How to Create YOUR OWN Mastermind That Delivers REAL RESULTS

I've always, in everything that I've done, thought it was the most important thing to make your platform other people's platforms, because I believe that that is true leadership. So if you're listening to this more to figure out how to put on a great program, don't just allow yourself to be a leader. Your program will excel when you not only get other leaders to help lead, but also when you use your platform and offer it to your students so that they can get an opportunity to truly get up on that platform and shine in front of.

And we're back with another episode of.

He Said She Said.

I know we're going to talk about how to build a good program in case anybody out there, like has a program that they want to build to help other people. But before we do that, you've been building what you wish existed lately in the form of these dinners. And you got one tonight. Tell me about it.

I do. This one was actually the brainchild of our friend Natasha who does the School of Bots. School of Bots. And so I had put on another dinner at my house and she was talking about wanting to get a bunch of really high level women together. And I was like, I would love to offer you my home and you can kind of do whatever you want here. So we've just put together an amazing dinner where we're going to pretty much just hang out, but we are going to facilitate it so that we can all talk about what we're excited about, what we need. And this one is a little more casual than my last one, which I'm also excited about because I want to try on all of these different ways of doing this where it's not like a full sit down dinner. But this one is more like appetizers, mocktails, cocktails, hanging out, a little bit of facilitation, and really just getting to know each other.

That's really cool. You know, it's interesting because we went to a dinner the other night at, well, a billionaire's home. And I don't want to name who that. It's like weird or tacky and also don't want to like share their privacy, you know what I mean? But it was just you and me and them and it was a really neat dinner. And the thing that surprised me, well, two things. One, you host these dinners like this in order to meet more people and network. They invited us over because we had met once in a group setting but didn't get a chance to really connect so that we could kind of get to Know each other more and network, if you will. You know, we both live in the same neighborhood, roughly, etc. They're in the little bit more expensive end down there. But nonetheless, getting together to break bread is the best way or one of the best ways to really get to know people. But here's what leads into what we're talking about today. Here's what kind of teed up what we're talking about today. So we're sitting there with this billionaire couple. They are a legit billionaire couple, so no need for extra money, but they love impact. Like, he is a storyteller and a mentor if there has ever been. I wish you could have heard the stories on how he liked put on these huge programs for like his kids and all the neighborhood kids and all these other things. Anyhow, they started asking us like, hey, we see you do these masterminds and we see you talk about them online. It looks like something we would want to do because it looks like the perfect format for kind of giving back and teaching and making a difference and still feeling like you're meeting people and being involved. But we really don't know even how to put one of these on. And they asked us to kind of break down, like, how would you put it on? Where do you start? How do you get people to join what's important in one? And so I thought that'd be a really cool topic that we would share today. Because whether you're somebody who's looking to start some kind of mastermind in order to just be around better people, or if you're looking to start a mastermind as a revenue source, or if you're looking to start a mastermind because you kind of feel like a gap in giving back and you're like these billionaires and you want to be able to give back or mentor more, we're going to kind of share what we think goes into a really good infrastructure of one by kind of demonstrating our mentor collective mastermind that we released about six months ago so that you can start to get an idea and ideate on what's important and what's not if you're going to build a program.

And also straight up, we would love for you to join the mentor collective mastermind. So we really want to just talk all about that program. And like Chris said, the best way to learn is if you want to do it is to learn by being in it.

By being in it.

Yep. So that's what you and I have done for years and years. And I think that is what sets us apart is that we have been a part of masterminds for so long that when people go, oh, I've been to some bad masterminds, I'm like, yeah, I actually know some of those people have never been to a mastermind before. Yep.

Yeah.

And so you have to go and be at Chris. We did this for, like, six years, eight years. I don't know. We've been a part of a mastermind since I can remember whether it was a four formal mastermind with 20 to 40 people or whether it was something that we put together with four to 12 people. You know, we've done this so many times. And you and I love feedback. Actually, that's something I really admire about you. Like, you ask for feedback way more than me, and you're like, tell it to me straight. What did you like about this? What didn't you like about this? And I'm always like, okay, brace yourself. But it's the best. It's the best thing ever, and it's only helped us get better.

