. Because I, like, really experienced the prison that we can create for ourselves. Then all of a sudden, you do get around expanders like yourself, and it just blows the roof off. Pace. Welcome to the earn your happy show. You're on Earn your happy and the Chris harder show.

Yes, yes.

So we have so much fun getting to interview people at the same time. And we've spent spent all morning actually listening to you on different podcasts, which was so much fun. So thanks for giving our workouts tons of motivation and inspiration.

I was ready to go buy all the real estate by the end of my workout.

But what's so cool about you is how diverse you are. And so on this podcast, what we really want to talk about is not only real estate investing, but really how you think and what makes you tick. And we're excited to dive into that.

Yeah.

I want this to be the episode that, you know, there's so many out there where they can learn from you the intricacies of, you know, real estate investing type thing. I want this to be the episode where we touch on that stuff. But if somebody really wanted to know who you are and what makes you special, this is the one that they would tune into.

Very cool. This will be a unique one then.

Well, fingers crossed. Fingers crossed. So in that vein, I wanted to start somewhere really special because I followed along in the story and that is the story of Maddie.

Oh, wow. Okay.

I think it is one of the coolest things that I have seen on social media in years. I have a hunch it has to do with the 109 city tour that you're about to embark on.

Yes, sir.

Would you start by telling the story of Maddie and how that happened?

Yeah, it happened a long time ago. I had a brother that killed himself, and my brother struggled with homelessness and drugs and all of that kind of stuff. And actually, if you even go back further, my older brother probably will never watch this podcast. So I can tell you guys some stories. Come from a 12 person family. 12 kids, mom and dad on top of it, 14 person. So I'm number three. Out of 12, kids change a lot of diapers when I grew up. And my brother Corbin would like idolize my brother Chance, and Chance would go sneak out like 16 year olds do. But Corbin was like 12. So my brother Corbin would sneak out with my 16 year old brother and he started drinking, he started doing stupid stuff. Me, on the other hand, I've never drank or done anything in my entire life, but Corbin just fell into that vein. Fell out of high school, fell out of everything, got into drugs. My parents really struggled trying to keep him on the straight and narrow path. And long story short, he couldn't find him. Like the family couldn't find him for years. And when I finally found him, I was 21, I just come home from Korea and he was in a Taco Bell drive through. He was handing me my food. I was like, you're my freaking brother.

What? Where have you been, Michael?

You know?

Yeah.

So I get him off the street, get him a good job, fly him up away from where his bad environment is because you guys know, you guys run a mastermind. You know how these things work. Your frequency is dependent upon your environment and the hanging out with. Right. So I got him away and two years sober, two years clean. A girl from his previous life found him, drove up there, got him back onto drugs, and very quickly he fell back on the streets and ultimately killed himself. So he was my brother that I shared a room with my whole life, like very important person in my life. And I even named my first daughter after him. And I always promised myself, I'm like, I'm going to do something about that epidemic, that problem, you know, I'm going to do something with it. When I get really good at real estate, I'm going to figure out how can I help those people that are somewhat forgotten and give them a different pathway. So long story short, I mean, I could make a long story very long, but I end up getting a TV show on A&E back in 2022. And they ordered six years of this show and this recently. In January, they ordered another 30 episodes. And I turned them. I turned them down. I said, I don't really flip houses. Yeah, I do flip houses. That's like one of the small businesses I own. But I really flip people. Like, that's really what I love doing. I love flipping people. And they're like, what the hell does that even mean? And I said, I want to work with like attorney generals. I'm really good friends with like 15 attorney generals around the country. And they all know they have homeless problems. And I said, I want to work with them, find a pocket of where homeless people kind of hang out. And I want to go to them. And I have this weird idea for a TV show where I grab like 200 of them. I interview them, because I don't want to have the whole show about drug addiction and like mental illness. I want to go find the people that are just struggling to survive. They have a job, maybe they're like, work at Target, 18 bucks an hour and they have three kids, they can't survive. And through this process of interviewing attorney generals and what state I was going to move to to do this TV show, I ran into a charity called Family Promise. Family promise, all 50 states. What they do is they help families who have jobs. They're working people, but they're sleeping in their cars. I learned a really crazy statistic that one in 30 kids in America sleep in their parents car. One in 30? Yeah, it's crazy.

I have no idea.

Yeah, it's either they sleep in their car or they sleep in like the gym or they sleep in a church or they sleep in something. They don't have a house. They're unhoused. They're unhoused. Yeah. And so I'm like, I want to make a TV show about that. And Amy's like, well, how? And I go, I want to show people how to get real estate the way I get real estate and get these people into these houses and have them cash flow. And they're like, oh, it's too hard, it's impossible. I'm like, okay. And we fought back and forth. And finally I just said, the universe is going to deliver something to me and it's not going to be through you. And I severed my contract with A and E this year. And two weeks later, I get an email from a lady named Maddie. The universe is like, here you go. You want to do something cool? Here you go. Maddie sends me an email. Hi, I'm 59 years old. I've been on the street since I was 55. My husband was murdered and I was a stay at home mom. Never learned how to make money. And I have, you know, friends that told me they were going to help me, but I come from a background. She's black, half black, half Asian, she's about 4 foot 5 tall. And she doesn't have the environment that you and I have. Like, you guys are going to hang out with your families today. I'm going to go hang out with my family. She doesn't have that so she says to her friends that say they're going to help her. You know, we know your husband's dead. You don't have any income, you don't know how to make money. You're a UPS driver, you can't afford the rent where you're currently living. Stay with us. Things get chaotic, one thing leads to another. She sells her car, she sells her this, she sells her that. And she says, well, I'll just stay on like a park bench one night, just one night, I'm gonna stay on a park bench until I figure this out. And that one night turns into four and a half years. Wow. And she, you know from her little broken Obama phone, it's an Obama phone meeting she got in 2020.

When they're handing them out.

Yeah, when they're handing them out. This thing's the biggest piece of shit I've ever seen on the planet.

And that's the one she's still using.

