Lori Harder says brands that are only seen make less money than brands that are felt. She earns more than influencers with bigger followings because she balances her natural audacity with vulnerability, creating emotional connection that drives revenue.
When you had said, what's missing from the brand? I think that is such a great question to ask ourselves. The way to identify that, by the way, because I think it's a tricky one for people, again, from messaging, there's a difference between being seen and being felt, and being felt makes you a lot more money than being seen, which is why people with hundreds of thousands and millions of followers hire me that are making a fraction of what I'm making. In order for people to actually really feel you, you often need to show them the opposite. So for me, audacity as easy as breathing, the opposite of that is vulnerability.