That's interesting. That's going to be one of the features I talk about in the mentor Collective Mastermind, or when you're building a good mastermind. And that's how we had to, like, set up a whole nother layer of accountability for this next round, because we got feedback that at the end of the day, no matter how hard people want to perform, they still don't show up for themselves. But if they had someone babysitting every week, then the people who wouldn't normally show up maybe would show up a little bit more. Right. So I'll get to that in a moment. So mentor, collect, Mastermind, if you don't know what it is, just so you can get an idea of the context. This is the one that we host online. For any businesses that are earning $500,000 or less, this is a revenue of $500,000 or less. And so it's a lot of 100, 200, 300, you know, $400,000 type of businesses, a handful of 50,000 type of, you know, a year type of businesses and all walks of life. Because the format, the way we do it, it really fits almost any. And we have brick and mortars, we have supplement companies, we have coaches, we have podcasters, you know, you name it, every kind of business is in there. And so the first thing that we thought was important was access, but this is important when you're building out a program, you guys, not so much access that you start to resent the program. So what's that sweet spot? When you're building a program, how do you make sure that there's lots of access and that people are getting what they need, but you're not burning yourself out? Now, everyone has different schedules and different workloads. But in our case, we knew that we couldn't be the absolute main point of contact. We had to be just half of the program. But we still knew that we wanted other people to be able to fill that other half for us in terms of value on demand. So we went out and we hired coaches in every single business expertise. I mean sales, marketing, legal, tech, you name it. And we hired them to be coaches in the mastermind. And then we said, well, what's the best format so that people can get what they need when they need it? And we call it answers on demand. And we said, here's. It's very easy. We use the program Circle. It's a software. And you go into the appropriate circle room. So if you have a tech question, you go into tech room. If you have a health and fitness question, you go in health and fitness room. If you got a sales question, you go to sales room and you put your question there. And within 24 business hours, your question gets answered by that coach who's an expert in the area. So here's why I like this feature. And remember, when you're thinking about building something out yourself, this is very important. Business moves fast. People don't want to wait a week to ask their question. They may need to be able to solve that problem by the tomorrow. And that's why we thought it was so important to be like, okay, let's organize it by expertise. You know who to ask the question of. Let's have an expert in there so we know that you'll get a good answer. And then let's have it Answers on demand, where you can count on getting that answer within 24 business hours. So you can, you know that you're going to get value to move forward. So that was the first thing that we thought was really important in a program and that you might want to consider in yours. It can look differently. Maybe you're the one in there answering the questions. We just knew that we didn't have the bandwidth and we didn't want people to have to wait for the questions. So that's why we hired all the expertise coaches. That's the first and one of the main features, answers on demand. But the second thing was we wanted to do a lot of teaching ourselves. So we said there's going to be a weekly call. And on that call, you're going to be able to ask questions about your specific business needs so that we can give perspective. Now, we don't do every week's call. We do every other week's call. And the in between weeks are done by the coaches. It's the coolest thing ever. And so every second week, Lori and I spend 90 minutes to two hours hanging out with you on Zoom. And one by one by one, you guys ask your question. Now, here's the coolest part about it. A lot of these I noticed, are what would you do in this situation? Type of questions. So you get our perspective, and we go into detail on what we would do if we were you in that situation with your business. And the best part is you learn more than you ever expect to learn, because you're in there listening to everybody else's questions, and you start to realize, oh, my God, this is awesome. I encountered the same thing and I didn't know what to do, and I'm glad this other person asked about it. Or six months down the road, you encounter something, you say, oh, I remember when somebody asked this question of Chris and Lori, I remember what their answer was. Or you can go back and watch a recording, and now you know what to do. So you're always absorbing this knowledge, whether it's your question or somebody else's question. And it's like the fastest education that you can possibly get. And when we hang up, we're bouncing on Cloud nine, like, that's our favorite thing, is doing those questions.

That is my favorite part, is getting to talk to everybody and learn their questions, learn their business, and get to know them every other week. You guys, we know people by names now, and we know their businesses and friends, and we get to work with them for now, six to 12 months. We literally get to be your business coaches every other week, along with all of the coaches in there. And I will say, chris, when I was building everything, like, really in the build, and when I say really in the build, like, eight years of trying to figure out entrepreneurship and having a lot of success and a whole lot of fails in there. Like, you have no idea how many failures. I can't imagine if I could have been talking to someone the whole time, to not have so many days where I was honestly sitting on my laptop so frustrated that I would just start crying. Like, I feel like so many afternoons were totally written off because I just didn't know what to do. And I would sit there just feeling Like, I didn't know what the next steps were, where I should go with it. And I can't imagine being able to just go to the, you know, if it was a social media coach or something I was struggling with, like, oh, I feel so overwhelmed. I have so many things I want to be doing. What's the first step I should be doing? If I would have had some direction throughout all of that, how much time and money that I would have saved?

Infinite.