She still uses to this day and. Which goes into like the next thing I'm helping her with, which I'll get to. Is this interesting to you? This is.

Yes, yes.

Because I could talk about this all day now.

Go for it.

Say the thing that lights me up right now because it's one thing for me to make millions in real estate, but it's another thing. It's like if I really truly understand it, I should be able to educate a third grader. Right. I should be able to dumb it down so well that anybody could do what I do if I truly understand as well as I say I do. So she's, you know, in her shelter, the Windermere Hotel in Mesa, Arizona, two miles away from me. She sends me an email not knowing I live in Mesa, Arizona. And she says, hey, I'm sending you an email. I saw your email on one of you on Grant Cardone. Somehow, some way, Grant Cardone had some screenshot with my email address. Crazy. Cardone's YouTube channel, Wild Crazy. She screenshots it, sends me an email, will you help me? I have 20 days left in the shelter. And these shelters, they have 90 day programs and they try and get you jobs, right? And if you can't get a job, they kick you out. The problem is these jobs nowadays, you can't afford a place to stay, a car or this. You need two incomes now. Yes, Right.

It's way too expensive.

It's gotten way too expensive. So I reply back and I said, I would love to help you, but I want you to understand I'm not helping you to help you. I'm helping you to show everybody else on the planet that they can do this too. So I need you to sign a media release and we're gonna hang out and I'm gonna film everything we do. Me picking you up, me dropping you off, I'm not buying you lunch, I'm not buying you anything. I'm not giving you a dollar, I'm not doing any of the work for you. But I will teach you and I will guide you and answer questions for you as long as you agree that they can all be recorded. Because I just want to give it away to the world. Well, dude, this lady is like a gift from God. She's the. I go pick her up at 7 o' clock in the morning on a Saturday morning. She's the funniest, most joyful little spark like she, her and I become really good friends. She sends me like sweet messages and my wife really sweet messages. The fact that this lady is on the street and if you end up getting to meet her one day, you'll go, how did, how do you get on the street?

Hmm?

You're not on drugs, you don't have mental illness, you just didn't have the support. Or more, more. You know, a better description would be you just didn't have the right education. So what I did is I spent a day with her and I kind of just got to hear her story, you know, why are you on the streets? What's happened over these four years? You know, tell me about the system, tell me about your shelter. And she drove me around and I just saw like the lay of the land and filmed it. And then the next day I gave her a game plan. And the game plan was this. You are going to find a real estate deal for people like me so you don't have to buy it. You're just going to find the deal and you're going to bring that deal to somebody who's buying, fixing and flipping, renting, whatever they're doing on the back end.

So she's just identifying opportunity.

She's just identifying. So she's doing this from her cell phone, her broken Nokia. Like, you press the, the screen, it takes like five seconds to reply, like, to respond. The screen is so bad. So she goes into a free Facebook group and she finds wholesalers. I tell her what Facebook groups to go into, what activities to do every day. And I tell her, limit yourself to 30 minutes a day. And if you do this for, you know, 75 days in a row, these activities, you're gonna make 5,000 bucks on not having a license, no experience. You don't have to buy the deal, and you're gonna have five grand in your pocket, you know? Took her, like, eight days.

Wow.

Yeah, it was crazy. It was crazy. She did leave right away. Did she do. Not even a question in her mind. Like, it's almost like the. If she is on drugs, it's the drug of optimism. I've never met somebody so positive in my life, and it's weird. I wish it was not that way. I wish for the story. I wish she was a pain in the ass, and I wish that there was, like, a negative component of, like. Yeah, you have a bad mindset. She doesn't have a bad mindset. She. She has an incredibly positive mindset. And I've been hanging out with her now for four months. And so the first deal, I told her, we're going to find a deal for somebody else. So you have no responsibility of flipping. You have to deal with contractors, like, all the bullshit that people have to deal with on all these, you know, the things that scare people of getting into real estate. Let's eliminate all of that. And all you have to do now is find a deal for somebody like me. So she finds somebody in a Facebook group that has a deal. She takes that deal to a buyer. Buyer buys the deal. She gets paid a $5,000 fee.

Wow.

Okay, this is what's interesting. So she calls me up, she goes, I got a deal. Oh, my gosh.

Oh, my gosh.

Everything you said was true. I thought you were full of Mike. Okay, cool. Let's. Like, when does it close escrow? She says, Friday. Great. Pick her up on Friday from her shelter. And I'm thinking she's going to get a check now. She can get out of the shelter, and we can get her into a hotel or whatever, and she can move on to her next deal. Right. She now has the ability to make, like, five grand. Yeah, Right. So pick her up, go to the bank. I send her into the bank. I sit my Prius on the outside. I'm like, I'm not going to get involved in your shit. You go do your thing. I'm not, you know, I'm not going to be there when you're depositing your money. She comes out three minutes later. She says, they won't let me deposit the check. They think I'm scamming them. Oh, well, I thought it was a racial thing.

Yeah.

I'm like, you sons of bitches. Like, how dare you? You know? And I walk into the bank, I go, hey, sir, what's going on? He says, maddie, do I have permission to show him your screen? And they turn the screen shows me her account has been negative for five years. Oh, like this lady has not had cash, access to cash, a debit card, nothing.

Yeah.

In five years, you walk in with.

A check for five grand out of the blue.

What do you think they're going to think? Yeah.

Yeah.

So I have them called the title company. Title company verifies the check is good, they release the money and they give her basically $100 in cash and go, this is all we're going to make available for like 30 days. So now what does she got to do? She's got to go back to the shelter. Okay. So I take her back to the shelter. This is the first time I've like, waited to see what happens when you drop somebody off at a shelter. Normally I just drop her off at the bus stop or I drop her off the shelter and I leave. But this time I just was like watching what goes on. I'm looking in my rear view mirror and I can see they make her strip all the way down. Naked, Completely naked, right there in 110 degree weather. They're under a tent that has like some privacy stuff, whatnot. And they go through all her stuff. Like this lady just figured out how to get a real estate deal without a bank, without experience, without a license, without a this. And she's being forced to basically strip naked to go into a shelter where she has no privacy. She's on a cot, like literally like an army car in a room like five times this size with just a bunch of women. She showed me photos of him. Like, it looks like a prison, but thank goodness we have them in Arizona. Arizona is like, surprisingly, is really good about this stuff. So she then sends me a text. She's like, please don't ever watch me go into that shelter again. I cried myself to sleep. Oh, my friend Pace had to watch me go into the shelter. And she's like, I just am so embarrassed, blah, blah, blah. And I go, sweetheart, don't even worry about it. We're going to look. Go look for the second deal. She goes, I think I already found it. Like, she's just. She's just on it, bro.

