What specific durations does Lori Harder mention for potential lack of gratification or pay?

Lori HarderFounder of glōci | Bestselling Author

How to Keep Showing Up for Your Business (Even When Gratification is Delayed!)

4 Jul 2025 · 1 min

Watch on YouTube

0:59

A short spoken segment (YouTube video) by Lori Harder about the discipline of patience and learning to tolerate delayed gratification when building a business. Harder reflects on manifesting, inner emotional work, and the practical possibility of several years (e.g., five to seven+ years) without personal financial payoff while continuing to show up and let go of immediate desires.

Questions this video answers

She mentions ‘five years’ without paying herself, ‘seven years’ of no gratification, and a range phrased as ‘three to seven to 10 years’.

Chapters

I think when you're manifesting, we forget that it's not coming to you yet for a reason. There's something that you think it's going to provide for you, that you actually need to go and provide for yourself. I did not understand the amount of patience and letting go and not having something fulfilled that I want in the inner temper tantrums that I would have to calm down, that I was having frequently. The amount of things I have to hold with this company and then all the other things I have going on require a special kind of needing to let go of everything and not having gratification. If I'm going to eventually sell this company, it could be seven years of no gratification. Like it could be five years without paying myself. So I would never have ever been able to sit in what I'm sitting in right now of just going, yeah, this is going to be hard for another three to seven to 10 years. I have no idea. I would never have been able to hold that if I couldn't have held what it feels like to not get my way over and over and over again and keep showing up.