And just feeling like such a fulfillment failure all of the time. And I think that's the hardest part of especially solo entrepreneurship is you just feel like you suck so bad a lot of the time, and that makes your comeback rate slower. It just starts to make you start doubting yourself. And what happens in these calls and in these groups and with these coaches is they kick you back in the game and send you on the right direction. It's like, okay, let's go do this. And now with the accountability coaches, it's like, what are you supposed to be accountable to this week? Did you do it? Why not? And I think that is going to change the game.

So one of the coolest new features. I know you're about to go into your favorite one, but I just want to touch on that quick because you brought it up. So one of the feedback. You talked earlier about feedback and you said, you know, it's great that you always wouldn't ask for it and listen to it. People are like, I signed up. I use it a lot at first, and then I find myself forgetting to go use it. And so, okay, how do we really hold them accountable? I know. Let's have somebody literally assigned to them that checks in with them every week. What are your goals this week? And then did you hit them or not? What are your goals for next week? And they'll even go and tag the right coach. Like, oh, you didn't get that done. That's because you need to talk to so and so coach. And they'll go tag that coach. Like, hey, this is Carrie. You know, last week she wanted to do this with her social media. Didn't do it. Maybe you could help her out kind of a thing. And that's going to be the coolest new feature. And that's. That's what we're rolling out right now with this next batch. So that now you can't hide because you got somebody emailing you every. Every week.

Be able to hide in a program that you paid a lot of money for. You guys, you want to have to feel so Frick uncomfortable that you're forced to show up. And I think one of the things that makes Chris and I the most sad is hearing people don't sign up because they are intimidated or they don't know what the program is like. So that's really why we wanted to come on here is to say you actually should feel intimidated by the programs you're joining so that it forces you to show up. You should feel like you cannot hide because then you're just wasting your money and you're wasting another year of your life. Like, don't do that to yourself. Sign up for the thing that scares you. Let it be okay that you come in scared, everybody is because it's not normal to go and join something with a bunch of strangers and feel super vulnerable about your business. Especially if you're not in a place that you feel really great yet. Like that's why you join. We expect you to feel this way. We don't expect you to be crushing it or super successful yet. So that's the game changing moment is realizing you need to be in here, you're an action taker, you can do this. And that's exactly how you're going to feel is a little intimidated. And that's a good thing.

You know, when I first started my business, it felt like I had to learn every single role overnight. Designer, marketer, accountant, tech support, you name it. It was so overwhelming and frustrating. I didn't actually know if I'd be.

Able to do it.

And even when I started Glossy, I remember the early days of figuring out packaging, shipping, building a website and doing this all for E commerce, which I was not used to and trying to make it all look beautiful without losing my. I kept thinking I wish I had a partner in this. And that's why I always tell people now, if you're ready to sell, you're ready for Shopify. Shopify is the commerce platform behind millions of businesses around the world. 10% of all E commerce in the US we're talking household names like Mattel, Gymshark to brands that are just getting started and also glossy. So with Shopify you can get started with your own design studio. Hundreds of ready to use templates help you build a gorgeous store that matches your brand style, accelerate your content content creation with built in AI tools that can write product descriptions, headlines and even enhance your product photography. Get the word out like you've got a marketing team behind you. Shopify makes it easy to create email and social campaigns so you can show up wherever your customers are scrolling or strolling. And best yet, Shopify is your commerce expert, helping with everything from inventory to international shipping, to processing returns and beyond. So turn your big business idea into with Shopify on your side, sign up for your $1 per month trial and start selling today at shopify.com happy that's shopify.com happy shopify.com happy.

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And it feels like when I do.

They'Re discontinued or I can never find in my s. They either dig in, they roll, they scrunch up, or just feel uncomfortable halfway through the day.

I wear a lot of white. I wear a lot of form fitting clothing.

And so I hate the fact that you can either see your intimates or.

They roll or they just don't look right.

And I honestly thought that this is just how it was until skims. You guys, I finally tried the Fits everybody collection and I'm, I am literally blown away. Like, I thought they would be good, but I had no idea they would be freaking amazing. The material is unreal. It's buttery, soft, it's breathable. It molds to my body like a second skin. It's sexy. It's literally the best fit in fabric I have ever worn in my life. And I got the Fits everybody triangle bralette, the thong and the dipped front thong. And I'm not exaggerating when I say I am obsessed with the bralette gives me the support I want without ever feeling like I have really anything on. The thong doesn't roll up or bunch and the dipped front style is so flattering and comfortable, I forget that you even have it on. And you guys, I will never go back. Now I'm going to replace everything in my drawer with skims. I'm obsessed with the material, I'm obsessed with the color. And if you ever struggled with intimates that don't feel right, I promise you this is the solution. The comfort, the fit, the feel. Skims.

Nailed it.