Despite the circumstances, despite all the circumstances, if anyone was going to sabotage or say, hey, I can't do it, it'd be her.

It would be her. You would think she would have every excuse and every victim mentality under the sun and she didn't. And so the next deal, this is the game plan I gave her. I said, we're going to, I'm going to work with you on your first five deals. Your first deal, we're going to get you something where cash gets in your pocket and you can duplicate that the rest of your life. Every week you make 20 grand a month for the rest of your life. I will take you from being homeless to a quarter million dollars a year without any experience in less than 30 days. And she's like, okay, cool. And now here, here she is, this little black lady, 59 years old, cranking out a deal a week. Freaking awesome. Second deal is I'm going to get you into a house that you own and that the rest of the house pays for all your bills. And she's like, what do you mean, like, okay, so for your audience, anybody that's not interested in real estate, I'm sorry, this is gonna be a real estate jargon.

That was great.

Okay, so the thing that's kind of taken over the, the real estate world right now is something called co living. What is co living? Co living is where non hoa, definitely not Scottsdale where you guys live, because you guys are in hoity toity land. And same thing with me, my neighborhood would not allow it. But non hoa neighborhoods, this is taking the whole country by storm. It's called pad split. So you take a single family house, let's say it's a four bed, three bath house, you take out the living room, turn into a bedroom, take out the garage, turn into two bedrooms, take out the dining room, turn into a bedroom. You now have an eight bed, three bath house.

Wow.

Okay. This is happening everywhere. Everywhere in the country, everywhere. It's overwhelming. If you guys go to padsplay.com, your city already has hundreds of these. And basically what it is is you take the model of like student housing where you rent a room and you then apply it to adults, working adults, and you go, you want to have $850 rent, including utilities, including Internet, including weekly cleaning, you can rent out one of these rooms in a house.

Wow.

So I told Matty, I go, we're going to find you a house that you can buy with no money out of your pocket, you can take over somebody else's payments. Okay, this is what I talk about, which is sub two. You can buy their house. Sub two, you move into the house, no money out of your pocket, rent out the other rooms, they pay your mortgage. She's like, that ain't Happening pays this, that, and the other. It's not going to happen. But I'm going to do exactly what you told me to do. Dude, I. For date night, no joke. Three weeks ago, I text my wife. I go, hey, are you cool to go to a shelter tonight for our date night? She's like, yeah, whatever. I'll go to a shelter. Right? I take my truck. My wife's like, why are we taking the truck? I go, because we're picking up Maddie from the shelter, and she's moving into her very first house. She just bought a 580, 000 house.

No way.

We took her from the shelter. So, homeless to homeowner in 30 minutes, she's moving into her own house, and now she's renting out the other seven bedrooms. And she's net cash flowing after her mortgage is paid, after her cleaning's done, after utilities, after taxes, after insurance, she's netting two grand a month in her pocket. Oh. And I'm just like, why is not. Like, why can't we do this for Everybody? Yeah. There's 17 million vacant homes in America. I don't know if you guys know. It's like so many vacant homes in America, it's ridiculous.

So vacant vacant or vacant people own multiple properties and they're sitting back out of the.

Out of the 17 million, only 5 million of them are, like, vacant for, like, a second home.

Okay.

The other 12, it's like 11 million, some odd thousand are vacant. People don't even know who owns them.

Wow.

Abandoned. Inheritance, probate, people died. They don't know what's going on. That kind of stuff.

So that 60, 70 million people using the cohabitation.

Yeah. And you think about, like, how many people are homeless right now? 600,000. Yet there's 11 million vacant homes. Wow. How is that possible? So, look, I'm a capitalist. I like to make money. Yeah, I like making money, but at the same time, like, I want to go actually do something cool. I don't want to feel like a piece of shit every time I make a dollar. I want to do cool things and, like, impact people. So the Maddie thing has been really fun because three weeks ago, this lady moves into a, you know, nearly $600,000 house right up here in Phoenix, and she already has seven roommates, and she's making more money in her. She's worked at Waffle House. She's worked at ihop, she's worked at UPS store, she's worked as a UPS driver, Uber Lyft. She's done all the things. And she's like, I make more money with this one house than I did in any of those jobs. Which is freaking so cool. And the fact that it's one thing for me to have a big portfolio, like, we've got about half a billion dollars in real estate in our portfolio, but I would literally throw all of that away to just duplicate that every single day. For this lady, which you're about to do. Yeah, it's fun. And then we recorded every single step she did. Every activity she gave, she, like, took. And we're just giving it away.

Wow. So for somebody who's like, okay, but Pace, you were, you know, you were with her. You were kind of recording her.

Yeah.

And then what. What have you done to be able to duplicate that? For people who are like, okay, I want to do the exact same thing. What does that look like?

Great question. So for people that are like, well, you were with her, guys. I remember, like a month and a half ago, she was like, hey, they haven't released my $5,000 check yet. Can you buy me Windex? And I said, kiss my ass.

I'm not buying.

I'm not buying you anything. I told. I promised you I would help you and I would guide you, but I'm not going to do the work. I'm not going to buy lunch for you. She's like, but I don't have Windex at the shelter. I need Windex. I'm like, figure it out. Like, if people watching this think that I helped you, they're gonna go, oh, I can't do it. Yeah, she had Pace. She had Pace. Of course she could do it.

Yeah, she got Windex.

