Long-form content like podcasts lets audiences spend 2 to 7 hours with you, building the trust needed to convert them into buyers. Short-form requires constant posting to hit the same familiarity. An omnipresent expert uses both, but long-form is where the real conversion happens.
Some of the long-form content is crushing. It's like the opportunity that comes with that much of a long-form podcast is like conversion city. People need to spend 2 to 7 hours with you in order to feel like they know and trust you. And after 7 hours is essentially when people start to want to buy from you. So when you think about short-form content, that's gonna take so much time. Like you should literally be posting a lot if you're only short-form. The omnipresent obvious expert has short has podcasts you could go consume, has YouTubes so that you can condense the time very quickly into making sure that you can spend that 2 to 7 hours with an expert if they're obsessed with you and then they buy.
