A framework for finding your book topic: listen for what you keep talking about and feel frustrated isn't solved. If you have too many ideas, pick the one you can finish fastest. Write from your existing expertise first, then use the book to grow your business.
If somebody's listening and they're like, oh, I think I have a book in me, how would they start to decide which topic they should really hone in on for their business so it's a match?
People are in one of three buckets. They don't know what they would write about, they have an idea, or they have too many ideas. So if they're not sure what they wanna write about, I always say, what are the broken record conversations? Mm-hmm. That you keep having that you're tired of talking about? That's typically where the good ideas are. If you got too many ideas, the way I like to narrow it down is Which one can you finish the fastest and are you most likely to finish? And it's probably the thing that you're tired of talking about and you're on to some new thing. Well, before you move on to the new thing, just take a little bit longer, crystallize all that, because you could write it in your sleep and then put it into your business, and then it'll be an on-ramp for the business