She got Windex. And I'm not joking you. I was doing a YouTube live last week. Had like 4,000 people on this YouTube live. And this guy goes, yeah, of course Maddie could do it. She had you. I'm like, bro blocked. See, like this whole victim mentality, people will always think that I did something for her, but I recorded every minute. We have over 120 hours of recorded content. Nobody will ever watch, but it's there to give it away. And so here's what I'm doing. This is like the wild lunatic in me. I said, I want to show people this is possible. Not through YouTube, not through recordings. So I went to my wife and I said, hey, I want to go on the road for 122 days, and I want to do a city every day, a new city every day, and I want you to pull the kids out of School. We're going to homeschool them on the tour bus. I just bought a 40 foot, $600,000 tour bus. Monster Energy paid for it, by the way. Shout out to Monster Energy.

I'm so glad that worked out, by the way.

It worked out.

That's awesome.

Freaking awesome.

That's crazy.

Yeah. So anyway, the CEO of Monster calls me up. He's like, we're in whatever the bus costs, work. We're. But he goes, I want to have a sticker on the side of the bus that says fueled by Monster. I'm like, for $600,000, you're like, I'll.

Wear only Monster T shirts.

I'm like a NASCAR driver. Like, only a monster. So the tour is called Creative Nation Tour, and you can get there by going to creativenation tour.com. so what I did is I go, all right, I'm going to do a free meetup every night, and I'm going to invite everybody in town, and there's going to be a family that I got from Family Promise, the charity I referenced earlier. So Family Promise will bring a family to me, and I'll go, all right, guys, we have two hours to find this family a house. And I will go start to start to finish. In less than two hours, I will show people all there. We're going to team up. So I've got like 15 of my leaders. I have a really big community, like the craziest size community ever. And loyal and very loyal. So I go to them and I go, hey, guys, I need 50 leaders in every town. And we're going to create 50 teams, and each team is going to compete to see which team can get this family a house faster than anybody else. So it's not going to be just me and helping the family. It's going to be me leading 50 teams. And we'll probably have 10 people per team. Our average meetup will be about 500 people. And we're just going to show people how to find a deal, like, pull it up on. On our the software, submit offers, get it under contract, and get that family into a house all within two hours. And I'll wait, wake up the next day in another city and do it 122 days in a row.

First of all, if you don't love this man after hearing that story, then just turn this whole damn thing off. Because how can you not love somebody that puts themselves out there, not just for one individual, but then says, how do we scale this kind of love? How do we scale this kind of Impact.

There's a lot of moving parts that.

Goes behind a tour like this. We're going to talk about the tour in a little bit, but that just shows the kind of human being that you are and inspires other people to become successful as well. Because they say, wait a minute, if I can be successful and have that kind of audience and that kind of capital, then I can do things like this, too.

Yeah, you can do stuff like this. And I think also it just highlights to people that I've been on the YouTube, Instagram, that world. And, you know, we get an average of 20 million views a month, which is nice. It's a good feeling. But I would rather have a hundred people in a room that actually get to participate in the activity than 20 million people looking at it online. Just because that's where you. It's the same thing with the mastermind. Like, when people mastermind with you guys, they could watch a thousand YouTube videos and not get the same value as one entirely different person. It's entirely different. The molecule to molecule in interaction is really where change is.

You know what we should do with Hilton, you know, founder of. Of Monster. When I texted him, he was so kind to respond right away and be like, yes, let's hook it up. I didn't know that they're going to sponsor the whole bus like that.

No.

I was like, oh, so you got.

To have him come out to like it because he lives in SoCal by US. If you do something in Orange county, we got to have him come out for that. That'd be awesome.

We. So his girl that is like the Glo. Her job is the global, like, philanthropy director.

I think it's Debbie, was it?

Yeah, Debbie. And she's like, come out. Let's do a YouTube video. We're going to send a truck full of Monster to every location. Like, that's 122 cities. She's like, we got you. Unless you're going to, like, Fargo, North Dakota, we probably won't be able. I go, we got Fargo, North Dakota on the. On the thing. She's like, okay, I won't be able to help you there. But it a massive connection. And they. I told her, I don't want any money. And then she looked deeper into the thing and thank you for that, by the way.

Of course.

Humongous. Massive. Massive. And I had a conversation, then another conversation, then a third conversation. She's like, let me get this straight. You're going to go and do all of this? Like, all right, who bought the bus? Who did the this? Who did the that? And I'm like, well, I'm doing it out of my pocket. She's like, no, you're not. We're gonna figure out how to pay for the whole thing. Yep. I'm like, holy crap.

Wow.

So what happens when people like you get together with people like that? You guys move absolute mountains.

Yeah, it's. And it's just crazy. I. To be honest with you. I'll tell you, one of the biggest motivators behind it. I'm deathly afraid. Maybe you're. Maybe you guys are in the same boat. I don't know. I'm deathly afraid of what AI and robotics are going to do in five years. Like, if you don't own real estate, if you don't own a business and you don't create a moat around yourself in five years, like, what the hell are you going to be doing? And so I have this massive urgency that I'm just like, wake up, everybody. You need to get moving yet. I feel like our United States has gotten lazier and lazier and lazier. And so I'm just trying to get out there in person and just shake everybody by the shoulders and go, look this. If this homeless lady can do it, you can do it, too. Hurry, hurry, hurry, hurry. I think this will be the last story to do anything like this because I think it's just crazy. Four months. Four and a half months on the road with my wife and my kids.

That's wild.

What did your wife say?

My wife is gangster. She's like, cool. When. When do we go?

What the kids say?

The kids are like, cool. Can we go to the American Doll store in Dallas, Texas?

You're probably gonna have to throw in the little stops and perks like that along the way.

Yeah. We're stopping in, like, Thanksgiving and Christmas and New Year's. We're doing like, four or five days in those locations. And we'll do Manhattan in New York for Christmas, which will be a lot of fun.

We were going to ask more about the tour later, but we're on the subject, so let's lean into it.

Yeah.

Where can people register to follow it?

