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Lori Harder built her fitness business from scratch with no money, coding her own website while pregnant. A 2015 Groupon deal exploded her sales, letting her hire her first instructors and scale fast.
Lori Harder built her fitness business from scratch with no money, coding her own website while pregnant. A 2015 Groupon deal exploded her sales, letting her hire her first instructors and scale fast.
Building my entire website on my own. Like, my God, girl, you're crazy. Well, I had nothing. I had like no money. Yeah, I did it for trade, so I remember I had only been open for 3 months at this point with my business. Okay, so here I am pregnant with my daughter Vivian, and I'm like, this has to work because I'm not going back to bartending. So I went on Groupon. This is in 2015. It blew up. I remember Groupon, and it blew people up. It It just totally set the stage and my business started to evolve. I hired my first instructor, hired my second instructor, and then things kind of moved on from there.