Shop Skims Fits everybody collection now@skims.com and after you place your order, let them know we sent you select podcast in the survey and be sure to choose Earn your happy in the drop down menu. And yes, you guys, this is an ad, but I am literally obsessed. This is the brand I wear and that I'm replacing everything with.

So my favorite part of this program, actually one of my Favorite parts for you guys, for your growth, for what I believe kind of catapults you if you decide to take advantage of this piece of the program is called Teach Backs. What we've started doing is one week per month we get a few of you to teach back something that is in your zone of genius or a big lesson that you have learned or something that has moved the needle forward to all of the students in Mentor Collective Mastermind Live. It is then recorded, it is then sent out. And you know, of course we vet what you're doing, so we make sure that you're going to do a great job. We make sure that you're totally prepared and you do have to submit it and get it approved so that we know that it is something that would be great for the whole group. But you guys, we've had so many amazing teach backs where I like really get to discover some of the students in there. Where I have with one, I've ended up working with one. I've gotten on the phone with other ones to kind of help me with my business. I'm like, you guys are insanely amazing. And so what that does is, number one, it's discoverability for you and your business. Number two, it. It not only has you be a peer in the group, but it also has you be a leader in the group and people start to realize, whoa, this person is awesome. Or you might even get people hiring you in the group, depending on what you do. It's such an opportunity to use our platform that Chr I have invested in and grown with all of these incredible people and coaches and you get to come in front of them and present and show what you're doing. And I've always, in everything that I've done, thought it was the most important thing to make your platform other people's platforms because I believe that that is true leadership. So if you're listening to this more to figure out how to put on a great program, don't just allow yourself to be a leader. Your program will excel when you not only get other leaders to help lead, but also when you use your platform and offer it to your students so that they can get an opportunity to truly get up on that platform and shine in front of everyone.

You know you've done that all the way back to Bliss Project. You said this isn't my stages as our stage. We also want to turn the spotlight on you and have you get a chance to speak, have you get a chance to teach, have you get a chance. And it's lifted up so many or sparked so many careers or help give people exposure because honestly, you should be learning from your peers and you should be teaching in front of your peers. It's one of the best places to get customers or collaborations or people say, oh my God, I didn't know you're so good at this. Why don't we do this program together and like new businesses are born out of it. And it's, it's just a really cool feature. That feature is underrated. You know what I mean? Like that is a game changing feature anyways. We could go on and on, but the point is, when you build a program, look at the intentionality that we had put into this one, you have to do the same. You have to say, how do we make sure people feel seen? Right? So it can't just be a giant pool of people with very little attention. How do we make sure people get what they need within the reasonable time of them needing it, Right? So that's why we had to do the answers on demand and hire all the coaches. How do we make sure that the people putting on the program are also highly involved in it? All right, so that's why Laurie and I spend, gosh, cumulatively four to five hours every two weeks like that. You know, I spend a couple hours. And then the other thing is, how do we connect everybody? A program without connecting you among your peers is only 50% of a program, if you ask me. The other 50% is the magic of you connecting with everyone else. But that doesn't happen on accident. We take the responsibility of saying, here's how we're going to create these very friendly collisions so that you collide with the people that you were meant to collide with. Now add on top of that the new feature of weekly accountability check ins. It's a game changer. Some of you remember back when we did fast foundations. This is fast foundations on steroids with way more accessibility, way more features and way more timely answers and expertise. And it's just a great example of how programs evolve. Anyhow, we're going to open this up at the time that you hear this. We have open cart. There may or may not be seats left. Because remember how we hire all these coaches? Well, we only allow a certain number of people in at a time when we open it. So we're always hiring the right number of coaches with the right number of members so that we have that right ratio. So we can't just let everybody in. So if you're interested in checking out either just to do reconnaissance and figure out what your program would be like or whether it is to literally be in there and learn and network and. And be able to have us answer your questions. Go over right now to Chrisharder me, forward slash mentor, and you can check it all out. Matter of fact, hell, just go there to learn how to do a good sales page, because that's also something you can learn from. Go to Chrisharder Me. That's me. Chrisharder me forward slash mentor. Grab a spot. Come learn from us. Come build community. See if you can get one of those limited seats that are in there. We would love to meet you and work with you.

We're so grateful for you guys. And we, like. It's one of our favorite things that we get to do because we get to work with people who are action takers, who want to grow their business, who want to be spreading their message, who want a big life, a big career. And it's one of our. It's like. It's a dream come true for him and I. So we would love to work with you over the next six to 12 months and go check it out, and I hope I get to see your face soon. All right, you guys, we will talk to you next week. Thanks, everybody.

Take care. It.