It's completely free. Not selling anything, just helping people in person. Even if you're not in real estate, come out and see. It's going to be a spectacle. The only thing I will sell are tacos. And what I mean by that is we'll have, like, taco trucks and food trucks there so everybody can eat as well. It is called Creative Nation. Tour.com 122 cities. Yes, we are coming to Canada. Three plus three stops in Canada. All of our Canadian friends are always like, you never come to Canada. So, yeah, it starts in October, goes all the way through March.

That's awesome. Incredible.

What would feel like a math. Let's fast forward in. The tour is over and you're debriefing at a dinner, maybe with your wife. Like, what would feel so good to be able to sit and say and reflect on.

Number one, is we've helped 120 families. Number two, we've put family Promise on the map so people know who Family promises. And then number three, we set the tone of the energy of that city. Because what happens is when I go in to do things like this in cities, I've never done 122 days in a row. I've done three or four days in a row. What happens is the energy of that city, it sticks around for like a year and a half. And then everybody's doing the same thing over and over. They're. They're vibing and hanging out and collaborating, collaborating with each other. So what I'd love to see is those people really attached to Family Promise. Even after I've gone and said, how do we help the next family? How do we help the next family? What Family Promise does is they find local churches that are not doing service Monday through Saturday, and they help these families live in these churches Monday through Saturday for free, and then they have to leave and sleep back in their cars on Sunday. Wow. And so these Family Promise nonprofits are all over the country. They're in every state. They need housing, and they need affordable housing. They will actually pay the rent for these residences, but they can only afford like 800 bucks a month. Who, where the hell are you going to live for 800 bucks a month?

Right.

So, you know, doing co living is really the solution to that problem.

That's amazing.

Okay, so when someone asks exactly what you do for anybody listening, how do you answer them?

Depends on who's asking. If I want to be funny, somebody will be like, what do you do? I go, I rent dirt. Which is like, I own a lot of RV parks as well, so I just rent dirt. And it depends, like, if it's an older gentleman and he says, what do you do for a living? I would say I help investors make a passive return because I'm hoping he invests with me. I hope I can grab his money, go buy big buildings with it. If it's a young kid I would say I have a sales organization that employs a lot of people because I'm hoping to recruit that young kid, 18, 25, whatever, to come and work for my company. But overall, I'm just a real estate investor. I acquire things with creative finance and that's really the main thing. I have nine companies. They all do something that ties in with each other. So if I buy real estate, I also own a title company. If I own a title company, I also do lending. My lending business is where I make probably the majority of my money, but I rarely talk about it. It's just tied in with all the other things I'm doing, if that makes sense. I just found that like when I was doing so much creative finance, you'd run into a title company goes, we don't know what that is. And I go, man, this is ridiculous. Like, let me just start my own. Then I started a title company, I'm in 43 states. And then I found that people are constantly running into money problems. Like I want to buy or flip this house, I want to do this, that and the other. But my lender bailed out on me last minute ago. I'll just start a lending company. So I've just kind of done, I've just gone vertically integrated. Vertical integration.

Yeah, stuff is what, you know, here you are going on tour and that means you're going to leave these nine businesses behind. What are your tips for getting in a position to be able to do that? So they keep running.

Oh yeah. Fire yourself a lot. Like a long time ago. So a couple things I do that's maybe unorthodox is one, I hire really good people. That's not an orthodox, but what I do is I make my leads and my companies own 20% of everything that I do. Okay, so let's say I go buy an RV park, for example. We just bought a $5 million RV park a couple weeks ago. Sell all seller finance, which is great. So no banks. I give 20% of that to my top 12 people. And so they, if they stick with me past seven years, that 20%, as it grows, appreciates. I distribute that 20% to those top 12 people. So you give them ownership mentality instead of saying, hey, I'm gonna give you a raise. And if you work really hard, it's like, how about this? If you stick around and the company hits its numbers and we grow and I don't have to be here, you get 20% of this company. So everything we buy, every product we create, every single thing we do they all have ownership in it. So as it rises, then what I do is I train them on what my job is. My job is not to be in here. I'm Ronald McDonald. I should be on the billboard. I should not be flipping the burgers. If I was in the kitchen, you're going to be tripping over my big ass red shoes. You don't want me in here. I'm going to create chaos. You guys need me out of the office, get me out there. Being on the billboard, being on the stages, et cetera. And when I do that, we all make more money. And so I think a lot of employees don't really, truly understand what a visionary's job is. And a visionary, you know, Ronald McDonald is a visionary. Elon Musk is a visionary. He should not be at the warehouse every day. He should be on podcasts. He should be branding the companies. He should be flying around, hanging out with diplomats and doing all that kind of stuff. And when your team understands why that benefits them and how that benefits them, then they full on buy in. When I was like, gosh, I shouldn't be in the office, I should be out. Blah, blah, blah, blah, blah. It's like, why don't they get it? Oh, because you've never stopped and explained it to them. So I whiteboard when new people come into our exec team, I whiteboard to them why it's a problem if I'm in the office and how they make more money when I'm out of the office.

That's interesting, because the 20% thing, by sheer coincidence, my startup fellow, my business partner Matt, and I, instead of keeping all the equity for ourselves, we carved out 20% right away. We gave it to all the founding execs.

Smart.

So that they had that skin in the game to be able to go and, you know, give their all to this, the sleepless nights, everything to get this thing off the ground. So it's interesting that that's your pattern as well. What's the hardest thing for you as a visionary to let go of?

Okay, so I do this every year. And the last week of the year, I sit down with my coo, her name's Molly, and we go through my whole entire calendar from the last year, and we write down a hundred things that I did more than one time. So if I did it twice, we write it down.

Give an example.

Waiting in an airport. Okay, like, why am I waiting in an airport for two hours? Like, if it's on my. My calendar is, like, blocked out minute by minute. By minute, why are you waiting in the airport? Over and over, like, why was that not scheduled? Better. Why wasn't. Why wasn't that? Blah, blah, blah, blah. You shouldn't be sitting in these situations. Or good example would be yesterday, I was. A couple days ago, I was in Jersey. So I meet with Gary Vee in the morning. I then go to Brooklyn to meet with some company called wap. I then go to this company back over in Harlem. And you look at the pattern of, like, how it was scheduled out, and my COO will look at that and go, we wasted four hours of your day. And so those types of things. And we'll go and we'll spend a whole week together between Christmas and New Year's, which is, like, the slowest part of the year. You can actually sit down and have these meetings. And she will then her job every year is to eliminate 75 of those and then figure out what are the 25 that made the company the most money. That I did. And she'll go, these are the only 25 things you can do this year. Yeah. And you need to get better at them. And so then I go to Masterminds. I go invest in those 25 things. So one of those things would be storytelling.

Yeah.

Right. If I'm a good storyteller, then my company makes more money.

Right?

Okay, well, Molly knows that. So Molly says, you need to go pay to learn how to be a better storyteller. So I'll then go join Masterminds to go get better at those 25 things that are written down specifically. Specifically for me. Then she takes those 25 things to the rest of the team and go, if pay. If it doesn't have to do with any of these 25 things that pace is supposed to be doing. Please don't ever go to Pace. Don't ask Pace a question if you can't get a hold of me. Whatever else, these are the only 25 things Pace should be thinking about every single day. Because she understands. I told her, I said, I'm a tool for you. Yep, I'm a drill. I'm a shovel. I don't know what you want to call me, but I am a tool for you to make more money. You need to sharpen me. You need to make me better. You need me free. Free me up from doing all the things. And she made. She made this funny joke. She's like, you ever used a drill as not only a drill, but then you turn around and use the bottom of it as a hammer? She's like, that's what not there. That's not what they're meant to be used for. She goes, the company is using you for way too many things. Like, I've used a drill to open a box. Like, just take the thing and cut the tape. I've used a drill to screw in a screw, pull things out. I've used a drill to punch through things. I've used a drill to, like, smash the bottom of a hammer. And she's like, we want to use you specifically what you're good for. So I have a girl that gets paid incredibly well to keep me out of the way of all of the things and then to articulate the rest of the team. Like, Pace loves you and he appreciates you, but that dude needs to focus on these 25 things and nothing else.

Yeah, she's a. She's an MVP, isn't she?

She's an MVP.

That's awesome.

Yeah, you've mentioned so many times, Masterminds environment. From the beginning, you talked about getting your brother out of the environment he was in, trying to help Maddie get into a different environment. You know, I even heard on a podcast talking about your first marriage and just being in a different mindset of somebody who doesn't support where you're at. Tell me how you feel about environment, and then how are you going to also help them kind of keep that environment up after that?

The cool thing about our community is we hang out 30. We have 39 zooms a week, and so we spend a lot.

Is that it?

Yeah, that's it. I just was like, time zones and then people have different work schedules and I just go, how do I just make Our community available 14 hours a day across all the time zones?

Wow. How many of those are you on?

Um, I'm on 7 or 8, just depending on what I want to do. And then I have other high level leaders run the rest of the zooms and they're on various topics. So, like, some people come in and go, I want to learn about RV parks. You have two zooms about RV parks, et cetera. So that is always. That's been going on for five years. And so that's why our community is so loyal and so vibrant and like energetic. So I don't worry about them changing their vibration after I leave. But I also do one thing I do really, really well is I do the thing that Jesus did. Not saying I'm Jesus at all, but I watched what Jesus did. What did Jesus do? Jesus says, I can't do all this on my own. So I'm gonna go find 12 disciples.

Yep.

Well, I have a lot more disciples. I have amazing leaders. I have about 5,000 leaders nationwide.

Wow.

About a hundred of them in every state. Almost 50, you know, 25 to 50 of them per big city. And so I don't really have to worry about that vibration staying there, because they do meetups every single week or every other week, even when I'm not there.

Yeah.

So I don't need to worry about that. But all of them came to my mastermind, or all of them came to my world, and I injected that energy into them. Where did I get that energy? Well, I got that from other masterminds. And, like, you guys run a mastermind. I'm sure you guys run into clients that, you know, they want to invest, they want to invest in themselves, they want to be in your mastermind, but they have a spouse or they have a thing back at home. It's like, why are you going to a mastermind? You know, type of thing? I was that same dude. I was the guy. I was a blue collar guy that, you know, if it's meant to be, it's up to me, and if I. If it's going to get done, it's going to get done by me. So I had a blue collar mentality that why would I pay anybody for education? Like, figure it out on my own, you know, type of thing. And then I got a mentor, age 27, by force.

Who was it?

Steve Mike. Made me hire a guy named John Bohm. So Steve Mike's a loan officer. Number one in the state, number five in the country. And I was. I went on and I became a loan officer on his team. And he says, everybody on my team has to have a personal one on one coach. And you have to invest $500 per hour on this coach or else you're off my team.

Wow.

And in my mind, I'm like, 500?

You're like, this is so dumb.

This is the dumbest shit ever. What are you talking about? So I pull up, I invest the 500 bucks, this guy named John Bohm, and he goes, all right, meet me at my office. Here's my office. Sends me an address. I pull up to the address. It's a Starbucks building. I'm like, this. This mother just took me for 500 bucks. And I walk in and I just, like, begrudgingly, you know, sit down. And within three minutes, this guy changed my life. Wow. Three minutes. He called me out on my bullshit. He called me out on My this and that. He goes, you're out of alignment with your assignment. I'm like, what does that mean? He says, you were put on this earth. Do this, this, this and this. Why are you doing this, this and this? And I could tell, very authentically he was talking to me. He wasn't giving me like a canned response. And at the end of the hour, I was just like, I could not wait to come back. I felt like everybody else in life, like my mom, my dad, my parents, they all had like an interest in telling me what I should be doing with my life. Partly because I don't know if you've experienced this with your father, but I think a lot of men experience, like, your dad's going to invest time and energy into you to a point that you get certain, like success to a certain level. But at some point, A, he can't help you any anymore beyond that, or B, he secretly doesn't want you to be success more successful than him. And this was the first guy that I felt like was non biased.

Yep.

Gave me honest advice and gave me clear direction that I could follow within an hour.

Wow.

I was like, can I give you a $500 tip? Literally, like. And my life changed from that point. This guy ended up. He fired me six months later because he went and got. He got hired as the head mindset coach of the Arizona Cardinals. Oh, wow. Wow.

Amazing.

Yeah, he was that good. And so it changed. That changed.

Bargain at 500 bucks an hour back.

He was. He was under undercharged. He. His team reached out to me recently because I reached out and he was like, hey, I haven't connected with John in a while. Like, what's he charging? I'd love to sit down with him. And they were like, He's $10,000 an hour. I was like, worth it. Sign me up. I'd love to just connect with him for an hour.

Yep.

Anyway, so I saw the fruits of my labor. I'll tell you, the second time I sat down with him, this was an interesting part of the story of masterminding and like, paying for coaching. I walk into that same Starbucks. He's sitting down, looking at the door. I'm walking in and he stands up and he says, you're fired. Get the hell out of here. I was like, I'm fired.

What are you.

I'm fired. What are you talking about? I just got here. He goes, yeah, but I can tell you didn't do your homework. Wow. I go, how do you. How can you tell? He goes, I can tell. By the way you're walking, by the way you're. This. I can. You didn't do your homework. I can see it in the way your shoulders leaned here. Wow. Your confidence level's not at an all time high. If you had done your homework from last session, you would have walked in here just. Gusto, get the hell out of here. So I begged him, I begged this guy, please give me this last hour. I will do whatever. He goes, okay, we're going to do the session and instead of me teaching you now, we have to do this homework together. Pull out your gosh damn phone. We're going to do the homework together right now. Like a child. Child. Yeah. You paid me 500 bucks to babysit you like a. I'm like, oh, my gosh. You know, sometimes you need to be called out.

Yeah, for sure.

So he makes me pull out my phone. The thing he told me to do at the time, I was like, open door, offer patent, Zillow. Where the big companies I was working for, I was a contractor and I was doing all their construction, but I was doing it where I was picking up the phone, doing the estimates, collecting the bills, doing the. I was doing all. Okay, we've all been there, right? And he told me to hire somebody. Guys, I was taking home. I. I would. This sounds so stupid. I was taking home $1 million a year at age 28, working as a contractor, and I was fearful of spending $3,000 a month on an employee.

Wow. Where that money mindset fear come from? Do you know?

Yeah, my dad, I watch my dad still to this day. My dad literally texted me last week. He saw me. I was on Tony Robbins stage, like three months ago. My dad's always loved Tony Robbins. He's like, man, I just, you know, he starts asking me questions like, how have you built this? How have you done the thing? My dad's 67, 68. Still sprays cabinets. Every employee he's ever hired, he scares them out, he yells at them, he doesn't delegate well. And so my dad has all. I watched it. My dad, anytime he found a new employee, he would sabotage that relationship with that employee to the point where he. It's like his own belief system was that he didn't deserve that level of success. And so he would sabotage himself back to where he believed he deserved to be. So what did I learn? I learned have bad partnerships and don't delegate. And if you do delegate, do it temporarily, just long enough, you can complain and blame somebody else. That's what I learned. John Bohm fixed that in me in one month.

Wow.

He forces me right there on that second session to hire somebody. I go on Craigslist. I hire a girl named Anna Martinez. I hire her. Guys. This was so crazy about hiring, too. Like, I didn't realize that there's somebody on the other end of the hiring process, an employee that's praying to God for an opportunity that you are stupidly not offering because you're afraid of hiring somebody. This girl Anna, I call her. She calls me off the Craigslist ad that John Bohm basically has to make me do, and she calls me up, she goes, I want the job. I have experience. She didn't. And I'm ready to start tomorrow. Great. Are you in Arizona? Yes. She's not. So she drives all night long, guys, with her two kids in her car to start the next day.

Wow.

From California to Arizona, this woman triples my business in the next 30 days. She's how. Picking up the gosh dang phone. Yeah. Like, I'm. My phone's in my pocket. Like, you know, I'm on a podcast right now, but at the time, I wasn't doing podcasts. So I'm doing an estimate with one customer, and I can't pick up a phone from another customer. Obvious shit. Yeah. Like what?

Never thought to mitigate that.

I was afraid of hiring somebody because it cost money. It cost. Well, I couldn't reinvest that same $3,000 into my business. Oh, my gosh. Now, today, come between all my Companies, I have 600 employees. John Bohm. Thank you, bro. The best money I ever spent in my entire life was with a coach. By far, the best money I've ever spent was investing in myself and educating and, like, erasing all the mindset stuff. And then, then I got into masterminds, right? And, like, group think and getting in the frequency. Like, you guys will hold your mastermind at your house, right?

And then some are a little bit bigger.

Okay, so, like, the fact that somebody at your level would invite people in their home is an insane opportunity because you can see how people live. Like, we grew. Did you guys grow up rich? No.

No. No.

Okay, so we didn't even know growing up, what rich people lived like.

Yeah. No. No clue.

Right? No clue. Good example. Getting around the right people. So, like, 10 years ago, I told my wife, we need a nanny. We need a nanny. We need a nanny. We really need a nanny. You should be working on these other things, and you shouldn't. Okay, great. She could hear that all day.

Long.

Right. The. Then one day we go to dinner with Dean Graziosi and Lisa Graziosi.

Yeah.

And Lisa and my wife are on the other end of the table, and they're having a conversation. You know, they're 10ft away, and I can hear the words, no, no, no, nanny, nanny, nanny. I'm like, oh, good, they're having a nanny conversation. So I'm talking to Dean, and then my wife and I are driving home, and my wife goes, you know, I think you have a good idea. I think we should get a nanny.

You're like, that is a great idea.

That was my answer. I. I didn't say. I've been telling you this. That's a great way to fail, man. I said, sweetheart, that's such a great idea. How can I support you in that idea? Right. But it didn't come for me. It came from her peer.

Yeah, totally.

And it's the same thing when people go to your mastermind. They get around people that are on the same frequency, on the same trajectory, or at least wanting to be on the same trajectory. They're not being judged for wanting to grow. We've all been around friends and family members from the past that are like, wait, what, Lori, why do you want to grow more? What do you need more for? You should slow down. What are you talking about? God put me on a mission on this planet. I should not be slowing down. In fact, I don't. I should not be hanging out with you. Right. And where do we get that energy? It's a hundred percent of the time. It comes from masterminds that I go to.

Okay, I want to dig into that for a second because that hits such a vein for me and my family and having to, like, break out of that pattern. And I was raised in a really restrictive religion where it was actually. It was frowned upon to make money. And I was Jehovah's Witness.

Oh, hell yeah. Okay. I just hung out a whole day with Jehovah's Witness.

Oh, man. The money mentality is real. And I was from a very small town, like, teeny tiny. So the congregation that I was in was, like, literally 114 people in the way that they thought and couldn't hang out with anyone who was worldly. And this is how I grew up. So, like, what I thought was possible was only what I saw within that. And we were very much like trailer home population. Was most of that congregation from a very small town.

What city is this?

Marquette, Michigan. Upper Michigan. So not even lower Michigan, like, up to Michigan.

So you were an Uber.

Uber.

Yeah.

Okay.

Got it.

So for me, like, seeing anything outside of that, when I started having these different dreams, it was very much like. It wasn't just, we're gonna say mean things to you to try to get you to stay or be like, who do you think you are? It was like, you are gonna be cast out. Like, you're not gonna be a part of this family or what is really.

Scary because human beings have this tribal mentality.

Oh, my gosh. Survival.

Survival. Like, your whole. Like, your amygdala and everything in your brain is like, lori, this is like, you're gonna die. Survival. You're gonna die. The tribe is not. Is gonna cast you out for sure.

And I watched it happen. You know, I watched it over and over. So for people who are in even that intense, but it feels like that. It feels. It feels like that if someone's listening to you right now and they're like, oh, my God, I really want to do this. I feel like I'm made for this, but I'm about to go through this with my family. I have to break these patterns, the way that my dad thinks, what they're about to say. Like, how do you start to deal with, like, knowing you're not a bad person and moving through all of that.

Stuff by kind of moving on from your family?

Yeah.

Did you have the same problem growing up?

My. My family was really supportive of dreams and dreaming. It was a very different environment than Lori grew up in.

It's good that you guys got together then.

Yeah.

Oh, my God. You have no idea how much belief I've borrowed from this human being.

It's awesome.

Yeah, it's been life changing.

Jehovah's Witness also, which is interesting. Like, every religion is weird.

Yeah, for sure.

My religion's weird. Every one of them is weird. I'm Mormon, so I got a list of 50 weird things we could go through. But, like, you guys also don't believe in, like, blood transfusions.

Correct.

Which is like, when you really get into, like, that level of belief of, like, you're dying, but we're not taking blood from another human being.

I carried a little blood card when I was young that was like, no blood, no matter what.

No, I. They. Every religion has amazing aspects to it, but the bad aspect of a religion is that the people in that religion will beat you down. Yes, the church might be perfect, but the people definitely are not.

And that's what we found. It was like. And it's different from place to place. I'm sure with the Mormon religion, too, like, sometimes they're way more strict over here and way less strict over in this one. Like, it's. It's very different from place to place that you go, because the people. The people are different. The leadership is different.

I was 30 years old, playing golf with my friends, and I ordered an Arnold Palmer. Okay, Anybody that doesn't know what an Arnold Palmer is. Lemonade and iced tea week.

Yep.

My friend Tyler Mormon walks over to me. He says, I'm 30, by the way. He says, I thought your mom raised you better than that.

Oh, wow.

For what? He goes, you're having tea? Mormons aren't allowed. Yeah. And, like, the tannins inside of tea as well, that will, like, stain your organs. I'm like, oh, my gosh. Fudge out of here, bro. Oh, my gosh. That was the last time I talked to Tyler. And, Tyler, you've texted me multiple times, and I've ignored your text message. I'm going to continue to ignore your text messages. Zero negativity. Poor Tyler. Poor Tyler. So I would tell you, you know, it's even. I had breakfast with Gary B. A couple days ago, and he's talking about this big, massive thing he's working on. And when you're around people that are lunatics about their goals and they're so passionate in their. About their goals, it really makes you so start realizing how small you are. And it makes you have this feeling of like, how dare I not think bigger? I think when you listen to other people's goals, it gives you permission. I'll give you a good example. A good friend of mine here locally, his name's Steve Trang. Steve Trang is a real estate dude. Probably 10 years ago, he says to me, he goes, yeah. And I, you know, blah, blah, blah, blah, blah. I opened up a title company. I look at him, I go, we can do that. He goes, yeah, bro. Like, you can just do stuff. And I'm like, okay. Much like, coming from your little town, how many times have maybe this man or other people in your environment, especially in Scottsdale, they go do stuff. And you're like, we can just do that.

Just one dinner with people can change your whole life.

Oh, my God. Which is crazy to think about, like, where you came from, how you probably still have a little bit of that residual that you have to continually remind yourself, like, and now the full circle, you're running masterminds and getting people out of their mindset chains and all of that kind of stuff, which is Freaking so cool.

I know that's why I'm here. Cause I really experienced the prison that we can create for ourselves. And it feels so real. Feels very real when you're in it. And then all of a sudden you do get around expanders like yourself and it just blows the roof off. It's like you make it so possible for people. That's why I'm so excited about your tour and what you're about to do. Because that's, that's gonna be what happens over and over is because in your body it's so real. And to you it's so simple because you've done it so many times. And to everybody listening, like it doesn't take some massive like college or, you know, it doesn't even sometimes doesn't even take like a year or a month. Sometimes it can be as little as being in your energy. I think of that even with Gary Vee. Sometimes I listen to one GaryVee podcast and I'm like, I'm gonna fucking do everything. Blows the lid off. And so I'm excited for you that you are taking that 120 days to just go impact in person.